Measurement maven Katie Paine will kick things off with an easily digestible State of the Industry overview to set the stage for the rest of the day—plus, you’ll meet your fellow attendees via speed introductions.
Our senior measurement trainers will show you how to zero-in on the most impactful KPIs for your PR programs, as well as how to find the best tools for building your dashboard from scratch. From there, we move to the next level: How to shape your measurement presentations to inform company leaders, anticipate their questions and guarantee your communications budget.
The International Association of the Measurement and Evaluation of Communication (AMEC) released the second version of its Barcelona Principles—which provide guidelines around measuring the effectiveness of campaigns and replacing outdated models such as AVEs—a couple of years ago. Yet, many communicators are still in the dark as to what these principles are and how they can result in a more successful measurement strategy.
In this session, we’ll look at a real-world campaign that checked all seven boxes of AMEC’s core principles—and show how you can use the guidelines to sharpen your organization’s approach to measurement.
Trying to separate the signal from the noise when it comes to social media measurement can be a daunting task. There is so much data at your disposal, so many metrics to consider, that it's tempting to try and embrace it all—but that way madness lies. At this session, analytics experts will illustrate how to identify the metrics that matter most in measuring the effectiveness of your social efforts.
Before you craft a press release, send an email pitch or retweet a story from a leading journalist, you have to make the business case for your media relations efforts. And in this session, our trainers will show you how to use measurement tactics to connect the dots between the coverage you earn and the goals your senior leaders hold dear.
Many communications pros lament that they don’t have enough budget, headcount or support to have a real impact on the business. But first, they need to connect the dots: Your senior leaders don’t care about likes and retweets, they care about impact on business results. In this keynote session, senior PR pros will show you how they frame the discussion to get more headcount and budget for social.
Here, the lifecycle of a communications campaign, from goal to execution to dashboard, will be revealed in a real-world example. But rather than providing a mere measure of one brand’s success, this case study will emphasize how the tactics employed by the most well-heeled brands can be replicated by smaller organizations.
Huddle with your peers to solve some key challenges in the areas of measurement and analytics trends. In this workshop, attendees will be grouped by organizational type (B2B, B2C, nonprofit, education, government) to work through how to measure the effectiveness of messaging to a target audience, helping to define what Paine calls "the path to purchase (or an acceptable proxy)." You'll be sure to leave this workshop armed with ways of measuring the pursuasiveness of your efforts. Each workgroup will present their top ideas at the close of the day.
Some of the best ideas are generated from peer-to-peer communication. Hear from each workgroup their biggest challenges, the solutions they’ve come up with and new ideas on everything from what to measure to what to avoid measuring at all costs. Aside from ending the day with dozens of takeaways, there will be a sweet surprise for all participants.
If you spend at least a quarter of your time in any of these areas, you should attend the PR Measurement Boot Camp:
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
At PR News' Measurement Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
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