Angela C. Jeffrey, APR
Senior Counsel, CARMA International
Member, IPR Commission on PR Measurement & Evaluation

Infusing clients, management and colleagues with excitement about successful PR campaigns dominated 20 years of Angela Jeffrey's career with JCPenney, national agencies and her own Jeffrey Communications. PRSA Silver Anvils and IABC Gold Quills were some of her career highlights.

Angela entered the PR measurement world when she couldn't find a low-cost solution for media analysis. To solve the problem, she oversaw the development of PRtrak, the first desktop tool for print, broadcast and internet coverage. The product succeeded and was subsequently acquired, first by SDI Inc., then by VMS and most recently by BurrellesLuce. Through the years, Angela became a recognized evangelist, thought leader, writer and speaker for PR measurement nationwide.

Today, Angela runs her latest venture, Angela Jeffrey & Associates, LLC, dba The firm helps clients write effective research and measurement plans, and then searches for the right provider services to meet their needs. The firm's associates include many top PR research thinkers from the IPR Commission, and other experts in social media and advertising effectiveness measurement.