The two most pressing topics facing communications professionals—at one high-impact educational event.
Join PRNEWS on February 25-26 at the Hilton Miami Downtown for the Crisis and Measurement Summit 2020. Dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.”
CRISIS COMMUNICATIONS. You may think you’re not a “crisis communicator” but every PR and marketing professional must wear that hat on a daily basis.
MASTERING MEASUREMENT. Learn how to tie your goals to KPIs that matter most and to use data and analytics to sharpen your communications initiatives.
Featuring a brand-side roster of instructors recruited by the editors of PRNEWS, you’ll walk away from this two-day conference with the skills and confidence to successfully manage your brand's next crisis and prove PR's worth.
“There are few summits worth attending these days. And none that provide PR professionals with more information and best practices than the PRNEWS Summit. Excellent in EVERY way! I came back armed with knowledge and inspiration, as well as a team of high-level experts with whom I can dialogue with in the future.”
Do you have a crisis preparedness plan? If so, when was the last time you gave it a solid refresh? When it’s time to put your plan together, you’ve got to make sure it’s flexible for whatever new developments may come. But a crisis plan is only as solid as the team in place to carry it out. A serious crisis team encompasses marketing, HR, sales, legal, IT and the C-suite—along with brand partners and influencers who will have your back when it counts. Our trainers will provide guidelines for building a crisis plan, and team, that suits the needs of your organization. We’ll also work in groups to help you get started on building—or revising—a plan for your business.
You’ll learn how to:
Media training was once only for executives and official spokespeople, but the prevalence of video means more members of the communications team are tapped to go in front of the camera during trying times. It’s important to learn how to be comfortable and at ease in the moment—and how to train others to do so—even when the moment is tense. In this interactive session, we’ll pre-select a portion of attendees will participate in a practice interview. Our trainers will offer live feedback and offer tips and tactics for improving the onscreen presence of spokespeople and executives.
We’ll also discuss how to:
Social media is a hurricane wherein reputations can weather the storm, or be washed away, in the blink of an eye. Is your brand prepared to react just as quickly? In this session, our crisis experts will teach you how to build a social crisis plan that folds into your larger crisis plan, prepare digital assets ready to deploy at a moment’s notice and deftly tailor your response across all relevant platforms.
You’ll learn how to:
Have you heard the one about the communicator who was on a company retreat when disaster struck? More brands than ever are training new crisis leaders with surprise simulations—but that’s just one way to get an unbiased read of what skills, and pain points, may surface during a crisis. In this interactive session, we’ll briefly discuss what goes into crisis simulations and tabletop trainings—then show you what it’s like to navigate one IRL.
These days, your communications strategy should be just as tethered to the bottom line as it is to the product team. Learn how to get a seat at the table by communicating the value that your efforts bring to the company. By partnering business objectives with PR tactics in translating measurement data, the C-suite will better understand your wins and be more likely to consider your budgetary needs.
You will learn how to:
Where is measurement heading, and what skills are necessary to succeed? What benchmarks do you need to scrap, and what emerging practices will be practical for your upcoming strategy? We'll share with you the latest trends and developments across the various communications platforms, while also taking a look back at the progress many industry professionals have made in the measurement space.
You wouldn’t waste time filling up on bread before indulging in a four-star meal, so why waste valuable time on metrics that do not show the worth of your PR efforts? Media relations now utilizes so many platforms beyond the traditional press release and printed page—including a digital mix of words and images and influencers. Savvy communicators know they must use a combination of tactics to compete for coverage. One thousand Facebook likes may not yield nearly as much value as one celebrity Instagram story mention. In this session, we'll discuss how to choose the right metrics you need to create your customized measurement story.
Learn from real-world cast studies, understanding how brands and agencies are navigating the complex world of communications measurement while tying data to business objectives. We'll take you behind the scenes of successful campaigns to see the strategies, tactics and measurable outcomes used.
