Congratulations to the 2017 winners of the Digital PR awards, honored on November 8 in New York City.

Digital Communicators of the Year

2017 Digital Awards Winners

Blog

Honorable Mentions

Blog

Honorable Mentions
  • <span class="evtx-campaign-company">Ferrovial</span><span class="evtx-campaign-name">Brand Journalism</span>
  • <span class="evtx-campaign-company">Impact Consulting Enterprises</span><span class="evtx-campaign-name">The Impact Blog</span>
  • <span class="evtx-campaign-company">Northwell Health</span><span class="evtx-campaign-name">Kidney Transplant Photo Diary</span>
  • <span class="evtx-campaign-company">Valley Forge Tourism & Convention Board</span><span class="evtx-campaign-name">The Pursuit - Stories Made in Montco</span>
Winner

Cause Marketing/CSR

Honorable Mentions

Cause Marketing/CSR

Honorable Mentions
  • <span class="evtx-campaign-company">AGT</span><span class="evtx-campaign-name">Football for Friendship Facebook Promotion: How to make kids voices to be heard globally?</span>
  • <span class="evtx-campaign-company">Fast Company</span><span class="evtx-campaign-name">#AliveUnder5 with Gates Foundation</span>
  • <span class="evtx-campaign-company">Marina Maher Communications</span><span class="evtx-campaign-name">Merck for Mothers, All for Mothers</span>
  • <span class="evtx-campaign-company">SAP North America</span><span class="evtx-campaign-name">2016 SAP Social Innovation Series</span>
  • <span class="evtx-campaign-company">Weber Shandwick</span><span class="evtx-campaign-name">M&M'S Red Nose Day 2017</span>
Winner

Contest/Game

Honorable Mentions

Contest/Game

Honorable Mentions
  • <span class="evtx-campaign-company">Bank of Montreal</span><span class="evtx-campaign-name">#SaveItForward</span>
  • <span class="evtx-campaign-company">Cisco</span><span class="evtx-campaign-name">#WeAreCisco #LoveWhereYouWork (and #Maythe4th!) Contest</span>
  • <span class="evtx-campaign-company">Honeywell Aerospace</span><span class="evtx-campaign-name">Roving Report in Paris</span>
Winner

Crisis Management

Honorable Mention

Crisis Management

Honorable Mention
  • <span class="evtx-campaign-company">Maryland Transit Administration</span><span class="evtx-campaign-name">Taking Control of Winter Storm Jonas</span>
Winner

Digital Firm of the Year

Honorable Mentions

Digital Firm of the Year

Honorable Mentions
  • McGallen & Bolden Pte Ltd
  • Tech Image
Winner

Digital Marketing Campaign ($100K and Under)

Honorable Mentions

Digital Marketing Campaign ($100K and Under)

Honorable Mentions
  • <span class="evtx-campaign-company">Cisco</span><span class="evtx-campaign-name">#WeAreCisco #LoveWhereYouWork (and #Maythe4th!) Contest</span>
  • <span class="evtx-campaign-company">SAP</span><span class="evtx-campaign-name">Business Reimagined Tour</span>
  • <span class="evtx-campaign-company">Social Native</span><span class="evtx-campaign-name">How Graze Utilized User Generated Content to Redefine the Brand</span>
  • <span class="evtx-campaign-company">Spin Master</span><span class="evtx-campaign-name">Who Will YOU Hatch?™</span>
Winner

Digital Marketing Campaign ($100K-$200K)

Honorable Mentions

Digital Marketing Campaign ($100K-$200K)

Honorable Mentions
  • <span class="evtx-campaign-company">The Madison Square Garden Company</span><span class="evtx-campaign-name">Calling All Blueshirts - New York Rangers 2017 Playoffs</span>
  • <span class="evtx-campaign-company">The Ritz-Carlton</span><span class="evtx-campaign-name">Trey Ratcliff - 80 Stays Around the World</span>
  • <span class="evtx-campaign-company">Walker Sands</span><span class="evtx-campaign-name">CompTIA Make Tech Her Story</span>
Winner

Digital Marketing Campaign ($200K-$500K)

Honorable Mentions

Digital Marketing Campaign ($200K-$500K)

