Congratulations to the 2017 winners of the Platinum & Agency Elite Awards, honored on September 14 in New York City.

Congratulations to the 2017 Platinum PR and Agency Elite award winners! Hundreds of marketing and communications professionals united on September 14 as we celebrated the organizations and people behind the year’s most outstanding communications initiatives. Get to know the winners and honorable mentions below.

Platinum PR Hall of Fame

A big round of appluse for this year's Platinum Hall of Fame inductees! The Hall of Famers represent the communications campaigns that were launched at least three years ago that PR News believes will be referred to in years to come as having been very original and having had a larger impact than even its creators might have imagined.

ALS Association

ALS Association
ALS Ice Bucket Challenge

American Greetings and MullenLowe

American Greetings and MullenLowe
World’s Toughest Job

Bayer Corporation

Bayer Corporation
Making Science Make Sense

Home Depot Foundation

Home Depot Foundation
Celebration of Service

The Lustgarten Foundation

The Lustgarten Foundation
Let's Win!

Taco Bell

Taco Bell
Social Media Blackout

Platinum PR Professionals of the Year Winners

Jon Sullivan

Aflac

Katherine Watson

Northside Hospital

Honorable Mentions

  • Rowan Benecke

    Burson-Marsteller
  • Kristin Cahill

    GCI Health
  • Jon Harris

    Conagra Brands
  • Janice Kapner

    T-Mobile: Un-carrier Communications
  • Ryan Nawrocki

    Maryland Transit Administration
  • Dan Simon

    Vested
  • Pam Slay

    Crown Media Family Networks
  • Dana Taormina

    JConnelly
  • Josslynne Welch

    Litzky Public Relations
  • Ayme Zemke

    Beehive Strategic Communication

Platinum PR Award Winners

Anniversary Platinum Awards

Honorable Mentions

Anniversary Platinum Awards

Honorable Mentions
  • Arsht Center, WOW Factor and rbb communicationsAdrienne Arsht Center for the Performing Arts of Miami-Dade County
  • CME GroupProducts of Progress Campaign
  • CropLife InternationalTable for Twenty: Celebrating 20 Years of Plant Biotechnology
  • EdelmanDove Beauty Bar’s 60 Years of Care
  • Genentech and FleishmanHillard40 Defining Moments
  • GCI HealthCelebrating the Unsung Heroes of the Multiple Sclerosis Community
  • Kirvin Doak Communications and Blue Man ProductionsBlue Man Group 25th Anniversary
  • Litzky Public RelationsPlay-Doh Marks 60 Years with Unprecedented Media Coverage
  • NewYork-PresbyterianReflects on 9/11
  • TCDRS50th Anniversary
Winner

Annual Report Platinum Awards

Honorable Mentions

Annual Report Platinum Awards

Honorable Mentions
  • The Association of Junior Leagues InternationalA Light in the Dark: 2015/2016 Year In Review
  • FerrovialIntegrated Annual Reporting
  • Hotwire PREngage, Interact and Inspire: Bringing the New Teacher Center's Annual Report back to Life
  • IBMYou, with IBM
  • Inner-City Scholarship Fund"Most Likely to Succeed"
  • Octapharma AGAnnual Report 2016
  • OCCInnovation, Resiliency and Excellence
  • PepsiCo
Winner

Blog Platinum Awards

Honorable Mentions

Blog Platinum Awards

Honorable Mentions
  • American Medical AssociationCreating a News Destination for America’s Physicians
  • The Coca-Cola CompanyCoca-Cola Journey
  • DEVENEYChanges the Blogging Game
  • HP Inc.Reinventing the HP Newsroom
  • HumanaHow blogging helped us tell Humana’s story and lift our brand during uncertain times
Winner

Blog Platinum Awards

Honorable Mentions

Blog Platinum Awards

Honorable Mentions
  • American Medical AssociationCreating a News Destination for America’s Physicians
  • The Coca-Cola CompanyCoca-Cola Journey
  • DEVENEYChanges the Blogging Game
  • HP Inc.Reinventing the HP Newsroom
  • HumanaHow blogging helped us tell Humana’s story and lift our brand during uncertain times
Winner

Branding Platinum Awards

Honorable Mentions

Branding Platinum Awards

Honorable Mentions
  • Bank of America with Burson-MarstellerCutting Through the Clutter – Elevating Bank of America to the Industry Fintech Leader
  • Cohn & WolfeStop Smears, Spread Joy with Paper Mate InkJoy
  • Current MarketingBrita: Drink Amazing
  • Fast HorseHi-C Ecto Cooler Makes a Haunting Return to the Delight of Millennials
  • Food Lion"How Refreshing" - New Ad Campaign Elevates Brand While Engaging 65,000 Associates
  • Hunter Public RelationsLACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
  • NewlinkBanco Cuscatlan
  • PwCAsian Financial Forum 2017 Knowledge Partnership
  • Uniomedia CommunicationsSoproni – 100% Hungarian!
  • Weber ShandwickMobil 1 Virtual Showdown with Tony Stewart
Winner

CEO of the Year Platinum Awards

Honorable Mentions

CEO of the Year Platinum Awards

Honorable Mentions
  • Dan Amos, Aflac
  • Paul Comfort, Maryland Transit Administration
  • Maura Corbett, Glen Echo Group
Winner

