Keynote Presentation:
Shareable Content Is
Just the Beginning
Jonathan Perelman
VP of Agency Strategy
and Development
BuzzFeed
Join PR News for the Social Media Icon Awards Luncheon on April 17 from 12 p.m. to 2 p.m. at The Grand Hyatt in New York City as we salute the winners and honorable mentions of this inaugural program. The Social Media Icon Awards winners and honorable mentions took chances, made incredible strides and understand the power of social media in public relations—join us in celebrating them.
Keynoting the Social Media Icon Awards will be Jonathan Perelman, VP of agency strategy and development for BuzzFeed. Perelman's keynote address will focus on the secrets of BuzzFeed's phenomenal success at breaking through the digital clutter, and offer insight into how PR pros may soon be entering a renaissance period—if they can learn how to share content on a massive scale. Comedian Vanessa Hollingshead, who has performed on Comedy Central, will kick off the awards luncheon with her own unique take on social media and technology. PR News' Big 3 Conference: Twitter, Pinterest, Facebook is the day after the Awards Luncheon and is packed with tips and how-to's to take your social media efforts to the next level.
Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017
Follow PR News on Twitter and use the Social Media Icon Awards hashtag -- #prawards|
Luncheon Registration
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Luncheon Package
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Best Social Media Team
- AEG Sports
- Cisco Systems
- Colorado State University
- Devils Arena Entertainment
- MWW
- Raytheon Company
- Schneider National
- United Nations Foundation
- USANA Health Sciences
App
- Accenture - Outlook journal iPad App
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APCO Worldwide - Shot@Life Campaign
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Booz Allen Hamilton - Booz Allen Insights
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EPIX
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Pure Michigan - See and Share the Beauty of Pure Michigan on Facebook
Corporate Blog
- American Institute of Certified Public Accountants - AICPA Insights
- Bayer CropScience - Thought Leadership Hub
- Cision
- Finn Partners - Making Michigan Healthier, One Click, Video and Moustache at a Time
- Microsoft Latinoamerica - Microsoft Latin America Blogs
- SAP - Business Innovation Blog
- San Diego Gas & Electric - Postcards from Superstorm Sandy
- What's Up, USANA?
- Walmart - Walmart Green Room - Creating a Sustainable Conversation
Crisis Management Campaign via Social Media
- Houghton Mifflin Harcourt - Onward and Upward – HMH Restructures for the Future
- Potomac Electric Power Company - Hurricane Sandy Crisis Management
- San Diego Gas & Electric - Pacific Southwest Event
- Spirit AeroSystems Holdings - The calm AFTER the storm
- Weber Shandwick - "Like This": American Airlines Responds Socially to Alec Baldwin Incident
Facebook: Community/Engagement
- Edelman Japan - The AXE Wingmen
- Medtronic MiniMed - The Medtronic Diabetes Community: Engaged, Inspired and the #1 Diabetes Brand on Facebook
- Motive - Native Eyewear: The Locals Only Project
- New Media Strategies - The Wine Bar Facebook Community
- Quaker Steak & Lube - Be the Mayor of Lube Nation
- Taco Bell - Facebook Fan Engagement
- U.S. Department of Veterans Affairs - Make the Connection
- USO - Patriotic Pets
- Weber Shandwick - Frigidaire Time Machine
- XO Group - Helping Brides In the Wake of Hurricane Sandy
