2021 WINNERS ANNOUNCED!

The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more.

Digital Awards Winners

People & Teams

Digital Firm of the Year People & Teams

Honorable Mentions

Digital Firm of the Year People & Teams

Honorable Mentions
  • BerlinRosen
  • Bospar
  • SiteMedia Ltd.
Winner

Digital Communicator of the Year People & Teams

Honorable Mentions

Digital Communicator of the Year People & Teams

Honorable Mentions
  • VestedChristina Bertinelli
  • Lola Red PRErin Storm
  • Connected NationJessica Denson
  • SiteMedia Ltd.Lubomir Alamanov
  • AmazonMatthew Hepburn
Winner

Digital Team of the Year People & Teams

Honorable Mentions

Digital Team of the Year People & Teams

Honorable Mentions
  • American Water
  • Axon Marketing & Communications
  • National Association of ManufacturersCreators Respond Campaign
  • Thompson & Co. Public Relations
Winner

Campaigns & Products

Branding Campaign Campaigns & Products

Honorable Mentions

Branding Campaign Campaigns & Products

Honorable Mentions
  • Crafted PR2021 Dating Trends – Plenty of Fish
  • UN Foundation#EqualEverywhere: Building a Movement for Gender Equality
  • Forefront Communications GroupMayStreet Brand Overhaul
  • HUNTERTABASCO® Brand Celebrates Family Meal
  • University of San DiegoThe Horizon Campaign
Winner

Content Marketing Campaign Campaigns & Products

Honorable Mentions

Content Marketing Campaign Campaigns & Products

Honorable Mentions
  • EvolveMKDCooperVision MiSight® 1 day contact lenses
  • Kent State UniversityFlashes Safe Seven Content Marketing Campaign
  • HUNTER PRScotch Painter’s Tape Paints It Forward
  • National Association of REALTORS® & Vice MediaThe Way Home
Winner

Contest / Game Campaigns & Products

Honorable Mention

Contest / Game Campaigns & Products

Honorable Mention
  • Gazprom PJSC, AGT Communications AgencyHow to Host the World’s Most Massive Football Event Online and Break a Guinness World Records Title?
Winner

Crisis Management Campaign Campaigns & Products

Honorable Mentions

Crisis Management Campaign Campaigns & Products

Honorable Mentions
  • CAF AmericaCAF America
  • Old Dominion UniversityODU At Home
  • Town of GilbertOffice of Digital Government, COVID-19 Crisis Management
  • University of South DakotaCOVID-19 Communications
Winner

Digital Marketing Campaign ($250k and Under) Campaigns & Products

Honorable Mentions

Digital Marketing Campaign ($250k and Under) Campaigns & Products

Honorable Mentions
  • UN Foundation#EqualEverywhere: Building a Movement for Gender Equality
  • Wise CollectiveChil Mixers
  • DCG CommunicationsU.S. Small Business Administration, Office of Veterans Business Development National Veterans Small Business Week Campaign 2020
  • Linhart Public RelationsHow Celebrating National Seafood Month on Facebook and Twitter Increased Engagement in Omega-3s Health Messages from the Global Organization of EPA and DHA Omega-3s (GOED)
Winner

Digital Marketing Campaign ($250k+) Campaigns & Products

Honorable Mentions

Digital Marketing Campaign ($250k+) Campaigns & Products

Honorable Mentions
  • Infusion by castellsAfrican American Influencer
  • EntergyContinuous Connections
  • EvolveMKDCooperVision MiSight® 1 day contact lenses
  • MMI AgencyCrest Whitening Emulsions
Winner

Digital Newsroom Campaigns & Products

Honorable Mentions

Digital Newsroom Campaigns & Products

Honorable Mentions
  • Connected NationResponding to the Coronavirus Crisis
  • NutanixThe Forecast
  • Washington University in St. LouisThe Source
  • Vizient, Inc.Vizient Newsroom
Winner

Digital PR Campaign Campaigns & Products

Honorable Mentions

Digital PR Campaign Campaigns & Products

Honorable Mentions
  • Torres y CarreraASTIC - Spanish Association of International Road Transport
  • EvolveMKDCooperVision MiSight® 1 day contact lenses
  • SiteMedia Ltd.Nivea #daretowowandcare
  • DVMCThe Indoguration of Major Biden
Winner

