PR News has programmed the DigiComm Summit on Feb. 22-23, 2018 in Huntington Beach, CA to give you deep dives AND a wide breadth of subjects, led by the smartest and most generous communicators out there. You’ll get case-study presentations, fun networking opportunities (wine tasting and yoga to name a couple), hands-on workshops, practical advice and how-to’s AND golden Pacific Ocean sunsets.
DigiComm Summit attendees will walk away from these two days with next-level thinking in topics like paid social, SEO, PR measurement, visual storytelling, crisis communications, artificial intelligence, video and so much more. Sign up before January 5 to save with Early Bird rates.
Despite their expanded job responsibilities, some communicators continue to battle decades-old perceptions of communications as a hard-to-quantify profession, unworthy of a seat at the proverbial table. And the integration of communications, social media marketing and advertising further threatens the role of PR. In this opening session, we’ll provide answers to the question of how public relations leaders can become stronger strategic business advisers and continue to commandeer earned media strategy as the lines between PR, digital and marketing blur.
Here’s where you’ll get your opportunity to ask you can tie together your paid social efforts with your overriding communications strategy. We’ve heard from many members of the PR News community who are trying to make sense of paid social within a PR framework. You’ve got the social media tactics down—find out how to make them complement everything else you do as a communicator.
In this conversational session we’ll discuss:
In this workshop, you’ll be part of a team whose assignment is to learn the true business goals of a fictitious organization, develop a measurable PR strategy for that organization, choose key performance indicators and, most importantly, deliver insights rather than cold metrics to a panel of judges. They may reward you with a bigger communications budget, or slash the one you already have. But don’t worry—this is one measurement challenge you won’t lose sleep over.
In this measurement workshop we’ll cover:
Choose among several topics—podcasting, fostering a healthy work culture, fake news, hiring and retaining top talent, the next-gen communicator and more—share ideas and insight, and enjoy lunch with your peers.
You’ll get real-world case-study examples and executive-level how-to’s that will show you what true media relations success looks like when working with data-driven journalists. You think you’re under pressure to use data to prove your value as a PR pro? Consider the plight of journalists, who work in a shrinking industry that demands the every headline has a sensational aspect to it.
Media relations pros will show you how they:
Work in small groups with your fellow PR Summit attendees as you immerse yourself in a mock crisis that threatens the reputation of an organization. Our crisis management trainers will define the crisis and begin their stopwatch—then it will be your team’s job to create a strategy that will measure the impact of the developing crisis in real time and point the way toward an appropriate response. Team leaders will share their strategies with all attendees, and our workshop leaders will analyze the results to create a set of best practices.
We’ll look at case study examples broken down by platform (Facebook, Instagram, Twitter, YouTube) of how communicators have taken their content successes on social media and integrated the resulting user-generated content into their communications efforts.
Wrap up Day 1 of the DigiComm Summit with a relaxing yoga session or delicious wine tasting!
PR pros have so many different social media channels to choose from—Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, YouTube et al—each with their own nuances and distinct demographics. But given limited budget and resources, it’s crucial to focus your attention on just the right path—and then illustrate the ROI of your efforts.
In this two-part session, we’ll start by offering real-world case studies of the most effective kinds of messaging for each platform. Then our trainers will demonstrate their takeaways with a fun interactive workshop that splits the audience into teams tasked with deciding which channel is right for different types of organizations, situations and content.
You’ll learn how to:
When you register to attend the DigiComm Summit you’ll receive information about a fictitious brand. To compete in this game show, you’ll need to submit your idea for an integrated communications campaign. We’ll select the three most promising campaigns and the finalist will pitch their campaign to the brand’s C-suite (real execs, fake brand).
Communicators grapple with a mountain of data when tracking and reporting share of voice, media coverage and social media engagement. And when it comes to social customer care, answering questions in real-time requires heavy resources. But as artificial intelligence and machine learning advances, these tasks are increasingly being automated. In this moderated discussion, our panel of PR futurists and cutting-edge communicators will answer your questions and discuss how machine learning is already transforming traditionally manual communications practices, while offering a glimpse of where AI is heading in the not-too-distant future.
Enjoy a delicious lunch at the Hyatt Regency Huntington Beach Resort, and then participate in an improv workshop led by Improv for the People's Matthew Moore. This session focuses on the fundamentals of improv and how improv can improve your communication skills and creativity. (And it's fun!)
PR pros need a command center to get their arms around the ever-changing sea of sentiment online. Here, our senior measurement trainers will show you how to zero-in on the most impactful KPIs, as well as how to find the best tools for building your dashboard from scratch. You’ll learn how to master Google Analytics (via a live demo) to get a handle on what’s happening with your communications programs in real time, and ultimately, how to demonstrate the impact your efforts have on the bottom line.
You’ll learn how to:
As attention spans shrink, the fight for relevance online has never been fiercer. The 60-second video is becoming less effective as brands instead embrace the quick-hit tactics of a 10-second (or less) clip. Engagement rates are much higher the shorter the video, but this compressed timeframe presents a new challenge for communicators: How can you make a deep impression in the blink of an eye? This case-study solo session will illustrate the emotional language of visual storytelling and show you that less really can be more.
In this panel, you’ll learn:
The death of organic reach has been greatly exaggerated. And with plenty of tactics to drive eyeballs to your message without spending a dime, you can leave competitors in the dust as they shift more resources into paid social. In this session, our experts will share their secrets of organic success and answer any questions you have about how to earn more positive media.
You’ll learn how to:
Change is the only constant in public relations and as the rate of innovative continues to speed up, it’s getting more difficult to anticipate what’s around the corner. From the storytelling possibilities of virtual and augmented reality and 360 video to the growing application of artificial intelligence, the not-too-distant future promises a dizzying array of new tools for communicators. In this moderated Q&A session, panelists will demystify the technological trends that will shape 2018 and beyond.
The DigiComm Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
As a digital communications or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The DigiComm Summit will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Big 4 Social Media Conference and Google for Communicators Boot Camp:
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
BONUS RESOURCE: A Facebook Live Production Guide
BONUS RESOURCE: Getting Buy-In for Paid Social Media
BONUS RESOURCE: A Sample Influencer Collaboration Agreement
BONUS RESOURCE: The YouTube Creator Playbook for Brands
BONUS TIP SHEET: Practical Instagram Engagement Techniques
21500 Pacific Coast Highway
Huntington Beach, CA 92648
Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.
Book Your Room at the Venue: We have a discounted room block rate of $275/night from the dates of February 21 through February 24. This rate ENDS February 5, 2018.
– The two-day DigiComm Summit
– All meals and networking opportunities
– Executive Summary by PR News Staff
– Bonus Tip Sheets and Checklists
Two is Better Than One: Groups save an extra $100 when they send two or more people.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $100 off current rates.
PR News Subscribers Save More: PR News subscribers save 15% on the DigiComm Summit and all PR News events.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
The DigiComm Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!
Yes, we have arranged a room block at the Hyatt Regency San Francisco for $329/night. More details to come!
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at email@example.com.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
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There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; firstname.lastname@example.org for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
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This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
At the DigiComm Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Rich Hauptner at RHauptner@accessintel.com or 203-899-8460
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