Honorable Mentions
  • <span class="evtx-campaign-company">Cox Communications</span><span class="evtx-campaign-name">Brand Storytellers: Digital Influencers Share How Technology Connects People to What They Care About</span>
  • <span class="evtx-campaign-company">Fast Company</span><span class="evtx-campaign-name">Crossover to A Smarter Life with Kia</span>
  • <span class="evtx-campaign-company">Time Inc.</span><span class="evtx-campaign-name">Digital Marketing Campaign - Essence Festival 2017</span>
Winner

Digital Marketing Campaign ($500K+)

Honorable Mentions

Digital Marketing Campaign ($500K+)

Honorable Mentions
  • <span class="evtx-campaign-company">Chevron Corporation </span><span class="evtx-campaign-name">DOIN’ Good with STEM</span>
  • <span class="evtx-campaign-company">Cramer-Krasselt</span><span class="evtx-campaign-name">BIC Soleil Fuels Real-Life Optimism in Millennial Women</span>
  • <span class="evtx-campaign-company">Peppercomm</span><span class="evtx-campaign-name">Avon 39 - Warriors Wanted 7</span>
Winner

Digital PR Campaign

Honorable Mentions

Digital PR Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">American College of Prosthodontists</span><span class="evtx-campaign-name">6 Tips to Avoid Do-Over Dentistry</span>
  • <span class="evtx-campaign-company">Blonde 2.0</span><span class="evtx-campaign-name">Livia - a painfully good campaign</span>
  • <span class="evtx-campaign-company">Edelman</span><span class="evtx-campaign-name">Dove Real Beauty Productions</span>
  • <span class="evtx-campaign-company">FleishmanHillard</span><span class="evtx-campaign-name">Genentech’s 40 Defining Moments</span>
  • <span class="evtx-campaign-company">Food Lion Feeds</span><span class="evtx-campaign-name">Meal Madness</span>
  • <span class="evtx-campaign-company">Human Rights Campaign</span><span class="evtx-campaign-name">#StopMarkGreen</span>
  • <span class="evtx-campaign-company">Janssen Pharmaceuticals, Inc. with Chandler Chicco Agency</span><span class="evtx-campaign-name">Imagine: Loving Your Numbers</span>
  • <span class="evtx-campaign-company">Marina Maher Communications</span><span class="evtx-campaign-name">J&J Takes Over #JPM2017</span>
  • <span class="evtx-campaign-company">Weber Shandwick</span><span class="evtx-campaign-name">Mobil 1 Virtual Showdown with Tony Stewart</span>
Winner

Digital Team of the Year

Honorable Mentions

Digital Team of the Year

Honorable Mentions
  • <span class="evtx-campaign-company">Cisco</span><span class="evtx-campaign-name">#WeAreCisco Talent Brand Team</span>
  • <span class="evtx-campaign-company">HP Inc.</span><span class="evtx-campaign-name">Worldwide Print Communications Team</span>
  • Human Rights Campaign
  • Johnson & Johnson Global Content Lab
Winner

Email Newsletter

Honorable Mentions

Email Newsletter

Honorable Mentions
  • <span class="evtx-campaign-company">CBS Radio</span><span class="evtx-campaign-name">FOMO NYC</span>
  • <span class="evtx-campaign-company">Delphi</span><span class="evtx-campaign-name">Dreamers who Do</span>
  • <span class="evtx-campaign-company">Gallagher Bassett</span><span class="evtx-campaign-name">The Way</span>
  • <span class="evtx-campaign-company">The Madison Square Garden Company</span><span class="evtx-campaign-name">New York Knicks Game Day Emails</span>
  • <span class="evtx-campaign-company">SHIFT Communications</span><span class="evtx-campaign-name">SHIFT Happens</span>
Winner

Employee Communications Online

Winner: DigiFit
Honorable Mentions

Employee Communications Online

Honorable Mentions
  • <span class="evtx-campaign-company">California State Teachers' Retirement System</span><span class="evtx-campaign-name">#calstrslife</span>
  • <span class="evtx-campaign-company">Marina Maher Communications</span><span class="evtx-campaign-name">JJMDC Unites 53,000 Employees to Reach More Patients. Restore More Lives.</span>
  • <span class="evtx-campaign-company">SAP North America</span><span class="evtx-campaign-name">At-a-Glance Newsletter</span>
Winner

