Measurement Conference & Social Media Boot Camp
April 20-21 | National Press Club, Washington, D.C.
Save $300 through April 20 with Last Chance Rates!
Need help measuring your PR efforts?
Make the Clear Connection Between Your Communications Initiatives and Your Organization’s Business Goals
Join us at the historic National Press Club in Washington, D.C., on April 20-21, 2017, for PR News’ Measurement Conference, which includes the Social Media Boot Camp. At this annual must-attend event, hundreds of communicators will forge the future of data-and-analytics-driven PR and social media.
Save $500 through April 13 with Never-too-Late rates!
- How to Measure Media Coverage and Tie It to Organizational Goals
- How to Choose Between Snapchat and Instagram Stories
- Your Brand on Video: YouTube and Facebook Live
- Case Study I: PR Measurement at Work in the Real World
Registration & Networking Breakfast
How to Buy Smart on Facebook—and Reach Your Audience Organically When Buying Isn’t an Option
How to Choose Between Snapchat and Instagram Stories
Instagram Tactics for Organizations That Think They Don’t Have a Visual Story to Tell
Your Brand on Video: YouTube and Facebook Live
Case Studies: What Success on Twitter Really Looks Like
Registration & Networking
Measurement Dashboards That Communicate PR's Business Value
Case Study I: PR Measurement at Work in the Real World
Measuring Social: How to Measure Your Impact Across Social Media Platforms
Case Study II: PR Measurement at Work in the Real World
Luncheon Keynote Presentation: Reputation Strategy and Analytics in a Hyper-Connected World
PR Measurement Hall of Fame Celebration
How to Measure Media Coverage and Tie It to Organizational Goals
Case Study III: PR Measurement at Work in the Real World
Measuring Social: How to Apply Social Insights to Communications Strategy
Richard BagnallCEOPRIME Research UK
Chad BerndtsonDirector, Content Marketing & Social MediaPalo Alto Networks
Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service
Erica Campbell ByrumAssistant Vice President of Social MediaForRent.com
David CantorDeputy Director, Measurement and Insights, Global Communications and EngagementBill & Melinda Gates Foundation
Sally FalkowStrategistMeritus Media
Chris FosterAuthor, "Reputation Strategy and Analytics in a Hyper-Connected World"
John GilfeatherExecutive Vice PresidentKoski Research Inc.
Dipayan GuptaCorporate Vice President, Social MediaNew York Life Insurance Company
Jim HartmanVice President and US Head of Aesthetics & OTCMerz North America
Ray KerinsSenior Vice President, Head of Communications & Government RelationsBayer Corporation
Marisa LongPR & Communications DirectorU.S. Green Building Council
Rebecca MatulkaDeputy Director of DigitalU.S. Department of the Interior
Katie PaineCEOPaine Publishing
Elizabeth RectorSenior Manager, Customer Experience & InsightsCisco Systems
Carrie SchumEVP, Strategic Planning, Analytics and ResearchPorter Novelli
January WilliamsDirector of Online Communications and OutreachChildren's Defense Fund
Jessica OnickCorporate Public Relations Program ManagerCitrix
Emily SchneiderDirector, Media & CommunicationsASPCA
Chris ScullySenior Media Intelligence AnalystLexisNexis
Rebecca LoveridgeVice President, Account Director, Digital Content StrategyKetchum
McKenzie StoughDigital Media AssociateGeorgetown University
Daniel AlarikCEOGrunt Style
Luis BetanzoSenior Account Supervisor, Paid Media Lead for DC DigitalEdelman
Mike DanielsPrincipalMeasurement Practice
Samantha WoodDigital Platforms ManagerPhiladelphia Eagles
Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!
PR News’ Measurement Conference and Social Media Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of measurement and social media, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
Networking Opportunities Include:
- 2 Networking Breakfasts
- 2 Networking Lunches
- 4 Networking Breaks
- 2 Team Exercises with Peers
- An Opening Night Reception!
