Winner: Caffeine Communications/Warshafsky Law Firm - Don’t Risk It
Caffeine Communications was charged with driving the public’s awareness of personal injury law firm Warshafsky. Research conducted by Caffeine showed the need for a program that would keep drunk drivers off the road during Halloween (Wisconsin has the highest rate of drunk driving in the nation). Caffeine placed cars from drunk driving accidents throughout Milwaukee with signage as a reminder of the consequences of drinking and driving. Milwaukeans were invited to pledge not to drink and drive on Halloween on a dedicated Facebook event page, and people who pledged would be provided with a free ride home. As a result, Warshafsky’s Facebook presence was increased by 690 fans; media placements were secured with Fox, CBS, NBC and three local radio stations; and, most importantly, 600 Milwaukeans took advantage of a safe ride home on Halloween night.