Congratulations to the 2017 winners of the Digital PR awards, honored on November 8 in New York City.

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Digital Communicators of the Year

2017 Digital Awards Winners

Blog

Winner: Re-launch of THREADS, a blog by Garnet Hill
Honorable Mentions

Blog

Honorable Mentions
  • FerrovialBrand Journalism
  • Impact Consulting EnterprisesThe Impact Blog
  • Northwell HealthKidney Transplant Photo Diary
  • Valley Forge Tourism & Convention BoardThe Pursuit - Stories Made in Montco
Winner

Cause Marketing/CSR

Winner: The Denali Moose Tracks 10,000 Scoop Challenge
Honorable Mentions

Cause Marketing/CSR

Honorable Mentions
  • AGTFootball for Friendship Facebook Promotion: How to make kids voices to be heard globally?
  • Fast Company#AliveUnder5 with Gates Foundation
  • Marina Maher CommunicationsMerck for Mothers, All for Mothers
  • SAP North America2016 SAP Social Innovation Series
  • Weber ShandwickM&M'S Red Nose Day 2017
Winner

Contest/Game

Winner: INK for Thirsty Planet: #JustBucket Competition
Honorable Mentions

Contest/Game

Honorable Mentions
  • Bank of Montreal#SaveItForward
  • Cisco#WeAreCisco #LoveWhereYouWork (and #Maythe4th!) Contest
  • Honeywell AerospaceRoving Report in Paris
Winner

Crisis Management

Winner: Southwest Airlines Turns to Live During Crisis
Honorable Mention

Crisis Management

Honorable Mention
  • Maryland Transit AdministrationTaking Control of Winter Storm Jonas
Winner

Digital Firm of the Year

Winner: CRAFT │Media/Digital
Honorable Mentions

Digital Firm of the Year

Honorable Mentions
  • McGallen & Bolden Pte Ltd
  • Tech Image
Winner

Digital Marketing Campaign ($100K and Under)

Winner: Small Moments Campaign
Honorable Mentions

Digital Marketing Campaign ($100K and Under)

Honorable Mentions
  • Cisco#WeAreCisco #LoveWhereYouWork (and #Maythe4th!) Contest
  • SAPBusiness Reimagined Tour
  • Social NativeHow Graze Utilized User Generated Content to Redefine the Brand
  • Spin MasterWho Will YOU Hatch?™
Winner

Digital Marketing Campaign ($100K-$200K)

Winner: Better Takes Practice
Honorable Mentions

Digital Marketing Campaign ($100K-$200K)

Honorable Mentions
  • The Madison Square Garden CompanyCalling All Blueshirts - New York Rangers 2017 Playoffs
  • The Ritz-CarltonTrey Ratcliff - 80 Stays Around the World
  • Walker SandsCompTIA Make Tech Her Story
Winner

Digital Marketing Campaign ($200K-$500K)

Winner: Hunter Public Relations on Behalf of Mrs. T's Pierogies
Honorable Mentions

Digital Marketing Campaign ($200K-$500K)

Honorable Mentions
  • Cox CommunicationsBrand Storytellers: Digital Influencers Share How Technology Connects People to What They Care About
  • Fast CompanyCrossover to A Smarter Life with Kia
  • Time Inc.Digital Marketing Campaign - Essence Festival 2017
Winner

Digital Marketing Campaign ($500K+)

Winner: Neutrogena Light Therapy Acne Mask Launch
Honorable Mentions

Digital Marketing Campaign ($500K+)

Honorable Mentions
  • Chevron Corporation DOIN’ Good with STEM
  • Cramer-KrasseltBIC Soleil Fuels Real-Life Optimism in Millennial Women
  • PeppercommAvon 39 - Warriors Wanted 7
Winner

