Platinum PR Awards

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PR Excellence is Crowned Here

Platinum PR Awards

Virtual Awards Gala
November 16 | 3:30 - 4:30 PM (ET)

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2021 Finalists Announced!

For over two decades, the Platinum PR Awards have been hailed as the most coveted and competitive award in the communications space. The winners of this world-renowned recognition program represent the best of the best—those who have reached the pinnacle of innovation and industry knowledge. The individuals, teams, and campaigns honored as preeminent forces in PR not only earn the sought-after Platinum Awards trophy but also a place in public relations history.

To win you have to be bold, have an X-factor, and achieve groundbreaking results. 

We invite you to join us on November 16 for a virtual awards gala celebrating the finalists that have embodied these principles. Congratulations to all those who made the Platinum PR Awards shortlist!

Platinum PR Finalists

CEO of the Year

  • Curtis SparrerBospar
  • Daniel SimonVested
  • Heather DeSantisPublicity For Good
  • Kathy BloomgardenRuder Finn
  • Rick FrenchFrench West Vaughan

Crisis Manager of the Year

  • Candice AdamsNRG Energy
  • Caroline CouillardCirque du Soleil
  • John GuilfoilJohn Guilfoil Public Relations
  • Kaye VervilleThe Levinson Group
  • Trent FloodBank of America

Marketer of the Year

  • Christina BertinelliVested
  • Joy CorsoVonage
  • Juan OchoaBeinSports
  • Matthew HepburnAmazon

Measurement Expert of the Year

  • Patrick TaylorARPR
  • Ted ZiemerPublicRelay

Media Relations Professional of the Year

  • Anthony SuarezAxiCom
  • Beau BentonRepublic Records
  • Curtis SparrerBospar
  • Kylie MunnellyThe Levinson Group
  • Michael KayeLinkedIn

PR Professional of the Year: Agency

  • Clark NesselrodtBrilliant PR & Marketing
  • Curtis SparrerBospar
  • Lubomir AlamanovSiteMedia Ltd.
  • Margaret (Maggie) PhilbinVSC
  • Megan DriscollEvolveMKD

PR Person/Spokesperson of the Year

  • Amanda PlecasVolkswagen
  • Sarah SearleUSANA Health Sciences
  • Shelby FarahanBowery Farming
  • Sherrod DeGrippoProofpoint
  • Summer FalgianoCircleCI

PR Professional of the Year: Nonprofit

  • Darryl E. Owens, Beacon College: Nonprofit PR Professional of the YearBeacon College
  • Ria CarlsonUniversity of California, Irvine

PR Team Leader of the Year

  • Amanda PlecasVolkswagen
  • Curtis SparrerBospar
  • George ZaralidisCrown Media Family Networks
  • Kristina Pereira TullyVested
  • Lubomir AlamanovSiteMedia Ltd.

Team Awards

Agency of the Year: Boutique (5 or fewer employees)

  • Barabino & Partners USA
  • Jessie Cohen PR & Consulting
  • The Digital VoiceThe Digital Voice

Agency of the Year: Large (101 or more employees)

  • APCO Worldwide
  • BerlinRosen
  • French West Vaughan
  • PAN Communications: We Move Ideas
  • Ruder Finn

Agency of the Year: Medium (25 to 100 employees)

  • M&C Saatchi Sport and Entertainment North America
  • J Public Relations
  • Red Lorry Yellow Lorry
  • Sachs Media Group Inc
  • Sherlock Communications: Increasing the communication throughout Latin America
  • The Hatcher Group

Agency of the Year: Small (6 to 25 employees)

  • Brilliant PR & Marketing
  • Dini von Mueffling Communications
  • H&SHarrison Shriftman
  • KLG Public RelationsKLG Public Relations
  • SiteMedia Consultancy BulgariaSiteMedia Ltd.

