PR News Trade Show & Event PR March 22 — Register Today!

Trade Show & Event PR: How to Maximize Your Brand's Presence at Live Events

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Don’t miss this PR News webinar that will show you how to leverage your brand at live events—both at trade shows hosted by third parties and at events created by your own brand. This webinar will also show how you can share in the media attention surrounding trade shows that your brand does not attend.

Nothing will ever replace the power and impact of live events—and this webinar will be focused squarely on showing you how to make the most of live events from a PR standpoint. You'll learn how to put your media relations and social media skills to work to maximize the impact of your brand's participation (or even non-physical participation) in big trade shows and the impact of your brand's own live events.
Register now for PR News’ Event PR webinar and learn what communications leaders are doing now to become strategic partners in the choosing of live events to participate in; help create an interactive event experience; extend the event beyond its live component with social media and video; communicate the value internally of your brand’s participation in live events; measure the effectiveness of PR’s role in live events; and more.

Webinar Speakers:

Maggie O’Neill
Partner & Senior Director

Diane Gage Lofgren
APR, Fellow PRSA
Brand Communication
Kaiser Permanente

Danyele L.C. Davis
Vice President
Flowers Communications Group

Steve Goldstein
Editorial Director, Events
PR News




How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.


You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.


    *You can now view this Webinar on your iPad, iPhone or Droid!



What Equipment Do I Need?  

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.


  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer




About the Webinar

At this Webinar, you'll learn how to:

  • Evaluate an event for strategic fit
  • Drive media coverage of your own events and of your brand's participation in trade shows and conferences
  • Secure leadership buy-in and maximize the strategic value of executive sponsors
  • Extend the event using video capture, blogs and social media
  • Inform your organization about the event purpose and benefit/outcomes (internal blogs, email wrap-up, meeting report-outs)
  • Create signature moments for memorable branding
  • Leverage the media impact of trade shows your brand does not participate in
  • Measure the impact of PR’s role in the success of your organization’s participation in live events

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.



($379 per site - CDs available for purchase)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or
click here.

*PR News does not offer any refunds for webinars. All sales are final.