Winner: Marian Salzman – Euro RSCG Worldwide PR
The CEO of Euro RSCG Worldwide PR, North America, has a lot on her mind—and many of those thoughts go out to audiences via platforms that include the Huffington Post, The Holmes Report, CNBC.com and more.
Salzman’s proclivity to post coupled with her expertise in business has resulted in regular invitations to guest-blog—and she usually accepts. Salzman riffs on a variety of topics, from presidential politics, the Arab Spring and the powerful voice of social media to crowdsourcing and football caused brain injuries. It’s the brain that was the impetus for Salzman’s powerful four-post series, “Headstrong,” which appeared in HuffPo in 2010. The series chronicled Salzman’s experiences as a brain cancer survivor.
“I think of a great blog post as a cross between a passionate debate with a trusted colleague and an e-mail to a college roommate,” says Salzman. “I never skimp
on opinions or intimacy.” It’s this kind of honesty that has made Salzman #1 in social media followers within Havas (Euro RSCG’s parent company) and has grown her Twitter following to 8,700 as of September 2011. —SVC
Honorable Mentions
Todd Defren – PR-Squared, Shift Communications: Since 2004, Todd Defren’s blog has given its readers deep insight into PR and social media, attracting 7,400 registered readers to date.
Jim Joseph – Lippe Taylor & ShopPR: Jim Joseph’s The Experience Effect blog on marketing averages 6,000 visitors per month, which has resulted in 2,000 Twitter followers and 1,500 links on LinkedIn.