Entry Deadline: May 10, 2019

Late Deadline: May 17, 2019

Extended Deadline: May 24, 2019

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Honoring the year's cut-above-the-rest communications initiatives.

Call for Entries! PRNEWS' Platinum PR Awards celebrate the ingenuity and leadership behind the year's most outstanding communications initiatives. Communications professionals work hard to make sure their messages are heard to help their brand's bottom line beat the competition. This annual awards program celebrates the individuals and teams who set industry benchmarks for excellence. 

All U.S.-based and international agencies, corporations, nonprofits/associations, vendors and government organizations worldwide are eligible to enter. Categories for the 2019 Platinum PR Awards have been updated to reflect the evolution of brand communications and developments in social media. Feel free to download this justification letter to enter. 

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Announcements

ENTRY DEADLINE

May 10, 2019

LATE DEADLINE

May 17, 2019

EXTENDED DEADLINE

May 24, 2019

  • Photos from last year’s event
  • Winners will be announced at a dinner event on September 17, 2019 at the Grand Hyatt in NYC.

Campaign Categories

Campaign Categories

  • 24-Hour Campaign
    A campaign that was conceived and executed within a 24-hour time frame, for instance, a campaign launched in reaction to a trending news story.
    • Activism Campaign
      A campaign that promoted, impeded, or directed social, political, economic, or environmental reform or stasis to make improvements in society.
       