Digital PR Campaign

Winner: Merck for Mothers, All for Mothers
Honorable Mentions

Digital PR Campaign

Honorable Mentions
  • American College of Prosthodontists6 Tips to Avoid Do-Over Dentistry
  • Blonde 2.0Livia - a painfully good campaign
  • EdelmanDove Real Beauty Productions
  • FleishmanHillardGenentech’s 40 Defining Moments
  • Food Lion FeedsMeal Madness
  • Human Rights Campaign#StopMarkGreen
  • Janssen Pharmaceuticals, Inc. with Chandler Chicco AgencyImagine: Loving Your Numbers
  • Marina Maher CommunicationsJ&J Takes Over #JPM2017
  • Weber ShandwickMobil 1 Virtual Showdown with Tony Stewart
Winner

Digital Team of the Year

Winner: Southwest Airlines' Social Business Team
Honorable Mentions

Digital Team of the Year

Honorable Mentions
  • Cisco#WeAreCisco Talent Brand Team
  • HP Inc.Worldwide Print Communications Team
  • Human Rights Campaign
  • Johnson & Johnson Global Content Lab
Winner

Email Newsletter

Winner: Aluminum Week
Honorable Mentions

Email Newsletter

Honorable Mentions
  • CBS RadioFOMO NYC
  • DelphiDreamers who Do
  • Gallagher BassettThe Way
  • The Madison Square Garden CompanyNew York Knicks Game Day Emails
  • SHIFT CommunicationsSHIFT Happens
Winner

Employee Communications Online

Winner: DigiFit
Honorable Mentions

Employee Communications Online

Honorable Mentions
  • California State Teachers' Retirement System#calstrslife
  • Marina Maher CommunicationsJJMDC Unites 53,000 Employees to Reach More Patients. Restore More Lives.
  • SAP North AmericaAt-a-Glance Newsletter
Winner

Facebook Communications

Winner: Global Parental Leave
Honorable Mentions

Facebook Communications

Honorable Mentions
  • AGTAeroflot Facebook Page - Social Media "Terra Pangea"
  • Energy BBDO | Pearle VisionSmall Moments Campaign
  • Food Lion FeedsMeal Madness
  • Hill+Knowlton StrategiesThe Banfield Foundation
  • IBM on Facebook
  • Lambert, Edwards & AssociatesNorth American International Auto Show
  • Twist Marketing, a W2O CompanyMerck's #DearCancerHeroes Campaign
Winner

Influencer Communications

Co-Winner: Brand Storytellers: Digital Influencers Share How Technology Connects People to What They Care About
Honorable Mentions

Influencer Communications

Honorable Mentions
  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • Cramer-KrasseltBIC Flex 5 Smooths Up Millennial
  • Current MarketingGlad to Give
  • EdelmanDove Beauty Bar’s 60 Years of Care
  • GloboforceWorkHuman Influencer Program
  • Human Rights CampaignStop the Hate
  • IW Group IncMcDonald’s Signature Crafted VIP: From Influencers to Brand Advocates
  • Porter NovelliInfluencers as a key factor to reach
Winner

Influencer Communications

Co-Winner: Trey Ratcliff - 80 Stays Around the World
Honorable Mentions

Influencer Communications

Honorable Mentions
  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • Cramer-KrasseltBIC Flex 5 Smooths Up Millennial
  • Current MarketingGlad to Give
  • EdelmanDove Beauty Bar’s 60 Years of Care
  • GloboforceWorkHuman Influencer Program
  • Human Rights CampaignStop the Hate
  • IW Group IncMcDonald’s Signature Crafted VIP: From Influencers to Brand Advocates
  • Porter NovelliInfluencers as a key factor to reach
Winner

Instagram Communications

Winner: McDonald’s Signature Crafted VIP: From Influencers to Brand Advocates
Honorable Mentions

Instagram Communications

Honorable Mentions
  • Cramer-KrasseltKnott’s Bounty Hunter Instagram World Excites Fans for 75th Anniversary
  • EdelmanDove Beauty Bar’s 60 Years of Care
  • RFI StudiosCleveland Hustles
Winner

Intranet

Winner: Modernizing Internal Communications
Honorable Mention

Intranet

Honorable Mention
  • American Medical AssociationCreating a new digital workspace and communications program for AMA employees
Winner