Marketing Team of the Year

  • Parallel Wireless Marketing Team
  • TCS Education System Marketing Department

PR Team of the Year

  • 5W Public Relations Technology Team5W Public Relations
  • Science Media Relations TeamAmerican Heart Association
  • COVID-19 Vaccine Education InitiativeThe Ad Council
  • John Guilfoil Public Relations Team Supports Clients Amid Crises and OpportunityJohn Guilfoil Public Relations
  • T-Mobile's Communications & Community Engagement TeamT-Mobile

Communications & Campaigns Awards

24-Hour Campaign

  • Ghidotti CommunicationsCatholic High School for Boys Giving Tuesday
  • Warner CommunicationsRapid Response efforts on the Gates Divorce for Sodoma Law

Anniversary

  • Pitney Bowes100-Year Anniversary Campaign
  • Coyne PREtch A Sketch Shakes It Up in Celebration of 60 Years
  • GCI HealthIn My Words: Life with Ulcerative Colitis
  • Citizen RelationsTop Ramen 50th Anniversary Celebration: #HowDoYouTopRamen

Branding

  • Crafted PR2021 Dating Trends - Plenty of Fish
  • TCS Education SystemDoing the Work
  • Intermedia + HotwireBuilding a Unique Voice in a Crowded WFH Market
  • Hanna Lee CommunicationsLaunching Cadence, a New Plant-Based Restaurant in NYC with Southern Soul
  • PenFed Credit UnionPenFed Digital: Ace Your Finances

Campaign of the Year > Education

  • GreenRoomA Kids Book About...Racism? Tackling Tough Topics for A New Generation
  • Vanderbilt UniversityAnchor Down. Step Up. Campaign
  • ECMC GroupQuestion The Quo: Empowering Teens on their Higher Ed Journey
  • Torres y CarreraSnakes Project
  • University of San DiegoThe Horizon — Where All Things Converge

Campaign of the Year > Finance/Fintech

  • ARPRDebuting a Global Digital Payment Solution in the U.S.
  • Tier One PartnersLeading By Example: ALLY Bank Steps Up To Eliminate Fees Disproportionately Affecting Financially Vulnerable Americans
  • Mighty PRMighty PR
  • BosparOxygen Breathes Life Into Fintech
  • 5W Public RelationsVeem’s Education Campaign on the PPP Loan Process

Campaign of the Year > Healthcare

  • JPA Health Communications#MyFollowThrough
  • CrossroadsChildren’s Health Responds to COVID-19
  • EvolveMKDCooperVision: MiSight® 1 day contact lenses launch campaign
  • The Ad CouncilCOVID-19 Vaccine Education Initiative
  • Walgreens + WPPThis is Our Shot: Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy

Campaign of the Year > Other

  • AlibabaAlibaba Group’s 11.11 Global Shopping Festival 2020 Campaign
  • NBCUniversal Telemundo EnterprisesDecision 2020: Informing, Educating and Engaging Latinos Throughout the 2020 Election Cycle
  • Illinois Policy InstituteDefeating the progressive income tax in Illinois
  • American Kidney FundHelping patients through COVID-19: American Kidney Fund
  • WarnerMedia Latin AmericaHE, SHE, THEY. Guide to Inclusive Language (Official Title: Guia TODXS NÓS de Linguagem Inclusiva)
  • IW Group, IncJack Daniel's Tennessee Fire presents Drag Queen Summer Glamp
  • OC Business Council / Venture StrategicSafeDineOC

Campaign of the Year > Sports

  • AGT Communications AgencyHow to host the world's most massive football event online and break a Guinness World Records title? 2020 International Children's Social Program Football for Friendship
  • OgilvyIntel, Exos 3DAT Pilot
  • VMLY&R MiamiLove it Like the First Time
  • Noisy Trumpet Digital Marketing and PRSan Antonio Sports - iplay! at home
  • NagaWorld LimitedSpurring A Nation’s Sports Initiatives Through NagaWorld Kind Hearts

Campaign of the Year > Travel/Hospitality/Tourism

  • Sandals Resorts International#BackToHappy Campaign
  • FleishmanHillardHoneymoons for Heroes
  • Hanna Lee CommunicationsLaunching Cadence, a New Plant-Based Restaurant in NYC with Southern Soul
  • iQ 360 Inc.Movers & Shakas: Reimagining Hawaii's Tourism Industry
  • Scott's Cheap FlightsScott's Cheap Flights
  • Coyne PRCeraVe Shines Light on the Heroes Behind the Masks with Nurse Advocacy Campaign
  • The Ad CouncilCOVID-19 Vaccine Education Initiative
  • Sprouts Farmers MarketGrowing School Gardens: Seeding a Healthy Future for our Youth
  • DeVries GlobalSephora: Racial Bias in Retail Study
  • USPSUSPS Election Mail