Facebook: Contests/Games
- Diamond Public Relations - Marco Island Marriott 'Next Generation" Facebook Contest
- Ignite Social Media - Samsung Angry Birds Check-In Challenge
- Motive - Van's Natural Foods: Breakfast Bedheads
- Mullen - Century 21 Real Estate Moves into SimCity Social
- MWW - Nikon 1 "Small Moments are Huge" Program
- Ryan Partnership - Dove Men+Care Fan Bowl Photo Contest
- Schneider National - Do You Have the Drive? Sweepstakes
- Spafax Canada - Air Canada’s 75th Anniversary Facebook Game
- Weber Shandwick - Frigidaire Time Machine
- WellPoint - Social Summer Games
Facebook: Marketing Campaign (Budget Over $10k-
- CoupSmart - Lindt: 1 Million Chocolate Truffle Giveaway
- Edelman - Humanizing AXE: Personal Community Management On A Massive Scale
- Elsevier - Med Student Survival Guide
- Ignite Social Media - FIAT Score A Scorpion
- Motive - Van's Natural Foods: Breakfast Bedheads
- Southern California Edison - Millionth Fridge Campaign
- Weber Shandwick - Degree Men: Masters of Movement
Facebook: Marketing Campaign (Budget Under $10k-
- CarMD.com Corp. - CarMD© Facebook Fans & Friends Contest
- Strategic America - West Glen Town Center
Facebook: PR Campaign (B2B or Nonprofit-
- American Traffic Solutions - ATS Uses Facebook to Build Brand Presence
- FMC Technologies Facebook Launch/OTC Campaign
- LBi Denmark - Making Maersk Social
- The Marcus Group - JCP&L Facebook Campaign
Facebook: PR Campaign (Consumer-
- Cooney/Waters Group - Parkinson's More Than Motion
- DoubleTree by Hilton - Little Things Project Campaign
- Seminole Hard Rock Hotel & Casino Tampa - Branding a Job Fair
- Vodafone - Live Young, Live Free
- Weber Shandwick - CLEAR Scalp & Hair Beauty Therapy Launch
- Weber Shandwick - Degree Men: Masters of Movement
- Zeno Group - Seattle's Best Coffee Brews Up a Black Friday Deal with a Twist
Facebook: Social Good Campaign
- ABC National TV Sales - "Be A Hero, Save A Hero" Fire Safety Campaign
- Bounce Energy's Charity "Like" Campaign
- Cisco Systems - Cisco's How Do You Give Back Campaign
- Cohn & Wolfe - It Takes a Mouse to Save a Fish
- Jiffy Lube International - "Muscle UpSM" with Jiffy Lube
- Nordic Naturals - Norvember
- U.S. Department of Veterans Affairs - Make the Connection
- Weber Shandwick - Summer Miles Challenge: 43,000 AAdvantageMembers Gave Smiles and Donated Miles to Kids In Need
Facebook: Use of Video
- Navy Federal CU - 4 Million Members 4 Million Stories-Member Appreciation
- Rockfish - White Cloud - Back to School
- San Juan Marriott Resort & Stellaris Casino - Vloggers Parte Dos
- U.S. Department of Veterans Affairs - Make the Connection
Games
- Devils Arena Entertainment - New Jersey Devils Doodle Contest
- Neiman - #Tweettoshoot
- SELF Magazine - SELF Workout in the Park Social Game
Individual Blog
- Cohn & Wolfe - The Experience Effect: Cohn & Wolfe's Jim Joseph Breaks Down Marketing
- Havas PR - Marian Salzman on Branding
Infographic
- Accenture - Global Trends in Law Enforcement
- Beyond - Facebook Sustainability
- Booz Allen Hamilton - The World of 2040
- Finn Partners - StubHub's Election Breakdown Infographic
- Intel Corporation - An Internet Minute Infographic
- MSR Communications - How Personality Type Affects Social Media Behavior
- NASDAQ OMX - NASDAQ Economic Infograph Reports
Instagram: Best Contest
- DoubleTree by Hilton - Pet Photo Sweepstakes
- HauteLook - Photo-A-Day Instagram Challenge
- National Geographic Channel - The Untamed Americas Photo Contest
Instagram: PR Campaign
