They may be hard to measure, but these areas count for some of the increasingly important skills of communications.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.
The 5 things you need to do (or have already done) to land full-time work in communications.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.
Take a look at one PR expert’s Barcelona Principles cheat sheet.