Community Engagement

  • Canadian Tire Corporation Ltd.Christmas Trail
  • NBCUniversal Telemundo EnterprisesDecision 2020: Informing, Educating and Engaging Latinos Throughout the 2020 Election Cycle
  • NBCUniversal Telemundo EnterprisesNuestros Negocios: Supporting Hispanic Small Businesses Through the COVID-19 Pandemic
  • Torres y CarreraSnakes Project
  • BosparUnistellar’s eVscope Empowers Citizen Scientists Community
  • Mixte Communications, IncVoting Moves California

Community Relations

  • Violet PRChoose Topeka Relocation Campaign
  • NBCUniversal Telemundo EnterprisesDecision 2020: Informing, Educating and Engaging Latinos Throughout the 2020 Election Cycle
  • UNITE EdelmanHepsiburada Community Relations Category Enty
  • Uniomedia CommunicationsHoping for a better future
  • Ghidotti CommunicationsRMHC Sleeves for Support

Content Marketing

  • AmazonAmazon Science
  • CrossroadsChildren’s Health Instills Community Trust with COVID-19 Content Strategy
  • EvolveMKDCooperVision: MiSight® 1 day contact lenses launch campaign
  • HUNTERScotch-Brite Brand Holiday Gift Guide
  • Coyne PRVTech and LeapFrog Play Nice on Pinterest

Crisis Management

  • Entergy Services2020 Pandemic Hurricane Season
  • USPSDelivering for America during COVID-19
  • Memphis Light, Gas and WaterMLGW Water Crisis
  • The American Veterinary Medical Association Responds to COVID-19
  • K11 Concepts LimitedTurning a COVID-19 Crisis into Opportunities

Employee Event

  • Lounge CommunicationChristmas of Fortune
  • SAP North AmericaMonth of Thanks and Giving
  • March CommunicationsRetail Business Services’ Virtual RBS Cares Day
  • SAP Brings Employees Together with Tour de SAP Peloton Challenge
  • T-Mobile's Talking with Trailblazers

Employee Relations

  • Voya FinancialA Candid Conversation on Race
  • Bank of AmericaBank of America Vaccinations Communications team
  • John HancockCamp Manulife/John Hancock
  • SullairMore Durable Together
  • American Medical AssociationSupporting Employees Remotely at AMA

Event PR/Marketing

  • Canadian Tire Corporation Ltd.Christmas Trail
  • The GIANT CompanyGIANT Riverwalk Grand Opening
  • Sharp ThinkGood Catch Frozen Launch
  • Susan Davis InternationalNational WWI Memorial "First Colors" Ceremony
  • PeppercommTurning Stamford Bridge into Stamford Beach: Peppercomm and Flagship for trivago

External Publication (print or online)

  • Tahltan Central Government2020 Fish & Wildlife Newsletter – fostering culture, building knowledge and protecting resources
  • doTERRA Living Magazine
  • BoeingSustainable Aerospace Together (Boeing Communications)
  • USPS' Post-Election Analysis
  • Peppercomm for TravelersZaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign

Global PR Campaign

  • UN Foundation#EqualEverywhere: Champions for Change
  • Proofpoint“Expect the Unexpected”
  • Deloitte Global & MikeWorldWideA report that meets the moment: Addressing the urgent need to support working women at work during and beyond the pandemic
  • AGT Communications AgencyHow to host the world's most massive football event online and break a Guinness World Records title? 2020 International Children's Social Program Football for Friendship
  • Cirque du SoleilThe Sun Rises

Integrated Communications, Marketing & PR

  • Big CommunicationsAlabamaCounts! - Alabama Census 2020 Efforts
  • EvolveMKDCooperVision: MiSight® 1 day contact lenses launch campaign
  • GCI HealthFueling Extraordinary Rx Lift for a Chronic Disease Brand
  • CareerSource Central FloridaHelp is Here for Orange County
  • HP IncNo Longer A Nice to Have: A New Way to Experience Printing While Staying Safer at Home

Internal Publication (print or online)

