PR News has programmed the DigiComm Summit on Feb. 22-23, 2018 in Huntington Beach, CA to give you deep dives AND a wide breadth of subjects, led by the smartest and most generous communicators out there. You’ll get case-study presentations, fun networking opportunities (wine tasting and yoga to name a couple), hands-on workshops, practical advice and how-to’s AND golden Pacific Ocean sunsets.
DigiComm Summit attendees will walk away from these two days with next-level thinking in topics like paid social, SEO, PR measurement, visual storytelling, crisis communications, artificial intelligence, video and so much more. Sign up before February 1 to save with VIP rates.
Despite their expanded job responsibilities, some communicators continue to battle decades-old perceptions of communications as a hard-to-quantify profession, unworthy of a seat at the proverbial table. And the integration of communications, social media, marketing and advertising further complicates the role of PR. In this opening Q&A, Chevron's Dave Samson and AbbVie's Morry Smulevitz will discuss how public relations leaders can become stronger strategic business advisers and continue to commandeer earned media strategy as the lines between PR, digital and marketing blur.
Among the topics Dave and Morry will discuss:
Here’s where you’ll get your opportunity to ask how you can better tie together your paid social efforts with your overriding communications strategy and, equally important, how to tell that story cohesively to your senior leaders or clients. The external story aspect will also figure prominently in this session—we'll look at the advantages of focusing more on your brand's stories across platforms and less on the concept of earned media itself. You’ve got the social media tactics down—find out how to make them complement everything else you do as a communicator.
What we'll cover:
In this how-to session comprising presentations and a panel discussion, you'll get the latest best practices in developing a measurable communications strategy, choosing key performance indicators and delivering business insights to senior leaders. And talk about a panel of measurement experts! You'll hear from Andrew Bowins of KPMG, Eric Koefoot of PublicRelay, Aaron Strout of W2O Group and Peggy Ann Torney of the Lymphoma Research Foundation.
Choose among several topics—podcasting, fostering a healthy work culture, fake news, hiring and retaining top talent, the next-gen communicator and more—share ideas and insight, and enjoy lunch with your peers.
You’ll get real-world case-study examples and executive-level how-to’s that will show you what true media relations success looks like when working with data-driven journalists. You think you’re under pressure to use data to prove your value as a PR pro? Consider the plight of journalists, who work in a shrinking industry that demands that every headline has a sensational aspect to it.
Maire Griffin of Wyndham Hotel Group and Nisha Morris of Providence St. Joseph Health will show you how they:
Work in small groups with your fellow DigiComm Summit attendees as you immerse yourself in a mock crisis that threatens the reputation of an organization. Our crisis management trainers will define the crisis and begin their stopwatch—then it will be your team’s job to create a strategy that will measure the impact of the developing crisis in real time and point the way toward an appropriate response. Team leaders will share their strategies with all attendees, and our workshop leaders will analyze the results to create a set of best practices.
Amisha Gandhi of SAP and Michelle Kempner of BuzzFeed will share case study examples of how their respective organizations tap into people's desire to share content online, and how those efforts pay off in building a brand. They'll also show you how they're measuring the results of their influencer marketing and UGC efforts.
You'll learn how to:
Wrap up Day 1 of the DigiComm Summit with a relaxing yoga session or delicious wine tasting!
In this two-part session, we’ll start by discussing how to find the right insights and how to contextualize your campaign data to bring to your C-suite/clients/board of directors, even if everything didn’t go perfectly. Then you'll work in teams as you consider metrics from a fictitious social media campaign, and present the insights from the campaign to our trainers—who'll be standing in as your C-suite. The goal of the workshop: to turn complicated metrics into an elevator pitch that gets your stakeholders' attention.
You’ll learn how to:
All DigiComm Summit attendees will receive information about a fictitious brand several weeks before the event. To compete in this game show, you’ll need to submit to PR News your idea for an integrated communications campaign for this brand. We'll select the three most promising campaigns and at the Summit the three finalists will pitch their campaigns to the fictitious brand’s C-suite (aka session leaders Ashley Dos Santos of Ticketmaster and Kim Partrick of Guinness World Records!). The winner will be announced at the end of the day.
