A Two-Day Immersion in Brand-Building Digital Communications and Crisis Management

Will you be joining us this month?

Receive instruction from our speaker faculty of digital experts on influencer marketing, getting social media buy-in from senior management, building an effective crisis management plan and how to make the most out of Snapchat, Instagram, Facebook and Twitter for your initiatives.

Not-to-be-missed sessions include:

Experts from TOMS, Yelp, Northrop Grumman Corporation, Bill & Melinda Gates Foundation, Hotwire PR, University of California, Berkeley and more!


A Two-Day Immersion in Brand-Building Digital Communications and Crisis Management 

Join us Feb. 23-24, 2017, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in influencer marketing, paid and organic social posts, developing cross-departmental teams, build and maintain strong relationships with the media and specific advice on proving the business value of it all. 

You’ll get the learning and networking you’ll need to refocus your digital strategy for greater impact at PR News’ two-day Digital Summit & Crisis Management Boot Camp—right on California’s beautiful Pacific Coast Highway at the oceanfront Hyatt Regency Huntington Beach Resort and Spa.

You’ll Become an Expert In:

  • Identifying influencers most trusted by your target audience
  • Measuring your success on Snapchat despite the dearth of native analytics
  • Creating a comprehensive core message that can be easily distributed
  • Developing an effective crisis plan so your organization can respond quickly
  • Showing the C-suite why paid social is now the norm for most organizations

  • Use Facebook Live to harness the power of live streaming for your brand

Sponsored By: 

PR News Event Sponsor Zignal Labs

Attendee Bonuses

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.

CHECKLIST: Essentials for a Successful Facebook Video Strategy

CHECKLIST: Best Practices for Promoting Facebook Live Viewership

TIP SHEET: What You Should Measure on Snapchat

TIP SHEET: How to Find and Attract the Right Influencers for Your Brand




  • John Lincoln

    John Lincoln

    Author, “Digital Influencer: A Guide to Achieving Influencer Status Online”; CEO, Ignite Visibility
    Ignite Visibility


    John Lincoln’s luncheon keynote, will focus on how you can become an influencer and drive real leads for your organization, in whatever market you choose.

    John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book “Digital Influencer: A Guide to Achieving Influencer Status Online,” which was named one of the best new marketing books by Forbes and LinkedIn.

  • James Chong

    Senior Manager, Customer Engagement
  • Brycie Jones

    Senior Communications Officer
    Bill & Melinda Gates Foundation
  • Christina Sponselli

    Director of Social Media
    University of California, Berkeley
  • Cynthia W. Curiel

    Sector Vice President, Communications
    Northrop Grumman Corporation
  • John Carroll

    Manager of Local Business Outreach
  • Sahana Jayaraman

    SVP and Head of Digital Brand Lab
    Hotwire PR
  • Ken Peterson

    Communications Director
    Monterey Bay Aquarium
  • Kerianne Mellott

    Social Media Director
  • Nicole Steiner

    Brand Manager
    Certified Angus Beef LLC
  • Matt Steele

    Social Media & Public Relations Supervisor
    San Diego Zoo Global
  • Jock Breitwieser

    Director, Corporate Communications
  • Chip Ross

    former Director, Social Media Marketing, LA Times Media Group
  • Sara Baumann

    Public Relations Manager
    Hotel del Coronado
  • Caitlin Angeloff

    Head of Social Media
  • William Karz

    Vice President, Digital Marketing
    Discover Los Angeles
  • Lauren de la Fuente

    Vice President, Marketing + Communications
    Boingo Wireless
  • Darius Fisher

    CEO and Co-Founder
    Status Labs
  • Dallas Lawrence

    Chief Communications Officer
    Rubicon Project
  • John Lincoln

    Author, “Digital Influencer: A Guide to Achieving Influencer Status Online”; CEO, Ignite Visibility
    Ignite Visibility
  • Mary Simms

    External Affairs Officer
    Federal Emergency Management Agency (FEMA) Region IX
  • Tracy Williams

    CEO & Founder
    Olmstead Williams Communications
  • Carrie Braun

    Public Information Officer
    County of Orange, CA
  • Jeff Hallock

    Commander, Custody Operations Division
    Orange County Sheriff’s Department
  • Bart Verhulst

    Co-founder and CCO
  • Moderator: Tom Gubbins

    North American Sales Director
  • Randy Brasche

    Vice President of Marketing
    Zignal Labs
  • Ernest DelBuono

    Senior Strategist


Networking at the Digital Summit
Networking at Digital Summit
Networking at the Digital Summit

3+ Hours of Networking and Endless Social Media Takeaways

PR News’ Digital Summit and Crisis Management Boot Camp on February 23-24 in Huntington Beach, CA will provide excellent networking opportunities plus tons of real-world takeaways that you can start implementing immediately. Beyond the sessions on every facet of social media and crisis management, you’ll also:

  • On February 24, you can enjoy a sunrise walk along the beach with your peers and take in the beautiful SoCal sights
  • Make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days
  • Save on your stay at the luxurious Hyatt Regency Huntington Beach & Sap with PR News’ special room block rate of $265/night on the dates of February 22 - February 25


Who Should Attend

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Digital Summit and Crisis Management Boot Camp allow you to do just that.


If you spend at least a quarter of your time in any of these areas, you should attend PR News' Social Media Conference:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.

CHECKLIST: Essentials for a Successful Facebook Video Strategy

CHECKLIST: Best Practices for Promoting Facebook Live Viewership

TIP SHEET: What You Should Measure on Snapchat

TIP SHEET: How to Find and Attract the Right Influencers for Your Brand


Hotel Block

Hyatt Regency – Huntington Beach Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648

Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.

Book a Room at the Venue: We still have a few rooms left at our special rate of $265/night so book yours today.


Online: Fast and Easy!
Phone: Call Jessica Placencia at 301-354-1641

Register Now

Need help convincing your boss? Download our justification letter template.

*The Full Access Pass includes the Digital Summit on February 24 and the Crisis Management Boot Camp on February 23. Rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers, and Vendors can click here for registration options and pricing. Group pricing is for two or more individuals. Independent Practitioners can also call Jessica at 301-354-1641 about a special rate.

**PR News does not offer refunds as all sales are final. You are able to get full credit for a future event or replace a current attendee with a colleague.

***Contact Amy Jefferies at [email protected] for sponsorship details.


What is PR News?

The PR News Group at Access Intelligence, LLC is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Digital Summit and Crisis Management Boot Camp?

The Digital Summit and Crisis Management Boot Camp is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing how to manage a crisis as well as the best ways to work with influencers, share brand stories on emerging platforms and measure social media data.

Does PR News have a hotel room block for the Digital Summit and Crisis Management Boot Camp?

PR News has a room block with the Hyatt Regency Huntington Beach at a special rate of $265/night for the dates of February 22 through February 25. Rooms fill up fast, so you’ll want to reserve your room today.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Jonathan Politte at [email protected] or 301-354-1716 to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at [email protected].


How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Jessica Placencia at [email protected] or 301-354-1641.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 8 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Jessica Placencia at [email protected] or 301-354-1641 for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to [email protected]. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to [email protected].

I have a question about the Digital Summit and Crisis Management Boot Camp that I did not find here. What should I do?

Reach out to Jessica Placencia at [email protected] or 301-354-1641.


Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners


Thanks to our Sponsors:

PressPage Logo PR News Event Sponsor Zignal Labs

Interested in Sponsoring? At PR News' Digital Summit and Crisis Management Boot Camp, sponsors will reach hundreds of PR, marketing and communications professionals looking to improve their PR measurement strategy. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.


  • Your logo on all marketing and event materials
  • 3 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Jonathan Politte at [email protected] or 301-354-1716.




For questions related to event registrations, please contact:


If you are interested in sponsorship opportunities, please contact: