The two most pressing topics facing communications professionals—at one high-impact educational event.

Join PRNEWS on February 25-26 at the Hilton Miami Downtown for the Crisis and Measurement Summit 2020. Dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.” 

CRISIS COMMUNICATIONS. You may think you’re not a “crisis communicator” but every PR and marketing professional must wear that hat on a daily basis. 
MASTERING MEASUREMENT. Learn how to tie your goals to KPIs that matter most and to use data and analytics to sharpen your communications initiatives.

Featuring a brand-side roster of instructors recruited by the editors of PRNEWS, you’ll walk away from this two-day conference with the skills and confidence to successfully manage your brand's next crisis and prove PR's worth.

“There are few summits worth attending these days. And none that provide PR professionals with more information and best practices than the PRNEWS Summit. Excellent in EVERY way! I came back armed with knowledge and inspiration, as well as a team of high-level experts with whom I can dialogue with in the future.”
— 2019 Summit Attendee

Keynoter Announced!

Ana Navarro

GOP Strategist, Co-Host of ABC's The View, Political Contributor to CNN, Telemundo, and HBO's Real Time with Bill Maher

Sponsors

Media Partners

TUESDAY, FEBRUARY 25

Crisis Track

  1. 9:30 am - 12:00 pm

    Summit Registration

  2. 10:00 am - 12:00 pm

    Workshop: Creating Your Crisis Response Plan and Team

    Do you have a crisis preparedness plan? If so, when was the last time you gave it a solid refresh? When it’s time to put your plan together, you’ve got to make sure it’s flexible for whatever new developments may come. But a crisis plan is only as solid as the team in place to carry it out. A serious crisis team encompasses marketing, HR, sales, legal, IT and the C-suite—along with brand partners and influencers who will have your back when it counts. Our trainers will provide guidelines for building a crisis plan, and team, that suits the needs of your organization. We’ll also work in groups to help you get started on building—or revising—a plan for your business.

    You’ll learn how to:

    • Get internal buy-in to devote resources to the development of a new crisis plan
    • Work internally across departments to identify potential risks to your organization, as a starting point for your crisis preparedness plan
    • Create a crisis communication process map—a physical document that can be shared internally
    • Analyze your plan to see if it is flexible enough to address challenges such as changes to crisis command locations and availability of personnel and technology
    • Establish written-out guidelines and responsibilities for social media messaging during a crisis
    • Decide what media monitoring and social listening tools you need before, during and after a crisis
    • Include content strategy guidelines in the plan, including what to include and when to deploy it
    • Build a crisis team with corporate communications leader at the top of the org chart, branching down to group leaders (HR, legal, IT, marketing, sales), the corporate executive team and the communications team
    • Treat external brand partners and influencers like members of your crisis team
    • Brandi Boatner

      Brandi Boatner

      Social and Influencer Communications Lead
      IBM
    • Elizabeth Estroff

      Elizabeth Estroff

      Senior Vice President, Communications
      ASPCA
    • Deborah Hileman

      Deborah Hileman

      President and CEO
      Institute for Crisis Management
  3. 12:00 pm - 12:30 pm

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  4. 12:30 pm - 2:00 pm

    Luncheon and Keynote: A Contrary Look at Crisis Management With Jim Lindheim

    Jim Lindheim, former chair of BCW (Burson-Marsteller at the time), author and longtime crisis counselor, worked behind the scenes in many of the biggest brand crises of the latter half of the 20th century. From Coca-Cola’s disastrous introduction of New Coke to Perrier and Tylonol’s major recalls and working with Phillip Morris during the “tobacco wars,”  Lindheim’s seen it all and lived to write about it. 

    In his novel, Spin, he fictionalizes many of the personalities and corporate board rooms he frequented in his long career of pulling brands back from the brink. 

    In this keynote address and interview with Lindheim, we’ll take a look at how managing the cast of characters at an organization plays just as big a role in recovering from a crisis as the communications strategy itself. 

    • Jim Lindheim

      Jim Lindheim

      Author and Former Chair, BCW
  5. 2:00 pm - 2:30 pm

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  6. 2:30 pm - 3:15 pm

    How to Avoid Foot-in-Mouth Syndrome: Media Training Must-Haves

    Media training was once only for executives and official spokespeople, but the prevalence of video means more members of the communications team are tapped to go in front of the camera during trying times. It’s important to learn how to be comfortable and at ease in the moment—and how to train others to do so—even when the moment is tense. In this interactive session, we’ll pre-select a portion of attendees will participate in a practice interview. Our trainers will offer live feedback and offer tips and tactics for improving the onscreen presence of spokespeople and executives.

