2012 CSR Awards: Corporations With Less Than 10K Employees

Winner: Honda Manufacturing of Alabama

In the wake of the devastating tornadoes that swept through Alabama on April 27, 2011, Honda Manufacturing of Alabama (HMA) took immediate action, providing manpower, relief items and vehicles to help the affected communities—HMA’s own communities—recover from the tragedy.

One of the biggest challenges facing nonprofit organizations in the aftermath of the tornadoes was not only the large volume of requests from survivors, but also an overwhelming number of volunteers wanting to help. HMA provided these agencies with assistance by working closely with volunteer coordinators to plan relief activities that met specific agencies’ and affected areas’ needs. As volunteer groups derived from its base of 4,000 associates grew larger, HMA provided transport to cleanup sites twice a week. HMA, which was operating on a reduced production schedule due to the Japanese earthquake and tsunami in March 2011, further incentivized and rewarded the associates who took the time to help those in need by paying them their normal hourly wage. —SP

Honorable Mentions:

Carmichael Lynch Spong: For Carmichael Lynch Spong, CSR hits home—literally. Its LEED-qualified workspace features sustainable office products and motion-censored lighting in restrooms and storage areas.

Doral Bank: In 2011, Doral Bank launched “d Verde,” a campaign to invest close to $1 million in energy conservation initiatives, and “Women of Success,” to provide assistance to women entrepreneurs.

VHA Inc: At CleanMed 2011, a global conference on sustainable healthcare, VHA hosted tours of an Ascent Reprocessing facility, where attendees learned about device reprocessing and safe sustainability options.