Learn the ins and outs paid social media posts and ads to maximize reach and drive the bottom line.

Join our expert trainers in paid social advertising as they cut through the confusion and discuss buying effectively on Facebook, Twitter, Instagram and Snapchat so that you know exactly what your spend is getting you and how to measure its effectiveness over the short and long terms, plus best practices for effective visual content on each platform. They’ll also discuss how to A/B test your posts and ads to zero in on the most effective strategy for your brand.

At this Paid Social Media Webinar, you'll learn:

• How to translate the language of social media into business terms for the C-suite
• How to view your social media spend in the larger context of your promotional efforts and avoid stepping on your own toes
• How to determine which channels provide the best advertising targeting for your desired audience

Speakers

What You'll Learn

• Formulas to calculate paid social media metrics like Cost Per Impression (CPI)
• How to translate the language of social media into business terms for the C-suite
• How to view your social media spend in the larger context of your promotional efforts and avoid stepping on your own toes
• How to determine which channels provide the best advertising targeting for your desired audience
• How to engage in pixel-based and list-based retargeting to reach people who have displayed interest in your brand
• How to jumpstart your paid social distribution with a rock-bottom budget
• Which ad formats might get prioritized by site algorithms

When you pay for promotion on social, it can be unclear (especially to the C-suite) what you’ll really be getting: how often your post will be seen, where on the page it will be seen, who will be seeing it and many other variables. In this webinar, experienced practitioners will teach you how to get the most bang for your buck, get started with an engaging new campaign or improve one that is stagnant.

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this webinar, contact Client Services at [email protected].

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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