CSR Campaign Platinum Awards

Honorable Mentions
  • Bacardi-MartiniGood Spirited
  • Cohn & WolfeTom's of Maine #LessWasteChallenge
  • Dell Inc., PPR Worldwide and BWR Ocean-Bound Plastics Packaging Program
  • EdelmanFY16 Citizenship Report: The Stories We Love to Tell
  • FirstEnergy Corp.The Switch Is On - FirstEnergy's Commitment to Clean Energy
  • HP Inc.Campaign to Aid in Global Refugee Crisis
  • PMK*BNCColumbia Sportswear OutDry Extreme ECO Jacket Launch
  • UPS, MSLGROUP and Cone CommunicationsFocusing and Amplifying UPS’s Sustainability Story
Winner

Cause-Related Marketing Platinum Awards

Honorable Mentions

Cause-Related Marketing Platinum Awards

Honorable Mentions
  • Alzheimer's Australia You Are Not Alone, Dementia Awareness Month, September 2016
  • Cohn & WolfeTom's of Maine #LessWasteChallenge
  • Cone Communications2016 Lindt Easter Campaign in Support of Autism Speaks
  • Deutsche Telekom AGSea Hero Quest
  • CignaAway from Blame: Cigna’s initiative to fight the U.S. opioid epidemic
  • Jersey Mike's Subs Month of Giving
  • The Motherhood and United Nations FoundationShot@Life Campaign Host “Blogust” Relay to Donate Vaccines for Children in Developing Countries
  • PJ Lhuillier Group of CompaniesCebuana Lhuillier Disaster Resilience Campaign
  • Planet Fitness & EdelmanThe Judgement Free Generation
  • Weber ShandwickThe Alphabet of Illiteracy, Project Literacy
Winner

Community Relations Platinum Awards

Honorable Mentions

Community Relations Platinum Awards

Honorable Mentions
  • Flowers Communications GroupBlack McDonald's Operators Association's Food for the Body and Spirit
  • Food Lion"Holidays Without Hunger" Creates Emotional Connection While Nourishing Communities
  • GageMinnesota Valley National Wildlife Refuge 40th Anniversary
  • MastercardGirls4Tech
  • Molina Healthcare, Inc.Molina HOPE Coat Drive
  • Planet Fitness & EdelmanThe Judgement Free Generation
  • Porter Novelli, BBDO and Mastermind Marketing on behalf of BayerFeed a Bee 2016
  • ServiceMasterWe Serve Day
  • US Postal ServiceDog Bite Prevention Campaign
Winner

Content Marketing Platinum Awards

Honorable Mentions

Content Marketing Platinum Awards

Honorable Mentions
  • Amendola CommunicationsHe Said/She Said: Clients Create Credibility for the Health Catalyst Story
  • The Coca-Cola CompanyCoca-Cola Journey
  • Current MarketingLiquid-Plumr’s “Thankful to be Clog Free” Thanksgiving
  • InterDigitalCreating the Living Network
  • Marina Maher CommunicationsJ&J Takes Over #JPM17
  • PepsiCoBringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match
  • rbb CommunicationsGuilt-Free #MomsEscape with Dreams Resorts & Spas
  • SOKONetflix: Xuxa and the Missing Child
  • Southwest AirlinesInspiring the Next Generation: Lilly’s Day at BWI
  • Stein IASCliché Killers
Winner

Crisis Management Platinum Awards

Honorable Mentions

Crisis Management Platinum Awards

Honorable Mentions
  • AIASocial Media Crisis
  • Maryland Transit AdministrationWinter Storm Jonas
  • Medtronic Creates Global Reputation Management Program Following $50 Billion Acquisition
  • Montieth & CompanyThe Panama Papers and Nazi-Looted Art
  • SABC Pension FundPencil me In
  • Syncrude Canada Ltd.Fort McMurray Wildfire Communications
  • Washington Metropolitan Area Transit AuthoritySafeTrack
Winner

Digital Communications Platinum Awards

Honorable Mentions

Digital Communications Platinum Awards

Honorable Mentions
  • Blonde 2.0Livia - a painfully good campaign
  • CreationMS: No Filter
  • Finn PartnersReturn Path: Make Email Great Again
  • Food Lion FeedsMeal Madness
  • National Restaurant Association Educational FoundationNational ProStart Invitational: Creating the Buzz for #NPSI2017 - with Gossip Genie and Portland PR Ltd.
  • Hormel FoodsFood Truck Frenzy
  • HormelFoods125.com
  • HP Inc.Digital Activations at HP Global Reinvention Week
  • Hunter Public RelationsMrs. T's Pierogies Inserts Itself into the Pop Culture Conversation
  • Johnson & JohnsonSilicone Seguro
  • MastercardLAC Innovation Forum 2016
  • NTT DATA acquires Dell Services
  • PavoneHerr’s - Ed Goes to Nottingham
  • PepsiCoBringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match
  • Porter NovelliCarpe PM: Seize the Afternoon with Almonds
  • RF|BinderInsight Dialogues presented by The Rockefeller Foundation
  • Roush Fenway RacingSunnyD NASCAR Launch
  • Tata Consultancy ServicesDigital Empowers
Winner

Digital Communications Platinum Awards

Honorable Mentions

Digital Communications Platinum Awards

Honorable Mentions
  • Blonde 2.0Livia - a painfully good campaign
  • CreationMS: No Filter
  • Finn PartnersReturn Path: Make Email Great Again
  • Food Lion FeedsMeal Madness
  • National Restaurant Association Educational FoundationNational ProStart Invitational: Creating the Buzz for #NPSI2017 - with Gossip Genie and Portland PR Ltd.
  • Hormel FoodsFood Truck Frenzy
  • HormelFoods125.com
  • HP Inc.Digital Activations at HP Global Reinvention Week
  • Hunter Public RelationsMrs. T's Pierogies Inserts Itself into the Pop Culture Conversation
  • Johnson & JohnsonSilicone Seguro
  • MastercardLAC Innovation Forum 2016
  • NTT DATA acquires Dell Services
  • PavoneHerr’s - Ed Goes to Nottingham
  • PepsiCoBringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match
  • Porter NovelliCarpe PM: Seize the Afternoon with Almonds
  • RF|BinderInsight Dialogues presented by The Rockefeller Foundation
  • Roush Fenway RacingSunnyD NASCAR Launch
  • Tata Consultancy ServicesDigital Empowers
Winner

