Make the Connection Between Your Communications Initiatives and Your Organization’s Business Goals

Early Bird Rates End March 31!

Need help measuring your PR efforts?

Make the Clear Connection Between Your Communications Initiatives and Your Organization’s Business Goals

Join us at the historic National Press Club in Washington, D.C., on April 20-21, 2017, for PR News’ Measurement Conference, which includes the Social Media Boot Camp. At this annual must-attend event, hundreds of communicators will forge the future of data-and-analytics-driven PR and social media. 

Not-to-be-missed sessions include:


  • Danielle Brigida

    National Social Media Manager
    U.S. Fish and Wildlife Service
  • Megan Garafola

    Senior Manager, Digital & Social Media Strategy
    Marriott International
  • David Cantor

    Deputy Director, Measurement and Insights, Global Communications and Engagement
    Bill & Melinda Gates Foundation
  • Katie Paine

    Paine Publishing
  • Carrie Schum

    EVP, Strategic Planning, Analytics and Research
    Porter Novelli
  • Alexandra Kogan

    Senior Communications Officer

Sponsored by:
BurrellesLuce Logo


Measurement and Social Media Speakers

  • Chad Berndtson

    Director, Content Marketing & Social Media
    Palo Alto Networks
  • Danielle Brigida

    National Social Media Manager
    U.S. Fish and Wildlife Service
  • Johna Burke

  • Erica Campbell Byrum

    Assistant Vice President of Social Media
  • David Cantor

    Deputy Director, Measurement and Insights, Global Communications and Engagement
    Bill & Melinda Gates Foundation
  • Sally Falkow

    Meritus Media
  • Megan Garafola

    Senior Manager, Digital & Social Media Strategy
    Marriott International
  • Alexandra Kogan

    Senior Communications Officer
  • Marisa Long

    PR & Communications Director
    U.S. Green Building Council
  • Katie Paine

    Paine Publishing
  • Carrie Schum

    EVP, Strategic Planning, Analytics and Research
    Porter Novelli
  • January Williams

    Director of Online Communications and Outreach
    Children's Defense Fund
  • Chris Foster

    Author, "Reputation Strategy and Analytics in a Hyper-Connected World"
  • Dipayan Gupta

    Corporate Vice President, Social Media
    New York Life Insurance Company
  • Rebecca Matulka

    Deputy Director of Digital
    U.S. Department of the Interior

Networking & Takeaways

Register to attend PR News’ Measurement Conference and commit now to grounding all of your communications efforts in metrics that connect to business goals and prove the crucial role communications plays in thriving b2c and b2b companies, nonprofits and professional associations.

You’ll take away practical knowledge on how to:

  • Create measurement dashboards that communicate PR’s business value
  • Measure the impact of your messages across Facebook, Twitter, Instagram and YouTube
  • Integrate the industry standard Barcelona Principles 2.0 into your measurement strategy
  • Measure media coverage and tie it to organizational goals
  • Apply social insights to communications strategy
Networking at the Digital Summit
Networking at Digital Summit
Networking at the Digital Summit

3+ Hours of Networking and Endless Takeaways

PR News’ Measurement Conference and Social Media Boot Camp on April 20-21 in Washington, D.C., will provide excellent networking opportunities plus tons of real-world takeaways that you can start implementing immediately. Beyond the sessions on every facet of measurement and social media, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days


Who Should Attend

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR Measurement Conference, which includes the Social Media Boot Camp will allow you to do just that.


If you spend at least a quarter of your time in any of these areas, you should attend PR News' Social Media Conference:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.

BONUS CHECKLIST: 6 Steps to Dashboard Success

BONUS TIPSHEET: How Free Tools Can Help You Measure Instagram’s Value to Your Brand

BONUS CHART: Measurement Hierarchy Chart

BONUS CHECKLIST: 5 Steps to Building a Compelling Measurement Report copy



The National Press Club

529 14th St NW
Washington, DC 20045


Online: Fast and Easy!
Phone: Call Jessica Placencia at 301-354-1641

Register Now

*The Full Access Pass includes the Social Media Boot Camp on April 20 and Measurement Conference on April 21. Rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers, and Vendors can click here for registration options and pricing. Group pricing is for two or more individuals. Independent Practitioners can also call Jessica at 301-354-1641 about a special rate.

**PR News does not offer refunds as all sales are final. You are able to get full credit for a future event or replace a current attendee with a colleague.

***Contact Amy Jefferies at for sponsorship details.


What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the PR Measurement Conference and Social Media Boot Camp?

The PR Measurement Conference, which includes the Social Media Boot Camp is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to develop a measurable communications program for media relations, social media, crisis management and brand enhancement. You’ll get updates on the latest trends in measurement standards, with an emphasis on real-world case-study applications of social media and measurement concepts.

Does PR News have a hotel room block?

PR News does not have a room block, but you can see nearby D.C. hotels here

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Fay Shapiro at to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at


How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006;

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to

I have a question about the PR Measurement Conference and Social Media Boot Camp that I did not find here. What should I do?

Email questions to You may also call 1-800-777-5006 for additional assistance.


Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners

Can the measurement conference help advance your career? It did for this attendee!

It crossed my mind that I should mention how awesome the Measurement Conference was for me as a student. Not only did I learn about analytics in a way my professors never could but I also had a great time networking. In fact, I cornered guest speaker Kelley McLees and asked her to review my resume. Before the conference I did some research on all of the guest speakers in attendance and noticed that her agency Everywhere Agency was hiring for an entry level position (perfect for me since I was graduating in a couple weeks.) Kelley informed me that they were no longer accepting applications and were pretty set with who they were hiring BUT, she would make an exception and pass my resume along. A couple Skype interviews later I am proud to say I was extended an offer by Everywhere Agency a couple days after graduation and have been here ever since. 

Just wanted to let the powers that be know how rewarding an opportunity like that can be for a student and to let it be known how appreciative I am of the opportunity. I now encourage my peers to try their best to attend conferences and to learn from my success and get creative when got me a job! :) 

Summer Croom 
Social Media Strategist 


Thanks to Our Sponsor:

At PR News' Measurement Conference and Social Media Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement and social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.


  • Your logo on all marketing and event materials
  • 3 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Amy Jefferies at




For questions related to event registrations,
please contact:

Client Services
PR News


If you would like to sponsor this event, please contact:

Fay Shapiro


For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News