Employee Communications Campaigns & Products

Honorable Mentions

Employee Communications Campaigns & Products

Honorable Mentions
  • City of Atlanta - DWMCommissioner's Water Cooler
  • Northeastern UniversityNews@Northeastern
  • City of Atlanta - DWMWater Drops Employee Newsletter
Winner

Facebook Campaign Campaigns & Products

Honorable Mentions

Facebook Campaign Campaigns & Products

Honorable Mentions
  • Sherlock CommunicationsAbraço Cultural: Championing Refugees and Spreading Their Culture Across Brazil
  • Destination DelawareHoliday Facebook Ad Campaign
  • King MediaMPS's 'Stronger, Smarter, Safer Together' Campaign
Winner

Game Changer Campaign Campaigns & Products

Honorable Mentions

Game Changer Campaign Campaigns & Products

Honorable Mentions
  • Seven LetterA Day for Democracy
  • Mars PetcareBETTER CITIES FOR PETS™ Adoption Weekend Makes Nationwide Case for Ending Pet Homelessness
  • General MotorsGM at CES/Exhibit ZERO
  • Pennsylvania Tourism OfficePennsylvania Pursue Your Hominess
Winner

Influencer Campaign Campaigns & Products

Honorable Mentions
  • HUNTER#TeamTABASCO Stadium Food FOMO
  • UN FoundationCOVID-19 Solidarity Response Fund for WHO, powered by UN Foundation
  • Republica HavasMenú Urbano
  • Stuntman PRScream for Balsami-cream: Balsamic Vinegar of Modena Summer 2020 Gelato Campaign
Winner

In-House Digital Marketing Campaign Campaigns & Products

Honorable Mention

In-House Digital Marketing Campaign Campaigns & Products

Honorable Mention
  • U.S. Department of StateYolonda Kerney
Winner

In-House Digital PR Campaign Campaigns & Products

Honorable Mention

In-House Digital PR Campaign Campaigns & Products

Honorable Mention
  • AdvantestLIFE. ON.
Winner

Instagram Campaign Campaigns & Products

Honorable Mention

Instagram Campaign Campaigns & Products

Honorable Mention
  • Pear Bureau NorthwestInstagram AR Feature
Winner

Media Relations Campaign Campaigns & Products

Honorable Mentions

Media Relations Campaign Campaigns & Products

Honorable Mentions
  • Crafted PR2021 Dating Trends – Plenty of Fish
  • EvolveMKDCooperVision MiSight® 1 day contact lenses
  • Sherlock CommunicationsPGMBM: The Uncomfortable Truths of the Mariana Dam Disaster
  • KaplowSatisfyer Connect App Launch
Winner

Microsite / Custom Site Campaigns & Products

Honorable Mentions

Microsite / Custom Site Campaigns & Products

Honorable Mentions
  • Gaming Laboratories InternationalVR Lab Tour
  • Groundworks CompaniesHome Alone Interactive
  • AdvantestLIFE. ON.
  • Northeastern University
Winner

Mobile App Campaigns & Products

Winner: Entergy Entergy
Honorable Mention

Mobile App Campaigns & Products

Honorable Mention
  • KaplowSatisfyer Connect App Launch
Winner

Product Launch Campaigns & Products

Honorable Mentions

Product Launch Campaigns & Products

Honorable Mentions
  • Wise CollectiveChil Mixers
  • EvolveMKDCooperVision MiSight® 1 day contact lenses
  • LevitateNanoBio Protect
  • MedelaReimagining a Legacy: Medela Launches Pump in Style® with MaxFlow™ Technology Breast Pump
Winner

Site Launch Campaigns & Products

Honorable Mentions

Site Launch Campaigns & Products

Honorable Mentions
  • AdvantestLIFE. ON.
  • USPSCOVID-19 site
Winner

Site Redesign Campaigns & Products

Honorable Mentions

Site Redesign Campaigns & Products

Honorable Mentions
  • National Association of ManufacturersCreatorsWanted.org
  • Forefront Communications GroupMayStreet Brand Overhaul
  • Northeastern University
  • Wise Collective
Winner