Diversity & Inclusion Campaign Platinum Awards

Honorable Mentions

Diversity & Inclusion Campaign Platinum Awards

Honorable Mentions
  • EdelmanDove Love Your Hair
  • Food LionSupporting Diversity While Partnering with our CIAA Schools to Fight Hunger
  • HP Inc.Bringing HP's Culture of Diversity and Innovation to Life
  • HP Inc.Reinvent Mindsets: Let's Get In Touch
  • Pérez Art Museum MiamiPAMM Pride Night & Screening: “Moonlight”
  • Porter NovelliStudy Melbourne presents My Melbourne: empowering international student voices
  • SAP and PAN CommunicationsBring Business Beyond Bias
Winner

Diversity & Inclusion Campaign Platinum Awards

Honorable Mentions

Diversity & Inclusion Campaign Platinum Awards

Honorable Mentions
  • EdelmanDove Love Your Hair
  • Food LionSupporting Diversity While Partnering with our CIAA Schools to Fight Hunger
  • HP Inc.Bringing HP's Culture of Diversity and Innovation to Life
  • HP Inc.Reinvent Mindsets: Let's Get In Touch
  • Pérez Art Museum MiamiPAMM Pride Night & Screening: “Moonlight”
  • Porter NovelliStudy Melbourne presents My Melbourne: empowering international student voices
  • SAP and PAN CommunicationsBring Business Beyond Bias
Winner

Education Program Platinum Awards

Honorable Mention

Education Program Platinum Awards

Honorable Mention
  • Blue Planet Public RelationsRaffles College of Design and Commerce, Sydney
Winner

Employee Relations Platinum Awards

Honorable Mentions

Employee Relations Platinum Awards

Honorable Mentions
  • American Medical AssociationCreating a new digital workspace and communications program for AMA employees
  • Cohn & Wolfe and Landor Janssen Brave - Driving a Cultural Transformation
  • Conagra BrandsThe Internal Launch of Conagra Brands
  • Food Lion"How Refreshing" - New Ad Campaign Elevates Brand While Engaging 65,000 Associates
  • General MotorsElectrifying Employee Engagement
  • General MotorsEmployee Discourse Meets Racecourse
  • Inland Empire Health PlnDiscover Wellness Campaign
  • Marina Maher CommunicationsJ&J Unites 53,000 Employees to Reach More Patients. Restore More Lives.
  • MilliporeSigmaIntegration Communication
  • MSLGROUPRe:Sources: Putting the Service Back in Shared Services
  • PG&EKeeping GHG-Free Energy Flowing From Diablo Canyon Power Plant Through 2025
  • PJ Lhuillier Group of CompaniesCebuana Lhuillier Isang Bangka Campaign
Winner

Event Marketing Platinum Awards

Honorable Mentions

Event Marketing Platinum Awards

Honorable Mentions
  • AdobeSummit 2017
  • Biodesign Institute at Arizona State UniversityScience Exposed: Making Science Come to Life through the Arts
  • Dell Inc. & PPR WorldwidePerception is Reality: Winning the CES Coverage Race to Increase Sales
  • Conagra Brands and EdelmanThe Dining Room by Marie Callender's
  • GOLINHumana // Bring the Parks to You
  • Havas FormulaPanda Express & General Tso’s Chicken – American Originals
  • Hill+Knowlton StrategiesInvictus! Sharing the Inspiring Stories of Wounded Warriors
  • Hormel FoodsJennie-O Turkey Store Make the Switch Campaign
  • Mathematica Policy ResearchPi (e) Day on Capitol Hill
  • Microsoft with Burson-MarstellerMicrosoft at The National 2016 Political Conventions
  • Northrop GrummanQuad Cup
  • SAPAll Aboard the Internet of Things Express with SAP and Trenitalia
  • Tourism AustraliaThe World's 50 Best Restaurants 2017, Melbourne, Australia
Winner

External Publication Platinum Awards

Honorable Mentions

External Publication Platinum Awards

Honorable Mentions
  • Asian Art MuseumDrawing Rama
  • Cherokee Nation and Cherokee Nation BusinessesAnadisgoi Magazine
  • Cherokee Nation and Cherokee Nation BusinessesWhere the Casino Money Goes
  • Genentech and FleishmanHillard40 Defining Moments
  • ExxonMobilEnergy Factor
  • Havas PRAgile PR: Expert Messaging in a Hyper-Connected, Always-On World
  • Hormel FoodsInside Hormel Foods magazine
  • Karma AgencyFrontline Research & Learning Institute: The Line
  • Wynn Las VegasWynn Magazine Celebrates Wynn Palace Opening with Commemorative Edition
Winner

Facebook Communications Platinum Awards

Honorable Mentions

Facebook Communications Platinum Awards

Honorable Mentions
  • AbelsonTaylorSunovion 'My Epilepsy Hero' Campaign
  • AflacLeaving Our Duckprints
  • APCO WorldwideMobilizing Seniors for Medicare Advantage
  • C-4 AnalyticsCanvas Ads Bring More Clicks
  • DEVENEYBayou Rum Social Media Expansion
  • Food Lion FeedsMeal Madness
  • GCI HealthTECFIDERA Leads the Social Conversation on Relapsing Multiple Sclerosis
  • Hormel FoodsFood Truck Frenzy
  • Molina Healthcare2016 Community Champions Facebook Challenge
Winner

