Amy O'Brien
Senior Analyst, Social Media
American Airlines

Amy O'Brien manages the social media reporting and analysis at American Airlines. She uses social data to provide key insights on brand sentiment, customer experience, campaign success and crisis communications. She is developing innovative methods for sharing social analytics broadly across the company and integrating them into strategic decision making.

Previously, Amy held a strategy analyst role in the revenue management department, where she was responsible for maximizing revenue from ticket sales on American's Hawaii routes.