Location-Based Digital

Winner: VAIO: Taking a Bite out of the Big Apple
Honorable Mentions

Location-Based Digital

Honorable Mentions
  • SabreTerranea Resort Facebook & Instagram Remarketing - Top Feeder Markets
  • Valley Forge Tourism & Convention BoardNFL Draft
Winner

Media Relations Campaign

Winner: Perfectly Imperfect
Honorable Mentions

Media Relations Campaign

Honorable Mentions
  • Allison+Partners2016 Plant Tour at Toyota Motor Manufacturing Texas
  • American College of Prosthodontists6 Tips to Avoid Do-Over Dentistry
  • Current MarketingGlad to Waste Less
  • EY at World Economic Forum 2017
  • HP Inc.Power of Print
  • Impact Consulting EnterprisesUnited Way of Essex and West Hudson, NFL Man of the Year Donation
  • Suasion Communications GroupGreater Wildwoods Tourism Improvement & Development Authority
Winner

Microsite/Custom Site

Winner: Radius: Stories at the Edge
Honorable Mentions

Microsite/Custom Site

Honorable Mentions
  • CLS StrategiesGenerations of Flight Campaign
  • Johnson & JohnsonUnseen Enemy Microsite
  • SabreTrump Golf Booking Engine
  • SAIC Ingenuity Microsite
Winner

Most Engaged Brand

Winner: WannaCry Social Trend Jack
Honorable Mentions

Most Engaged Brand

Honorable Mentions
  • MWWPRJack in the Box Crashes Cravings with the “Crave Van”
  • The Ritz-Carlton on Social Media
  • Southwest Airlines Southwest Airlines is the Most Engaged Brand!
Winner

New Digital Service/Product

Winner: US Sprocket Launch
Honorable Mentions

New Digital Service/Product

Honorable Mentions
  • The Hawaiian Electric CompaniesO'ahu Outage Map
  • Grand View MediaU.S. Lawns Ask the Expert Live Event on LawnSite
  • Impact Public AffairsPushPolitics.ca
Winner

New Site

Winner: Health Matters, an Online Destination for Health and Wellness News, Features, and Insights
Honorable Mention

New Site

Honorable Mention
  • SabreMandarin Oriental Hotel Group Custom Website
Winner

Online Community

Winner: The Southwest Airlines Community—A Place for Stories and Discussions
Honorable Mentions

Online Community

Honorable Mentions
  • CLS StrategiesGenerations of Flight Campaign
  • POLITICOPlaybook Anniversary Celebration
Winner

Online Newsroom

Winner: Intel Corporation
Honorable Mentions

Online Newsroom

Honorable Mentions
  • M&C SAATCHI Sport and EntertainmentReebok
  • Vizient, Inc.
Winner

Public Affairs Campaign

Co-Winner: As seen on TV
Honorable Mentions

Public Affairs Campaign

Honorable Mentions
  • The Aluminum AssociationAluminum Week
  • American College of Prosthodontists6 Tips to Avoid Do-Over Dentistry
  • Hill+Knowlton StrategiesChanging Minds and Votes in Colorado
  • KivvitReachNJ
Winner

Public Affairs Campaign

Co-Winner: #GiveACrop
Honorable Mentions

Public Affairs Campaign

Honorable Mentions
  • The Aluminum AssociationAluminum Week
  • American College of Prosthodontists6 Tips to Avoid Do-Over Dentistry
  • Hill+Knowlton StrategiesChanging Minds and Votes in Colorado
  • KivvitReachNJ
Winner

Redesign/Relaunch of Site

Winner: Join the #WeAreCisco Tribe
Honorable Mentions

Redesign/Relaunch of Site

Honorable Mentions
  • Abbott“LIFE. TO THE FULLEST.”
  • Azteca AmĂ©ricaAztecaAmĂ©rica.com
  • The Boys & Girls Clubs of AmericaActivating the Mission - BGCA's Site Redesign
  • Johnson & JohnsonJNJ.com
  • Walker SandsCloudCraze Website Redesign
Winner