Financial/Investor Relations Platinum Awards

Honorable Mentions

Financial/Investor Relations Platinum Awards

Honorable Mentions
  • PJ Lhuillier Group of CompaniesCebuana Lhuillier Financial Inclusion Campaign
  • Strategic Public Relations GroupChina New Town Development (1278.HK) - A New Phase to Success
  • Strategic Public Relations GroupChina Animation (1566.HK) - Ready to Impress the World
  • Thor Industries with Lambert, Edwards & AssociatesThor Industries/Jayco M&A Communications Support
Winner

Global PR Campaign Platinum Awards

Honorable Mentions

Global PR Campaign Platinum Awards

Honorable Mentions
  • Finn PartnersIEEE Public Visibility
  • EdelmanTRESemmé Public Relations Activity for New York Fashion Week Fall/Winter 2017
  • Powell Tate/Weber ShandwickWorld Thrombosis Day 2016
  • Tourism AustraliaThe World's 50 Best Restaurants 2017, Melbourne, Australia
  • Zeno GroupSpin Master’s Global Hatchimals Launch
Winner

Influencer Communications Platinum Awards

Honorable Mentions

Influencer Communications Platinum Awards

Honorable Mentions
  • AflacHoliday Helpers
  • Citizen RelationsSearch for #TheNextMrClean
  • Cohn & WolfeTom's of Maine #LessWasteChallenge
  • EdelmanDove Beauty Bar’s 60 Years of Care
  • Edelman & United Entertainment Group TRESemmé’s Influencer-Led Approach to New York Fashion Week Fall/Winter 2017
  • GCI HealthBringing ReAl Talk to the RA Community
  • High Road CommunicationsHuawei Fit Launch
  • Jackson Spalding#ToyotaTop10
  • SOKONetflix: Xuxa and the Missing Child
  • UN FoundationGirl Up
  • Uniomedia CommunicationsThe "One day without information technology” challenge – BECOME AN IT SPECIALIST!
  • Weber ShandwickActionAid UK, #BrutalCut
  • Weber ShandwickInfluencers Hijack Ageist Hashtags
  • Weber ShandwickLaunching a new smartphone by strapping it to a 10’ rocket
  • Weber ShandwickMix Mania
  • Zeno GroupSpin Master’s Global Hatchimals Launch
Winner

Instagram Campaign Platinum Awards

Honorable Mentions

Instagram Campaign Platinum Awards

Honorable Mentions
  • Ferrovial#UrbanPeek Instagram campaign
  • RFI StudiosCleveland Hustles
  • Wynn Las VegasKygo's Instagram Video to Announce Residency at Wynn Las Vegas
Winner

Internal Publication Platinum Awards

Honorable Mentions

Internal Publication Platinum Awards

Honorable Mentions
  • PeppercommWilbur-Ellis’ WilCon Trader Magazine
  • Tiffany & Co.Northern America Communications: The Northern
Winner

Large PR Firm of the Year Platinum Awards

Honorable Mentions

Large PR Firm of the Year Platinum Awards

Honorable Mentions
  • FleishmanHillard
  • Ruder Finn
Winner

Live Streaming Campaign Platinum Awards

Honorable Mentions

Live Streaming Campaign Platinum Awards

Honorable Mentions
  • AdobeThink Tank at Adobe Summit
  • Juniper NetworksFacebook Live Ask-The-Expert Campaign
  • OathToyota Music Moves You Live Streams on Tumblr + Yahoo
  • Travelzoo St. Patrick’s Day Facebook Live Event
Winner

Marketing Communications Platinum Awards

Honorable Mentions

Marketing Communications Platinum Awards

Honorable Mentions
  • Asian Art MuseumPriceless Pork Belly
  • Bank of America with Burson-MarstellerGet More from Your Budget with Cash Back
  • GCI HealthAmerica's Diabetes Challenge: Get to Your Goals
  • Goodwill Industries International#SUITUP4HALLOWEEN
  • Hormel FoodsHormel Chili 50 ingredient chili for Super Bowl 50
  • IW Group, IncARITAUM - Introducing Korean beauty to North America
  • Lippe TaylorKYBELLA: Live Chin Up
  • MatterLa Brea Bakery - Thanksgiving Heroes
  • NTT DATA acquires Dell Services
  • PAN CommunicationsFrom Horizontal to Three-Dimensional: SAP's Approach to Target a Tech Audience
  • Stuart WeitzmanDo It Right
  • Tata Consultancy ServicesDigital Empowers
  • Walker SandsMake Tech Her Story
  • Weber ShandwickHealthCare.gov: Data-Driven Integrated Marketing Campaign
  • Weber ShandwickMore Than an Anti-Aging Cream... POND’S Rejuveness Is #AntiAgeLimits
Winner

Marketing Team of the Year Platinum Awards

Winner: Evite Evite
Honorable Mentions

Marketing Team of the Year Platinum Awards

Honorable Mentions
  • City of Centennial, Colorado
  • Pearle Vision
  • Valley Forge Tourism & Convention Board
Winner

Media Event Platinum Awards

Honorable Mentions

Media Event Platinum Awards

Honorable Mentions
  • Canopy by HiltonReykjavik City Centre
  • Cone CommunicationsEastern Bank Join Us For Good
  • Dell Inc. & PPR WorldwidePerception is Reality: Winning the CES Coverage Race to Increase Sales
  • Diffusion PRHow Diffusion Helped Mobileye Emerge as an Industry Leader with the First Self-Driving Car by 2021, in Four Days or Less
  • energi PR#POMChallenge
  • Evans Hardy + Young and Idaho Potato CommissionBig Idaho Potato Truck in NYC
  • KiterocketIncreasing Traction in China
  • Maryland Transit AdministrationBaltimore Ravens' Joe Flacco Endorses MTA
  • Powell Tate/Weber ShandwickInfrastructure Report Card: Solutions for America’s Infrastructure
  • Under ArmourNBA MVP Stephen Curry
  • Vested for InvestopediaAnxiety Index
Winner

Media Relations Platinum Awards

Honorable Mentions

Media Relations Platinum Awards

Honorable Mentions
  • AbbVieMy IBD Game Plan
  • Bank of America with Burson-MarstellerSmall Business Owner Report
  • Citizen RelationsFebreze's Halftime Bathroom Break
  • DEVENEYEmeril's Meril Restaurant Opens with a BAM!
  • Conagra Brands and EdelmanPi Day by Marie Callender's
  • Fish ConsultingMr. Rooter's Bathroom Astrology
  • Hunter Public RelationsLACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
  • KivvitA Campaign for Justice on Nazi Stolen Art on Moral Grounds
  • March CommunicationsA Systematic Approach to Rapid Response and News Hijacking
  • MSLGROUPBuilding Holiday Cheer With The Home Depot
  • MSLGROUPSpring Forward with The Home Depot
  • Northside Hospital & FleishmanHillardNorthside Hospital’s Growth Story Survivors
  • Northwell HealthThe Return
  • PMK*BNCAmerican Express Shop Small For 2X Rewards
  • Powell Tate/Weber ShandwickLaunching a Generation Beyond
  • Vanguard Communications and the American Psychological AssociationStress in America— Election Stress
  • Waldorf AstoriaDriving Experiences
  • Weber ShandwickMexico City: Rising to the Top
Winner

Media Relations Platinum Awards

Honorable Mentions

Media Relations Platinum Awards

Honorable Mentions
  • AbbVieMy IBD Game Plan
  • Bank of America with Burson-MarstellerSmall Business Owner Report
  • Citizen RelationsFebreze's Halftime Bathroom Break
  • DEVENEYEmeril's Meril Restaurant Opens with a BAM!
  • Conagra Brands and EdelmanPi Day by Marie Callender's
  • Fish ConsultingMr. Rooter's Bathroom Astrology
  • Hunter Public RelationsLACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
  • KivvitA Campaign for Justice on Nazi Stolen Art on Moral Grounds
  • March CommunicationsA Systematic Approach to Rapid Response and News Hijacking
  • MSLGROUPBuilding Holiday Cheer With The Home Depot
  • MSLGROUPSpring Forward with The Home Depot
  • Northside Hospital & FleishmanHillardNorthside Hospital’s Growth Story Survivors
  • Northwell HealthThe Return
  • PMK*BNCAmerican Express Shop Small For 2X Rewards
  • Powell Tate/Weber ShandwickLaunching a Generation Beyond
  • Vanguard Communications and the American Psychological AssociationStress in America— Election Stress
  • Waldorf AstoriaDriving Experiences
  • Weber ShandwickMexico City: Rising to the Top
Winner

Mid-size PR Firm of the Year Platinum Awards

Winner: MWWPR MWWPR
Honorable Mentions

Mid-size PR Firm of the Year Platinum Awards

Honorable Mentions
  • DeVries Global
  • GCI Health
  • Hunter Public Relations
  • North Strategic
  • PAN Communications
  • PMK*BNC
  • Spectrum
Winner

Multicultural Campaign Platinum Awards

Honorable Mentions

Multicultural Campaign Platinum Awards

Honorable Mentions
  • Cohn & WolfeColgate Optic White "Designer Smile"
  • Cohn & WolfeColgate-Palmolive’s Hispanic Heritage Month’s Haz La U Program
  • Flowers Communications Group#NoStereotypes Reframes Hurtful Beauty Biases
  • Gift of HopeLasting Legacy
  • Havas FormulaCon TurboTax Puedes (With TurboTax You Can)
  • Hormel FoodsCooking & Culture
  • SAG-AFTRA UnidosEnding the Double Standard for Spanish-language Performers
  • USA Track & FieldRunJumpThrow
  • Weber Shandwick, APartnership, and Gilead SciencesBE ABOUT IT: Breaking the Silence on Hepatitis B in the Asian American Community
Winner

On a Shoestring Campaign Platinum Awards

Honorable Mentions

On a Shoestring Campaign Platinum Awards

Honorable Mentions
  • Guiding Eyes & CIVIC PR Guiding Eyes for the Blind Names Guide Puppies After Boston Marathon Winners
  • Gilbert, ArizonaCan't Stop the Feeling Parody Video
  • Henry Schein, Inc.15th annual Give Kids A Smile program
  • Hofstra University#HofDebate16
  • International Medical CorpsThe Things We Carry
  • Marina Maher CommunicationsJ&J Takes Over #JPM17
  • McCabe Message PartnersShout. Run. Tell. Teaching Children the Protect Yourself Rules with the Barbara Sinatra Children's Center
  • The Motherhood and United Nations FoundationShot@Life Campaign Host “Blogust” Relay to Donate Vaccines for Children in Developing Countries
  • UN Foundation+SocialGood
Winner

Online Press Room/Media Center Platinum Awards

Honorable Mentions

Online Press Room/Media Center Platinum Awards

Honorable Mentions
  • CiscoThe Network
  • CME GroupMedia Room Transformation
Winner