In both personal and professional crises, the hardest part is learning to say you’re sorry. This is especially true for brands, as many communicators will dance around an issue to avoid responsibility rather than express remorse. In this breakout discussion, we’ll explore why a well-timed, well-delivered apology can go a long way toward mitigating blowback—and how an apology doesn’t necessarily need to be positioned as an admission of guilt or wrongdoing.
Lawyers and communications pros often seem to have opposite goals in times of crisis. Both waste precious time and energy pushing back against each other’s strategies for managing the situation and protecting their client from legal and reputational harm. In this frank discussion, our PR pros and legal experts will discuss:
Using Sentiment Monitoring to Mitigate a Crisis—Or Prevent One
Building a solid social plan is all well and good, but do you know what to listen for? In this session, our crisis experts will teach you how to closely manage your brand’s online reputation using the latest tools, and not treat a tiny gust like a full-blown tropical storm.
In this panel-based session, our panel will pick apart some notable crisis response statements through the ages. Some have stood the test of time for their brazen transparency or artfulness, while others are so notorious that they have ruined careers and entire businesses.
Social media conversations around a specific brand crisis almost always subside...eventually. In this closing crisis session, our crisis experts will share their recommendations for when and how to return to normal messaging after a crisis. Though no two crises are exactly alike, we’ll explain how to train yourself, and your team, for the shift from crisis management to reputational repair.
The media landscape is a vastly fragmented pastiche. Similar to the increasing power of micro influencers, small, niche media outlets outpace the growth of traditional press. Elsewhere, traditional media outlets both vie and align with popular social media platforms. An influencer’s tweet can raise brand awareness, but an in-depth article can be the bottom-of-the-funnel push your product needs. Communicators understand that a mix of media efforts is critical to success. The question is how much Paid, Earned, Shared and Owned (PESO) media is best for your company? To begin the day, we’ll supply measurement tools and tactics to help you decide. In addition, we’ll offer brief case studies from each of the four categories.
You’ll learn to:
Following the PESO session, we’ll probe deeper into setting up a measurement effort in the era of integrated communications. We’ll start with a case study illustrating the importance of aligning measurement with business goals and objectives. We’ll then move on to tips for effective reporting of measurement data and creating useful dashboards. We’ll also include a short case study and interactive segment on how measurement and crisis management.
You will learn:
The definition of influencer has evolved beyond celebrities with huge social followings, a small percentage of which is interested in your product. There are local micro-influencers with modest yet loyal followers. In addition, there is a segment of influencers who cheat the system. Identifying and measuring the effectiveness of influencers requires a keen understanding of the interplay between your brand’s message and evolving media consumption habits. In this panel, we’ll look at how to use data to locate the most effective influencer voices.
You’ll learn to:
As the day draws to a close, we’ll examine how to measure your social media efforts. To do so, you need to understand the similarities and differences in how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Social media pros and measurement mavens will show you how they approach quantifying and qualifying cross-platform measures of engagement, sentiment and share of voice.
You’ll learn how to:
The Crisis and Measurement Summit 2020 will provide excellent networking opportunities. Beyond the sessions on every facet of crisis avoidance and prevention and measuring communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks and activities throughout the two days.
While you’re in Miami, make time to explore the beautiful attractions with fellow Summit participants like the monuments, restaurants, shops, and museums. Here’s a list of our top recommendations:
*Attend a Pre-Summit Workshop! For an additional $495 you have the option to attend either one of two Pre-Summit Workshops on February 25.
**Only one VIP Code can be used per registrant.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $100 off current rates.
Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Crisis and Measurement Summit 2020 so they can collectively learn, strategize and build a better mousetrap and get $100 off per ticket.
Are you a PRNEWS Event Alumni? When registering choose the Alumni option! All returning event attendees can attend the Summit for only $995.
PRNEWS Subscribers Save More: PRNEWS subscribers save $300 on all PRNEWS events.
Invest in your future: Attending the Crisis and Measurement Summit 2020 is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Questions? Contact Shana Murik.
At the Crisis and Measurement Summit 2020 presented by PRNEWS, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their crisis management strategies and learn new ways to solve measurement challenges. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Mike Coon at firstname.lastname@example.org.
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