    We’ll also discuss how to:

    • Stay on message with a strong “why” behind your crisis response, and tie it back to the overall narrative of your brand
    • Steer clear of common gaffes and missteps on screen that can make a crisis worse
    • Prep executives for broadcast interviews
    • Ask producers the right questions so your spokesperson is armed with all of the info they need
    • Stay on message, even when you need to improvise
    • Ensure proper posture, diction and body language
    • Handle combative interviews with more than one guest
    • Stick the landing with a strong call-to-action by the end of a video appearance
    • Andrew Bowins

      Andrew Bowins

      SVP, Communications
      Entertainment Software Association
    • Frances Marine Davis

      Frances Marine Davis

      Executive Director of Communications, Office of the President
      University of Miami
  7. 3:25 pm - 4:10 pm

    Shelter in a Social Storm: How to Create a Water-tight Social Media Crisis Plan

    Social media is a hurricane wherein reputations can weather the storm, or be washed away, in the blink of an eye. Is your brand prepared to react just as quickly? In this  session, our crisis experts will teach you how to build a social crisis plan that folds into your larger crisis plan, prepare digital assets ready to deploy at a moment’s notice and deftly tailor your response across all relevant platforms.

    You’ll learn how to:

    • Include a strong social strategy in your crisis plan that incorporates the strengths of all major platforms—from Facebook to Twitter, LinkedIn to Instagram, as needed
    • Create a reserve of digital assets to deploy during a crisis
    • Protect against unwanted abuse from social media accounts during a crisis
    • Activate the latest tools, apps and services that have become essential to managing a crisis
    • Temeka Easter Rice

      Temeka Easter Rice

      Senior Director, Brand Engagement
      Sallie Mae
    • Tonya Daniels

      Tonya Daniels

      Director of Marketing and Communications
      City of Miami Beach
  8. 4:20 pm - 5:05 pm

    All on the Table: What Goes Into Crisis Preparedness Training and a Real-Time Crisis Simulation

    Have you heard the one about the communicator who was on a company retreat when disaster struck? More brands than ever are training new crisis leaders with surprise simulations—but that’s just one way to get an unbiased read of what skills, and pain points, may surface during a crisis. In this interactive session, we’ll briefly discuss what goes into crisis simulations and tabletop trainings—then show you what it’s like to navigate one IRL.

    • Kelly Stepno

      Kelly Stepno

      Senior Director
      APCO Worldwide
    • Louis Cointepas

      Louis Cointepas

      VP, Customer Insights & Market Development
      Signal AI
    • Dario Cutin

      Dario Cutin

      Vice President of Communications, Latin America and the Caribbean
      Visa
  9. 5:30 pm - 6:30 pm

    Bienvenidos a Miami: Poolside Mojitos & Mingling

    Unwind by the pool at the CITYVU Pool Deck & Bar and grab a mojito to help digest everything we learned on the first day of PRNEWS’ Crisis & Measurement Summit. 

Measurement Track

  1. 9:30 am - 12:00 pm

    Summit Registration

  2. 10:00 am - 12:00 pm

    Workshop: How to Prove, Improve and Present the ROI of Your PR Efforts

    Your communications strategy needs to be tethered to the bottom line and the product team. Learn how to get a seat at the table by communicating the value that your efforts bring to the company. By aligning business objectives with PR tactics, the C-suite will better understand communications' wins and be more likely to consider its budgetary needs. This wide-ranging session also will include communicating measurement results to your stakeholders, several case studies, an interactive segment and role playing

     

    You will learn how to:

    • Get a measurement culture started in your organization
    • Set communications evaluation benchmarks and distinguish between PR value and quantifying PR ROI
    • Refine data so analytics, insights and optimization provide a foundation for strategic communication with the C-suite and other stakeholders
    • Work with success metrics in paid, earned, social and owned content 
    • Report and present measurement results to the C-suite and other stakeholders and manage difficult conversations/tough questions
    • Avoid succumbing to bias in your data analysis
    • Mark Weiner

      Mark Weiner

      Chief Insights Officer
      Cision
    • Sam Michelson

      Sam Michelson

      CEO
      Five Blocks
    • Lisa Apolinski

      Lisa Apolinski

      Founder
      3 Dog Write Inc.
  3. 12:00 pm - 12:30 pm

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  4. 12:30 pm - 2:00 pm

    Luncheon and Keynote: A Contrary Look at Crisis Management With Jim Lindheim

    Jim Lindheim, former chair of BCW (Burson-Marsteller at the time), author and longtime crisis counselor, worked behind the scenes in many of the biggest brand crises of the latter half of the 20th century. From Coca-Cola’s disastrous introduction of New Coke to Perrier and Tylonol’s major recalls and working with Phillip Morris during the “tobacco wars,”  Lindheim’s seen it all and lived to write about it. 

    In his novel, Spin, he fictionalizes many of the personalities and corporate board rooms he frequented in his long career of pulling brands back from the brink. 

    In this keynote address and interview with Lindheim, we’ll take a look at how managing the cast of characters at an organization plays just as big a role in recovering from a crisis as the communications strategy itself. 

    • Jim Lindheim

      Jim Lindheim

      Author and Former Chair, BCW
  5. 2:00 pm - 2:30 pm

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  6. 2:30 pm - 3:15 pm

    Your Measurement Forecast: Essential Knowledge for 2020 and 2021

    Where is measurement heading, and what skills are necessary to succeed? What benchmarks do you need to scrap, and what emerging practices will be practical for your upcoming strategy?  We'll share with you the latest trends and developments across the various communications platforms, while also taking a look back at the progress many industry professionals have made in the measurement space.

    • Jenna Clark

      Jenna Clark

      Head of Measurement and Insights, Google Communications
      Google
    • Courtney Lukitsch

      Courtney Lukitsch

      Founder
      Gotham PR
  7. 3:25 pm - 4:10 pm

    Back to the Drawing Board: Choosing the Metrics That Matter and the Ones That Don’t

    You wouldn’t waste time filling up on bread before indulging in a four-star meal, so why waste valuable time on metrics that do not show the worth of your PR efforts? Media relations now utilizes so many platforms beyond the traditional press release and printed page—including a digital mix of words and images and influencers. Savvy communicators know they must use a combination of tactics to compete for coverage. One thousand Facebook likes may not yield nearly as much value as one celebrity Instagram story mention. In this session, we'll discuss how to choose the right metrics you need to create your customized measurement story.

    • Marcia DiStaso

      Marcia DiStaso

      Associate Professor, Chair of Public Relations Department
      University of Florida
    • Mary Owusu

      Mary Owusu

      Vice President, Digital Strategy & Analytics
      Mower
  8. 4:20 pm - 5:05 pm

    How Brands Have Successfully Put Data Into Action

    Learn from real-world cast studies, understanding how brands and agencies are navigating the complex world of communications measurement while tying data to business objectives. We'll take you behind the scenes of successful campaigns to see the strategies, tactics and measurable outcomes used.

    • Kara Taylor

      Kara Taylor

      Corporate Communications, Insights & Impact Lead
      Capital One
    • Simon Heseltine

      Simon Heseltine

      VP of Audience Growth
      Trader Interactive
  9. 5:30 pm - 6:30 pm

    Bienvenidos a Miami: Poolside Mojitos & Mingling

    Unwind by the pool at the CITYVU Pool Deck & Bar and grab a mojito to help digest everything we learned on the first day of PRNEWS’ Crisis & Measurement Summit. 

WEDNESDAY, FEBRUARY 26

Crisis Track

  1. 7:30 am - 8:00 am

    Registration

  2. 8:00 am - 9:00 am

    Breakfast

    Want to get the conversation started early? Grab some coffee with your breakfast and feel free to join your fellow attendees for an informal discussion on a variety of measurement- and crisis-related topics to jumpstart the second day of the summit!

  3. 9:00 am - 9:45 am

    Morning Keynote with Ana Navarro

    You've seen her on The View, Real Time with Bill Maher, and countless news shows – but Ana Navarro is much more than a talking head. In this breakfast keynote Ana will be in her element – the nation heading into an unprecedented election year while hot on the heels of the Iowa Democratic caucuses – delivering a no-holds-barred look at the current political climate and its many crises.