PR Team of the Year Platinum Awards

Honorable Mentions

PR Team of the Year Platinum Awards

Honorable Mentions
  • Aflac
  • Burson-MarstellerU.S. Technology Team
  • ChobaniCommunications Team
  • City of Centennial, Colorado
  • Consumer Technology Association
  • Hallmark ChannelNetwork Program Publicity Team
  • The Salesforce "Dojo "Get to Know these PR Black Belts
  • Southwest AirlinesCommunications Team
  • T-MobileUn-carrier Communications
  • UN Foundation
  • Voya FinancialCorporate Communications team
Winner

Podcast and/or Videocast Platinum Awards

Honorable Mentions

Podcast and/or Videocast Platinum Awards

Honorable Mentions
  • CME GroupFutures Radio Show Podcast
  • Maryland Transit AdministrationWTTZ-FM 93.5 Podcasts
  • NFPBenefits Compliance Podcast
Winner

Press Release Platinum Awards

Honorable Mentions

Press Release Platinum Awards

Honorable Mentions
  • American Osteopathic AssociationA Wild Ride: Integrated Campaign Promoting Journal Research Rockets Brand to 4.4 Billion Impressions
  • CareerBuilderWhat Cities Would Survive a Zombie Apocalypse?
  • CNN EN ESPANOLCNN VEINTE
  • Current MarketingBurt’s Bees Plant-Based Protein Shakes
  • MLGWUtility Scam Alert
  • SiteMedia Ltd.Pooh - The First Bionic Cat
Winner

Pro Bono Campaign Platinum Awards

Honorable Mentions

Pro Bono Campaign Platinum Awards

Honorable Mentions
  • Breakaway CommunicationsPortraits of Love: Creating a Template for PR around a Multi-City Event
  • Glen Echo Group#RSFIndex - Reporters Without Boarders 2017 World Press Freedom Index
  • InkHouseSister March: Building a Movement
Winner

Product Launch Platinum Awards

Honorable Mentions

Product Launch Platinum Awards

Honorable Mentions
  • Barbie and Weber ShandwickBarbie: Ticket to Play
  • DeVries GlobalMilk Makeup: The New Makeup Line Changing the Face of Beauty, Literally
  • Fast HorseHi-C Ecto Cooler Makes a Haunting Return to the Delight of Millennials
  • Havas PRThe Barnacle: Giving The Boot the Boot
  • KetchumMastercard Cashes In On the Next Generation of Payments
  • The Drone Racing LeagueThe Sport of the Future
  • O'Reilly DePalmaHowie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
  • Weber ShandwickChallenging Smartphone Incrementalism: Moto Z Family & Moto Mods Launch
Winner

Product Launch Platinum Awards

Honorable Mentions
  • Barbie and Weber ShandwickBarbie: Ticket to Play
  • DeVries GlobalMilk Makeup: The New Makeup Line Changing the Face of Beauty, Literally
  • Fast HorseHi-C Ecto Cooler Makes a Haunting Return to the Delight of Millennials
  • Havas PRThe Barnacle: Giving The Boot the Boot
  • KetchumMastercard Cashes In On the Next Generation of Payments
  • The Drone Racing LeagueThe Sport of the Future
  • O'Reilly DePalmaHowie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
  • Weber ShandwickChallenging Smartphone Incrementalism: Moto Z Family & Moto Mods Launch
Winner

Public Affairs Platinum Awards

Honorable Mentions

Public Affairs Platinum Awards

Honorable Mentions
  • AbbVie“Get in the Know about ME in EndoMEtriosis” Campaign Launch
  • American Society of Anesthesiologists
  • APCO WorldwideMobilizing Seniors for Medicare Advantage
  • Centers for Disease Control and Prevention, Abt Associates, Hager Sharp, Emergent ElementZika Domestic Readiness Campaign
  • Cone CommunicationsReThink: Why Housing Matters - Challenging the Misperceptions of Public Housing
  • Coyne PR and Pacira Pharmaceuticals, Inc. Choices Matter Campaign Combats Gateway to the Opioid Epidemic
  • DaviesE.ON Twin Forks
  • GageMinnesota Valley National Wildlife Refuge 40th Anniversary
  • McLean HospitalDeconstructing Stigma: A Change in Thought Can Change A Life
  • Microsoft with Burson-MarstellerMicrosoft at the 2016 Iowa Caucuses
  • National Retail FederationStop the BAT Tax
  • SAG-AFTRA UnidosEnding the Double Standard for Spanish-language Performers
  • SKDKnickerbockerForgotten Face of Homelessness
  • Trout UnlimitedPublic Lands: Best. Idea. Ever.
  • Washington Metropolitan Area Transit AuthoritySafeTrack
Winner

Public Service Announcement Platinum Awards

Honorable Mentions

Public Service Announcement Platinum Awards

Honorable Mentions
  • Elias World Media & EvolveMKDUnderstanding Parkinson's Little Known Symptoms
  • EVINS"The Driving Game"
  • Finn PartnersNo More Mystery: Finn Partners’ Georgia Campaign Helps Parents Find Quality Child Care
  • Powell Tate/Weber ShandwickCDC Know More Hepatitis
  • United Way WorldwideJoin the Fight
Winner

Rebranding/Repositioning Platinum Awards

Honorable Mentions

Rebranding/Repositioning Platinum Awards

Honorable Mentions
  • Driving a Household Name into the 21st Century
  • The Association of Junior Leagues InternationalWe Are The Junior League
  • Axon
  • Citizen RelationsSearch for #TheNextMrClean
  • HP Inc.Reinventing For The Future
  • Hunter Public RelationsPowerBar’s Clean Start
  • IBM & Text 100Cognitive Creativity
  • Intel CorporationExperience Amazing
  • KetchumMastercard Cashes In On the Next Generation of Payments
  • LINKS WorldGroupCayman Islands Department of Tourism - Reconnecting Latin America
  • Parker SanpeiInternational Chardonnay Symposium
  • Zebra Technologies & Burson-MarstellerSeeing the Black & White in a World of Grey
Winner

