February 5, 2021
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On January 6 at 2:55 p.m.—about 20 minutes after insurrectionists breached the Capitol building—beauty influencer Amanda Ensing tweeted, “There’s not enough popcorn in the world for what’s about to happen.” Ensing has long been vocal about her political and religious views on social media. Sephora, partnered with the influencer on a skincare campaign, was forced to answer for its choice of brand ambassador.
How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.
As PR pros celebrate Black History Month during a virtual event at the Museum of PR next week, several panelists offer perspectives on the roles of Black PR pioneers and work that's still needed. They call for increased recruitment and retention of Black PR pros and placement of more Black PR executives in senior positions.
Today, Feb. 2, 2021, many may describe their life as a “Groundhog Day.” Since the pandemic hit and the days cycle through, we’ve lived, worked and remained at home for almost a year now—adhering to stay-at-home guidelines. Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace.
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