PR News 2013 Media Planner

You are invited to partner with PR News in 2013 on many of the high-caliber programs that serve the PR community. PR News is the most trusted brand in the industry, offering a wide range of resources for communicators, from publications to award programs to networking events to workshops to online community opportunities. PR News offers limited sponsorship opportunities online, in print and in-person, so please reserve your space early. Consider these outstanding lead generation, branding and business building opportunities:

For rate information and to book your program, contact Diane Schwartz, Vice President and Group Publisher, PR News; dschwartz@accessintel.com; 212-621-4964.

Event Sponsorship

 

The Digital PR Summit is a high-impact, information packed day of learning and networking, presented by PR News, with fast-paced panels and 20+ speakers. The Digital PR Summit is open to multiple sponsors. PR News will offer creative thought-leadership opportunities at this event, expected to attract 300+ PR professionals. Sponsorship includes: exhibit space, speaking opportunity, provision of attendee list, logo on all marketing materials in print and online, exposure through press releases, co-branded opportunities and more. The same sponsorship opportunities are available for the One-Day Boot Camp for Emerging PR Stars.

Awards Sponsorships: Awards/Events/Special Issues

 

PR News receives more than 5,000 entries per year in its awards programs. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 100,000 PR and marketing professionals, and attendee lists to unparalleled event exposure. Additionally, as a sponsor you receive a full page, four color ad in the special issue distributed at the event and to all PR News readers. Consider sponsorship of these important benchmark programs:

  • Agency Awards (Call for Entries March 15; Event Fall 2013 + Event Program Guide)
  • Platinum PR Awards (Call for Entries May 10; Event Fall 2013 + Event Program Guide)
  • Top Places to Work Awards (Call for Entries June 14; Event Fall 2013 + Event Program Guide)
  • Digital PR Awards (Call for Entries July 12; Event Fall 2013 + Event Program Guide)
  • People to Watch Awards (Call for Entries August 2; Event Fall 2013 + Event Program Guide)
  • PR People Awards (Call for Entries August 23; Event Fall 2013 + Event Program Guide)
  • CSR Awards (Call for Entries October 18; Event Spring 2014 + Event Program Guide)
  • Nonprofit Awards (Call for Entries November 2013; Event Spring 2014 + special issue)
  • Social Media Icon Awards (Call for Entries December 2013; Event Spring 2014 + special issue)

The number of sponsorships per awards program is limited. Each sponsor receives a tailored package that can include a category-specific sponsorship, cover position in special issue, podium exposure, unique distribution opportunities and more.

Webinar Sponsorships

 

PR News holds 15-20 Webinars per year. Attendees pay $379 per site location to attend the 90-minute virtual workshops, with an average attendance of 100 sites (350-500 attendees per webinar). Sponsorships are exclusive for each webinar, and benefits include unparalleled exposure via marketing to 60,000 PR professionals, online and print promotions, provision of attendee list, and a moderating role if desired.

Webinar Topics for 2013:

Press Releases
PR Writing
Facebook
Pinterest
Twitter
Instagram
Employee Communications
Digital PR
Crisis Management
Measurement
Social Media
Media Relations
Reputation Management
Media Training

    Print Advertising in PR News

     

    PR News is a weekly publication read by more than 25,000 communications professionals worldwide; 55% corporate, 30% agency; 15% nonprofits/associations/other. PR News limits the number of ads per issue to a maximum of 3, so your message is uncluttered and reaches the key decision makers, who pay an annual $899 subscription fee.

    Regular issue of advertising (every Monday)

    • Full page, black & white ad
    • Half page, black & white ad
    • Quarter page, black & white ad 

    Award Event Program Guidebook Package (includes placement in the event program, in an e-mail blast announcing the winners and on the winners web page) : $950.00

    • CSR Event Program Guide (February 2013)
    • Nonprofit PR Event Program Guide (March 2013)
    • Social Media Icon Awards Event Program Guide (April 2013)
    • Platinum PR Event Program Guide(September 2013)
    • Digital PR Event Program Guide (Fall 2013)
    • PR People Awards Event Program Guide (Fall 2013)

    Online: Web and eletter Advertising

     

    PR News’ Web site – www.prnewsonline.com – attracts 50,000 unique visitors per month and more than 200,000 page views. The PR News eletters are delivered to more than 90,000 PR and marketing professionals worldwide.