Snapchat Communications

Winner: Radio City Rockettes Snapchat Live Story
Honorable Mention

Snapchat Communications

Honorable Mention
  • IBM on Snapchat
Winner

Social Networking Campaign

Winner: #WeAreCisco and NASDAQ Say #Maythe4th Be With You!
Honorable Mentions

Social Networking Campaign

Honorable Mentions
  • SAPSocial Selling
  • USO#Flex4Forces
Winner

Twitter Communications

Winner: #Unite4TheFight: HRC & PPFA Host Digital Day of Action
Honorable Mentions

Twitter Communications

Honorable Mentions
  • AflacDon’t Quack Under the GRAMMY Awards Spotlight: Aflac Sets Company Record on Twitter
  • Hilton Suggests
  • IBM on Twitter
  • M&C SAATCHI SPORT AND ENTERTAINMENT TrumpTree by Reebok
  • Zeno GroupTGI Fridays Super Bowl Twitter Ordering Launch
Winner

Video

Co-Winner: It's a Nurse
Honorable Mentions

Video

Honorable Mentions
  • Chevron CorporationExperience One of the World’s Premier Deep-Water Projects in Virtual Reality
  • Goldman Sachs and Mic.com“Tech Pulse" Partnership
  • Opini.idKids' Wishes
  • Rx Mosaic HealthYou Don't Know Jack About MS® 2016-2017 Webisode Series
  • The Tombras GroupA Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
  • Vancouver Airport AuthorityRumble at YVR
Winner

Video

Co-Winner: J&J Takes Over #JPM2017
Honorable Mentions

Video

Honorable Mentions
  • Chevron CorporationExperience One of the World’s Premier Deep-Water Projects in Virtual Reality
  • Goldman Sachs and Mic.com“Tech Pulse" Partnership
  • Opini.idKids' Wishes
  • Rx Mosaic HealthYou Don't Know Jack About MS® 2016-2017 Webisode Series
  • The Tombras GroupA Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
  • Vancouver Airport AuthorityRumble at YVR
Winner

Viral Campaign

Winner: Small Moments Campaign
Honorable Mentions

Viral Campaign

Honorable Mentions
  • BML Public RelationsPizza-Kini for Villa Italian Kitchen
  • Bolalob.comUnity
  • Cricket WirelessUnexpected John Cena Prank
  • Opini.idBe Thankful
  • Opini.idDemands from Jakartans' Singles
  • Vancouver Airport AuthorityRumble at YVR
Winner

WOW! Campaign

Winner: Northwell Milestones Campaign
Honorable Mentions

WOW! Campaign

Honorable Mentions
  • American College of Prosthodontists6 Tips to Avoid Do-Over Dentistry
  • Blonde 2.0Livia - a painfully good campaign
  • Opini.idDemands from Jakartans' Singles
  • Cisco#WeAreCisco and NASDAQ Say #Maythe4th Be With You!
  • FGL SportsThe Fastest Olympic Campaign
  • Bolalob.comUnity
  • Weber ShandwickM&M'S Caramel Launch
Winner

Digital Awards Luncheon Venue

PR News' Digital Awards Luncheon took take place on November 8 in the Grand Ballroom at the Yale Club in New York City. 

The Yale Club in New York City

50 Vanderbilt Ave
New York, NY 10017

Awards Packages

Celebration Package

  • Celebration Package

    $2,999

  • Two extra awards for your team (winner or honorable mention)
  • The awards program logo to share on the company website, LinkedIn and email signatures
  • Framed Awards Luncheon group photo 
  • Congratulatory balloons sent to your office

Additional Awards

  • Additional Awards

    $299

  • Order additional awards for your team, clients or office display.
  • Winners, honorees and honorable mentions are availble for purchse and can be customized.
  • Winner awards will be satuettes and honorable mentions will be plaques

Awards Logo

  • Awards Logo

    $99

  • Purchase the rights to use the Digital Awards winner or honorable mention award logo.

Order Extra Awards

Previous Winners

Contact

Questions:

For questions about the Digital Awards, contact:

Mary Lou French
[email protected]
301-354-1851

Sponsorship and Program Advertising

If you are interested in sponsorship opportunities, please contact:

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