Mike Delgado is not just director of social media for Experian—he's also a fearless scanner of the technological horizon who can see the wide-ranging implications of tech's evolution. In this session, Mike's going to discuss the effects artificial intelligence and machine learning are already having at the corporate and cultural levels and, in particular, the way AI will change the way communicators work. He'll also offer a glimpse into where AI is heading in the not-too-distant future.
Mike will discuss:
Enjoy a delicious lunch at the Hyatt Regency Huntington Beach Resort, and then participate in an improv workshop led by Improv for the People's Matthew Moore. This session focuses on the fundamentals of improv and how improv can improve your communication skills and creativity. (And it's fun!)
Communications pros need a command center to get their arms around the ever-changing sea of sentiment online. In this session we'll show you how to zero in on the most impactful KPIs, as well as how to find the best tools for building your dashboard from scratch. You’ll learn how to get a handle on what’s happening with your communications programs in real time and, ultimately, how to demonstrate the impact your efforts have on the bottom line.
You’ll learn how to:
As attention spans shrink, the fight for relevance online has never been fiercer. The 60-second video is becoming less effective as brands instead embrace the quick-hit tactics of a 10-second (or less) clip. Engagement rates are much higher the shorter the video, but sometimes a long live stream can also grab attention in unexpected ways. This case study-based session with Lauren de la Fuente of Boingo Wireless and Ken Peterson of the Monterey Bay Aquarium will illustrate the best uses for both short-form and long-form video content, based on the platform, audience, messaging and more.
In this panel, you’ll learn:
In mid-January 2018, Facebook CEO Mark Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds. Those changes may have an impact on your brand's paid Facebook posts and most definitely will hamper your organic reach—which already has severe limitations. Jacque Marianno of the American Heart Association and Ryan George of B2B company 1st Global will discuss the possible implications of Zuckerberg's statement that "public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other," and share their own secrets of organic success.
Change is the only constant in public relations and as the rate of innovative continues to speed up, it’s getting more difficult to anticipate what’s around the corner. From the storytelling possibilities of virtual and augmented reality and 360 video to the growing application of artificial intelligence, the not-too-distant future promises a dizzying array of new roads for communicators. In this moderated Q&A session, Joss Hastings of Disney Consumer Products & Interactive Media and Adrianna Hosford of Ketchum will demystify the trends that will shape 2018 and beyond.
The DigiComm Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The DigiComm Summit will allow you to do just that. Take a look at a few of the organizations that have signed up to attend this year:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' DigiComm Summit:
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS RESOURCE: A Facebook Live Production Guide
BONUS RESOURCE: Getting Buy-In for Paid Social Media
BONUS RESOURCE: A Sample Influencer Collaboration Agreement
BONUS RESOURCE: The YouTube Creator Playbook for Brands
BONUS TIP SHEET: Practical Instagram Engagement Techniques
21500 Pacific Coast Highway
Huntington Beach, CA 92648
Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.
Book Your Room at the Venue: We have a discounted room block rate of $275/night from the dates of February 21 through February 24. This rate ENDS February 5, 2018.
Invest in your future: Attending DigiComm is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Team Rates: join the many other companies who bring their teams to DigiComm so they can collectively learn, strategize and build a better mousetrap.
– The two-day DigiComm Summit
– All meals plus networking break snacks
– Executive Summary by PR News Staff
– Bonus Tip Sheets and Checklists
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $100 off current rates.
PR News Subscribers Save More: PR News subscribers save 15% on the DigiComm Summit and all PR News events.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
The DigiComm Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!
Yes, we have arranged a room block at the Huntington Beach Resort and Spa for $275/night from the dates of February 21 through February 24. Book your room by February 5 to take advantage of this discounted rate.
A variety of event sponsorship opportunities
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Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
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This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
At the DigiComm Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
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The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' DigiComm Summit ticket sales will go to Feeding America.
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