JOIN THE DATA REVOLUTION
Measuring communications efforts has never been easy. But whether you’re working on media relations, social media, crisis management or brand enhancement, finding and understanding the most important metrics is now essential—for both your company and your career. Don’t be left behind. At PR News’ Measurement Conference on April 17-18, 2018 at the Philadelphia Marriott Downtown, experts will teach you how to tie all of your organization’s goals to the KPIs that matter most—and how to use those numbers to sharpen your next initiative. Early Bird rates end March 2, 2018.
Where is measurement heading? Which benchmarks do you need to scrap and which up-and-coming best practices will become critical to your success? This easily digestible State of the Industry overview will set the stage for the rest of the conference with a look back at communicators’ progress in this arena—and more importantly, a look ahead at all of the work we still need to do.
The only constant in PR is change. To navigate tomorrow’s challenges, communicators will need to master so much more than just messaging. The next-generation communicator will also be a data scientist who can connect the dots between measurement and the bottom line, combining numbers and human insights to effect change and create new business opportunities. In this panel, progressive communicators will talk about the evolving skillsets that translate into career success—and it all starts with measurement.
Every major social media platform has some form of native analytic tool, but those metrics don’t always see eye-to-eye. To truly measure social success, you need to understand the similarities and differences of how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Here, social media pros and measurement mavens will show how they approach quantifying and qualifying cross-platform measures of engagement and reach.
You’ll learn how to:
During this fast-paced session, meet your peers and forge the beginning of long-lasting relationships.
Today’s media landscape is extremely difficult to quantify and qualify. Gone are the days when placing a story with a few major media outlets spelled success—today’s consumers have a multitude of digital and traditional choices at their disposal, and influential voices can be amplified with nothing more than a social media post. How can you measure share of voice amid this cacophony? This case study will look at how to get your arms around sentiment data when so many voices are talking round-the-clock and all at once.
In this swift fireside chat, you’ll get the opportunity to pick the brain of one of today’s leading data luminaries as we explore issues like turning big data into big insights, social media measurement, communicating the value of PR’s worth to senior leaders and more.
During this keynote luncheon, we’ll probe the minds of C-suite executives in a revealing moderated Q&A to get their take on the metrics and data that resonate with them the most. Plus, we’ll celebrate this year’s inductees of PR News’ PR Measurement Hall of Fame, which recognizes long-standing and continued efforts in advancing PR measurement and research, and in promoting the importance and awareness of metrics in the PR community.
Huddle with your peers to solve some key challenges in the areas of data, measurement and analytics trends. In this workshop, attendees will be grouped by organizational type to work through how to measure the effectiveness of messaging to a target audience, helping to define the key KPI that ties to your organization’s bottom line. You'll be sure to leave this workshop armed with ways of measuring the persuasiveness of your efforts and how they contribute to your organization’s success.
Media relations has morphed into a vastly different world: Social media platforms like Facebook, Twitter, Instagram and Snapchat rule the day, the traditional press release is now a digital mix of words and images and influencers are where it’s at. Savvy communicators know they must use a combination of social, digital and traditional media tactics to compete for coverage. This session will include strategies to maximize results across paid, earned, social and owned media, as well as case studies from each area designed to boost coverage of your brand’s story.
You’ll learn how to:
The International Association of the Measurement and Evaluation of Communication (AMEC) released the second version of its Barcelona Principles—which provide guidelines around measuring the effectiveness of campaigns and replacing outdated data models such as AVEs—a couple of years ago. Yet, many communicators are still in the dark as to what these principles are and how they can result in a more successful measurement strategy. In this session, we’ll look at a real-world campaign that checked all seven boxes of AMEC’s core principles—and show how you can use the guidelines to sharpen your organization’s approach to measurement.