      • Anniversary
        Includes anniversary programs, events or activities that take place for a day, week or over the course of a year (commemorations, observances, celebrations, etc.).
        • Annual Report
          We'll award the annual report that demonstrates the best and most efficient communication of a company's financial results and overall positioning. Design, crafting of messages from the CEO and effective presentation of company messages will be included in judging criteria. Please include a link to the annual report.
          • Best Launch - Consumer
            Recognizing outstanding execution of a consumer-based launch including use of strategic communications tactics to effectively promote a new product or service.
            • Best Use of AI/VR
              Judges will look at how your communications team or client leveraged artificial intelligence or virtual reality to promote a PR initiative or campaign.
              • Best Use of Pinterest
                Through effective use of images and other media content, the winner in this category will have leveraged this social media platform to drive engagement and, in some cases, sales.
                • Best Use of Twitter
                  Communications campaigns either developed specifically for Twitter, or campaigns that include a strong Twitter component will be considered. Entrants should demonstrate objectives, execution and results that are specific to Twitter.
                  • Best Use of YouTube
                    Entrants should be able to demonstrate a high degree of engagement with either one YouTube video or with a YouTube channel. Show clear organizational goals for a specific YouTube video or a series of videos, as well as analytics showing those goals had been reached. Quality of videos is less important than meeting organizational goals with videos.
                    • Blog
                      Recognizing an outstanding, influential business-related blog or online journal written by a representative of the organization with the goal of espousing the brand or a certain brand message, and done so with flair and personality.
                      • Brand Turnaround Campaign
                        The winning campaign will have succeeded in measurably changing sentiment toward an organization facing reputational challenges (resulting from any of a number factors: internal/external crisis, competitive issues, attacks on social media, layoffs, etc.).
                        • Branding
                          Recognizing a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign. This category also recognizes a company’s efforts to effectively reinvent a brand, applying the same principles of an outstanding PR campaign in which the brand becomes highly recognized and well received.
                          • Cause-Related Marketing
                            This category comprises campaigns whose primary focus is promoting a social cause, but which may also include promotion of your product and/or services and the advancement of your reputation as a corporate citizen.
                            • Community Engagement
                              A campaign or ongoing initiative that demonstrates highly measurable engagement with key stakeholders in the community - be it a local, national or global event or online.
                              • Community Relations
                                Community relations campaigns are those that target the communities in which your organization works. A broad range of campaigns fit into this category: anything from persuading a community to accept a new recycling system to promoting a holiday drive that benefits those members of the community who are in need.
                                • Content Marketing
                                  Recognizing sponsored content that shines a positive light on your organization, a key issue and/or supports a multimedia campaign. Enter one piece of sponsored content or a series and show us how your storytelling resonated with your key stakeholders.
                                  • Corporate Communications
                                    Holistically recognizing outstanding public relations performance and best practices for a communications department at a corporation.
                                    • Crisis Management
                                      Communications surrounding any crisis, from product recalls to executive malfeasance to social media gaffes are eligible in this category.
                                      • Digital Communications
                                        Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message.
                                        • Diversity & Inclusion
                                          Innovative initiatives that have furthered the advancement of diversity and inclusion. Agencies that have developed diversity campaigns on behalf of clients as well as communications and HR teams at corporations, government associations, academic institutions and nonprofit organizations that have developed successful diversity campaigns in-house are eligible to enter.
                                          • Employee Event
                                            An internal event or series of events that effectively ties internal communications to organizational mission.
                                            • Employee Relations
                                              This category recognizes outstanding communications to your most important stakeholders—your organization’s employees. Any PR campaign actively targeting the workforce is eligible.
                                              • Entertainment
                                                A campaign for an entertainment-related brand or personality that meets or exceeds best practices in measurable communications.
                                                • Event Marketing
                                                  Event marketing entries should include PR conducted at an industry event (a marketing communications effort conducted at an industry trade show, for example) or through an event or series of events conceived and implemented by your organization (for instance, a multi-city tour promoting a product or awareness of an issue).
                                                  • External Publication
                                                    Any publication (print or online) produced for stakeholders outside your organization is eligible for entry in this category. Please include the publication, a synopsis and pertinent information from our standard campaign entry form.
                                                    • Best Use of Facebook
                                                      Communications campaigns either developed specifically for Facebook, or campaigns that include a strong Facebook component will be considered. Entrants should demonstrate objectives, execution and results that are specific to Facebook.
                                                      • Financial/Investor Relations
                                                        This category recognizes campaigns conducted to support your organization's financial messages, whether targeted to investors or other audiences
                                                        • Global PR Campaign
                                                          Global PR campaigns are those that are international in scope and require special efforts to manage the target audiences' broad geographic and cultural diversity.
                                                          • Healthcare Communications
                                                            This category is tailored to communications initiatives in the healthcare domain.
                                                            • Influencer Communications
                                                              Recognizes success at identifying influencers for a particular campaign or ongoing initiative, and mobilizing them to connect positively with a brand or organization.
                                                              • Best Use of Instagram Campaign
                                                                Communications campaigns either developed specifically for Instagram, or campaigns that include a strong Instagram component will be considered. Entrants should demonstrate objectives, execution and results that are specific to Instagram.
                                                                • Integrated Communications
                                                                  A program or campaign that leverages multiple promotional sources and a thematic message to achieve success.
                                                                  • Internal Publication
                                                                    Entrants in this category should be publications (print or online) targeted at your internal employee stakeholders. Hard copy and electronic publications are eligible; please include hard copies of the publication with your entry. Also include pertinent information from our standard campaign entry form.
                                                                    • Best Use of LinkedIn Communications
                                                                      A communications campaign executed on LinkedIn to drive engagement or action.
                                                                      • Live Streaming
                                                                        Either one live stream using Facebook Live or Periscope or similar app, or an organization’s overall use of live streaming apps will be considered. Entrants should include clear organizational objectives for live streaming, specific measurement tactics and PR used to build an audience for live streaming.
                                                                        • Marketing Communications
                                                                          Campaigns in this category combine public relations and communications with traditional marketing tactics for either b2b or b2c promotions.
                                                                          • Measurement
                                                                            This category recognizes the most creative and effective use of metrics, whether front-end research to develop the best-targeted campaign, or back-end monitoring of outcomes resulting from your PR outputs. We look for creative applications of measurement and effective results stemming from the use of your research.
                                                                            • Media Event
                                                                              Media events are those events, from press conferences to media tours, which are built around in-person interaction between your company and the press. Entries should exhibit creativity in planning and implementing the event, drawing the media to it and engaging them at the event
                                                                              • Media Relations
                                                                                This category recognizes an overall campaign whose primary objective was to win fair or favorable media coverage of an organization. These campaigns may include individual components eligible in other categories (like media event ), but are representative of a complete campaign using a variety of tactics to reach the press.
                                                                                • Multicultural Campaign