Facebook Communications

Honorable Mentions

Facebook Communications

Honorable Mentions
  • <span class="evtx-campaign-company">AGT</span><span class="evtx-campaign-name">Aeroflot Facebook Page - Social Media "Terra Pangea"</span>
  • <span class="evtx-campaign-company">Energy BBDO | Pearle Vision</span><span class="evtx-campaign-name">Small Moments Campaign</span>
  • <span class="evtx-campaign-company">Food Lion Feeds</span><span class="evtx-campaign-name">Meal Madness</span>
  • <span class="evtx-campaign-company">Hill+Knowlton Strategies</span><span class="evtx-campaign-name">The Banfield Foundation</span>
  • IBM on Facebook
  • <span class="evtx-campaign-company">Lambert, Edwards & Associates</span><span class="evtx-campaign-name">North American International Auto Show</span>
  • <span class="evtx-campaign-company">Twist Marketing, a W2O Company</span><span class="evtx-campaign-name">Merck's #DearCancerHeroes Campaign</span>
Winner

Influencer Communications

Honorable Mentions
  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • <span class="evtx-campaign-company">Cramer-Krasselt</span><span class="evtx-campaign-name">BIC Flex 5 Smooths Up Millennial</span>
  • <span class="evtx-campaign-company">Current Marketing</span><span class="evtx-campaign-name">Glad to Give</span>
  • <span class="evtx-campaign-company">Edelman</span><span class="evtx-campaign-name">Dove Beauty Bar’s 60 Years of Care</span>
  • <span class="evtx-campaign-company">Globoforce</span><span class="evtx-campaign-name">WorkHuman Influencer Program</span>
  • <span class="evtx-campaign-company">Human Rights Campaign</span><span class="evtx-campaign-name">Stop the Hate</span>
  • <span class="evtx-campaign-company">IW Group Inc</span><span class="evtx-campaign-name">McDonald’s Signature Crafted VIP: From Influencers to Brand Advocates</span>
  • <span class="evtx-campaign-company">Porter Novelli</span><span class="evtx-campaign-name">Influencers as a key factor to reach</span>
Winner

Influencer Communications

Honorable Mentions

Influencer Communications

Honorable Mentions
  • Aflac Holiday Helpers Give $50,000 to Families in Need
  • <span class="evtx-campaign-company">Cramer-Krasselt</span><span class="evtx-campaign-name">BIC Flex 5 Smooths Up Millennial</span>
  • <span class="evtx-campaign-company">Current Marketing</span><span class="evtx-campaign-name">Glad to Give</span>
  • <span class="evtx-campaign-company">Edelman</span><span class="evtx-campaign-name">Dove Beauty Bar’s 60 Years of Care</span>
  • <span class="evtx-campaign-company">Globoforce</span><span class="evtx-campaign-name">WorkHuman Influencer Program</span>
  • <span class="evtx-campaign-company">Human Rights Campaign</span><span class="evtx-campaign-name">Stop the Hate</span>
  • <span class="evtx-campaign-company">IW Group Inc</span><span class="evtx-campaign-name">McDonald’s Signature Crafted VIP: From Influencers to Brand Advocates</span>
  • <span class="evtx-campaign-company">Porter Novelli</span><span class="evtx-campaign-name">Influencers as a key factor to reach</span>
Winner

Instagram Communications

Honorable Mentions

Instagram Communications

Honorable Mentions
  • <span class="evtx-campaign-company">Cramer-Krasselt</span><span class="evtx-campaign-name">Knott’s Bounty Hunter Instagram World Excites Fans for 75th Anniversary</span>
  • <span class="evtx-campaign-company">Edelman</span><span class="evtx-campaign-name">Dove Beauty Bar’s 60 Years of Care</span>
  • <span class="evtx-campaign-company">RFI Studios</span><span class="evtx-campaign-name">Cleveland Hustles</span>
Winner

