Congratulations to this year’s winners!

Congratulations to all finalists!

The Digital Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including podcasts, videos, social media and more.

View the 2020 press release.

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Winners

Branding Branding

Winner: IBMThe IBM Policy Lab: Bold Ideas for a Digital Society The IBM Policy Lab: Bold Ideas for a Digital Society
Honorable Mentions

Branding Branding

Honorable Mentions
Winner

Cause Marketing/CSR Cause Marketing/CSR

Winner: NarrativeWhite Ribbon: Boys Don't Cry White Ribbon: Boys Don't Cry
Honorable Mentions

Cause Marketing/CSR Cause Marketing/CSR

Honorable Mentions
Winner

Content Marketing Content Marketing

Winner: Y&R PRMyGlaucoma MyGlaucoma
Honorable Mention

Content Marketing Content Marketing

Honorable Mention
Winner

ContestGame ContestGame

Winner: Discovery Education and Jackson Charitable FoundationCha-Ching Money Smart Kids! Contest Cha-Ching Money Smart Kids! Contest
Honorable Mentions

ContestGame ContestGame

Honorable Mentions
Winner

Crisis Management Crisis Management

Winner: Northeastern UniversityNews@Northeastern - Updates on the coronavirus disease (COVID- 19) News@Northeastern - Updates on the coronavirus disease (COVID- 19)
Honorable Mention

Crisis Management Crisis Management

Honorable Mention
Winner

Digital Communicator of the Year Digital Communicator of the Year

Winner: Carmen CollinsCisco Cisco
Honorable Mentions

Digital Communicator of the Year Digital Communicator of the Year

Honorable Mentions
Winner

Digital Firm of the Year Digital Firm of the Year

Winner: Kovert Creative Kovert Creative
Honorable Mentions

Digital Firm of the Year Digital Firm of the Year

Honorable Mentions
Winner

Digital Marketing Campaign (100K and Under) Digital Marketing Campaign (100K and Under)

Winner: Jhpiego#NursingInFocus Year of the Nurse #NursingInFocus Year of the Nurse
Honorable Mentions

Digital Marketing Campaign (100K and Under) Digital Marketing Campaign (100K and Under)

Honorable Mentions
Winner

Digital Marketing Campaign (200K- 500K) Digital Marketing Campaign (200K- 500K)

Winner: Y&R PRMyGlaucoma MyGlaucoma
Honorable Mention

Digital Marketing Campaign (200K- 500K) Digital Marketing Campaign (200K- 500K)

Honorable Mention
Winner

Digital Marketing Campaign (500K+) Digital Marketing Campaign (500K+)

Winner: Conservation InternationalNature Now Nature Now
Honorable Mentions

Digital Marketing Campaign (500K+) Digital Marketing Campaign (500K+)

Honorable Mentions
Winner

Digital PR Campaign Digital PR Campaign

Winner: Y&R PRMyGlaucoma MyGlaucoma
Honorable Mentions

Digital PR Campaign Digital PR Campaign

Honorable Mentions
Winner

Employee Communications Employee Communications

Winner: Northeastern UniversityNews@Northeastern News@Northeastern
Honorable Mentions

Employee Communications Employee Communications

Honorable Mentions
Winner

Facebook Facebook

Winner: Aflac with KWI CommunicationsAflac’s Special Duck Brings Moments of Joy for Kids with Cancer Aflac’s Special Duck Brings Moments of Joy for Kids with Cancer
Honorable Mentions

Facebook Facebook

Honorable Mentions
Winner

Game Changer Campaign Game Changer Campaign

Winner: SiteMedia Ltd.Nivea #daretowowandcare Nivea #daretowowandcare
Honorable Mention

Game Changer Campaign Game Changer Campaign

Honorable Mention
Winner

Influencer Campaign Influencer Campaign

Winner: CVS Beauty & Kaplow CommunicationsBeauty Mark Beauty Mark
Honorable Mentions

Influencer Campaign Influencer Campaign

Honorable Mentions
Winner

Instagram Instagram

Winner: Zevo & Citizen RelationsMarketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done
Honorable Mention

Instagram Instagram

Honorable Mention
Winner

LinkedIn LinkedIn

Winner: CiscoLove Where You Work LinkedIn Live for Talent Branding Love Where You Work LinkedIn Live for Talent Branding
Honorable Mention

