Keynote Presentation:
Building Awareness
of CSR Initiatives
Through PR
Eileen Howard Boone
SVP of CSR & Philanthropy
CVS Caremark
Join PR News for the CSR Awards Luncheon on April 7, 2014 from 12 to 2 p.m. at The National Press Club in Washington, D.C. as we salute the winners and honorable mentions of our annual CSR Awards program and CSR A-List program. The CSR Awards winners and honorable mentions took chances, made incredible strides and understand the power of CSR in public relations—join us in celebrating them.
View Press Release | Register Online
Eileen Howard Boone, senior vice president of CSR and philanthropy at CVS Caremark will deliver the luncheon keynote. She will discuss the power of PR to inspire socially positive action and share experiences from her personal journey toward social responsibility and philanthropy. She will also talk about the CSR challenges communicators will face in the coming years.
PR News' Google Workshop is the morning of the CSR Awards Luncheon and will teach you how to effectively leverage the capabilities that Google has to offer for your communications initiatives. You also won't want to miss the PR Measurement Conference the following day, on April 8, where 20+ measurement experts will give you the skills to prove PR's worth to the C-suite.
Location: The National Press Club, 529 14th Street, NW #1300,
Washington, D.C. 20045
Follow PR News on Twitter and use the CSR Awards hashtag -- #prncsr
Awards Partner:
PR News' CSR Awards Finalists
Agency CSR A-List
- APCO Worldwide
- Cone Communications
- Edelman
- FleishmanHillard
- Havas PR
- MSLGROUP
- RF|Binder Partners
- Weber Shandwick
Hall of Fame
- Hyundai Hope on Wheels
- Johnson & Johnson
- Microsoft
- TOMS- One for One Movement
- The Walt Disney Company
CSR Professional of the Year
- Linda Arnold – Monsanto
- Amy Hargroves – Sprint
- Paul Massey - Weber Shandwick
- Jim Murren – MGM Resorts International
- Dennis Pittman – Smithfield
- Dato’ Rohana Rozhan – Astro Malaysia Holdings Berhad
Corporation with more than 25,000 employees
- Caesars Entertainment
- Craftsman
- Oracle
- Sprint
- Thermo Fisher Scientific
Corporation with less than 25,000 employees
- Constant Contact
- FMC Corp.
- Gage Products Company
- Takeda Pharmaceuticals International Co.
- TD Ameritrade
Annual Report
- AHA! - Microsoft 2013 Citizenship Report
- APCO Worldwide – Deloitte 2012 Global Report
- Dell Inc. - 2020 Legacy of Good Plan
- Massachusetts Convention Center Authority
- Neighbors Helping Neighbors Build Healthier Communities: The Lifetime Healthcare Companies 2012 Annual Report
- Pirelli - Imagining the Future with You
- ViaCommunity
Blog
- Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
- General Motors – GM Beyond Now
- Kimco Realty Builds Industry Leadership in CSR through Corporate Blog
- Network for Good - CompaniesforGood.org
- RF|Binder Partners - CVS Caremark All Kids Can Blog "Helping Kids to Be The Best They Can Be"
Cause Branding Campaign
- AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
- JetBlue Airways - Soar with Reading 2013
- Largemouth Communications - Kangaroo Express, Salute our Troops
- Mary Kay, Inc. - Don’t Look Away
- MasterCard & Weber Shandwick - Project Inspire: 5 Minutes to Change the World
- RF|Binder Partners - YYou're Doing OK!: JOHNSON'S Baby Gives Back and Reassures Moms
- Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy
Community Affairs
- Covanta Energy – Rx4 Safety: Protecting People and the Environment from the Improper Disposal of Drugs
- Fannie Mae Delivers Impact to Local Communities with 7 Days to Serve
- Havas Worldwide – The Airfood Project
- Office Depot Foundation – Be The Difference. Speak Up Against Bullying!
- Ogilvy Public Relations and Bristol-Myers Squibb - Men and Melanoma: Putting Excuses Aside
- The Quaker Oats Company - Quaker Helps Fuel Healthy Families with Fuel Up to Play 60
Corporate-Community Partnership
- AT&T and FleishmanHillard – It Can Wait: The Power of a Movement
- Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety
- Clear Channel – iHeartRadio’s Show Your Stripes
- Health Care Service Corporation – HCSC and KaBOOM!: Working to Ensure a Healthy Future Through Access to Play
- Toys “R” Us, Inc. and Shaquille O’Neal Encourage Customers to “Give Back With Shaq” to Benefit the Marine Toys for Tots Foundation
- Wells Fargo & Company – NeighborhoodLIFT
CSR on a Shoestring
- Covance-CARE Nepal SMILE
- Post No Bills - SC State Fair Safe Community
- RF|Binder Partners - Redefine First Aid with New Cause-Marketing Partnership
- Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
- TerraCycle - Cigarette Waste Brigade
Diversity Communications
- ChangeMakers - Multi-Language Communications
- General Motors - Women's Electrification Panel
- Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education
- Novo Nordisk, Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
- Time Warner Cable Media - The 90 That Built LA
Employee Relations
- Advent Integrated - Viridian Resource Kit
- Assurance Wireless - Get Connected
- Fahlgren Mortine - Mid-Ohio Foodbank Operation Feed Week
- MGM Resorts International - Inspiring Our World
- RBC Blue Water Community Makeover
- Viacom’s Viacommunity
- Weber Shandwick - Impact Project
Employee Volunteer Program
- Bacardi Limited - "Spirit for Life, Caring Together" Shows its Sustainability Spirit
- Nestlé Waters North America - Project Picnic
- Quaker Oats - Good Purpose Team
- RF|Binder Partners - Capital One's One Week: "Investing for Good" One Community at a Time
- RF|Binder Partners - CVS Caremark: Building Healthier Communities "One Shoreline at a Time"
Environmental Stewardship
- American Airlines and Weber Shandwick – Amercan Airlines Reduces Its Carbon Footprint
- Baylor Health Care System - Energy Champions
- Ford and OgilvyEarth – MyEnergi Lifestyle
- Golden State Foods – Biodiesel from Bio-waste
- ICU Eyewear – Sustainably Made Eyewear, Promoting Philanthropy
- Saatchi & Saatchi S – Reducing Impact, Investing in Alternatives: Caesars Entertainment's Environmental Leadership
Event: CSR/Green Focus
- AMD's Green Army: Innovation for Volunteerism
- Bacardi Limited – "Champions Drink Responsibly" Mix with Rafa
- Entergy Corporation – NOLA Bike to Work Day
- Glad Trash – Glad One Bag Campaign
- MGM Resorts International – Inspiring Our World
- NBCUniversal – Earth Week: Power the Party
- RF|Binder Partners – CVS Caremark: Building Healthier Communities "One Shoreline at a Time"
Facebook Communications Campaign
- EMD Serono, Inc. – Notes of Hope Campaign
- Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
- Hyatt Corporation – Vote. Give. Thrive.
- The Marcus Group, Inc. – JCP&L Facebook Campaign
- MasterCard & Weber Shandwick – Project Inspire: 5 Minutes to Change the World
- Toys “R” Us, Inc. and Alex’s Lemonade Stand Foundation Encourage Fans to Take the Lemon Smiles Challenge
- Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back
Green PR
- Cone Communications – Earthwards… Getting Down to Business
- Entergy - Geaux Green Campaign
- Ford & Ogilvy Earth - MyEnergi Lifestyle
- Lippe Taylor - Helping Ikea Go LED
- Ulled Asociados - We Art Water Film Festival
Human Rights Communications
- Buchanan Public Relations - Pepper Hamilton Forces Change in National Organ Transplant Rule
- Green Mountain Coffee Roasters - "Great Coffee, Good Vibes, Choose Fair Trade"
- MWW – The Friend Movement: The New F Word
Media Relations
- Food Network - Go Orange for No Kid Hungry
- Havas PR - Chronicling the True Power of Breast Cancer Warriors
- MWW - The Wunder Project: A Movement to Cure Colon Cancer
- Scholastic Summer Challenge
- SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
- Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy
Nonprofit/ Partnership
- ArcelorMittal USA - Sustain Our Great Lakes
- CA Technologies - Tech Girls Rock
- FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
- JetBlue Airways - Blue Horizons for Autism 2013
- Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
- Time Warner Cable and 826 National
Pro Bono Campaign
- CGI - Share our Strength Analytics Enhancement
- Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour
- Weber Shandwick - Impact Project
Product Design/Redesign
- Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety
- Cone Communications – Earthwards… Getting Down to Business
- International Flavors & Fragrances - Rose Water Essential
Recycling Program
- Golden State Foods - Biodiesel from Bio-waste
- JetBlue Airways - Composting at T5 2013
- Sprint Buyback
- TerraCycle - Cigarette Waste Brigade
Social Good
- The California Endowment - #Health4All
- Clear Channel - iHeartRadio’s Show Your Stripes
- DeVry University – HerWorld
- Ford and OgilvyEarth - MyEnergi Lifestyle
- Mashable – Social Good Summit
- Novartis International AG – Improving access to healthcare, through innovative and sustainable business models
- Raytheon's Hashtags4Heroes: Empowering Social Media Users to Thank Military Veterans
- SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"
Social Media Campaign
- Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders
- Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
- Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
- NBCUniversal - Share and Tell
- RF|Binder Partners - You're Doing OK!: Johnson Baby Gives Back and Reassures Moms with Digital Care Cards
- Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
- Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back
Stakeholder Engagement
- Bombardier Aerospace – Safety Standdown
- Goldcorp - Answering the Call of the Moose
- Micato Safaris - Micato-AmericaShare
- OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS'
- OPET Revolutionizes Volunteerism
- Strategic Public Relations Group - The Singa Project
- Time Warner Cable Media - Staying "Connected" During Superstorm Sandy
Sustainability/CSR Report
- Adobe's Create Change 5-Year Data Visualization
- Advent Integrated - Viridian 2012 Sustainability Report
- AECOM Technology Corporation - Complex problems. Integrated solutions.
- AGCO - Food for Thought
- Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
- Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
- Hormel Foods with Burson-Marsteller and Proof Integrated Communications
- IHS Inaugural Corporate Sustainability Report
- International Paper
- Monsanto Company
Video Initiatives
- AT&T - Through the Eyes of a Phone - It Can Wait
- Cisneros Media - Somos Lo Que Queremos
- International Flavors & Fragrances - Moving Forward
- Toyota & 360i - Meals per Hour
- Toyota and Discovery Education - Toyota Teen Driver Video Challenge
- Viacom's Support for the AT&T It Can Wait Campaign
- Viridian - 7 Continents in 7 Years
Volunteer Program
- Hilton Worldwide - Building a Global Week of Service
- Jackson in Action
- JetBlue Airways and New York Restoration Project - One Thing That's Green 2013
- Oracle Volunteers
- RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
- Thermo Fisher Scientific Community Action Council
Workplace Innovation
- Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)
- Entergy's Power To Care Campaign
Questions? Contact Kristina McHale at [email protected].
Find out more about PR News' Google for Communicators Workshop from 8:30 - 11:45 a.m. the morning of the CSR Awards Luncheon and join us for both must-attend PR events. Space is limited, so register today; tables of ten are available!
Reserve your congratulatory ad in the CSR Awards Event Program Guide today!