    Banner advertising:

    • Per month options or packages for rotating banner ad
    • Per month options or packages for static box ad on home page
    • Sizes: Box Ad (125x125 pixels) or Leaderboard (728x90 pixels)

    E-Letters:

    Tap into our database of more than 150,000 PR professionals who read the PR News eletters.

    • The Skinny from PR News (weekly): text ad; premier banner ad spot; limited to one banner ad and two text advertisers per issue
    • PR News Alerts (monthly): premier banner ad spot – one advertiser per issue
    • Dedicated email blasts: to 150,000 PR professionals

    Special Section Advertising at prnewsonline.com:
    Exclusive sponsorship of these online channels (banner ad at top of these pages and exclusive sponsorship tag with sponsor giveaway such as white paper):

    • PR Job Center
    • CSR Channel
    • Media Relations Channel
    • Measurement Channel 

    Co-Branded Editorial Surveys

     

    Co-branded editorial surveys with PR News are emailed to 60,000 communicators twice during the 4-week promotion cycle and promoted on prnewsonline.com. Results are covered in PR News and online. Outstanding thought leadership and lead generation opportunity. PR News limits number of co-branded surveys to one per month, and slots book quickly. Content for survey is mutually agreed upon by PR News editorial staff and sponsor to ensure quality responses and follow-up coverage.

    PR News Guidebooks Sponsorship Opportunities:

     

    PR News is the premier publisher of how-to guidebooks through its PR Press. These guidebooks are 200+ pages filled with tactical and strategic advice on the most critical PR topics. Sponsors receive a full-color, full page ad on one of the 3 covers of the book and a chapter in the book pre-approved by the Publisher. The following books are planned for 2013:

    • Top Case Studies in PR
    • Digital PR
    • Media Training
    • PR Measurement
    • Crisis Management
    • CSR/Green 
    • Employee Communications
    • Salary Survey

    Partner with us today! Contact Diane Schwartz at dschwartz@accessintel.com; 212-621-4964

    PR News' Readers:

     

    When you advertise with PR News you are assured of reaching decision-makers at Fortune 1000 companies, PR agencies, non-profits and industry-influencing associations. Our readers are from market sectors such as financial, healthcare, technology, government, energy, manufacturing, telecom, media, education and travel.

    Our Readers:

     

    The majority of PR News readers have a minimum of 12 years communications experience.

    Sample of Organizations that Read PR News

    CORPORATIONS:
    • Communications Director, CVS Corporation
    • Director of Public Affairs, Procter & Gamble
    • VP/ Corporate Communications, Washington Post
    • Senior Marketing Communications Manager,
       Bell Atlantic Wholesale
    • PR Director, Anheuser Busch
    • VP/Communications, BAE Systems
    • SVP/Public Affairs, Coca-Cola
    • PR Manager, Exxon Mobil
    • VP/Corp Communications, GAP

    AGENCIES:
    • Director, Burson Marsteller
    • VP, Porter Novelli
    • Account Supervisor, Weber Shandwick
    • Director, Cramer-Krasselt
    • Director, Burson-Marsteller
    • VP/Group Head, Edelman Public Relations Worldwide
    • General Manager, BSMG Worldwide
    • Director, Ketchum
    • Senior Account Supervisor, R&R Partners
    • Director, BSMG Worldwide

    NON-PROFITS:
    • Director Media Relations, AARP
    • Media Relations Director, NRA
    • Senior Public Relations Specialist, Freddie Mac
    • Director of Public Relations, American Gas Association
    • Director, Office of Public Affairs, National
      Governors’ Association
    • Director of Communications, National Public Radio
    • Director, National Association of Realtors
    • Director of Communications, American
      Psychiatric Association
    • Director of Public Relations, Association
      of Flight Attendants
    • Director, Recording Industry Association
    • Director of Communications, American Red Cross