27059 PRN Social Media Awards

Awards Timeline

Entry Deadline:
December 9

Final Deadline:
December 16

Enter Online

*This program is now in the judging stage. Finalist will be announced April 2017. The 2017 call for entries deadline will be December 8*

Did your social media campaign have a WOW factor? Did it engage the right people and change perceptions of your organization? Did it create community? Did it drive revenue to the bottom line? Did it mitigate a crisis? Or help a cause by bringing awareness to an important issue? Then let the world know about it by entering the PR News Social Media Awards today!

PR News' Social Media Awards program is your opportunity to show off the outstanding social media campaigns you've led. Social media content itself might be ephemeral in nature, but we're giving you the opportunity to recapture and celebrate your successful social media strategy, tactics and results in a live setting in front of hundreds of your peers. This awards program is open to organizations worldwide.

The awards also celebrate individual social media superstars, so don't forget to enter your Social Media Team or nominate a Digital Leader.



  • Best Marketing Campaign – how you used Facebook to build a customer base and increase mind-share
  • Best PR campaign – how you used Facebook to build brand/reputation
  • Best Promoted Post – show us which promoted post surpassed your goals, and how it did so
  • Campaign to Increase Followers - savvy strategy used boost followers
  • Community/Engagement – how your fans feel about you & how you grew your community
  • Contests/Games – making it fun, building engagement, showing results
  • Profile Page – presenting your organization in the best possible light with clear brand messaging
  • Social Good Campaign – leveraging Facebook to do benefit a cause and make a difference in people's lives
  • Use of Video – video on Facebook that inspires engagement
  • Best Facebook Live Campaign – how you built an audience for live streaming, and used metrics to show success


  • Best Marketing Campaign – superior marketing via Twitter, with clear ROI
  • Best PR Campaign – how you leveraged Twitter to enhance brand reputation and reach a new audience
  • Best Tweet Content – individual tweets inspired engagement
  • Best Use of Hashtags - #BestHashtagEver
  • Campaign to Increase Followers – savvy strategy used boost followers
  • Crisis Management Campaign – how Twitter helped mitigate a crisis and/or conveyed key messages to those affected by a crisis
  • Customer Service – why customers love you on Twitter
  • Most Engaged Followers – they retweet you like crazy
  • Promoted Tweet Campaign – it worked, show us how
  • Social Good Campaign – you gave back, via Twitter


  • Best Marketing Campaign – how you used Instagram to reach customers, and how you showed ROI
  • Best PR Campaign – how you leveraged Instagram to enhance brand reputation and reach a new audience
  • Best Contest – making it fun, building engagement, showing results
  • Best Use of a Photo – beyond just looks, this photo moved people
  • Best Story - using individual images or a single image, or Instagram Stories, to tell a story; tell us what it was and how it performed
  • Best Influencer - Someone who propelled your brand to the next level by being a top influencer
  • Campaign to Increase Followers - savvy strategy used boost followers


  • Best Marketing Campaign – how you leveraged Snapchat to market your product/service
  • Best PR Campaign – how you leveraged Snapchat to enhance your brand's reputation and reach a new audience
  • Best Use of a Filter - how you used a filter to promote your brand or location
  • Best Use of a Contest - did you gain followers and create engagement through a contest? Tell us what you did!
  • Campaign to Increase followers - savvy strategy used boost followers


  • Best Marketing Campaign – how you leveraged YouTube to increase sales/traffic
  • Best PR Campaign – communicating your message via YouTube
  • Best Channel – excellent content, well curated
  • Campaign to Increase Followers - savvy strategy used boost followers
  • Individual Video – great content with high shareability factor

** And the Rest:

  • Best App – a shining example of what an app should be, and how you communicated its benefits
  • Best Up-and-Coming Network - a network or app that's not listed above, but outperformed the usual platforms for your campaign. Let us know what it was and how it performed!
  • Best Blog – quality content displayed by an individual or a corporate point of view
  • Best Infographic – excellent display of content, information and aha moments
  • Use of Technology - best use of technology product or service, from social media measurement analytics tool to influencer identification tool to reputation management.

Digital Leader of the Year:

Share with us what makes you a digital leader in your organization. Provide 3 examples of outstanding initiatives that you led, that moved the needle for your brand or organization via creative social strategies and tactics.

Best Social Media Team:

Share with us what makes your social media team great. List all team members, who should be recognized and provide 5 examples of outstanding initiatives that moved the needle for your brand or organization via creative social strategies and tactics. Please include all team members' names and titles.

Questions? Reach out to Jessica Placencia at jessica@accessintel.com.

Enter Today!

When entering this awards program, keep it simple. The best way to get recognized by the judges is to simplify your entry to the core of what makes it great. Show us examples, share the results and give us the reasons why you deserve to win. Make is clear what your specific goals were for a given campaign or for a social media network overall. Consider it a virtual elevator pitch. The winners of this awards program will be honored at an awards celebration in 2017 and will receive special editorial coverage in PR News' weekly premium newsletter.

Deadlines/Entry Fees

Entry Deadline: December 9, 2016
Late Deadline: December 16, 2016
All entries must be final and paid for by Friday, December 16, 2016.
For entries finalized between December 10 and December 16, 2016, please add a $275 late fee per entry. Finalists will be notified in spring of 2017.Entry Fees
The price of each primary entry is $425. If you submit the same entry in multiple categories, the additional fee is $275 per category. A late entry surcharge of $275 per entry will be added for entries submitted between December 9 and December 16, 2015. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.


Who can enter?

The Social Media Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including: corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners. Vendors are also eligible to compete, either in the Technology category or on behalf of clients.

What are the eligibility requirements?

To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between January 1, 2016, and December 16, 2016. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

How are the entries judged?

Entries are judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with your end goals.

How do I increase my chances of winning an award?

Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.

What is your tax ID number?


W-9 Form Request

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Contact & Sponsorship Information

For questions regarding PR News' Social Media Awards, contact Marketing Assistant Jessica Placencia at jessica@accessintel.com; 301-354-1641. For sponsorship information, contact Account Executive Lindsay Silverberg at lsilverberg@accessintel.com or 301-354-1716.

Enter Today!

Past Winners

2016 Winners
2015 Winners

2014 Winners