Snapchat Campaign Campaigns & Products

Honorable Mention

Snapchat Campaign Campaigns & Products

Honorable Mention
  • King MediaKCHD's 'About Last Night' Campaign
Winner

Social Listening Campaign Campaigns & Products

Video Campaigns & Products

Honorable Mentions

Video Campaigns & Products

Honorable Mentions
  • Vanderbilt University“How to Be a Champion” PSA
  • American Egg BoardEggs Across America Video
  • The Lymphoma Research Foundation25th Anniversary Campaign
  • Megaworld Foundation, Inc.Megaworld Takes a Stand for the United Nations Sustainable Development Goals
  • Pear Bureau NorthwestUSA Pears Grower Experience Videos
Winner

Viral Campaign Campaigns & Products

Honorable Mentions

Viral Campaign Campaigns & Products

Honorable Mentions
  • VestedGrayscale Investments- Drop Gold/Nice Rock
  • Vanderbilt UniversitySarah Fuller makes history
  • DVMCThe Indoguration of Major Biden
  • Republica HavasUncork Your Extraordinary
Winner

Social Media Awards Winners

Top People and Teams

Best Social Media Team of the Year People and Teams

Honorable Mentions

Best Social Media Team of the Year People and Teams

Honorable Mentions
  • Cisco(@WeAreCisco)
  • KPMG USKPMG US Digital & Creative and Corporate Communications
  • Xavier University of LouisianaOne Safe XULA Campaign
  • Milton Hershey SchoolOur Future in Focus
Winner

Digital Leader of the Year People and Teams

Honorable Mentions

Digital Leader of the Year People and Teams

Honorable Mentions
  • Pascale CommunicationsAmy Houck
  • The Social ElementAshley Cooksley
  • CiscoCarmen Collins
  • Brookdale Senior LivingKristin Puckett
Winner

Best Use of Multi-Platform

Cross-Platform Marketing / Multichannel Marketing Best Use of Multi-Platform

Honorable Mentions

Cross-Platform Marketing / Multichannel Marketing Best Use of Multi-Platform

Honorable Mentions
  • ServiceNowCross-Platform Marketing/Multichannel Marketing
  • CultHealthDuchenne United Gaming
  • BMO Financial GroupEquity Through Education | 15 years of trades that grow the good
  • OracleAI@Work Social Campaign
  • MMC & Gillette VenusVenus Brings A New Horizon of Skinclusivity to Animal Crossing
Winner

Social Media Crisis Management or Response Best Use of Multi-Platform

Honorable Mentions

Social Media Crisis Management or Response Best Use of Multi-Platform

Honorable Mentions
  • American Osteopathic AssociationAn Attack on 11% of America’s Physicians During a Global Pandemic
  • Straumann Group North AmericaCOVID - Back to Business
  • USPSDelivering in a Pandemic during an Election Year
  • Association of International Certified Professional AccountantsKeeping CPAs and Their Clients Updated on COVID-19 and PPP Information in Real Time
Winner

Best Use of Facebook

Community Engagement Best Use of Facebook

Honorable Mentions

Community Engagement Best Use of Facebook

Honorable Mentions
  • CultHealthBRCA Blue
  • Army & Air Force Exchange ServiceChief Chat
  • Indiana Donor NetworkDonor Hero Moment of Silence
  • King MediaMason Public Schools' 'Stronger, Smarter, Safer Together'
  • Safe at Home with ADT
Winner

Facebook Ads Best Use of Facebook

Honorable Mentions

Facebook Ads Best Use of Facebook

Honorable Mentions
  • San Antonio River AuthorityBe River Proud - Green Infrastructure Awareness
  • CultHealthBRCA Blue
  • Xavier University of LouisianaOne Safe XULA Campaign
  • SocialisticsThe Arsonist
Winner

