Facebook:

• Best Marketing Campaign – how you used Facebook to build a customer base and increase mind-share
• Best PR campaign – how you used Facebook to build brand/reputation
• Best Promoted Post – show us which promoted post surpassed your goals, and how it did so
• Campaign to Increase Followers - savvy strategy used boost followers
• Community/Engagement – how your fans feel about you & how you grew your community
• Contests/Games – making it fun, building engagement, showing results
• Profile Page – presenting your organization in the best possible light with clear brand messaging
• Social Good Campaign – leveraging Facebook to do benefit a cause and make a difference in people's lives
• Use of Video – video on Facebook that inspires engagement
• Best Facebook Live Campaign – how you built an audience for live streaming, and used metrics to show success

Twitter:

• Best Marketing Campaign – superior marketing via Twitter, with clear ROI
• Best PR Campaign – how you leveraged Twitter to enhance brand reputation and reach a new audience
• Best Tweet Content – individual tweets inspired engagement
• Best Use of Hashtags - #BestHashtagEver
• Campaign to Increase Followers – savvy strategy used boost followers
• Crisis Management Campaign – how Twitter helped mitigate a crisis and/or conveyed key messages to those affected by a crisis
• Customer Service – why customers love you on Twitter
• Most Engaged Followers – they retweet you like crazy
• Promoted Tweet Campaign – it worked, show us how
• Social Good Campaign – you gave back, via Twitter

Instagram:

• Best Marketing Campaign – how you used Instagram to reach customers, and how you showed ROI
• Best PR Campaign – how you leveraged Instagram to enhance brand reputation and reach a new audience
• Best Contest – making it fun, building engagement, showing results
• Best Use of a Photo – beyond just looks, this photo moved people
• Best Story - using individual images or a single image, or Instagram Stories, to tell a story; tell us what it was and how it performed
• Best Influencer - Someone who propelled your brand to the next level by being a top influencer
• Campaign to Increase Followers - savvy strategy used boost followers

Snapchat:

• Best Marketing Campaign – how you leveraged Snapchat to market your product/service
• Best PR Campaign – how you leveraged Snapchat to enhance your brand's reputation and reach a new audience
• Best Use of a Filter - how you used a filter to promote your brand or location
• Best Use of a Contest - did you gain followers and create engagement through a contest? Tell us what you did!
• Campaign to Increase followers - savvy strategy used boost followers

YouTube:

• Best Marketing Campaign – how you leveraged YouTube to increase sales/traffic
• Best PR Campaign – communicating your message via YouTube
• Best Channel – excellent content, well curated
• Campaign to Increase Followers - savvy strategy used boost followers
• Individual Video – great content with high shareability factor

** And the Rest:

• Best App – a shining example of what an app should be, and how you communicated its benefits
• Best Up-and-Coming Network - a network or app that's not listed above, but outperformed the usual platforms for your campaign. Let us know what it was and how it performed!
• Best Blog – quality content displayed by an individual or a corporate point of view
• Best Infographic – excellent display of content, information and aha moments
• Use of Technology - best use of technology product or service, from social media measurement analytics tool to influencer identification tool to reputation management.

Digital Leader of the Year:

Share with us what makes you a digital leader in your organization. Provide 3 examples of outstanding initiatives that you led, that moved the needle for your brand or organization via creative social strategies and tactics.

Best Social Media Team:

Share with us what makes your social media team great. List all team members, who should be recognized and provide 5 examples of outstanding initiatives that moved the needle for your brand or organization via creative social strategies and tactics. Please include all team members' names and titles.

Questions? Reach out to Jessica Placencia at [email protected].