Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom
To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media outlets the ability to quickly obtain information about Baylor. The most innovative tool of the newsroom is the “basket” feature. Similar to online shopping, users can choose the items they wish to download (in multiple formats), put them in their basket and “check out” when they are ready. —BM
Honorable Mentions
Cisco Systems Inc. - “The Network”: Cisco’s Technology News Site: Cisco’s tech news site lets users easily access content not only about the company’s business, products and technologies, but also stories on the broader business and technology landscape written by veteran, award-winning journalists.
Fahlgren Mortine with Crown Equipment - Social Media Newsroom: Part of an integrated program that seeks to position Crown, a global forklift manufacturer, as the leader in industry discussion, the newsroom features widgets that pull in videos, photos and posts from Crown social media platforms.
Intel & Ogilvy Public Relations Worldwide - Intel Reinvents Its Online Newsroom: Intel’s social-based newsroom includes features such as commenting, rating, discussion areas, content-rich media kits, special private access areas, Web video and more.