                                                                                  This category includes campaigns designed to recognize and serve the distinct needs of multicultural audiences. Campaigns targeted at or at an array of cultural segments of the population, including LGBT people, are eligible in this category.
                                                                                  • On a Shoestring Campaign
                                                                                    Recognizing outstanding examples of achieving success with limited funds/budget, whether it's for a single campaign or ongoing PR/public affairs. While shoestring is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.
                                                                                    • Online Media Center
                                                                                      Recognizing effective online platform for media and other influencers to access information and intelligence about your organization or client; demonstrates ease of use for members of the media, influencers, bloggers; frequent updates; integration of social media channels; easily visible contact links for media to request interviews and more information
                                                                                      • PESO Campaign
                                                                                        A campaign that demonstrates outstanding use of paid, earned, shared and owned media .
                                                                                        • Podcast
                                                                                          Entries in this category should focus on outstanding, impactful podcasts that promote a brand or executive and/or PR efforts surrounding a podcast and/or video cast, whether in the consumer or business-to-business arena. Specific measurement tactics should be demonstrated.
                                                                                          • Press Release
                                                                                            We're looking for the best-written press releases employing the effective storytelling techniques, leveraging multimedia where applicable and resulting in a return on investment. Will be judged on measurement results and ROI.
                                                                                            • Pro Bono Campaign
                                                                                              Recognizing an organization with a successful pro bono effort for a constituency or client in which the communications of these efforts has improved the image and standing of the organization in the market it serves
                                                                                              • Product Launch
                                                                                                Entries in this category should focus on the PR efforts surrounding the launch of a new product or service, in the consumer arena.
                                                                                                • Product Launch - B2B
                                                                                                  Entries in this category should focus on the PR efforts surrounding the launch of a new product or service, in the business to business arena.
                                                                                                  • Programmatic
                                                                                                    An online advertising campaign in which communications/PR played a key role in messaging and execution.
                                                                                                    • PSA
                                                                                                      Television, online, print and radio PSAs created by any organization are eligible in this category.
                                                                                                      • Public Affairs
                                                                                                        This category encompasses a wide range of campaigns influencing or educating the public about social, economic, governmental and other issues.
                                                                                                        • Re-Branding/Re-positioning
                                                                                                          This category recognizes a company’s efforts to effectively reinvent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received by its target audiences.
                                                                                                          • Satellite Media Tours
                                                                                                            Recognizing one or a series of live broadcasts aired by TV stations based on content, production value, messaging and ROI. Submit edited video along with the two-page synopsis.
                                                                                                            • Social Good
                                                                                                              This category recognizes a communications strategy with your organization’s Go Green efforts as its focus. Along with your entry form, provide an explanation of your company’s green practices as well as a synopsis of the campaign or ongoing communications initiatives.
                                                                                                              • Social Listening
                                                                                                                The winner of this category demonstrates outstanding ability to monitor online conversations to surface valuable feedback that improves their brand's reputation.
                                                                                                                • Social Media Campaign
                                                                                                                  These are campaigns that connect people and allow them to be integrated into a product or company. Social media campaigns can leverage platforms ranging from Facebook to Twitter, from Snapchat to Instagram, from online forums and message boards to video and virtual reality.
                                                                                                                  • Speech/Speeches
                                                                                                                    Recognizing a presentation/speech by a PR professional or written by a PR professional for a client or an executive at his/her organization, given during any type of internal or external event/conference. Will be judged on quality of content and whether the speech met the stated objectives. Submit the text of speech and one-page synopsis.
                                                                                                                    • Sports Marketing
                                                                                                                      Recognizing a campaign or series of initiatives for a sports property or brand.
                                                                                                                      • Startup Communications
                                                                                                                        A campaign or initiative for a startup company leveraging best practices in communications.
                                                                                                                        • Trade Show/Event PR
                                                                                                                          Innovative use of multiple channels to raise awareness of trade show or event; tactics should be clearly linked to results (attendance, revenue, etc.).
                                                                                                                          • Travel & Tourism Marketing
                                                                                                                            Saluting best in class marketing efforts for a travel or tourism brand.
                                                                                                                            • University Communications
                                                                                                                              Recognizing university programs showcasing outside communications curriculum and student outcomes. Graduate and undergraduate programs will be judged separately.
                                                                                                                              • Use of Data Insights
                                                                                                                                Demonstrate how you obtained insight through the use of data and analytics and how you put those insights to use to improve or grow your business, build awareness or spread a message.
                                                                                                                                • Video Program
                                                                                                                                  Best use of a video or moving image campaign to get your message across. We'll consider the customization and depth of an effort and ROI.
                                                                                                                                  • Visual Storytelling Campaign
                                                                                                                                    If a picture is worth a thousand words, show us how your visual storytelling took your communications to the next level. Whether it’s leveraging Instagram and Snapchat or utilizing photography and digital communications to tell your brand’s story, we are looking for the industry’s best visual storytellers.
                                                                                                                                    • Website Marketing
                                                                                                                                      Recognizing a campaign conducted primarily via a Web site, landing page or microsite, to promote a particular service, product, message or initiative.
                                                                                                                                      • Word of Mouth Marketing
                                                                                                                                        We'll honor viral marketing campaigns that touch a nerve and create major buzz among your customers. Leveraging best practices in word of mouth marketing, the winners will exemplify the hard work that goes into making something go viral.
                                                                                                                                        • WOW! Award
                                                                                                                                          Enter your most innovative, out of the box PR or marketing communications campaign. We’re looking for clearly original communications ideas. Run-of-the mill campaigns won’t make the cut.

                                                                                                                                          Top Firms of the Year

                                                                                                                                          • Small PR Firm of the Year
                                                                                                                                            This award is open to any U.S. or Canadian-based PR agency with annual income below $10 million. As with other agency categories, nominees will be judged on their innovations, client growth and retention and culture.
                                                                                                                                            • Medium PR Firm of the Year
                                                                                                                                              Recognizing a midsize firm with annual PR billings of $10 million between $60 million. Nominees will be judged on client growth and retention, innovation and agency/client culture. Open to any firm based in the U.S. or Canada.
                                                                                                                                              • Large PR Firm of the Year
                                                                                                                                                Saluting outstanding PR agency that has demonstrated client growth, retention and financial success in the past year. Judges will also look at the creativity of the programs and campaigns and the employee and agency/client culture. Open to U.S. and Canada-based firms with annual PR income of at least $60 million.
                                                                                                                                                • Boutique Firm
                                                                                                                                                  You don't need a big team to make big things happen. If your boutique firm of 5 or fewer employees is making an impact, tell us about it!

                                                                                                                                                  Top People and Teams

                                                                                                                                                  • CEO of the Year
                                                                                                                                                    We will recognize the C-suite partners who get what you do and consistently support and extoll your PR efforts.
                                                                                                                                                    • PR Professional of the Year
                                                                                                                                                      This award goes to a professional driving exceptional communications initiatives at their organization and beyond. All levels and job titles are eligible for this program. Must emphasize initiatives and successes over the past 12 months.

                                                                                                                                                      Top Teams of the Year

                                                                                                                                                      • Marketing Team of the Year
                                                                                                                                                        We’re looking for the top marketing teams of the year. Share with us the achievements of your marketing team and provide example of campaigns that resonated with your stakeholders.
                                                                                                                                                        • PR Team of the Year
                                                                                                                                                          List all team members who should be recognized and provide 5 examples of outstanding initiatives that moved the needle for your brand or organization in the past year.

                                                                                                                                                          Entry Guidelines

                                                                                                                                                          EARLY BIRD DEADLINE
                                                                                                                                                          May 10, 2019

                                                                                                                                                          LATE ENTRY DEADLINE
                                                                                                                                                          May 24, 2019

                                                                                                                                                          All entries must be submitted by May 24, 2019. Finalists will be announced at a dinner event on September 17, 2019 at the Grand Hyatt in NYC.

                                                                                                                                                          Who's Eligible?

                                                                                                                                                          The Platinum PR Awards are open to agencies, corporations, nonprofits and government organizations worldwide. To be eligible, the campaigns or PR initiatives you are highlighting must have taken place (either in part or in full) between May 1, 2018 and May 17, 2019. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

                                                                                                                                                          Entry Fees

                                                                                                                                                          The price of one entry is $425 through the early bird deadline of May 10. The price will increase by $275 for all entries submitted after May 11, 2019. If you enter one campaign in multiple categories, each additional entry will receive a $150 discount. Payment is due in full at time of entry. Entry fees are not refundable.

                                                                                                                                                          FAQs

                                                                                                                                                          Submission Questions

                                                                                                                                                          For questions about the Platinum PR Awards, contact:

                                                                                                                                                          Megan Sigg

                                                                                                                                                          msigg@accessintel.com
                                                                                                                                                          301-354-1713

                                                                                                                                                          Sponsorship and Advertising

                                                                                                                                                          For information on sponsoring the Platinum PR Awards, contact:

                                                                                                                                                          Katie Sullivan

                                                                                                                                                          ksullivan@accessintel.com  
                                                                                                                                                          202-207-8893

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