    • Ana Navarro

      Ana Navarro

      GOP Strategist, Co-Host of ABC's The View, Political Contributor to CNN, Telemundo, and HBO's Real Time with Bill Maher
  4. 9:45 am - 10:15 am

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  5. 10:15 am - 11:05 am

    The Art of the Apology: How to Say You’re Sorry So Stakeholders and Audiences Believe It

    In both personal and professional crises, the hardest part is learning to say you’re sorry. This is especially true for brands, as many communicators will dance around an issue to avoid responsibility rather than express remorse. In this breakout discussion, we’ll explore why a well-timed, well-delivered apology can go a long way toward mitigating blowback—and how an apology doesn’t necessarily need to be positioned as an admission of guilt or wrongdoing.

    • Bobby Amirshahi

      Bobby Amirshahi

      SVP, Corporate Communications
      Univision
    • Jesse Lewin

      Jesse Lewin

      Senior Director, Corporate Communications
      McDonald's
  6. 11:15 am - 12:05 pm

    How to Work Effectively With Legal During a Crisis

    Lawyers and communications pros often seem to have opposite goals in times of crisis. Both waste precious time and energy pushing back against each other’s strategies for managing the situation and protecting their client from legal and reputational harm. In this frank discussion, our PR pros and legal experts will discuss:

    • The typical tensions between lawyers and communicators, where they come from and how to overcome them
    • How to win the trust of in-house and outside counsel and establish a more collaborative and mutually supportive working relationship
    • The critical relationship between an organization’s legal and reputational risks, and how to keep them in proper balance
    • Chris Chiames

      Chris Chiames

      Chief Communications Officer
      Carnival Cruise Line
    • Jon Goldberg

      Jon Goldberg

      Founder
      Reputation Architects
    • Jimmy F. Robinson, Jr.

      Jimmy F. Robinson, Jr.

      Managing Shareholder
      Ogletree Deakins
  7. 12:10 pm - 1:10 pm

    Networking Lunch

  8. 1:10 pm - 2:00 pm

    Using Sentiment Monitoring to Mitigate a Crisis—Or Prevent One

    Building a solid social plan is all well and good, but do you know what to listen for? In this session, our crisis experts will teach you how to closely manage your brand’s online reputation using the latest tools, and not treat a tiny gust like a full-blown tropical storm.

    • Employ social media listening tactics that flag any potential crises
    • Measure social and traditional media channels to track the effectiveness of your work
    • Understand the difference between a quickly extinguished crisis on social and one that simmers longer
    • Use data to visually understand how your crisis was discussed on social media
    • Build a foundation for measuring brand sentiment, in good times and in times of crisis
    • Activate the latest tools, apps and services that have become essential to measuring a crisis
    • Leilani Pearl

      Leilani Pearl

      Chief Communications Officer
      Parkinson's Foundation
    • Colleen Creighton

      Colleen Creighton

      Executive Director
      The American Association of Suicidology
  9. 2:10 pm - 3:00 pm

    Stating Your Case: Crisis Response Statements And Why They Worked—Or Didn't

    In this panel-based session, our panel will pick apart some notable crisis response statements through the ages. Some have stood the test of time for their brazen transparency or artfulness, while others are so notorious that they have ruined careers and entire businesses.

    • Justin Higgs

      Justin Higgs

      Director of Reputation and Issues Management Communications
      PayPal
    • Kim Coutts

      Kim Coutts

      Director of Communications
      Civilian
  10. 3:10 pm - 4:00 pm

    Recovering After a Crisis: Strategies to Heal Brand Reputation

    Social media conversations around a specific brand crisis almost always subside...eventually. In this closing crisis session, our crisis experts will share their recommendations for when and how to return to normal messaging after a crisis. Though no two crises are exactly alike, we’ll explain how to train yourself, and your team, for the shift from crisis management to reputational repair.

    • Tom Zigo

      Tom Zigo

      Director, Communications
      Motion Picture Association (MPA)
    • Matthew Hutchison

      Matthew Hutchison

      SVP, Corporate Communications
      Forbes
    • Brandi Boatner

      Brandi Boatner

      Social and Influencer Communications Lead
      IBM
  11. 4:00 pm - 5:00 pm

    ¡Adiós Miami! But Before You Go...

    Join us on the Hilton Miami VIP Terrace for a last drink and some appetizers as we close out this year’s Crisis & Measurement Summit. Share what you’ve learned, decompress and do some last-minute networking before we leave sunny Miami — and many of us head back to face what remains of Winter. 

Measurement Track

  1. 7:30 am - 8:00 am

    Registration

  2. 8:00 am - 9:00 am

    Breakfast

    Want to get the conversation started early? Grab some coffee with your breakfast and feel free to join your fellow attendees for an informal discussion on a variety of measurement- and crisis-related topics to jumpstart the second day of the summit!

  3. 9:00 am - 9:45 am

    Morning Keynote with Ana Navarro

    You've seen her on The View, Real Time with Bill Maher, and countless news shows – but Ana Navarro is much more than a talking head. In this breakfast keynote Ana will be in her element – the nation heading into an unprecedented election year while hot on the heels of the Iowa Democratic caucuses – delivering a no-holds-barred look at the current political climate and its many crises.

    • Ana Navarro

      Ana Navarro

      GOP Strategist, Co-Host of ABC's The View, Political Contributor to CNN, Telemundo, and HBO's Real Time with Bill Maher
  4. 9:45 am - 10:15 am

    Sponsor Lounge Networking Break

    Join us across the hall from the main ballroom to grab some refreshments, take a breather and check out our sponsors! 

  5. 10:15 am - 11:05 am

    Using Measurement to Customize Your Media Strategy

    The media landscape is a fragmented pastiche. Similar to the increasing power of micro influencers, small, niche media outlets outpace the growth of traditional press. Elsewhere, traditional media outlets both vie and align with popular social media platforms. An influencer’s tweet can raise brand awareness, but an in-depth article can be the bottom-of-the-funnel push sales needs. Communicators understand that a mix of media is critical to success and that PR is part of a larger effort. As such, it is critical that you have an effective media strategy that aligns with the needs of your audience and markets.  To begin the day, the speakers will discuss measurement tools and tactics to help you align communications goals with business objectives. They'll also cover how to measure individual communicators as well as larger, team efforts. We'll also discuss how to quantify and measure when your organizations sell ideas instead of tangible products. The issue of measuring trust and how to apply attribution also will be covered. 

    You’ll learn to:

    • Align measurement KPIs with business goals
    • Measure integrated communications strategies
    • Define and measure invisible values (ie, how to measure when your organization sells ideas instead of products)
    • Define and apply attribution analysis
    • Introduce the concept of measuring trust
    • Measure individual contributions as well as team efforts
    • Katie Paine

      Katie Paine

      CEO
      Paine Publishing
    • Johna Burke

      Johna Burke

      Global Managing Director
      AMEC
  6. 11:15 am - 12:05 pm

    Mastering Measurement of Your Multichannel Media Strategy

    Following the PESO session, we’ll probe deeper into setting up a measurement effort in the era of integrated communications. We’ll include a case study about the importance of measurement to crisis.  We’ll also include tips for effective reporting of measurement data through dashboards. We’ll also include a case study about creating a framework in the cross-PESO environment.

    You will learn:

    • Guidelines and concepts that will help you choose effective measurement tools for your organization
    • Dashboards and other effective strategies for reporting measurement results to employees and the C-suite
    • How measurement can help you monitor, manage and potentially prevent crises
    • What metrics the C-suite is demanding from senior communications officers in a cross-PESO environment 
    • Pauline Draper-Watts

      Pauline Draper-Watts

      Executive Vice President, Practice Chair, Measurement
      Edelman Intelligence
    • Alan Chumley

      Alan Chumley

      Managing Director, Communications Analytics
      W2O Group
  7. 12:10 pm - 1:10 pm

    Networking Lunch

  8. 1:10 pm - 2:00 pm

    How to Quantify Influencer Impact and ROI

    The definition of influencer has evolved beyond celebrities with huge social followings. For example, micro-influencers with modest yet loyal followers often dwarf celebrity influencers in terms of consumer engagement. Identifying influencers and measuring their effectiveness require an understanding of the interplay between your brand’s message and evolving media consumption habits. In this panel we’ll look at using data to locate and manage influencers who will be most effective for your organization. 

    You’ll learn to:

    • Measure influencer reach and determine how effective and relevant influencers are in delivering messages to your target audience
    • Identify and activate the most influential voices within niche settings and larger demographics
    • Determine the most effective influencers for your brand (Do you urge an expert to become an influencer and/or an influencer to become an expert?)
    • Use measurement to manage and build an effective influencer marketing program
    • Determine the ROI of your influencer marketing effort
    • David Cantor, Ph.D.