Intranet

Honorable Mention

Intranet

Honorable Mention
  • <span class="evtx-campaign-company">American Medical Association</span><span class="evtx-campaign-name">Creating a new digital workspace and communications program for AMA employees</span>
Winner

Location-Based Digital

Honorable Mentions

Location-Based Digital

Honorable Mentions
  • <span class="evtx-campaign-company">Sabre</span><span class="evtx-campaign-name">Terranea Resort Facebook & Instagram Remarketing - Top Feeder Markets</span>
  • <span class="evtx-campaign-company">Valley Forge Tourism & Convention Board</span><span class="evtx-campaign-name">NFL Draft</span>
Winner

Media Relations Campaign

Honorable Mentions

Media Relations Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">Allison+Partners</span><span class="evtx-campaign-name">2016 Plant Tour at Toyota Motor Manufacturing Texas</span>
  • <span class="evtx-campaign-company">American College of Prosthodontists</span><span class="evtx-campaign-name">6 Tips to Avoid Do-Over Dentistry</span>
  • <span class="evtx-campaign-company">Current Marketing</span><span class="evtx-campaign-name">Glad to Waste Less</span>
  • EY at World Economic Forum 2017
  • <span class="evtx-campaign-company">HP Inc.</span><span class="evtx-campaign-name">Power of Print</span>
  • <span class="evtx-campaign-company">Impact Consulting Enterprises</span><span class="evtx-campaign-name">United Way of Essex and West Hudson, NFL Man of the Year Donation</span>
  • <span class="evtx-campaign-company">Suasion Communications Group</span><span class="evtx-campaign-name">Greater Wildwoods Tourism Improvement & Development Authority</span>
Winner

Microsite/Custom Site

Honorable Mentions

Microsite/Custom Site

Honorable Mentions
  • <span class="evtx-campaign-company">CLS Strategies</span><span class="evtx-campaign-name">Generations of Flight Campaign</span>
  • <span class="evtx-campaign-company">Johnson & Johnson</span><span class="evtx-campaign-name">Unseen Enemy Microsite</span>
  • <span class="evtx-campaign-company">Sabre</span><span class="evtx-campaign-name">Trump Golf Booking Engine</span>
  • <span class="evtx-campaign-company">SAIC </span><span class="evtx-campaign-name">Ingenuity Microsite</span>
Winner

Most Engaged Brand

Honorable Mentions

Most Engaged Brand

Honorable Mentions
  • <span class="evtx-campaign-company">MWWPR</span><span class="evtx-campaign-name">Jack in the Box Crashes Cravings with the “Crave Van”</span>
  • The Ritz-Carlton on Social Media
  • <span class="evtx-campaign-company">Southwest Airlines </span><span class="evtx-campaign-name">Southwest Airlines is the Most Engaged Brand!</span>
Winner

New Digital Service/Product

Honorable Mentions

New Digital Service/Product

Honorable Mentions
  • <span class="evtx-campaign-company">The Hawaiian Electric Companies</span><span class="evtx-campaign-name">O'ahu Outage Map</span>
  • <span class="evtx-campaign-company">Grand View Media</span><span class="evtx-campaign-name">U.S. Lawns Ask the Expert Live Event on LawnSite</span>
  • <span class="evtx-campaign-company">Impact Public Affairs</span><span class="evtx-campaign-name">PushPolitics.ca</span>
Winner

New Site

Honorable Mention
  • <span class="evtx-campaign-company">Sabre</span><span class="evtx-campaign-name">Mandarin Oriental Hotel Group Custom Website</span>
Winner

Online Community

Honorable Mentions
  • <span class="evtx-campaign-company">CLS Strategies</span><span class="evtx-campaign-name">Generations of Flight Campaign</span>
  • <span class="evtx-campaign-company">POLITICO</span><span class="evtx-campaign-name">Playbook Anniversary Celebration</span>
Winner

Online Newsroom

Honorable Mentions

Online Newsroom

Honorable Mentions
  • <span class="evtx-campaign-company">M&C SAATCHI Sport and Entertainment</span><span class="evtx-campaign-name">Reebok</span>
  • Vizient, Inc.
Winner