  • Covered CaliforniaEmployee Newsletter -- Telework Edition
  • Hanna Lee Communications Innovates with New Book Publishing Division to Promote Its Clients
  • Plugged In - Volkswagen Chattanooga Video Newscast
  • March CommunicationsRetail Business Services' Marketplace Minute
  • University of California, IrvineUCI Answers the Internal COVID19 Call

Investor Relations

  • Strategic Public Relations GroupCreating the world's most obsessed-over IPO launch
  • Strategic Public Relations GroupEvergrande Property Services, the golden investment opportunity you can’t miss
  • NRG EnergyFrom Megawatts to the Mainstream: NRG Investor Day Unveils New Strategic Direction
  • Investis DigitalThe Annaly ESG Story

Marketing Communications

  • Aflac2020-2021 Aflac WorkForces Report
  • Fahlgren MortineAll Business, No Boundaries to Keep Economy Moving
  • Hanna Lee CommunicationsLaunching the "Hospitality Forward" Podcast to Serve the Hospitality & Travel Community

Media Event

  • Westbound CommunicationsAmerican Career College ACC Cares Nurse Appreciation Event at Greater El Monte Community Hospital
  • HUNTERBenjamin Moore Color of the Year 2021 Announcement
  • Consumer Technology AssociationCES 2021 Virtual Press Conference
  • NRGized MediaSuper Hole II: The American Cornhole League Brings "Super Hole" Back to the Super Bowl
  • G&S Business CommunicationsSyngenta Media Summit Adapts – and Thrives – in Virtual Environment

Media Relations: Agency

  • Avaya + Hotwire: Reinvigorating a 20-year-old Brand
  • Berns Communications GroupPhyllis Newhouse & Stacey Abrams: Rewriting the rules for women in business
  • Tier One PRBorn Digital: ALLY Bank Welcomes 10,000+ Newborns Into The Digital Era, Giving The Future A Financial Head-Start On Theirs
  • iQ 360 Inc.Movers & Shakas: Reimagining Hawaii's Tourism Industry
  • Porter NovelliNavigating a Virtual World: Panasonic at CES 2021

Media Relations: Corporation

  • Travel + Leisure Co.#SCHOOLFROMANYWHERE by Club Wyndham
  • Mars PetcareAdoption Weekend
  • USPS' Election Mail Media Relations
  • ANDERSON Advertising and PRVerra Mobility Caught 2020's Worst Red-Light Runners on Video
  • Walgreens + WPPWalgreens Generates Mass Media Awareness To Support the Availability of the COVID-19 Vaccine

Media Relations: Nonprofit

  • Rogers & CowanAARP: Caring for Loved Ones in Care Facilities
  • Sherlock CommunicationsBringing Awareness to the Invisible Heroes of Brazil
  • CrossroadsChildren’s Health and COVID-19: A Call to Action and Education
  • American Heart AssociationStrengthening Relevance During Uncertain Times: The American Heart Association's Media Response to the COVID-19 Pandemic
  • Brodeur PartnersThe Boston Marathon Jimmy Fund Walk - Brodeur Partners

Multicultural Campaign

  • Kaplow CommunicationsAIMM’s #SeeALL Campaign Sparks Conversation on Behalf of Those Not Represented in 2020 Emmys
  • IW Group, IncJack Daniel's Tennessee Fire presents Drag Queen Summer Glamp
  • CCOM GROUPMy Quinceañera Journey powered by Neutrogena
  • NewYork-PresbyterianStop Asian Hate - Healthcare Workers Stand Up to Racism in Honor of AAPI Heritage Month
  • Covered CaliforniaTargeted Segment Outreach

On a Shoestring Campaign

  • Ghidotti CommunicationsArkansas Prostate Cancer Foundation No Shave November
  • Metropolitan Water DistrictMeet Your New California Friendly® Neighbors
  • OC Business Council / Venture StrategicSafeDineOC
  • GBCASafety Starts with Me: GBCA Toolbox Talk Toolkit
  • University of California, IrvineUCI Pivots to Support Its Community

Online Press Room/Media Center

  • AlibabaCorporate News Website Alizila
  • Lincoln Financial Group
  • Hanna Lee CommunicationsPromoting the First-Ever Virtual Edition of The World's 50 Best Bars, the Bartending World's Most Anticipated Event