Research & Measurement Platinum Awards

Honorable Mentions

Research & Measurement Platinum Awards

Honorable Mentions
  • AMN Healthcare2016 Predictive Analytics Survey
  • Edelman IntelligenceBarilla Leverages Research & Measurement to Drive Passion for Pasta
  • Edelman IntelligenceMy Starbucks Rewards: Rewards Program Refresh
  • Weber ShandwickHealthCare.gov: Data-Driven Integrated Marketing Campaign
Winner

Satellite Media Tours Platinum Awards

Honorable Mentions

Satellite Media Tours Platinum Awards

Honorable Mentions
  • AflacSatellite Media Tour
  • Bank of America with Burson-MarstellerGet More from Your Budget with Cash Back
  • Elias World MediaForevermark Oscars Diamond House
  • Hill+Knowlton StrategiesFour Monks Cleaning Vinegar: Fresh Fall with Ali Fedotowsky
  • Travelzoo St. Patrick’s Day
Winner

Small PR Firm of the Year Platinum Awards

Winner: Warschawski Warschawski
Honorable Mentions

Small PR Firm of the Year Platinum Awards

Honorable Mentions
  • Arketi Group
  • Bospar
  • Candor
  • Crafted Communications
  • DEVENEY
  • Gavin
  • Henson Consulting
  • INK Communications Co.
  • JPA Health Communications
  • Kite Hill PR
  • Moxie Communications Group
  • Murphy O'Brien
  • rbb Communications
  • Walker Sands
Winner

Snapchat Campaign Platinum Awards

Honorable Mentions

Snapchat Campaign Platinum Awards

Honorable Mentions
  • AT&T with FleishmanHillardEntertainment, Where Everything Can Happen
  • R&R PartnersDJ Khaled
  • Weber ShandwickA Stain Reaction
Winner

Social Media Campaign Platinum Awards

Honorable Mentions

Social Media Campaign Platinum Awards

Honorable Mentions
  • Bayer Bee CareFeed a Bee
  • Cooney Waters UnlimitedShowcasing the Inspiring Story of a Fashion Blogger-turned-Parkinson’s Disease Advocate to Engage a Facebook Community Dedicated to Parkinson’s
  • Current MarketingBrita: Drink Amazing
  • Hormel FoodsFood Truck Frenzy
  • IBM x MarchesaThe Cognitive Dress
  • Lambert, Edwards & AssociatesNorth American International Auto Show
  • MSLGROUPCelebration of Service: Doing More for Veterans on Social
  • National Association of Manufacturers2017 State of Manufacturing Tour
  • Northside Hospital & FleishmanHillardBreast Cancer Awareness Week – Honoring fighters and remembering survivors
  • RFI StudiosCleveland Hustles
  • WE CommunicationsMicrosoft C+E New Product Announcement Motion Graphics Campaign
  • Weber ShandwickMix Mania
Winner

Speech-writing Campaign Platinum Awards

Honorable Mention

Speech-writing Campaign Platinum Awards

Honorable Mention
  • KDaly CommunicationsKristen Daly "Brewing Success"
Winner

Tradeshow/Event PR Platinum Awards

Honorable Mentions

Tradeshow/Event PR Platinum Awards

Honorable Mentions
  • Hormel FoodsJustin's is Nuts for Bees!
  • HP Inc.drupa 2016, Dusseldorf, Germany
  • Las Vegas Convention and Visitors AuthorityLas Vegas Hosts Final 2016 Presidential Debate
  • Litzky Public RelationsMedia Buzz Drives Ballots for 2017 Toy of the Year Awards
  • Rogers & CowanAARP 2016 Movies For Grown-ups Awards
Winner

Tumblr Campaign Platinum Awards

Honorable Mention

Tumblr Campaign Platinum Awards

Honorable Mention
  • Publicis Health Media & Digitas HealthHealthysexual
Winner

Twitter Campaign Platinum Awards

Honorable Mentions

Twitter Campaign Platinum Awards

Honorable Mentions
  • AbelsonTaylorSunovion Pharmaceuticals 'My Epilepsy Hero' Campaign
  • Aflac 59th Annual GRAMMY Awards
  • Food Lion FeedsMeal Madness
Winner

Video Program Platinum Awards

Honorable Mentions
  • Cooney Waters UnlimitedShowcasing the Inspiring Story of a Fashion Blogger-turned-Parkinson’s Disease Advocate through Video to Engage the Parkinson’s Community
  • Health FirstIt's a Nurse
  • Hormel FoodsCooking & Culture
  • MakovskyA Tribute to Heroes in the Global Campaign Against Violent Extremism
  • National Retail FederationStop the BAT Tax
  • Octapharma AGIt’s in our blood
  • Old Spice and Citizen Relations1-800-PROVE-IT Infomercials
  • SAPThe Face's of SAP
  • Turner“The Walking Legg” – A Look Inside Turner’s Tech Organization
  • Weber Shandwick“Refocus” On Mobile Innovation with Motorola
Winner

Visual Storytelling Campaign Platinum Awards

Honorable Mentions

Visual Storytelling Campaign Platinum Awards

Honorable Mentions
  • American Heart AssociationEva Is Why
  • Blue Chalk Media & SEE International A Chance to See Again
  • Blue Chalk Media & OSBAThe Promise of Oregon: Year Three
  • Hill+Knowlton StrategiesInvictus! Sharing the Inspiring Stories of Wounded Warriors
  • International Medical CorpsThe Things We Carry
  • Loyola University New OrleansStreetcar Stories: A Loyno Web Series
  • McLean HospitalDeconstructing Stigma: A Change in Thought Can Change A Life
Winner