Facebook Live Campaign Best Use of Facebook

Honorable Mentions
  • College of DuPage#CODGrad Road to Commencement
  • ADG Strategy GroupNational Healthcare Simulation Week 2020
  • National Restaurant Association Education Foundation & Gossip GenieNPSI LIVE 2020
  • CerconeBrownThe World's Largest Virtual Wine Tasting
Winner

Original Content Best Use of Twitter

Honorable Mentions

Original Content Best Use of Twitter

Honorable Mentions
  • Xavier University of LouisianaOne Safe XULA Campaign
  • UPSUnstoppable Spotlights
Winner

Promoted Post Best Use of Facebook

Honorable Mention

Promoted Post Best Use of Facebook

Honorable Mention
  • Straumann Group North AmericaNeodent Brand Awareness
Winner

PSA Best Use of Facebook

Honorable Mention

PSA Best Use of Facebook

Honorable Mention
  • BBB serving the Heart of TexasBBB Stands With Small Business
Winner

Social Good Campaign Best Use of Facebook

Honorable Mentions

Social Good Campaign Best Use of Facebook

Honorable Mentions
  • MSU Federal Credit Union#MSUFCUEatsLocal Giveaway
  • CultHealthBRCA Blue
  • Spark Growth & BCS InteractiveMHA: Stop Teen Suicide
  • Milton Hershey SchoolOur Future in Focus
Winner

Storytelling Best Use of Facebook

Honorable Mention

Storytelling Best Use of Facebook

Honorable Mention
  • Sullair, LLCSpotlighting Essential Operations Employees
Winner

Use of Humor Best Use of Facebook

Honorable Mention

Use of Humor Best Use of Facebook

Honorable Mention
  • Association of International Certified Professional AccountantsReasons to Date an Accountant
Winner

Use of Video Best Use of Facebook

Honorable Mentions

Use of Video Best Use of Facebook

Honorable Mentions
  • City of HendersonHenderson Police Department Holiday Safety
  • Xavier University of LouisianaOne Safe XULA Campaign
Winner

Contest or Game Best Use of Facebook

Honorable Mention

Contest or Game Best Use of Facebook

Honorable Mention
  • Imperial OilEsso Pass the Puck Coast to Coast
Winner

Best Use of Instagram

Community Engagement Best Use of Instagram

Honorable Mentions

Community Engagement Best Use of Instagram

Honorable Mentions
  • Straumann Group North America#FullArchFriday
  • InsiderElection 2020 Coverage
  • Xavier University of LouisianaOne Safe XULA Campaign
Winner

Contest or Game Best Use of Instagram

Honorable Mentions

Contest or Game Best Use of Instagram

Honorable Mentions
  • CRAVE Pet Foods#FierceMyFace Halloween Competition
  • RVshareNational Parks Face-Off
  • The Wilbert GroupSomething Good is in The Works
Winner

IGTV or Instagram Live Best Use of Instagram

Honorable Mentions

IGTV or Instagram Live Best Use of Instagram

Honorable Mentions
  • Ruder FinnAdvantage Hers
  • Xavier University of LouisianaOne Safe XULA Campaign
  • UC Davis HealthWomen in Medicine Month
Winner

Marketing or PR Campaign Best Use of Instagram

Honorable Mentions

Marketing or PR Campaign Best Use of Instagram

Honorable Mentions
  • CiscoInstagram Launch
  • NeboGirl Up 10th Anniversary
  • Xavier University of LouisianaOne Safe XULA Campaign
  • InterfaceTogether by Design - Virtual Series
Winner

Use of Influencer Marketing Best Use of Instagram

Honorable Mentions

Use of Influencer Marketing Best Use of Instagram

Honorable Mentions
  • Off Madison AveBarbie Visits Arizona
  • Dynamik Influence and Noah's ArkSocial Campaign
  • The Axis AgencyLa Lechera Hispanic Influencer Program
  • AmgenThe Dempsey Challenge
Winner

Use of Instagram Stories Best Use of Instagram

Honorable Mentions

Use of Instagram Stories Best Use of Instagram

Honorable Mentions
  • University of California, DavisConnecting Leadership with the Community
  • National Gallery of Art, Washington#MuseumFromHome Virtual Gallery Tours
  • Sparkloft MediaStill Atlanta
  • Cisco@WeAreCisco
Winner