Public Affairs Campaign

Co-Winner: As seen on TV
Honorable Mentions

Public Affairs Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">The Aluminum Association</span><span class="evtx-campaign-name">Aluminum Week</span>
  • <span class="evtx-campaign-company">American College of Prosthodontists</span><span class="evtx-campaign-name">6 Tips to Avoid Do-Over Dentistry</span>
  • <span class="evtx-campaign-company">Hill+Knowlton Strategies</span><span class="evtx-campaign-name">Changing Minds and Votes in Colorado</span>
  • <span class="evtx-campaign-company">Kivvit</span><span class="evtx-campaign-name">ReachNJ</span>
Winner

Public Affairs Campaign

Co-Winner: #GiveACrop
Honorable Mentions

Public Affairs Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">The Aluminum Association</span><span class="evtx-campaign-name">Aluminum Week</span>
  • <span class="evtx-campaign-company">American College of Prosthodontists</span><span class="evtx-campaign-name">6 Tips to Avoid Do-Over Dentistry</span>
  • <span class="evtx-campaign-company">Hill+Knowlton Strategies</span><span class="evtx-campaign-name">Changing Minds and Votes in Colorado</span>
  • <span class="evtx-campaign-company">Kivvit</span><span class="evtx-campaign-name">ReachNJ</span>
Winner

Redesign/Relaunch of Site

Honorable Mentions

Redesign/Relaunch of Site

Honorable Mentions
  • <span class="evtx-campaign-company">Abbott</span><span class="evtx-campaign-name">“LIFE. TO THE FULLEST.”</span>
  • <span class="evtx-campaign-company">Azteca América</span><span class="evtx-campaign-name">AztecaAmérica.com</span>
  • <span class="evtx-campaign-company">The Boys & Girls Clubs of America</span><span class="evtx-campaign-name">Activating the Mission - BGCA's Site Redesign</span>
  • <span class="evtx-campaign-company">Johnson & Johnson</span><span class="evtx-campaign-name">JNJ.com</span>
  • <span class="evtx-campaign-company">Walker Sands</span><span class="evtx-campaign-name">CloudCraze Website Redesign</span>
Winner

Snapchat Communications

Honorable Mention

Snapchat Communications

Honorable Mention
  • IBM on Snapchat
Winner

Social Networking Campaign

Honorable Mentions

Social Networking Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">SAP</span><span class="evtx-campaign-name">Social Selling</span>
  • <span class="evtx-campaign-company">USO</span><span class="evtx-campaign-name">#Flex4Forces</span>
Winner

Twitter Communications

Honorable Mentions

Twitter Communications

Honorable Mentions
  • <span class="evtx-campaign-company">Aflac</span><span class="evtx-campaign-name">Don’t Quack Under the GRAMMY Awards Spotlight: Aflac Sets Company Record on Twitter</span>
  • Hilton Suggests
  • IBM on Twitter
  • <span class="evtx-campaign-company">M&C SAATCHI SPORT AND ENTERTAINMENT </span><span class="evtx-campaign-name">TrumpTree by Reebok</span>
  • <span class="evtx-campaign-company">Zeno Group</span><span class="evtx-campaign-name">TGI Fridays Super Bowl Twitter Ordering Launch</span>
Winner

Video

Co-Winner: It's a Nurse
Honorable Mentions

Video

Honorable Mentions
  • <span class="evtx-campaign-company">Chevron Corporation</span><span class="evtx-campaign-name">Experience One of the World’s Premier Deep-Water Projects in Virtual Reality</span>
  • <span class="evtx-campaign-company">Goldman Sachs and Mic.com</span><span class="evtx-campaign-name">“Tech Pulse" Partnership</span>
  • <span class="evtx-campaign-company">Opini.id</span><span class="evtx-campaign-name">Kids' Wishes</span>
  • <span class="evtx-campaign-company">Rx Mosaic Health</span><span class="evtx-campaign-name">You Don't Know Jack About MS® 2016-2017 Webisode Series</span>
  • <span class="evtx-campaign-company">The Tombras Group</span><span class="evtx-campaign-name">A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria</span>
  • <span class="evtx-campaign-company">Vancouver Airport Authority</span><span class="evtx-campaign-name">Rumble at YVR</span>
Winner

