Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

In January, after being hit with a lawsuit challenging its beef content (red spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (yellow spike), according to this PeopleBrowsr data (exclusive to PR News). The next day, negative talk slightly led positive and neutral, but the amount of chatter was way down. Did Taco Bell’s “outside the bun” response do the trick?  

Source: PeopleBrowsr (www.peoplebrowsr.com); data exclusive to PR News.