Join PR News for the Social Media Icon Awards Luncheon on June 2 from noon to 2 p.m. at The Grand Hyatt in New York City as we salute the winners and honorable mentions of this inaugural program. The Social Media Icon Awards winners and honorable mentions took chances, made incredible strides and understand the power of social media in public relations—join us in celebrating them. View Finalists.

PR News will be hosting an SEO Workshop the morning of the Social Media Icon Awards and will be packed with tips on how to use SEO to elevate your brand's profile. PR News' Social Media Summit with Taste of Tech is the day after the Awards Luncheon and is packed with tips and how-to's to take your social media efforts to the next level.

Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017
Per Person Rate Early Bird Rate Regular Rate:
Awards Luncheon Only N/A $475
Awards Luncheon & SEO Workshop N/A $975
Awards Luncheon & Social Media Summit with Taste of Tech
$1395 $1495
Luncheon, Conference & Workshop
$1920 $2020
Group Rate Early Bird Rate Regular Rate:
Luncheon (Table of Ten) N/A $5000
Awards Luncheon & SEO Workshop
N/A $925
Awards Luncheon & Social Media Summit with Taste of Tech
$1345 $1445
Luncheon, Conference & Workshop
$1870 $1970

Follow PR News on Twitter and use the Social Media Icon Awards hashtag -- #prawards

Social Media Team

  • Cisco
  • Finn Partners
  • Lockheed Martin
  • USANA Health Sciences

 

Best App

  • APCO Worldwide - Children's Hospital of Philadelphia's Vaccine Education Center Mobile Application - Vaccines on the Go: What You Should Know
  • H&R Block and Expion - H&R Block Empowers 100,000 Employees in Social with its Social Publisher App powered by Expion
  • NetApp Legal Department - Lawyers Get Techie - Who Knew?
  • Proof Integrated Communications - AIG’s CyberEdge
  • San Manuel Indian Bingo & Casino
  • Time Out America
  • U.S. Immigration and Customs Enforcement - Operation Predator
  • USANA Health Sciences - True Health Assessment

 

Blog

  • APCO Worldwide - CLIA North America Cruise Forward
  • Delta Air Lines - Delta's Social Content Hub: "Taking Off"
  • Human Rights Campaign
  • Samsung Electronics - Samsung Tomorrow  (Samsung Electronics Official Global Blog)
  • Sony Computer Entertainment America - PlayStation Blog
  • USANA Health Sciences - What's Up, USANA?
  • Verizon Wireless Midwest Area

Facebook: Community Engagement

  • Cooney/Waters Group - Parkinson's More Than Motion
  • Finn Partners - IEEE and the Half Million Engineers
  • General Dynamics C4 Systems
  • Guthy-Renker - WEN Hair Care Facebook
  • Marketing Maven - Baby Trend Tops the Charts with 125% Social Media Engagement
  • Sony Computer Entertainment America - PlayStation Facebook Community
  • Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair Facebook Community
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Facebook: Contests/Games

  • Barclaycard US - 2013 NFL Extra Points Draft Day Sweepstakes
  • Finn Partners - And They're Off: How IEEE's Supercomputing Social Media Campaign Outpaced Lofty Goals
  • Georgia Aquarium
  • Ignite Social Media - Dodge Defiance Social Program
  • Lockheed Martin Innovation Madness
  • Motive: A Project Worldwide Agency - Matador Summer Stampede
  • USANA Health Sciences - USANA Open
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy into a Must-Taste Experience

Facebook: Marketing Campaign

  • Accenture Outlook Journal Expansion
  • BTN Tiebreaker: Cast Your Vote
  • Global Strategy Group - Teens in NYC Protection+ Mobile App Campaign
  • Hilton Worldwide - DoubleTree by Hilton "Where in the World is the DoubleTree Cookie?"
  • Motive: A Project Worldwide Agency - Native Eyewear Locals Only Project 2013
  • Sprocket Media - Oracle Magazine Facebook Marketing
  • TTNET
  • USANA Health Sciences - RESET: Transformation Destination 2013
  • Victaulic Company - Driving downloads to help integrate its construction solutions
  • Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience

Facebook: PR Campaign

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Dixon Schwabl - Facebook Engages PGA Championship Fans
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Finn Partners - Hyundai Drives Pediatric Cancer Awareness with Hyundai Hope On Wheels
  • Proof Integrated Communications and The Nevada Commission on Tourism - Travel Nevada: A Social Reinvention
  • The Thomas Collective - KA-POW! AZO Girl to the Rescue!
  • Weber Shandwick for Unilever N. America  - CLEAR Scalp & Hair: 7 Day Challenge
  • Weber Shandwick and LifeWise Health Plan of Washington - Actively Northwest

Facebook: Social Good Campaign

  • EMD Serono Notes of Hope Campaign
  • Essencius and Unfold by Essencius - Coca-Cola Arctic Home
  • Human Rights Campaign - Turning the Internet Red
  • Weber Shandwick and Novartis Pharmaceuticals - The Sight Experience
  • Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Games

