Join PR News on Nov. 29, 2016, for a comprehensive look into paid social media posts. In this webinar, experienced practitioners will teach you how to engage broad and niche audiences with promoted posts on social media while staying within your budget.

The job of communications on social media is more than just creating great content. With changing algorithms and social media companies like Facebook implementing new profit models—mostly focused on increasing advertising revenue—the road to success on social is constantly changing. That means communicators need to know how each platform shows promoted content to users, and then use that knowledge to game the system and get the most bang for your buck.

Speakers

What You'll Learn

• Choose where and when to spend your ad dollars by determining the best social platform, timing and content for your audience
• Get internal buy-in for your paid social strategy
• Create brief, powerful video ads on Instagram and Facebook
• Maximize lead generation using paid posts to drive and prove ROI
• Use Facebook and LinkedIn as sponsored content distribution channels to showcase thought leadership and raise brand awareness
• Be cost-conscious on a lean social budget—while evaluating which tasks are realistic to assign in-house and which goals might require outside support if pursued
• Establish goals for paid posts and measure your results throughout a campaign’s life cycle, using tools like Google Analytics as well as audience data
• Evaluate paid social against other forms of advertising that compete for budget dollars

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this webinar, contact Jessica Placencia at [email protected]; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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