WOW! Campaign Platinum Awards

Honorable Mentions

WOW! Campaign Platinum Awards

Honorable Mentions
  • AdobeEmotion Chambers Activation
  • Blonde 2.0Livia - a painfully good campaign
  • BMLPR & Villa Italian Kitchen#AlternateFacts Pizza
  • CerconeBrownBeautiful, Naturally Mobile Boutique
  • Cohn & WolfeSharpie: Launching a Brand From 20,000 Feet
  • Delucchi Plus at StreetSenseDowntown Silver Spring | OUTBOX
  • Deutsche Telekom AGContent Factory – More than just a newsroom
  • General MotorsElectrifying Employee Engagement
  • Hill+Knowlton StrategiesANA Takes Off With Experience Class
  • Hunter Public RelationsPowerBar’s Clean Start
  • MakovskyA Tribute to Heroes in the Global Campaign Against Violent Extremism
  • ServiceMasterThe ServiceMaster Experience
  • US Postal ServiceDog Bite Prevention Campaign
Winner

WOW! Campaign Platinum Awards

Honorable Mentions

WOW! Campaign Platinum Awards

Honorable Mentions
  • AdobeEmotion Chambers Activation
  • Blonde 2.0Livia - a painfully good campaign
  • BMLPR & Villa Italian Kitchen#AlternateFacts Pizza
  • CerconeBrownBeautiful, Naturally Mobile Boutique
  • Cohn & WolfeSharpie: Launching a Brand From 20,000 Feet
  • Delucchi Plus at StreetSenseDowntown Silver Spring | OUTBOX
  • Deutsche Telekom AGContent Factory – More than just a newsroom
  • General MotorsElectrifying Employee Engagement
  • Hill+Knowlton StrategiesANA Takes Off With Experience Class
  • Hunter Public RelationsPowerBar’s Clean Start
  • MakovskyA Tribute to Heroes in the Global Campaign Against Violent Extremism
  • ServiceMasterThe ServiceMaster Experience
  • US Postal ServiceDog Bite Prevention Campaign
Winner

Website Marketing Platinum Awards

Honorable Mentions

Website Marketing Platinum Awards

Honorable Mentions
  • HormelFoods125.com
  • RevHealthDon't Toy With Pinworm
Winner

Word of Mouth/Viral Campaign Platinum Awards

Honorable Mentions

Word of Mouth/Viral Campaign Platinum Awards

Honorable Mentions
  • Kohnstamm CommunicationsBeech-Nut Engages Real Moms to Introduce 'Real Food for Babies'
  • UP TV"Growing Up McGhee" Viral Photo Re-creation
Winner

YouTube Campaign Platinum Awards

Honorable Mentions

YouTube Campaign Platinum Awards

Honorable Mentions
  • Cone CommunicationsLindt Invites Refinery29’s Lucie Fink to Become a Chocolatier for a Day
  • FGL Sports Ltd.Sport Chek: Pillar vs. Drone
  • Old Spice and Citizen Relations1-800-PROVE-IT Infomercials
Winner

Agency Elite Winners

Agency "Awe" Professional Award Agency Awards

Honorable Mentions

Agency "Awe" Professional Award Agency Awards

Winner

Agency Team of the Year Award Agency Awards

Winner: The Grove The Grove
Honorable Mentions

Agency Team of the Year Award Agency Awards

Winner

Community Relations (Agency) Agency Awards

Honorable Mentions

Community Relations (Agency) Agency Awards

Winner

Community Relations/Volunteer Programs Agency Awards

Honorable Mentions

Community Relations/Volunteer Programs Agency Awards

Winner

Content Marketing (Agency) Agency Awards

Honorable Mention

Crisis Management (Agency) Agency Awards

Honorable Mention

Internal Communications & Diversity Programs Agency Awards

Honorable Mention

Internal Communications & Diversity Programs Agency Awards

Winner

Marketing Communications (Agency) Agency Awards

Honorable Mentions

Marketing to Women Agency Awards

Honorable Mention

Marketing to Women Agency Awards

Winner

Media Training Agency Awards

Honorable Mention

Media Training Agency Awards

Winner

Multicultural Marketing Agency Awards

Honorable Mention

Multicultural Marketing Agency Awards

Winner

Public Affairs (Agency) Agency Awards

Honorable Mentions

Public Affairs (Agency) Agency Awards

Winner

Publicity Agency Awards

Honorable Mention

Publicity Agency Awards

Winner

Thought Leadership Agency Awards

Honorable Mentions

Awards Packages

  • Two extra awards for your team (winner or honorable mention)
  • The awards program logo to share on the company website, LinkedIn and email signatures
  • Framed Awards Luncheon group photo 
  • Congratulatory balloons sent to your office

Winners, honorees and honorable mentions for any PR News awards program can choose to order additional awards for their team, clients or for office display. Honorees and winners will receive a crystal statuette and honorable mentions will receive a customized plaque. Please fill in the title exactly as you would like it to appear on the physical award.

Order Additional Awards

Contact

Luncheon Questions

For questions about the Platinum PR and Agency Elite Awards, contact:

Mary Lou French
MFrench@accessintel.com
301-354-1851

Sponsorship and Program Advertising

For information on becoming a sponsor or placing a congratulatory ad in the program for the Platinum PR and Agency Elite Awards, contact:

Rich Hauptner
RHauptner@accessintel.com
203-899-8460