      David Cantor, Ph.D.

      Deputy Director, Measurement and Insight
      Bill & Melinda Gates Foundation
    • Jennifer Bruce, Ph.D.

      Jennifer Bruce, Ph.D.

      Group Manager, Communications Measurement & Insights
      Adobe
  9. 2:10 pm - 3:00 pm

    Measuring Relevance Through Media Coverage

    Making the choice to measure and establish measurable goals at the outset of an effort is merely the first step in the data and analytics journey. Beyond aligning measurement efforts with business objectives your next hurdle is deriving insights from your measurement work. We’ll offer case studies that will help you understand how organizations are communicating better and smarter as a result of insights they’ve derived from measurement.  

    • Allyson Hugley

      Allyson Hugley

      VP, Global Communications, Head of Research and Analytics
      Prudential
    • Doug Hesney

      Doug Hesney

      Corporate/Financial and Professional Services Practice Lead
      Makovsky
  10. 3:10 pm - 4:00 pm

    Going Native: Social Media KPIs That Spell Success

    As the day draws to a close, we’ll examine how to measure your social media efforts. To do so, you need to understand the similarities and differences in how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Social media pros and measurement mavens will show you how they approach quantifying and qualifying cross-platform measures of engagement, sentiment and share of voice.

    You’ll learn how to:

    • Measure the cross-platform success of your social efforts and the types of messaging that work best for each platform
    • Move beyond vanity metrics when measuring social media
    • Employ each platform’s unique measurement strengths to boost reach and engagement
    • Test social media posts before boosting them
    • Use native tools on Facebook, Twitter and Instagram to reach key demographics
    • Discuss the most useful pay tools for each platform
    • Aurora Meyer

      Aurora Meyer

      Director of Communications and Marketing
      University of Missouri, School of Law
    • John Jiloty

      John Jiloty

      Vice President, Social Media and Content
      The Martin Group
  11. 4:00 pm - 5:00 pm

    ¡Adiós Miami! But Before You Go...

    Join us on the Hilton Miami VIP Terrace for a last drink and some appetizers as we close out this year’s Crisis & Measurement Summit. Share what you’ve learned, decompress and do some last-minute networking before we leave sunny Miami — and many of us head back to face what remains of Winter. 

Speakers

  • Ana Navarro

    GOP Strategist, Co-Host of ABC's The View, Political Contributor to CNN, Telemundo, and HBO's Real Time with Bill Maher
  • Jim Lindheim

    Author and Former Chair, BCW
  • Allyson Hugley

    VP, Global Communications, Head of Research and Analytics
    Prudential
  • Bobby Amirshahi

    SVP, Corporate Communications
    Univision
  • Brandi Boatner

    Social and Influencer Communications Lead, Global Markets
    IBM
  • Temeka Easter Rice

    Senior Director, Brand Engagement
    Sallie Mae
  • Jennifer Bruce, Ph.D.

    Group Manager, Communications Measurement & Insights
    Adobe
  • Elizabeth Estroff

    Senior Vice President, Communications
    ASPCA
  • Leilani Pearl

    Chief Communications Officer
    Parkinson's Foundation
  • Chris Chiames

    Chief Communications Officer
    Carnival Cruise Line
  • Dario Cutin

    Vice President of Communications, Latin America and the Caribbean
    Visa
  • Alan Chumley

    Managing Director, Communications Analytics
    W2O Group
  • Jenna Clark

    Head of Measurement and Insights, Google Communications
    Google
  • Kelly Stepno

    Senior Director
    APCO Worldwide
  • Jesse Lewin

    Senior Director, Corporate Communications
    McDonald's
  • Andrew Bowins

    SVP, Communications
    Entertainment Software Association
  • John Cihomsky

    VP, PR & Communications
    Sharp HealthCare
  • Colleen Creighton

    Executive Director
    The American Association of Suicidology
  • Justin Higgs

    Director of Reputation and Issues Management Communications
    PayPal
  • Katie Paine

    CEO
    Paine Publishing
  • Deborah Hileman

    President and CEO
    Institute for Crisis Management
  • Tom Zigo

    Director, Communications
    Motion Picture Association (MPA)
  • Pauline Draper-Watts

    Executive Vice President, Practice Chair, Measurement
    Edelman Intelligence
  • Jimmy F. Robinson, Jr.

