A Two-Day Immersion in Brand-Building Digital Communications and Crisis Management

Early Bird Rates End Feb. 3!

Overview

A Two-Day Immersion in Brand-Building Digital Communications and Crisis Management 

Join us Feb. 23-24, 2017, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in influencer marketing, paid and organic social posts, developing cross-departmental teams, build and maintain strong relationships with the media and specific advice on proving the business value of it all. 

You’ll get the learning and networking you’ll need to refocus your digital strategy for greater impact at PR News’ two-day Digital Summit & Crisis Management Boot Camp—right on California’s beautiful Pacific Coast Highway at the oceanfront Hyatt Regency Huntington Beach Resort and Spa.

You’ll Become an Expert In:

  • Identifying influencers most trusted by your target audience
  • Measuring your success on Snapchat despite the dearth of native analytics
  • Creating a comprehensive core message that can be easily distributed
  • Developing an effective crisis plan so your organization can respond quickly
  • Showing the C-suite why paid social is now the norm for most organizations

  • Use Facebook Live to harness the power of live streaming for your brand

Sponsored By: 

PR News Event Sponsor Zignal Labs

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.

CHECKLIST: Essentials for a Successful Facebook Video Strategy

CHECKLIST: Best Practices for Promoting Facebook Live Viewership

TIP SHEET: What You Should Measure on Snapchat

TIP SHEET: How to Find and Attract the Right Influencers for Your Brand

Detailed Agendas

At this PR News Boot Camp at the Hyatt Regency Huntington Beach, attendees will learn how to effectively mitigate a crisis situation by developing cross-departmental teams, build and maintain strong relationships with media to get your company’s message heard, and hear in-depth case studies on how crisis plans were developed. And join us the next day, Feb. 24, for PR News’ Digital PR Summit, which will also be held at the beautiful Hyatt Regency Huntington Beach.
At this PR News Boot Camp at the Hyatt Regency Huntington Beach, attendees will learn how to effectively mitigate a crisis situation by developing cross-departmental teams, build and maintain strong relationships with media to get your company’s message heard, and hear in-depth case studies on how crisis plans were developed. And join us the next day, Feb. 24, for PR News’ Digital PR Summit, which will also be held at the beautiful Hyatt Regency Huntington Beach.
  1. 8:30 am - 9:00 am

    Registration and Networking Breakfast

  2. 9:00 am - 9:40 am

    How to Work Across Departments to Build a Flameproof Crisis Team

    When in the throes of crisis, diverse teams such as legal, social media, marketing and PR must become a cohesive unit to ensure that the company not only survives, but also thrives in the wake of the crisis. This session will teach attendees how to build a team that taps a composite group of employees to ensure the entire business functions as cohesive unit.

    You’ll learn how to:

    • Draft individuals from a variety of departments that have the skills necessary to effectively manage high-stress emergency situations
    • Conduct crisis training exercises to expose potential communication and management vulnerabilities
    • Schedule and conduct regular meetings to ensure the entire team is up to date on best practices and informed on brand positioning
    • Create silo-busting communications that work across departments to make sure the team is connected at all times
    • Recognize and navigate the skills and weak spots of each department and use them to your advantage

     

    • Ken Peterson

      Ken Peterson

      Communications Director
      Monterey Bay Aquarium
    • Randy Brasche

      Randy Brasche

      Vice President of Marketing
      Zignal Labs
  3. 9:40 am - 11:00 am

    Build Relationships With Media Before, During and After a Crisis

    Once a crisis starts it’s too late to build strong relationships with the reporters that cover your industry. The only way to make sure your organization gets its side of the story accurately covered is to foster connections with the media long before they’re needed. Successful organizations realize the importance of proactive planning and preparation in ensuring their overall success and survival—media relations during a crisis is no different.

    In this session you'll get a case study in working with the media during a crisis from Mary Simms of FEMA. In addition, Dallas Lawrence of the Rubicon Project will share his list of 15 best practices for a digital crisis and will lead attendees in a live crisis drill.

    You’ll learn how to:

    • Create a symbiotic relationship with the media to ensure your message gets the attention it deserves
    • Train executives and spokespeople to handle the onslaught of media coverage that follows a crisis
    • Strategically secure interviews with thought leaders across the media spectrum to strengthen the brand’s message
    • Build trust with targeted journalists to make sure coverage is thorough, well balanced and continues after the company emerges from the crisis
    • Mary Simms

      Mary Simms

      Senior Strategic Communications Advisor
      FEMA – Federal Emergency Management Agency
    • Dallas Lawrence

      Dallas Lawrence

      Chief Communications Officer
      Rubicon Project
  4. 11:00 am - 11:15 am

    Networking Break

  5. 11:15 am - 12:00 pm

    How to Craft and Manage a Clear and Powerful Message in a Crisis

    You’ll receive in-depth instruction on how to quickly and efficiently craft a central message during a crisis and get buy-in from internal stakeholders.

    You’ll learn how to:

    • Craft a core message that is communicated across all channels
    • Ensure that internal and external communications are consistent
    • Adapt a core message as crisis moves through its news cycle
    • Richard S. Levick

      Richard S. Levick

      Chairman & CEO
      LEVICK
  6. 12:00 pm - 1:00 pm

    Lunch

  7. 1:00 pm - 2:00 pm

    Case Studies: Crisis Plans That Reposition a Brand for Success

    In this session attendees will learn from seasoned communications professionals about how they created crisis plans that are vital to an organization’s survival. These in-depth case studies will offer exclusive insight into how practitioners worked across silos to create crisis plans that are ready to be put into effect if need be.

    You’ll learn how to:

    • Build the structural elements of a crisis plan
    • Get buy-in for your crisis plan across silos
    • Determine who should oversee specific elements of a crisis plan
    • Develop a phone tree to be used in case of a crisis
    • Build web assets (social media platforms, SEO strategy, Wikipedia entry) that can be activated when a crisis hits
    • Prepare for a crisis on social media and determine who should be the point person
    • Build your brand after a crisis hits, and make sure your brand is reflected well on the internet
    • Jock Breitwieser

      Jock Breitwieser

      Director, Corporate Communications
      TriNet
    • Darius Fisher

      Darius Fisher

      CEO and Co-Founder
      Status Labs
  8. 2:00 pm - 2:15 pm

    Networking Break

  9. 2:15 pm - 3:30 pm

    How to Lead Your Organization’s Social Media Messaging in a Crisis

    Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of internal transparency can further muddle communications. We will explore ways to lead employees and senior leaders safely through media firestorms and social media scrutiny—and establish trust in your brand as a result.

    You’ll gather tactics on how to:

    • Monitor official social media feeds and website newsrooms for consistency and respond to comments in a crisis
    • Incentivize untapped brand ambassadors to boost reputational storytelling
    • Create a centralized internal resource for employees to stay informed and up-to-date on company news
    • Ensure senior leaders and spokespeople are pulling from the same company-specific lexicon when responding to media queries
    • Establish organization-wide social media policies that clearly state which information can and cannot be publically disclosed by employees and leadership
    • Spot and mediate internal differences of opinion within the C-suite in real time during a crisis
    • Jeff Hallock

      Jeff Hallock

      Captain
      Orange County Sheriff’s Department
    • Carrie Braun

      Carrie Braun

      Public Information Officer
      County of Orange, CA
    • Tracy Williams

      Tracy Williams

      CEO and Founder
      Olmstead Williams Communications
    • Bart Verhulst

      Bart Verhulst

      Co-founder and CCO
      PressPage
  10. 5:00 pm - 6:00 pm

    Sunset Reception

Join us on Feb. 24, 2017, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies that excel in the intense thumb-tapping, finger-swiping realm of digital content and communications. Our presenters will share with you their hard-earned insight on influencer marketing, paid social posts, Facebook Live, Snapchat, Instagram, video—and their advice on proving the business value of it all.
Join us on Feb. 24, 2017, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies that excel in the intense thumb-tapping, finger-swiping realm of digital content and communications. Our presenters will share with you their hard-earned insight on influencer marketing, paid social posts, Facebook Live, Snapchat, Instagram, video—and their advice on proving the business value of it all.
  1. 6:45 am - 7:30 am

    Sunrise Walk

  2. 8:00 am - 8:35 am

    Registration and Networking Breakfast

  3. 8:35 am - 8:45 am

    Welcome From PR News

  4. 8:45 am - 9:45 am

    Influencer Marketing: Seek Out and Build Rapport with Brand Ambassadors

    With the pool of full-time journalists steadily shrinking, bloggers, local celebrities and industry experts with large social followings have become indispensable additions to a communicator’s contact list. We’ll explore ways to ensure your brand’s stories won’t go unnoticed by the influencers that audiences—and even today’s mainstream reporters—rely upon for news and content. 

    You’ll learn how to:

    • Identify influencers most trusted by your target audience, and what kinds of content they are most likely to amplify
    • Maintain professional etiquette when courting influencers on an open social channel
    • Quantify and measure online influence to prove an influencer’s value to key stakeholders
    • Establish long-term, two-way communication that lasts past a single campaign
    • Track your influencer communications over time to evaluate and build upon existing influencer relationships
    • Boost your most compelling content to ensure it’s seen by potential brand evangelists

    BONUS TEMPLATE: Sample Influencer Agreement

    • William Karz

      William Karz

      Vice President, Digital Marketing
      Los Angeles Tourism & Convention Board
    • Christina Sponselli

      Christina Sponselli

      Director of Social Media
      University of California, Berkeley
    • Moderator: Tom Gubbins

      Moderator: Tom Gubbins

      North American Sales Director
      PressPage
  5. 9:45 am - 10:45 am

    How to Win Budget Dollars for Paid Social From C-Suite Skeptics

    In this era of severely limited organic reach for brands’ content on Facebook, Twitter, Instagram and LinkedIn, you need a paid content strategy that maximizes your budget dollars and satisfies the needs of the C-suite. We’ll show you how to take a mobile-first approach with your digital content and use promoted posts on social networks to reach your business goals while engaging the largest possible audience—all without breaking the bank. We’ll also look at how to win budget dollars for paid social when your senior leaders question the value of social media—organic or paid.

    You’ll learn how to:

    • Choose where (Twitter, Facebook, Instagram) and when to spend your ad dollars by determining the best social platform, timing and content for your audience
    • Show the C-suite why paid social is now the norm for most organizations
    • Use paid posts to drive and prove ROI
    • Use Facebook and Linkedin as sponsored content distribution channels to showcase thought leadership and raise brand awareness
    • Be cost-conscious on a lean social budget—while evaluating which tasks are realistic to assign in-house and which goals might require outside support if pursued
    • Establish goals for paid posts and measure your results throughout a campaign’s life cycle, using tools like Google Analytics as well as audience data

    • Lauren de la Fuente

      Lauren de la Fuente

      Vice President, Marketing + Communications
      Boingo Wireless
    • James Chong

      James Chong

      Senior Manager, Customer Engagement
      TOMS
  6. 10:45 am - 11:00 am

    Networking Break

  7. 11:00 am - 11:45 am

    Video Strategies With the Lens Focused Sharply on ROI

    100 million hours of video are watched every day on Facebook, and the world’s largest social network is accelerating its transformation into a video platform. And YouTube—Google’s powerhouse social video network and search engine—can be so much more than a mere storehouse for your brand’s videos. We’ll share case study examples showing you how to create video strategies for Facebook, YouTube and beyond that suit your organizational needs, and how to set goals and measure the success of your videos.

    You’ll learn how to:

    • Develop cost-effective video ideas that are right for their target audience
    • Listen and respond to viewer comments, using engagement data to build upon existing business objectives
    • Produce effective videos with a clear purpose
    • Use Facebook Analytics and Ads Manager to capture meaningful metrics
    • Make better use of YouTube Analytics to stay on top of your video strategy
    • Use Google’s array of optimization tools to improve your YouTube distribution
    • Cultivate relationships within your industry to leverage earned media from video campaigns

    BONUS CHECKLIST: Essentials for a Successful Facebook Video Strategy

    • Cynthia W. Curiel

      Cynthia W. Curiel

      Sector Vice President, Communications
      Northrop Grumman Corporation
    • Sahana Jayaraman

      Sahana Jayaraman

      SVP and Head of Digital Brand Lab
      Hotwire PR
  8. 11:45 am - 12:00 pm

    Networking Break

  9. 12:00 pm - 1:00 pm

    Luncheon Keynote Presentation: How to Be an Online Influencer—for Your Brand But Mostly for Yourself!

    John Lincoln, an influencer in the digital marketing space, reveals his story on building one of the fastest growing companies in the United States and gives key insights from his book “Digital Influencer: A Guide to Achieving Influencer Status Online,” teaching you to become an influencer and drive real leads for your organization, in whatever market you choose.

    • John Lincoln

      John Lincoln

      Author, “Digital Influencer: A Guide to Achieving Influencer Status Online”; CEO, Ignite Visibility
      Ignite Visibility
  10. 1:00 pm - 1:45 pm

    Snapchat vs. Instagram Stories—or Both?

    Instagram Stories has emerged as a stunningly similar alternative to Snapchat. Are you wondering how to decide where to prioritize your time? We’ll discuss the pros and cons of each platform and share case studies as well as measurement tactics.