The word “influencer” has evolved way beyond traditional celebrities to include legions of niche personalities whose reach may not be in the millions, but whose voice has every bit as big an impact on the key audiences you’re trying to reach. Identifying and measuring the effectiveness of these powerful micro-influencers requires a keen understanding of electronic relationship mapping techniques and the interplay between your brand’s message and evolving media consumption habits. In this panel, we’ll look at how to tally the data behind these non-traditional voices.
You’ll learn how to:
It’s not a question of if your brand will experience a crisis, but when. Digital communications have greatly sped up the news cycle, spreading word of a crisis around the globe in minutes if not seconds. As such, crisis communication might be the most important part of a PR pro’s duties. So, how can an organization use data to keep a finger on the pulse of its online reputation? Here, we’ll share examples of how to closely manage and measure your brand’s reputation and deftly match your response to the length and depth of the crisis at hand.
Here, we’ll provide an overview of which tools are available for free and on the market and the strengths and weaknesses of each. Then, our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget.
You’ll learn how to:
PR News recognizes the first annual Data Dynamos, an all-star lineup of communicators who are pioneering new modes and methods of measurement. Join us for a fireside chat and audience Q&A with these measurement superstars.
Trying to separate the signal from the noise when it comes to social media data can be a daunting task. There is so much data at your disposal, so many metrics to consider, that it's tempting to try and embrace it all—but that way madness lies. This case study will illustrate how to select the KPIs that matter most in measuring the effectiveness of your social efforts.
A picture truly is worth 1,000 words. The next-generation communicator will need to weave data into a story that easily conveys the value their work brings to an organization’s goals. But how can you make numbers jump off the page? In this panel, we’ll look at how to use the most effective and cutting-edge data visualization techniques to tell a measurement story that will connect with and delight senior leaders.
You’ll learn how to:
In this quick fireside chat, you’ll get the opportunity to pick the brain of one of today’s leading measurement luminaries as we explore issues like turning big data into big insights, social media measurement, communicating the value of PR’s worth to senior leaders and more.
Traditional measures of share of voice aren’t adequate for a media age when news cycles can be measured in minutes and a company’s reputation can be bolstered or destroyed in the blink of an eye due to the virality of a social media post. In this session, leading measurement thinkers will look at the intended and unintended messaging inherent in our new media world order, contrasting that with more conventional approaches to measuring positive and negative sentiment in media coverage.
You’ll learn how to:
As a digital communications or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Measurement Conference will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference :
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS RESOURCE: The Barcelona Principles 2.0
BONUS CHECKLIST: 6 Steps to the Perfect Dashboard
BONUS GRID: The KPIs of Social Media Platforms and How They Relate
BONUS RESOURCE: AMEC’s Integrated Framework Explained
BONUS TIP SHEET: Q&As with Hall of Famers Katie Paine & Andrew Bowins
Liberty Ballroom, 1201 Market Street
Philadelphia, PA 19107
Restaurants, shops and more are right at your fingertips!
Discover the ideal combination of location and service at Philadelphia Marriott Downtown. Within this hotel, you'll enjoy delicious dining, Starbucks, a fitness center and a heated, indoor pool. The Philadelphia Marriott Downtown is directly connected to the Pennsylvania Convention Center, and across the street from Reading Terminal Market. Museums, shops and historic attractions are all within walking distance.
PR News has a special room block rate at the Philadelphia Marriott Downtown April 16-18, 2018 for $249/night. Book your room today.
– The two-day Measurement Conference
– The Opening Reception on Day 1
– All meals plus networking break snacks
– Executive Summary by PR News Staff
– Bonus Tip Sheets and Checklists
Groups save an extra $100 when they send two or more people.
Nonprofit and government organizations receive an additional $100 off current rates.
PR News subscribers save 15% on the Measurement Conference and all PR News events.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
The PR Measurement Conference is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to measurement efforts in media relations, social media, crisis management or branding. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all off!
Yes, we have arranged a room block at the Philadelphia Marriott Downtown from April 16 to April 18, 2018 for $249/night.
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at firstname.lastname@example.org.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook and access to speaker presentations .
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There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
At the Measurement Conference presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
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