Google for PR: How PR Pros Can Make the Most of Google’s Powerful Tools
Purchase this Webinar On Demand | Order a CD
Google’s services weren’t designed with the needs of PR professionals in mind, but the presenters for PR News’ webinar, Google for PR: How PR Pros Can Make the Most of Google’s Powerful Tools, could, in fact, make that case.
Join PR News and Google’s Justin Cutroni, Haley Hebert of LEWIS Pulse and Albe Zakes of TerraCycle for this webinar that will show you what you need to know now to put Google Analytics, Google Drive (the new home for Google Docs), Google Alerts, Gchat (formally known as Google Talk) and Google Trends to work for your media relations efforts, measurement programs, social communications and workflow needs.
If you’re focused on where every dollar in your budget goes, you can’t afford not to keep pace with the rapid changes in Google’s services, which can improve your inter-office communications, your communications with clients and, not least, your outreach to the media and the public at large.
Webinar Speakers:
Albe Zakes
Global VP, Media, TerraCycle Inc.
@AlbeZakes
Haley Hebert
Managing Director, Digital Marketing
LEWIS Pulse
@haleyhebert
Justin Cutroni
Analytics Advocate
Google
@justincutroni
About the Webinar
At this Webinar, you'll learn how to:
- Use Google Analytics to go beyond gathering mere data and have it support your tactics as a PR professional
- Adapt Gchat for business needs
- Tap into the SEO potential of Google+ communities
- Use Google+’s Hangouts function and enter the age of live face-to-face engagement
- Share assets, media contacts and more with Google Drive
- Use Google Alerts for no-cost media monitoring at blogger tracking
- Leverage Google Trends to track search terms
PRSA Accreditation
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
Certificate
Questions?
($379 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.
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*PR News does not offer any refunds for webinars. All sales are final.