    Managing Shareholder
    Ogletree Deakins
  • Jon Goldberg

    Founder
    Reputation Architects
  • Mark Weiner

    Chief Insights Officer
    Cision
  • Kim Coutts

    Director of Communications
    Civilian
  • Tonya Daniels

    Director of Marketing and Communications
    City of Miami Beach
  • Mary Owusu

    Vice President, Digital Strategy & Analytics
    Mower
  • Matthew Hutchison

    SVP, Corporate Communications
    Forbes
  • Frances Marine Davis

    Executive Director of Communications, Office of the President
    University of Miami
  • Johna Burke

    Global Managing Director
    AMEC
  • Aurora Meyer

    Director of Communications and Marketing
    University of Missouri, School of Law
  • Sam Michelson

    CEO
    Five Blocks
  • Courtney Lukitsch

    Founder
    Gotham PR
  • Kara Taylor

    Corporate Communications, Insights & Impact Lead
    Capital One
  • Simon Heseltine

    VP of Audience Growth
    Trader Interactive
  • Marcia DiStaso

    Associate Professor, Chair of Public Relations Department
    University of Florida
  • David Cantor, PhD

    Deputy Director, Measurement and Insights, Global Communications and Engagement
    Bill & Melinda Gates Foundation
  • John Jiloty

    Vice President, Social Media and Content
    The Martin Group
  • Louis Cointepas

    VP, Customer Insights & Market Development
    Signal AI
  • Lisa Apolinski

    Founder
    3 Dog Write Inc.
  • Doug Hesney

    Corporate/Financial and Professional Services Practice Lead
    Makovsky

Attendees Include:

Adobe
AMEC
American Association of Suicidology
ASPCA
Bath Fitter
beacon
Bering Straits Native Corporation
Bill & Melinda Gates Foundation
Capital One
Carnival Cruise Line
centene corporation
Cision
CME Group
Colgate University
Diamond PR
Edelman
Endress + Hauser
Entertainment Software Association
Epic Creative
Expedia
firehouse subs
Five Blocks
florida power light
Forbes
franklin county engineer
greater miami convention & visitors bureau
hannaford
hartford insurance company
havergal College
hillsborough county florida
IBM
indiana university
inlivian
Inspire PR Group
Institute for Crisis Management
islamic relief usa
Kovak-Likly Communications
Lennox
macPaw
mazars
McDonald's
media source
Merz
Miami Beach
missouri employers mutual
Motion Picture Association (MPA)
newell
Paine Publishing
panda express
Parkinson's Foundation
Prudential
Red Lobster
Reputation Architects
RIDOT
Sallie Mae
san diego state university
sanitation districts of los angeles county
SF SPCA
Shriners-Hospital-for-children-logo
spectra
supply core
Target
Trader Interactive
University of Florida
University of Miami
University of Michigan
University of Missouri, School of Law
Univision
Verizon
W2O Group
WE Communications
wellington county
yandex

Networking

On-Site

The Crisis and Measurement Summit 2020 will provide excellent networking opportunities. Beyond the sessions on every facet of crisis avoidance and prevention and measuring communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks and activities throughout the two days.

  • 24 Breakouts
  • 2 Keynotes
  • 2 Workshops
  • 2 Networking Lunches
  • 2 Networking Receptions

Off-Site

While you’re in Miami, make time to explore the beautiful attractions with fellow Summit participants like the monuments, restaurants, shops, and museums. Here’s a list of our top recommendations:

Location

Hilton Miami Downtown

1601 Biscayne Blvd
Miami, FL 33132

Pricing/Register

Summit Pricing*
$1,495
Alumni**
$995
Best Rate Ever (Expired 11-22-2019)
$1,195
Early Bird (Expired 01-10-2020)
$1,395
Regular Rate (until 02-26-2020)
$1,495

*Attend a Pre-Summit Workshop! For an additional $495 you have the option to attend either one of two Pre-Summit Workshops on February 25.

**Only one VIP Code can be used per registrant. If you've attended a PRNEWS event in the past be sure to choose the Alumni option to attend the Summit for only $995. 

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $100 off current rates.

Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Crisis and Measurement Summit 2020 so they can collectively learn, strategize and build a better mousetrap and get $100 off per ticket.

PRNEWS Subscribers Save More: PRNEWS subscribers save $300 on all PRNEWS events.

Invest in your future: Attending the Crisis and Measurement Summit 2020 is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Questions? Contact Shana Murik.