Eager to take your social media and Google efforts to the next level? Look no further than PR News' intensive two-day Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp on August 9-10 in beautiful San Francisco.
At this annual must-attend event, hundreds of communicators from B2B, B2C, nonprofit and government organizations will gather to share the new rules of SEO, how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics. At the Big 4 Conference you'll hear out-of-the-ordinary social media successes from 25+ speakers at Google, Oracle, Taco Bell, Edelman, Macy's, IBM and Postmates.
At the Big 4 Social Media Conference in San Francisco, you’ll delve into the latest features and opportunities offered by the Big 4 social media platforms and become an expert in giving users a unique experience on Snapchat, using Twitter’s Periscope app for your organization’s video strategy, visualizing your brand’s stories with Instagram, increasing organic reach on Facebook and more.
You'll also learn how to unlock the power of Google's suite of analytics tools including Google Analytics, Google Ad Words and the Google Keyword Tool during Day 2.
PR News has developed an intensive full-day conference for communications and PR professionals seeking a foundational grasp of Google's capabilities. The Google for Communicators Boot Camp, which will be held at the Grand Hyatt San Francisco on August 9, 2017, is programmed to be an educational springboard communicators who are looking to leverage Google for their brand and will focus on AdWords, SEO, YouTube, what's next in Google and more.
Starting at 8:30 a.m. and ending at 4 p.m., this focused training will provide critical tools, strategies and insights that communicators need to take their Google efforts to the next level in today's digital environment.
"How Taco Bell Dropped What It Wanted to Say on Social and Emphasized Its Fans' Voices Instead" and
"The Bell System: How Taco Bell Assesses a Social Situation Before It Responds"
Matt Prince, Taco Bell
"3 Things Communicators Need to Know About Snapchat's Snap Map Feature"
Andrea Limas, University of San Francisco and Kristy Gillentine, Drive West Communications
The Big 4 Social Media Summit and Google for Communicators Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of social media and Google, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Big 4 Social Media Conference, which includes the Google for Communicators Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Big 4 Social Media Conference and Google for Communicators Boot Camp:
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS RESOURCE: A Facebook Live Production Guide
BONUS RESOURCE: Getting Buy-In for Paid Social Media
BONUS RESOURCE: A Sample Influencer Collaboration Agreement
BONUS RESOURCE: The YouTube Creator Playbook for Brands
BONUS TIP SHEET: Practical Instagram Engagement Techniques
Book and save on your flight to the show with one of our two flight promotions:
Take in the sights and sounds that San Francisco has to offer while attending the Big 4 Social Media Conference on August 9-10.
TOP PLACES TO VISIT WHILE IN SAN FRANCISCO...
Golden Gate Bridge - Walking across the Golden Gate Bridge is an absolute must when visiting the Golden City.
Alcatraz - The former Alcatraz prison sits just a ferry ride away from San Francisco and is a tourist favorite.
Fisherman's Wharf - This popular destination features waterfront restaurants of all types from French bakeries to oyster bars and so much more.
Union Square - If you like shopping, you'll have to check out Union Square where you'll find major department stores as well as smaller boutiques.
North Beach - Don't let the name fool you...North Beach is San Francisco's Italian quarter filled with beautiful cafes, shops and churches.
* The Big 4 Pass does not include access to the Google for Communicators Boot Camp. The Google Pass does not include access to the Big 4 Social Media Conference.
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
Professionals at nonprofit/government organizations can take an additional $100 off each pass.
PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
The Big 4 Social Media Conference, which includes the Google for Communicators is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing the new rules of SEO and how to build a following on Facebook, Twitter, Instagram and Snapchat and the latest influencer marketing strategies, among many other topics.
Yes, we have arranged a room block at the Hyatt Regency San Francisco for $329/night for the nights of August 7 through August 11. This special rate expires July 17 so book today!
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at [email protected].
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; [email protected] for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to [email protected]. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to [email protected].
Email questions to [email protected]. You may also call 1-800-777-5006 for additional assistance.
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
At PR News' Big 4 Social Media Conference and Google for Communicators Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Rich Hauptner at [email protected] or 203-899-8460
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact: