Over 2 trillion searches are conducted on Google each day. Chances are, your organization has been one of them—but what story are the search results telling about your brand?
Join PR News on July 19 in New York City to learn how to make the most of Google’s ever-expanding suite of tools to showcase your brand’s messaging the way it was intended to be seen. Network with likeminded communications professionals while you learn how to use algorithm-savvy SEO tactics to improve search rankings and your brand’s online reputation, leverage Google Analytics to report important metrics to the C-suite, produce and promote compelling YouTube video content.
What You’ll Learn:
Hear from a fellow communications practitioner on how they incorporate Google Analytics, SEO strategies, YouTube and more to streamline their workflow and speed up otherwise time-consuming tasks.
You can’t buy an organic search ranking in Google results. Thus, search engine optimization is a form of earned media, relying not only on the strength of your content but on third-party referrals, from media placements to influencer shout-outs. In this session, we’ll look at how to use Google tools to bolster your earned media efforts.
Huddle with your peers to brainstorm a wish list of target keywords and topics that your senior leaders would be thrilled to see your brand rank for in search. Bounce content ideas off of other brand storytellers that would help you meet your ranking goals. Meanwhile, our Google communications experts will circulate and provide suggestions and feedback.
The last thing a brand communicator wants is to have a long-ago crisis dominate the top of search results for their company. But, as crises in recent years have shown (Wells Fargo, Samsung, Pepsi), it’s especially hard to avoid that fate if the web is awash in negative headlines and social media conversation around your brand. In this session, we’ll cover proactive and reactive strategies to help ensure that your brand’s search results illustrate more of the good than the bad and the ugly.
You’ll learn how to:
Type any search term followed by the word “video” into Google, and a list of YouTube videos will come up. That’s because Google gives preferential treatment to videos uploaded to its native video hosting service. Our trainers will share strategies for producing and promoting your YouTube videos as vehicles that tell the visual stories your audience is searching for.
You’ll learn how to:
No, there’s no single magic metric that will prove your efforts to improve your brand’s digital properties are successful. But Google Analytics can provide a wealth of insights as to when, how long and why users are looking at (or abandoning) your content. In this session, we’ll pinpoint the Google Analytics metrics most useful to communicators—and provide pointers for how to find them quickly.
What we’ll cover:
Our final trainer will share what’s coming next from Google: tools, updates and improvements that will affect the daily work of professional communicators. Get your burning questions answered, whether you’re concerned about Chrome’s ad-blocking update, the future of Google’s algorithm or its mobile-first index.
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New York, NY 10017
PR News’ Google Boot Camp for Communicators Luncheon will take place on May 23 at The Yale Club in Midtown New York City. The awards luncheon venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains. If you are traveling for the luncheon and need lodging, take a look at PR News’ list of hotels in the area.
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Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations.
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