Over 5 billion searches are conducted on Google each day. Chances are, your organization has been one of them—but what story are the search results telling about your brand?
Join PRNEWS on July 17 in New York City to learn how to make the most of Google’s ever-expanding suite of tools to showcase your brand’s messaging the way it was intended to be seen. Network with likeminded communications professionals while you learn how to use algorithm-savvy SEO tactics to improve search rankings and your brand’s online reputation, leverage Google Analytics to report important metrics to the C-suite, produce and promote compelling YouTube video content.
Register by July 16 to save $150!
To kick off the day, we will share how communicators can leverage Google tools to streamline workflow and efficiently execute their multitude of day-to-day tasks.
There’s no lone magical metric to prove your work at strengthening your brand’s digital properties was successful. Nonetheless, Google Analytics provides a wealth of insights around to when, why and for how long users look at (or bounce away from) your content. In this session, we’ll pinpoint the Google Analytics metrics that are most useful to communicators—and share pointers for how to identify them quickly.
What we’ll cover:
Type almost any search term into Google nowadays, and a list of videos accompanies the results. As it’s also owned by Google, PR pros must remember that YouTube is essentially the world’s second-largest search engine. We will share strategies for producing and promoting YouTube videos as strategic vehicles to convert viewers into subscribers, website visitors and customers.
You’ll learn how to:
During lunch you’ll join your peers to network and share your thoughts on the day. You might even learn a few new best practices and cultivate new business relationships!
As communicators, we are driven by the need to provide a rich customer experience with our content. In an environment saturated with data platforms and content tools, is data driving the experience or is the customer need defining the experience? In this session, we'll learn how Cisco moved beyond data to truly focus on what matters most – delivering on customer key moments & expectations. We'll also play a game of SEO Jeopardy, when you'll have a chance to win some great prizes.
A content strategy that artfully deploys and refreshes existing and new evergreens—content that doesn't fade with the news cycle— is about much more than keeping your audience engaged year-round. In this session, Condé Nast's John Shehata will explain why his brands developed the Pinetree project to turn evergreen content strategy into a win for SEO, site architecture, workflow and culture at the numerous publications in Condé Nast's brand portfolio, achieving 200%+ increase in organic search traffic.
No communicator wants to see a buried crisis resurface to the top of their company’s search results, but it can seem impossible to avoid that fate when the web is awash in noisy and negative conversations about your brand. In this session, we’ll cover both proactive and reactive strategies that will ensure your brand’s Google and social media search results show the side of your brand where the grass is always greener.
You’ll learn how to:
Since you can’t buy an organic search ranking, search engine optimization is a form of earned media, relying not only on the strength of your content but on third-party referrals. In this session, we’ll look at how Google and SEO tools can be used to maximize the return on your earned media efforts.
What you’ll come away with:
We'll close out the day by having our SEO experts provide quick, real-time audits of your website's ranking authority right from the stage! Concerned that the structure of your site's pages isn't optimized for search crawlers? Are there keywords you wished you ranked higher for? Don't be shy—our trainers have seen it all, and will provide some advice on how to make your brand as searchable as possible.
Communicators and marketers from these brands will be attending this year's boot camp:
If you spend at least a quarter of your time in any of these areas, you should attend PRNEWS' Digital Boot Camp :
When you attend a PRNEWS Boot Camp we go the extra step to provide you with meaningful takeaways from our sessions.
50 Vanderbilt Ave
New York, NY 10017
PRNEWS’ Digital Boot Camp Luncheon will take place on July 17 at The Yale Club in Midtown New York City in the Roof Dining Room on the 22nd Floor. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains. If you are traveling for the luncheon and need lodging, take a look at PRNEWS’ list of hotels in the area.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations.
We only accept credit card (AMEX, Visa, MasterCard) and check (must be received 10 days prior to the event) via our online registration.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; [email protected] for details.
Only one discount code can be honored per registration. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
You may substitute another individual in your place at no extra charge, or we can offer a credit to a future event but we do not refund registrations. Reach out to [email protected] with any additional questions.
At the Digital Boot Camp: Using Google Tools for Communicators presented by PRNEWS, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at [email protected].
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact: