Facebook's Latest Updates - and What They Mean for Your Communications Efforts

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There are hundreds of new factors in the Facebook algorithm to contend with, and the site's renewed emphasis on "high quality" content can mean reduced positioning for your content on user news feeds, buried posts and lower page rankings. This webinar will explore ways to develop content that meets the new standards while setting your brand apart from the 15 million other brand pages currently on the site.

At this Webinar, you'll learn how to:

  • Develop and promote content that reflect Facebook's "high quality" standard
  • Create posts that will improve your news feed visibility
  • Create pages that earn higher star ratings
  • Launch creative incentives that engage users and inspire them to become part of your Facebook community
  • Leverage new administrative tools and features to enhance your pages
  • Create Facebook pages on mobile devices that incorporate the latest updates and establish a cohesive presence across multiple device platforms
  • Make the latest Facebook algorithm updates work to benefit your brand
  • Leverage the latest enhancements to Facebook Insights to measure the success of your efforts and determine the key metrics you need to be following

Recent updates to Facebook's news feed algorithm and other changes designed to enhance the user experience may be frustrating your brand's ability to reach users and build a following. One recent study found that organic reach for some brands has declined by 44% on average.

Webinar Speakers

Pamela Baker-Masson
Associate Director of Communications
Smithsonian Institution, National Zoo
@BakerMassonP
Chase Fitzgerald
Social Media Strategy Manager
Max Borges Agency
@chase_f
Natanya Anderson
Director of Social Media
Whole Foods Market
@natanyap
Moderator
Richard Brownell
Content Manager,
PR Events
PR News
@RickBrownell

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

     

    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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*PR News does not offer any refunds for webinars. All sales are final.