LinkedIn LinkedIn

Honorable Mention
Winner

Media Relations Campaign Media Relations Campaign

Winner: TerraCycleZero Waste Box Program Give Consumers the Power the Recycle Virtually Anything Zero Waste Box Program Give Consumers the Power the Recycle Virtually Anything
Honorable Mentions

Media Relations Campaign Media Relations Campaign

Honorable Mentions
Winner

Microsite/Custom Site Microsite/Custom Site

Winner: Jackson SpaldingPrimrose Schools Helps Parents Let Guilt Go Primrose Schools Helps Parents Let Guilt Go
Honorable Mentions

Microsite/Custom Site Microsite/Custom Site

Honorable Mentions
Winner

Mobile App Mobile App

Winner: MAXIMUS Digital SolutionsNew York State of Health New York State of Health
Honorable Mention

Mobile App Mobile App

Honorable Mention
Winner

Online Community Online Community

Winner: SiteMedia Ltd.Nivea #daretowowandcare Nivea #daretowowandcare
Honorable Mention

Online Community Online Community

Honorable Mention
Winner

Online Newsroom Online Newsroom

Winner: AlizilaAlibaba Group Alibaba Group
Honorable Mentions

Online Newsroom Online Newsroom

Honorable Mentions
Winner

Podcast Podcast

Winner: CerconeBrown CompanyPress Play: Spreading Optimism with Life is Good Press Play: Spreading Optimism with Life is Good
Honorable Mention

Podcast Podcast

Honorable Mention
Winner

Product Launch Product Launch

Winner: CCOM GROUP, INCNeutrogena Bright Boost Neutrogena Bright Boost
Honorable Mentions

Product Launch Product Launch

Honorable Mentions
Winner

Public Affairs Campaign Public Affairs Campaign

Winner: APCO WorldwideNuclear Matters to North Carolinians Nuclear Matters to North Carolinians
Honorable Mention

Public Affairs Campaign Public Affairs Campaign

Honorable Mention
Winner

Site Launch Site Launch

Winner: Amazon Science Amazon Science
Honorable Mention

Site Launch Site Launch

Honorable Mention
Winner

Site Redesign Site Redesign

Winner: Y&R PRRevance Revance
Honorable Mentions

Site Redesign Site Redesign

Honorable Mentions
Winner

Social Listening Campaign Social Listening Campaign

Winner: Discovery Education and LG Electronics USADiscover Your Happy Discover Your Happy
Honorable Mention

Social Listening Campaign Social Listening Campaign

Honorable Mention
Winner

TikTok TikTok

Winner: Lippe TaylorMucinex Activates Mucinex Activates
Honorable Mention

TikTok TikTok

Honorable Mention
Winner

Twitter Twitter

Winner: Discovery Education and Responsibility.orgAsk, Listen, Learn: Kids and Alcohol Don’t Mix Ask, Listen, Learn: Kids and Alcohol Don’t Mix
Honorable Mentions

Twitter Twitter

Honorable Mentions
Winner

Video Video

Winner: Discovery Education and USC Shoah FoundationTeaching with Testimony: ‘Our Stories are Stronger Than Hate’ Virtual Field Trip Teaching with Testimony: ‘Our Stories are Stronger Than Hate’ Virtual Field Trip
Honorable Mentions

Video Video

Honorable Mentions
Winner

Viral Campaign Viral Campaign

Winner: Colgate-Palmolive with BCWIrish Spring Hijacks College GameDay Irish Spring Hijacks College GameDay
Honorable Mentions

Viral Campaign Viral Campaign

Honorable Mentions
Winner

AWARDS PACKAGES

Awards

  • Winner Awards

    $229

  • Honorable Mention

    $179

Order Awards

  • Order awards for your team, clients or office display.
  • Winner and honorable mention awards are available for purchase and can be customized.
  • Winner awards are $229 and Honorable Mention awards are $179

Questions

Questions

For questions about the Digital PR Media Awards Awards, contact:

Mary Lou French
[email protected] 
301-354-1851

Sponsorship and Advertising

For information on sponsoring the Digital PR Awards, contact:

Tom Larranaga
[email protected] 
(212) 521-4642