- The Black Sheep Agency - 365 Days of PR
- Brown University - Scene by you at Brown
- The Fearey Group - The Cochlear Implant Online Series at Swedish
- Neiman - Temple Made
- American Institute of Certified Public Accountants - AICPA LinkedIn Group
- FMC Technologies - Branding and Recruitment Campaign
- Hilton Worldwide - Zero to 81,000+ | Leveraging LinkedIn to Build an Online Voice for Hilton Worldwide
- Richardson Sales Training - Verifiable Outcomes
- Constant Contact - Pinning the Way to Small Business Success
- Elizabeth Arden - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden
- EPIX - EPIX Looks Great on Pinterest
- HauteLook - HauteLook Takes Pinterest in 2012
- Homes.com - "Pin it if You Love it" Pinterest Contest
Technology
- Cision - Seek or Shout
- Simply Measured - Bringing Social Media Analytics to Life
Twitter: Best Tweet Content
- AEG Sports - 2012 Stanley Cup Playoffs
- Huge - Clever Content Makes Huge a Twitter Thought Leader
- Taco Bell - @TacoBell Brand Voice
Twitter: Best Use of Hashtags
- Grand Ole Opry - #Love4Loretta
- Guthy-Renker - #ProactivWorks
- Neiman - #Tweettoshoot
- SAP - #SAPChat
Twitter: Growth Spurt
- Graham Group - Louisiana Seafood: Demand It
- Huge - Huge Twitter Account Gains 8,000+ Followers in 2012
- Kronos - Kronos Grows Twitter Following by 406% in One Year
Twitter: Marketing Campaign
- Intersport - Where's The Blue Hat Taking You?
- National Geographic Channel - Chasing UFOs, The Wow! Reply
- The Stanislaus County Fair - Imagine the Fun
- Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering
Twitter: Most Engaged Followers
- AEG Sports - 2012 Stanley Cup Playoffs
- Bloomin Brands Inc - 40 Gifts for Dave
- SAP - #SAPChat
Twitter: PR Campaign
- Academy of Country Music - 2012 ACM Awards
- Cathay Pacific Airways - Cathay Pacific Klout Campaign
- Dixon Schwabl - RBC Heritage
- Littelfuse - Littelfuse Speed2Design
- National Safe Boating Council - NSBC and Paul Werth Associates - 2012 'Wear It!' Campaign Increases Awareness of Boating Safety
- Smithsonian National Zoological Park - #PandaAI
- Weber Shandwick + MilkPEP - The Breakfast Project
Twitter: Promoted Tweet Campaign
- Booz Allen Hamilton - Saluting Our Veterans
- New Media Strategies - ACCCE "Click-to-Call" Grassroots Advocacy
- Raytheon - Hashtags for Heroes
- United Nations Foundation - #RioPlusSocial
Twitter: Social Good Campaign
- Bank of America - Express Your Thanks
- The Black Sheep Agency - Houston Tweet Drive 2011
- #GivingTuesday Communications Team - #GivingTuesday
- Verizon Foundation - Your Voice Counts
Use of Google+
- CUNA Mutual Group - CUNA Mutual Live!
- Roush Fenway Racing - RFR Google+ Drive
YouTube: Individual Video or Channel
- Guthy-Renker - Proactiv Premium YouTube Channel
- Hilton Worldwide - Did You Know?/Stay Ahead
- i.d.e.a. - Human Motorcycles: Behind the Scenes with the Progressive International Motorcycle Shows
- M/C/C - Chuck E. Cheese's Do Gluten-free the Right Way
YouTube: Marketing Campaign
- CarMD.com Corp. - CarMD© Motion Commotion Campaign
- Elsevier - Elsevier's Screening Room
- Guthy-Renker - Proactiv Celebrity Swag Subscriber Contest
- PHD - Abreva Conceal Launch
YouTube: PR and/or Viral Campaig
- American Traffic Solutions - Utilizing Social Media to Compel Drivers to Stop on Red
- Hilton Worldwide - Hilton Worldwide Celebrates Inaugural Global Week of Service
- Weber Shandwick - Degree Men: Masters of Movement
- YTM - Nestles Hot Pockets "Pocket Like It's Hot"
Awards Luncheon and Conference Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017