As the pandemic has forced many to work remotely, we’ve seen communicators get creative with how they reach their audiences. These creative digital pivots will be awarded at the 2021 Digital Awards, which honors the most innovative campaigns of the last year. These campaigns represent the leading out-of-the-box digital strategies and efforts that forced PR pros out of their comfort zones and propelled the industry further all while performing well, even in unprecedented times. Digital campaigns spanning all areas of marketing and communication, including media relations, branding, influencer marketing, social media and more are invited to enter.
Honors a leading, innovative digital communicator who has showcased continued mastery in Digital PR.
Honors a digital PR firm that has shown continued excellence in digital PR across their entire body of work and shown success in launching digital initiatives.
Honors teams that have put together impressive digital campaigns and shown prowess in the art of digital PR.
Recognizes a top-notch campaign that drives brand awareness and recognition
Celebrates superb use of content marketing to tell your brand’s story
Honors the best use of a game or contest to communicate a message.
Recognizes the best use of digital mediums to manage and communicate through a crisis.
Celebrates a standout marketing or integrated PR campaign with a budget of $250k or under.
Honors a stellar marketing or integrated PR campaign with a budget over $250k.
Recognizes the best digital brand information hub.
Celebrates the digital PR campaign that is a cut-above-the-rest
Honors a superior campaign that utilized various channels to communicate with employees and internal stakeholders.
Recognizes the campaign that best leveraged Facebook in fresh and innovative ways
Game Changer Campaign
A visionary campaign that employs digital platforms in a way that challenges the traditional conventions of media.
Celebrates the best in-house digital marketing or integrated PR initiative.
Honors the best in-house digital PR initiative.
Celebrates the campaign that best leveraged Influencers to successfully spread a message or create awareness.
Recognizes the campaign that best leveraged Instagram to produce successful and innovative communications.
Celebrates the campaign that best leverages LinkedIn to produce a successful and innovative campaign.
Awarded to a standout campaign that used the media to educate an audience, promote a product or build a reputation.
Recognizes a custom website or microsite that showcases cutting edge technology, design and content to communicate your organization’s story or promote a product.
Celebrates the most innovative mobile app products—based on user experience, design and utility or entertainment.
Honors the campaign that best leveraged Pinterest in successful and innovative ways.
Awarded to the best of the best in the spoken-word format.
Spotlights the best use of digital mediums to engage an audience around the launch of a product.
Honors new websites that showcase cutting edge technology, design and content to communicate your organization’s story or promote a product.
Celebrates initiatives that resulted in a total overhaul of a site, with added functionality and features, and a positive audience reaction.
Awarded to the campaign that best leveraged Snapchat in successful and innovative ways.
Recognizes the best use of social listening in a PR campaign.
Spotlights the best use of video to create a successful and engaging campaign.
Celebrates a campaign that resulted in a widely circulated image, content piece, or message.
February 19, 2021
February 26, 2021
*All entries must be submitted by February 26, 2021. Finalists will be announced on June 1, 2021.
The price of each primary entry is $425. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $275 per additional category. A late fee of $199 will be applied to entries submitted between February 19 and 26. Payment in full must accompany the entry. Entry fees are not refundable.
The Digital Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted.
All campaigns entered will be required to submit the following:
*Note: Each section has a 300-word limit*
Nominees for the Top People Awards will be required to submit the following:
*Note: Each section has a 300-word limit*
Who can enter?
The Digital Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.
What are the eligibility requirements?
To be eligible, the campaign or initiative must have taken place (either in part or in full) between February 19, 2020, and February 26, 2021. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
How are the entries judged?
We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.