Who Should Attend
As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR Measurement Conference, which includes the Social Media Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference:
- Business Development
- Community Relations
- Content Creation
- Content Marketing
- Crisis Management
- Digital PR
- External Communications
- Internal Communications
- Lead Generation
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Social Media
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS CHECKLIST: 6 Steps to Dashboard Success
BONUS TIPSHEET: How Free Tools Can Help You Measure Instagram’s Value to Your Brand
BONUS CHART: Measurement Hierarchy Chart
BONUS CHECKLIST: 5 Steps to Building a Compelling Measurement Report copy
8 POINTS TOWARD PR NEWS CERTIFICATE IN SOCIAL MEDIA
You'll take away practical knowledge on how to:
- Create measurement dashboards that communicate PR’s business value
- Measure the impact of your messages across Facebook, Twitter, Instagram and YouTube
- Integrate the industry standard Barcelona Principles 2.0 into your measurement strategy
- Measure media coverage and tie it to organizational goals
- Apply social insights to communications strategy
PR News Measurement Hall of Fame Advisory Board
Jackie MatthewsCommunications ResearchGeneral Motors
David RocklandPartner/CEOKetchum Global Research & Analytics
Don W. Stacks, PhDProfessor of Public Relations & Director Public Relations Graduate StudiesSchool of Communication, University of Miami
Mark WeinerCEOPRIME Research
Save $300 until April 13!
Save $500 until April 13!
Save $300 until April 13!
* The Measurement Pass does not include access to the Social Media Boot Camp. The Social Media Pass does not include access to the Measurement Conference.
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
Professionals at nonprofit/government organizations can take an additional $100 off each pass.
PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!
Need to get approval to attend the event? Download this justification letter template to send to your managers.
What is PR News?
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
What is the PR Measurement Conference and Social Media Boot Camp?
The PR Measurement Conference, which includes the Social Media Boot Camp is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to develop a measurable communications program for media relations, social media, crisis management and brand enhancement. You’ll get updates on the latest trends in measurement standards, with an emphasis on real-world case-study applications of social media and measurement concepts.
Does PR News have a hotel room block?
PR News does not have a room block, but you can see nearby D.C. hotels here.
How can I become a sponsor?
A variety of event sponsorship opportunities
How can I become or suggest a speaker/panelist?
To be considered, please email Editorial Director, Steve Goldstein at email@example.com.
How do I register?
You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; firstname.lastname@example.org.
What is included in the registration price?
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
What kinds of payment do you accept?
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
Is there an additional discount for groups of 5 or more?
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
What if I have a discount code?
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
I’m part of the media, how can I get a complimentary pass?
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
I am registered, but cannot attend. Can I cancel or transfer my registration?
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
I have a question about the PR Measurement Conference and Social Media Boot Camp that I did not find here. What should I do?
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
Don't take our word for it. See why hundreds of your peers have attended PR News conferences!
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
Thanks to Our Sponsors:
At PR News' Measurement Conference and Social Media Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement and social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
- Your logo on all marketing and event materials
- 2 complimentary registration passes for your staff
- Full-page ad in the attendee workbook
- "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
- Booth to display your sponsorship materials in a high foot traffic area
- Trackable VIP discount code to send to your clients and colleagues to attend the conference
- Speaking opportunity for your executive
- Opportunity to present research from your organization
- Provision of the attendee list with full contact information
Face timeduring the event where you'll have the chance to raffle off an item
- Networking opportunities with attendees
- Shout-outs on social media and on stage at the event
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Jonathan Politte at email@example.com.
Can the measurement conference help advance your career? It did for this attendee!
It crossed my mind that I should mention how awesome the Measurement Conference was for me as a student. Not only did I learn about analytics in a way my professors never could but I also had a great time networking. In fact, I cornered guest speaker Kelley McLees and asked her to review my resume. Before the conference I did some research on all of the guest speakers in attendance and noticed that her agency Everywhere Agency was hiring for an entry level position (perfect for me since I was graduating in a couple weeks.) Kelley informed me that they were no longer accepting applications and were pretty set with who they were hiring BUT, she would make an exception and pass my resume along. A couple Skype interviews later I am proud to say I was extended an offer by Everywhere Agency a couple days after graduation and have been here ever since.
Just wanted to let the powers that be know how rewarding an opportunity like that can be for a student and to let it be known how appreciative I am of the opportunity. I now encourage my peers to try their best to attend conferences and to learn from my success and get creative when networking...it got me a job! :)
Social Media Strategist
For questions related to event registrations,
If you would like to sponsor this event, please contact: