It has become imperative for organizations to show that they are giving back to the communities in which they operate and are making strong progress in terms of diversity, equity and inclusion. As stakeholders examine who is living up to their promises, communicators must prove that their efforts will result in lasting social impact. PRNEWS’ Social Impact Summit will teach you how to build meaningful DEI and cause-related campaigns, programs and strategies as well as how to be an ally to underrepresented, marginalized communities.
The reignition of the BLM movement last year placed a new emphasis on brand promises around diversity, many of which, unfortunately, failed to deliver. But some organizations proved their words with actions. We’ll take a closer look at how they did it.
Nearly half of Black-owned businesses endured a pandemic-induced business loss, yet there was little to no media coverage of this statistic. Learn how Black Creative Group worked to meet its client’s goal of using the media’s voice to influence legislators to action.
An important key to true change, both inside and outside the workplace, is allyship. True allies work to drive inclusion for underrepresented communities. In this session, attendees will learn best practices for moving beyond performative allyship to making a real difference in these communities.
Yvette Peña, VP of Hispanic/Latino Audience Strategy, Office of Diversity, Equity & Inclusion, and Jorge A. Plasencia, Co-Founder, Chairman & CEO of Republica Havas, will discuss the challenges that COVID-19 generated specifically for the Latino community in the U.S., and the way in which AARP’s in-language COVID-19 Response helped Latinos aged 50+ and their families navigate the medical, financial and emotional impacts of the pandemic.
Learn how, with the launch of its original Brazilian series HE, SHE, THEY, HBO shed light on the use of inclusive language as a way to increase the visibility of the transgender and non-binary community.
Unmask Your Wounds started as a Final Year Project by five students from Taylor’s University, Malaysia. Inspired by King Lim’s life experience, these students were driven to make a change and raise awareness about mental health among the differently-abled community and their caregivers. With the vision of “Unmasking Wounds, Connecting Lives,” these students share their experiences, as well as the high and lows of running their campaign.
It’s clear that companies and communicators can do well in business while also benefiting society. Learn how some of our finalists accomplished their goals while working to better their respective communities.
51,000 Native Americans live with active epilepsy within a population that knows very little about their illness. In 2020, the Epilepsy Foundation launched its first campaign to this community. Learn how this campaign disseminated education messaging to multiple tribal nations.
As both the industry and business world evolve, it’s imperative to understand the generational divide that both separates us and has the capacity to bring us closer together. Those at the start of their careers have a unique view of where we go from here and can offer a particular perspective on best practices for the cross-generational workplace. Learn what some of the industry’s up-and-comers see as challenges and opportunities for recruitment and retention in the workforce.
Find out who takes home top honors as we recognize this year's finalists for their commitment to social good, DEI and community empowerment as well as unveil the year's most impactful communicators. Join us for a night of celebration as we salute the campaigns, nonprofits, corporations, diverse teams, rising stars, lifelong pioneers, educators and more who drive the industry forward each day.