Platinum "Best-In-Show" Award

  • GreenRoomA Kids Book About...Racism? Tackling Tough Topics for A New Generation
  • PepsiCo Beverages North AmericaPepsi Stronger Together
  • United Nations FoundationMalaria on the Frontlines campaign
  • Hearing Industries AssociationHear Well. Stay Vital.
  • Hanna Lee CommunicationsLaunching the "Hospitality Forward" Podcast to Serve the Hospitality & Travel Community

Product Launch, B2B

  • OgilvyIntel IoT Product Launch
  • Hanna Lee CommunicationsLaunching DE-NADA, a New Additive-Free Tequila by Two Young Millennials and a 5th Generation Distillery
  • Zeno GroupReshape Your Realities

Product Launch, Consumer

  • GreenRoomA Kids Book About...Racism? Tackling Tough Topics for A New Generation
  • BosparBio Bidet Makes a HUGE Splash During Prime Day
  • Gillian Small Public RelationsCinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch
  • HP IncNo Longer A Nice to Have: A New Way to Experience Printing While Staying Safer at Home
  • The Fletcher GroupPaying it Forward with Gift Cards That Give Back

Public Affairs

  • Schmidt Public AffairsCampaign to Block Severe Medicare Cuts to Therapy Services
  • American Medical AssociationPutting Science First in the Fight Against COVID-19
  • John Guilfoil Public RelationsSave the Greebush, Save the Boat
  • Mixte Communications, IncVoting Moves California
  • GCI HealthWhen Cancer Grows OldTM – A Platform for Policy Change

Re-Branding/Re-Positioning

  • Tahltan Central Governmenta beacon to future generations
  • Avaya + Hotwire: Reinvigorating a 20-year-old Brand
  • Catalyst Family Inc.
  • Introducing Angi
  • SiteMedia Ltd.Nivea #daretowowandcare

Use of Data and Measurement

  • Aflac2020-2021 Aflac WorkForces Report
  • EntergyContinuous Connections
  • USPSDelivering for America during COVID-19
  • ARPRIntroducing a HealthIT Screening App During a Pandemic
  • ECMC GroupQuestion The Quo: Empowering Teens on their Higher Ed Journey

Virtual Event

  • Mars PetcareAdoption Weekend
  • AGT Communications AgencyHow to host the world's most massive football event online and break a Guinness World Records title? 2020 International Children's Social Program Football for Friendship
  • Dini von Mueffling CommunicationsIndoguration
  • American Heart Association/American Diabetes AssociationKnow Diabetes by Heart at the Theater
  • Coyne PRWhere There’s a Wheel, There’s a Way: The 38th Annual Shell Rotella SuperRigs Goes Virtual

Visual Storytelling Campaign

  • Centers for Disease Control and Prevention (CDC)CDC Rx Awareness Campaign
  • Franklin ElectricGroundwater Campaign
  • Yes&Hurricane Season Policy Growth Campaign
  • IW Group, IncJack Daniel's Tennessee Fire presents Drag Queen Summer Glamp
  • Ruder FinnThe California Endowment & Osmosis Films, “The Best Gift You Can Give for Mother’s Day”

Platinum Awards Pricing

  • Single Ticket: $99

    This pass gives access to the Virtual Gala for one individual/IP Address

  • "Table of Ten": $599

    This pass gives access to the Virtual Gala for 10 individuals/IP addresses

  • "Team It" Group Pack: $1,299

    This pass gives access to the Virtual Gala for 50 individuals/IP addresses

  • Celebration in a Box: $199/person (min. 10 people)

    Get your team celebrating in style with a "party box" delivery direct to their homes from PRNEWS featuring balloons, streamers, glitter, a $30 Door Dash gift card for them to order libations and a sweet treat with a note from you. Includes access to virtual gala and arrives a few days before the event. Available until Oct. 29.

  • Congratulatory Ads:

    Amplify your team’s success with a congrats ad package. We’ll run your celebratory ads in the awards program guide and on prnewsonline.com, which will be seen by over 60,000 PR and communications professionals. These high-visibility opportunities will not only boost team morale, but put your team’s high caliber work on display for the entire industry. Contact Jessica Dombrowski at jdombrowski@accessintel.com for more details.

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