    You’ll learn:

    • What content fits best on which platform
    • The demographics reached on both Snapchat and Instagram Stories
    • How best to repurpose content
    • Why some brands are choosing Snapchat over Instagram Stories, and vice versa
    • How to measure your success on Snapchat despite the dearth of native analytics
    • How to apply the latest best practices in using Snapchat geofilters to communicate the when and where of a snap
    • How b2b companies and nonprofit organizations are using Snapchat and Instagram Stories

    BONUS TIP SHEET: How to Create Your Geofilter

    • Matt Steele

      Matt Steele

      Social Media & Public Relations Supervisor
      San Diego Zoo Global
    • Brycie Jones

      Brycie Jones

      Senior Communications Officer
      Bill & Melinda Gates Foundation
  11. 1:45 pm - 2:30 pm

    Use Facebook Live to Harness the Power of Live Streaming for Your Brand

    Facebook Live has become an inescapable medium. On the media side, it’s at the heart of breaking news stories. And on the brand side, the applications seem to be varied and limitless. You’ll learn the latest in Facebook Live content strategy and measurement from early adopters who will provide case studies on how they are telling their brands’ stories on the platform in cost-effective, visually gripping ways, and who have successfully grown their audiences and increased engagement among followers as a result.

    You’ll learn how to:

    • Brainstorm ideas and measurable goals for broadcast-worthy content
    • Create a pre-broadcast plan to tease a stream before it goes live
    • Cast and train influencers, spokespeople and brand ambassadors to star in your broadcast
    • Leverage your other social platforms to drive more viewers to your live stream
    • Listen to live reactions in your feed to see what kinds of content drive the highest engagement
    • Measure your stream’s reach with Facebook’s native tools to tie back to business objectives

    BONUS CHECKLIST: Best Practices for Promoting Facebook Live Viewership

    • Caitlin Angeloff

      Caitlin Angeloff

      Head of Social Media
      DocuSign
    • Kerianne Mellott

      Kerianne Mellott

      Social Media Director
      eHarmony
  12. 2:30 pm - 2:45 pm

    Zumba Fitness Break

    Get up, move and refresh your mind and body as Zumba Jammer Jhon Gonzalez adds an inspiring beat to a day of learning.

  13. 2:45 pm - 3:00 pm

    Networking Break

  14. 3:00 pm - 3:45 pm

    Humanize (and Visualize) Your Organization With Instagram

    Instagram might be the best social platform when it comes to engagement, which, short of following through on a call to action, is the top metric communicators aim for. Case in point: The average engagement per Instagram post has grown by 416% over the last two years. Learn how to develop strong visual ideas for Instagram—even if you’re with a b2b brand or nonprofit organization—and connect with Instagram influencers (even within your existing audience) on behalf of your brand.

    You’ll learn how to:

    • Develop visual ideas for Instagram, even if you’re with a b2b brand or nonprofit organization
    • Use creative takeovers as an integral part of your influencer strategy
    • Use Instagram for your brand if you’re a one-person team
    • Create a video narrative on Instagram in only 60 seconds
    • Measure Instagram’s value for your brand
    • Share your organization’s behind-the-scenes content on Instagram
    • Capture visual moments that humanize your brand

    BONUS TIP SHEET: How to Find and Attract the Right Influencers for Your Brand

    • Sara Baumann

      Sara Baumann

      Public Relations Manager
      Hotel del Coronado
    • Margaret Coleman

      Margaret Coleman

      Director, Digital Platforms
      Certified Angus Beef LLC
  15. 3:45 pm - 4:15 pm

    What's Next in Social Media?

    Snapchat has been the next big thing for a while—it’s the fastest-growing social network among American millennials and has 100 million daily active users. Except…parents and grandparents are now using it. In this closing session at PR News’ Digital Summit we’ll look at the social platforms and apps that are most likely to be the next big thing. All contenders will be considered—including social media dinosaurs like Facebook and LinkedIn.

    • Chip Ross

      Chip Ross

      Director, Social Media Marketing
      tronc (formerly Tribune Publishing)
    • John Carroll

      John Carroll

      Manager of Local Business Outreach
      Yelp

Speakers

  • Caitlin Angeloff

    Head of Social Media
    DocuSign
  • Chip Ross

    Director, Social Media Marketing
    tronc (formerly Tribune Publishing)
  • Christina Sponselli

    Director of Social Media
    University of California, Berkeley
  • Cynthia W. Curiel

    Sector Vice President, Communications
    Northrop Grumman Corporation
  • Jock Breitwieser

    Director, Corporate Communications
    TriNet
  • John Carroll

    Manager of Local Business Outreach
    Yelp
  • Ken Peterson

    Communications Director
    Monterey Bay Aquarium
  • Kerianne Mellott

    Social Media Director
    eHarmony
  • Margaret Coleman

    Director, Digital Platforms
    Certified Angus Beef LLC
  • Matt Steele

    Social Media & Public Relations Supervisor
    San Diego Zoo Global
  • Richard S. Levick

    Chairman & CEO
    LEVICK
  • Sahana Jayaraman

    SVP and Head of Digital Brand Lab
    Hotwire PR
  • Sara Baumann

    Public Relations Manager
    Hotel del Coronado
  • William Karz

    Vice President, Digital Marketing
    Los Angeles Tourism & Convention Board
  • Lauren de la Fuente

    Vice President, Marketing + Communications
    Boingo Wireless
  • James Chong

    Senior Manager, Customer Engagement
    TOMS
  • Darius Fisher

    CEO and Co-Founder
    Status Labs
  • Brycie Jones

    Senior Communications Officer
    Bill & Melinda Gates Foundation
  • Dallas Lawrence

    Chief Communications Officer
    Rubicon Project
  • John Lincoln

    Author, “Digital Influencer: A Guide to Achieving Influencer Status Online”; CEO, Ignite Visibility
    Ignite Visibility
  • Mary Simms

    Senior Strategic Communications Advisor
    FEMA – Federal Emergency Management Agency
  • Tracy Williams

    CEO and Founder
    Olmstead Williams Communications
  • Carrie Braun

    Public Information Officer
    County of Orange, CA
  • Jeff Hallock

    Captain
    Orange County Sheriff’s Department
  • Bart Verhulst

    Co-founder and CCO
    PressPage
  • Moderator: Tom Gubbins

    North American Sales Director
    PressPage

Speaker Sneak Peek

Below is a sneak peek of what you can expect from our stellar group of speakers at PR News’ Digital Summit & Crisis Management Workshop on February 23-24 in Huntington Beach, CA:

Networking

Networking at the Digital Summit
Networking at Digital Summit
Networking at the Digital Summit

3+ Hours of Networking and Endless Takeaways

PR News’ Digital Summit and Crisis Management Boot Camp on February 23-24 in Huntington Beach, CA will provide excellent networking opportunities plus tons of real-world takeaways that you can start implementing immediately. Beyond the sessions on every facet of social media and crisis management, you’ll also:

  • On February 24, you can enjoy a sunrise walk along the beach with your peers and take in the beautiful SoCal sights
  • Make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days
  • Save on your stay at the luxurious Hyatt Regency Huntington Beach & Sap with PR News’ special room block rate of $265/night on the dates of February 22 - February 25

Register Your Team

Who Should Attend

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Digital Summit and Crisis Management Boot Camp allow you to do just that.

Register Your Team

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Social Media Conference:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.

CHECKLIST: Essentials for a Successful Facebook Video Strategy

CHECKLIST: Best Practices for Promoting Facebook Live Viewership

TIP SHEET: What You Should Measure on Snapchat

TIP SHEET: How to Find and Attract the Right Influencers for Your Brand

Hotel Block

Hyatt Regency – Huntington Beach Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648

Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.

Book a Room at the Venue: You can book a room at the Hyatt Regency Huntington Beach for a rate of $265/night through February 3 online here.

FAQs

What is PR News?

The PR News Group at Access Intelligence, LLC is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Digital Summit and Crisis Management Boot Camp?

The Digital Summit and Crisis Management Boot Camp is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to manage a crisis as well as the best ways to work with influencers, share brand stories on emerging platforms and measure social media data.

Does PR News have a hotel room block for the Digital Summit and Crisis Management Boot Camp?

PR News has a room block with the Hyatt Regency Huntington Beach at a special rate of $265/night for the dates of February 22 through February 25. Rooms fill up fast, so you’ll want to reserve your room today.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Amy Jefferies at ajefferies@accessintel.com or 301-354-1699 to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.


REGISTRATION

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 8 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at clientservices@accessintel.com; 800-777-5006 for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to jessica@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Digital Summit and Crisis Management Boot Camp that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 800-777-5006 for additional assistance.

Sponsor

Thanks to our Sponsors:

PressPage Logo
PR News Event Sponsor Zignal Labs

Interested in Sponsoring? At PR News' Digital Summit and Crisis Management Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement strategy. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 3 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Amy Jefferies at ajefferies@accessintel.com.

Register Your Team

Testimonials

Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners

Contact

Questions

For questions related to event registrations,
please contact:

Client Services
PR News
1-800-777-5006
clientservices@accessintel.com

Sponsorship

If you would like to purchase a sponsorship for the boot camp, please contact:

Lindsay Silverberg
Account Executive, Advertising/Partnerships
PR News
lsilverberg@accessintel.com

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com

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