Video

Honorable Mentions

Video

Honorable Mentions
  • <span class="evtx-campaign-company">Chevron Corporation</span><span class="evtx-campaign-name">Experience One of the World’s Premier Deep-Water Projects in Virtual Reality</span>
  • <span class="evtx-campaign-company">Goldman Sachs and Mic.com</span><span class="evtx-campaign-name">“Tech Pulse" Partnership</span>
  • <span class="evtx-campaign-company">Opini.id</span><span class="evtx-campaign-name">Kids' Wishes</span>
  • <span class="evtx-campaign-company">Rx Mosaic Health</span><span class="evtx-campaign-name">You Don't Know Jack About MS® 2016-2017 Webisode Series</span>
  • <span class="evtx-campaign-company">The Tombras Group</span><span class="evtx-campaign-name">A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria</span>
  • <span class="evtx-campaign-company">Vancouver Airport Authority</span><span class="evtx-campaign-name">Rumble at YVR</span>
Winner

Viral Campaign

Honorable Mentions

Viral Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">BML Public Relations</span><span class="evtx-campaign-name">Pizza-Kini for Villa Italian Kitchen</span>
  • <span class="evtx-campaign-company">Bolalob.com</span><span class="evtx-campaign-name">Unity</span>
  • <span class="evtx-campaign-company">Cricket Wireless</span><span class="evtx-campaign-name">Unexpected John Cena Prank</span>
  • <span class="evtx-campaign-company">Opini.id</span><span class="evtx-campaign-name">Be Thankful</span>
  • <span class="evtx-campaign-company">Opini.id</span><span class="evtx-campaign-name">Demands from Jakartans' Singles</span>
  • <span class="evtx-campaign-company">Vancouver Airport Authority</span><span class="evtx-campaign-name">Rumble at YVR</span>
Winner

WOW! Campaign

Honorable Mentions

WOW! Campaign

Honorable Mentions
  • <span class="evtx-campaign-company">American College of Prosthodontists</span><span class="evtx-campaign-name">6 Tips to Avoid Do-Over Dentistry</span>
  • <span class="evtx-campaign-company">Blonde 2.0</span><span class="evtx-campaign-name">Livia - a painfully good campaign</span>
  • <span class="evtx-campaign-company">Opini.id</span><span class="evtx-campaign-name">Demands from Jakartans' Singles</span>
  • <span class="evtx-campaign-company">Cisco</span><span class="evtx-campaign-name">#WeAreCisco and NASDAQ Say #Maythe4th Be With You!</span>
  • <span class="evtx-campaign-company">FGL Sports</span><span class="evtx-campaign-name">The Fastest Olympic Campaign</span>
  • <span class="evtx-campaign-company">Bolalob.com</span><span class="evtx-campaign-name">Unity</span>
  • <span class="evtx-campaign-company">Weber Shandwick</span><span class="evtx-campaign-name">M&M'S Caramel Launch</span>
Winner

Digital Awards Luncheon Venue

PR News' Digital Awards Luncheon took take place on November 8 in the Grand Ballroom at the Yale Club in New York City. 

The Yale Club in New York City

50 Vanderbilt Ave
New York, NY 10017

Awards Packages

Celebration Package

  • Celebration Package

    $2,999

  • Two extra awards for your team (winner or honorable mention)
  • The awards program logo to share on the company website, LinkedIn and email signatures
  • Framed Awards Luncheon group photo 
  • Congratulatory balloons sent to your office

Additional Awards

  • Additional Awards

    $299

  • Order additional awards for your team, clients or office display.
  • Winners, honorees and honorable mentions are availble for purchse and can be customized.
  • Winner awards will be satuettes and honorable mentions will be plaques

Awards Logo

  • Awards Logo

    $99

  • Purchase the rights to use the Digital Awards winner or honorable mention award logo.

Contact

Questions:

For questions about the Digital Awards, contact:

Mary Lou French
MFrench@accessintel.com
301-354-1851

Sponsorship and Program Advertising

For information on becoming a sponsor or placing a congratulatory ad in the program for the Digital Awards, contact:

Rich Hauptner
RHauptner@accessintel.com
203-899-8460

Order Awards