Honorable Mentions:

  • BTN Tiebreaker: Cast Your Vote
  • Ignite Social Media - Dodge Defiance Social Program

Google+ Circle Growth

  • Academy of Country Music
  • Guthy-Renker - Meaningful Beauty
  • Voto Latino

Google+ Use of Hangouts

  • Connect Marketing - Virtual Vision
  • Hilton Worldwide - DoubleTree by Hilton DTourist

Best Infographic

  • APCO Worldwide - CLIA North America Cruise Forward Campaign
  • Human Rights Campaign - Supreme Court Outcomes
  • Infochimps - Using Digital Media To Sell Hard-Core Tech Concepts To The Masses
  • Offerpop - History of the #Hashtag
  • Proof Integrated Communications and Microsoft - Microsoft Bing's State of the Union
  • Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future

Instagram: Marketing PR

  • 3M - #ProblemSolved - Brand Relevance Campaign
  • Dialogue and Diageo  - #CÎROCVEGASCHIC
  • Human Rights Campaign - Love Conquers Hate
  • Lippe Taylor and Elizabeth Arden - UNTOLD In The City
  • United Nations Foundation - The #UNselfie

Pinterest: Marketing PR

  • All Points Public Relations - Bottle & Bottega Ladies Night Out: Pin it to Win it
  • ASCD - Using Pinterest to Support ASCD's Brand
  • MXM Social - BHG's $1,000 Room Refresh Pin to Win Sweepstakes

Technology: Service

  • Dynamic Signal - AMD North American Influencer Program
  • MasterCard - The MasterCard Conversation Suite
  • Rockfish - Media Multiplyer
  • SocialChorus - Advocate Marketing
  • Sprocket Media - Digarati: Social Publishing Platform
  • The Root - In Recognition Of The Chatterati By The Root

Twitter: Best Tweet Content

  • Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
  • Proof Integrated Communications and the Nevada Commission on Tourism - Travel Nevada's Twitter Outreach
  • Sony Computer Entertainment America - @PlayStation

Twitter: Best Use of Hashtags

  • Boston University College of Communication - #myCOM
  • Brigham and Women's Hospital - #BWHResearchDay
  • Cisco Asks, #WhyIoE
  • Guthy-Renker - #ProactivWorks/#ProactivFunciona
  • Lymphoma Research Foundation - LRF #EdForumChat
  • USO - #USOmoments

Twitter: Crisis Management Campaign

  • Los Angeles International Airport - Active Shooter Incident at LAX: Nov. 1, 2013
  • Southern California Edison - Visalia Outage: SCE Social "Comes to the Rescue"

Twitter: Marketing Campaign

  • aptitude LLC
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Delta Air Lines - Innovative Customer Support on Twitter: @DeltaAssist
  • Littelfuse Speed2Design / NASA 2013
  • MXM Social - Eucerin's #NoFryFriday Campaign
  • The Stanislaus County Fair
  • USO - #USOmoments

Twitter: PR Campaign

  • APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
  • Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
  • Finn Partners - Hotels.com #MyFreeNight Campaign
  • Genzyme, a Sanofi Company - International Rare Disease Day
  • Grand Ole Opry - Opry Engagement Inside and Out
  • Marina Maher Communications - Head & Shoulders Season of the #Whiff
  • Substance Abuse and Mental Health Services Administration - National Children's Mental Health Awareness Day 2013
  • Weber Shandwick for Unilever N. America  - CLEAR Scalp & Hair: #RightEnd Hair Revolution

Twitter: Promoted Tweet Campaign

  • Raytheon Company
  • Ultimate Fighting Championship - UFC 167: St-Pierre vs Hendricks

Twitter: Social Good Campaign

  • Kronos Incorporated
  • United Nations Foundation - #GivingTuesday - a global movement to celebrate giving back

YouTube: Marketing Campaign

  • Connect Marketing - Wedge Networks Overview Video
  • Hilton Worldwide - DoubleTree by Hilton DTour
  • PMK*BNC - Audi of America: The Challenge
  • Weber Shandwick with Milk Processor Education Program - MilkPEP Stages a Battle with Protein Fight Club

YouTube: PR Campaign

  • A Squared Group - Wii U Video Challenge
  • Samsung Electronics - Samsung Tomorrow TV
  • Sony Computer Entertainment America - PlayStation YouTube Channel
  • Weber Shandwick with Milk Processor Education Program - Chocolate Milk: From the Gridiron to IRONMAN

 

Awards Luncheon and Conference Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017

Questions? Contact Kristina McHale at kmchale@accessintel.com.

Find out more about PR News' SEO Workshop from 8:30 - 11:45 a.m. the morning of the Social Media Awards Luncheon and the June 3 Social Media Summit with Taste of Tech and join us for both must-attend PR events. Space is limited, so register today; tables of ten are available!

Reserve your congratulatory ad in the Social Media Awards Event Program Guide today!