Use of Photo Best Use of Instagram

Honorable Mention

Use of Photo Best Use of Instagram

Honorable Mention
  • OracleVirtual Road Trip 2020
Winner

Best Use of LinkedIn

Community Engagement (LinkedIn) Best Use of LinkedIn

Honorable Mentions

Community Engagement (LinkedIn) Best Use of LinkedIn

Honorable Mentions
  • Flexential#EmpoweringYourIT
  • Parallel WirelessLinkedIn Engagement Campaign
  • Solta MedicalSolta LinkedIn
Winner

Company Page Best Use of LinkedIn

Honorable Mention
  • Made By Giantsatoti brand building
Winner

Marketing or PR Campaign Best Use of Twitter

Honorable Mentions

Marketing or PR Campaign Best Use of Twitter

Honorable Mentions
  • SmartyPig by Sallie MaeCOVID-19 Essential Workers Campaigns
  • UPSUnstoppable Spotlights
Winner

Original Content Best Use of LinkedIn

Honorable Mentions

Original Content Best Use of LinkedIn

Honorable Mentions
  • Made By Giantsatoti brand building
  • CiscoBeyond Survival: A Small Business Resiliency Guide
  • BMO Financial GroupSustainability Leaders: Ideas that make a difference.
  • UPSUnstoppable Spotlights
Winner

Use of Video Best Use of LinkedIn

Honorable Mentions

Use of Video Best Use of LinkedIn

Honorable Mentions
  • BMO Financial Group2019 Toys: What’s trending?
  • BMO Financial GroupBelski: A Different Outlook
  • TerminusThe Roof
Winner

Best Use of Pinterest

Best Use of Snapchat

Marketing or PR Campaign Best Use of Snapchat

Honorable Mention

Marketing or PR Campaign Best Use of Snapchat

Honorable Mention
  • Adtaxi and Soul CBD Achieve Snap Success
Winner

Best Use of TikTok

Contest or Challenge Best Use of TikTok

Storytelling Best Use of TikTok

Use of Influencer Marketing Best Use of TikTok

Best Use of Twitter

Community Engagement Best Use of Twitter

Honorable Mentions

Community Engagement Best Use of Twitter

Honorable Mentions
  • Green Giant#GreenBeanQueen
  • Geben CommunicationAl Green Social Listening Real-Time Engagement
  • Xavier University of LouisianaOne Safe XULA Campaign
Winner

Marketing or PR Campaign Best Use of Twitter

Honorable Mentions

Marketing or PR Campaign Best Use of Twitter

Honorable Mentions
  • SmartyPig by Sallie MaeCOVID-19 Essential Workers Campaigns
  • UPSUnstoppable Spotlights
Winner

Original Content Best Use of Twitter

Honorable Mentions

Original Content Best Use of Twitter

Honorable Mentions
  • Xavier University of LouisianaOne Safe XULA Campaign
  • UPSUnstoppable Spotlights
Winner

Social Good Campaign Best Use of Twitter

Honorable Mention

Social Good Campaign Best Use of Twitter

Honorable Mention
  • Milton Hershey SchoolOur Future in Focus
Winner

Best Use of YouTube

Channel Best Use of YouTube

Honorable Mention
  • Guitar CenterHoliday ‘Make Music’
Winner

Individual Video Best Use of YouTube

Honorable Mention

Individual Video Best Use of YouTube

Honorable Mention
  • BGR PRSouth Korea: Innovation Is In Our DNA
Winner

Marketing or PR Campaign Best Use of YouTube

Honorable Mention
  • United Entertainment Group/EdelmanBarnstorming
Winner

AWARDS PACKAGES

Extra Awards
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Winner Awards
$299
Honorable Mention Awards
$259
  • Order awards for your team, clients or office display.
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  • Winner awards are $299 and Honorable Mention awards are $259

Questions

Submission Questions

For questions about the Digital Awards, please contact:

Devan Fishburne
Senior Marketing Coordinator
PRNEWS
Dfishburne@accessintel.com

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Sponsorship Sales
PRNEWS
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