The Social Media Summit in Huntington Beach Feb. 22–23 2018 Facebook/Twitter/Insta/Google/Snap

REGISTER

Will you be joining us at the Social Media Summit?

Join us Feb. 22-23, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in influencer marketing, paid and organic social posts, developing cross-departmental teams, building and maintaining strong relationships with the media and specific advice on proving the business value of it all and how to make the most out of Facebook, Instagram, Google and Twitter for your initiatives.

Attendee Bonuses: 

  • PR News' Social Media Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • Essentials for a Successful Facebook Video Strategy
  • Best Practices for Promoting Facebook Live Viewership
  • What You Should Measure on Snapchat
  • How to Find and Attract the Right Influencers for Your Brand

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

Sponsored by: 

PublicRelay

REGISTER

Ashley Dos Santos

Director, Communications
Ticketmaster

Amisha Gandhi

Head of Global Influencer Marketing
SAP

Michelle Kempner

Vice President, Operations
BuzzFeed

Maire Griffin

Vice President, Global Communications
Wyndham Hotel Group

Ben White

Senior Vice President
Edelman

Joe Fullman

Vice President of Marketing
The Onion

Agenda

  1. 8:00 am - 8:25 am

    Breakfast and Conversation

  2. 8:30 am - 9:10 am

    Opening Forum: Your Communications Future as Digital, PR & Marketing Blur

    Despite their expanded job responsibilities, some communicators continue to battle decades-old perceptions of communications as a hard-to-quantify profession, unworthy of a seat at the proverbial table. And the integration of communications, social media, marketing and advertising further complicates the role of communications pros. In this opening Q&A, Chevron's Dave Samson, Nestlé Purina Petcare's Wendy Vlieks and AbbVie's Morry Smulevitz will discuss how communications leaders can become stronger strategic business advisers and continue to commandeer earned media strategy.

    Among the topics Dave, Wendy and Morry will discuss:

    • Making communications metrics more relevant in the boardroom
    • How digital is blurring boundaries between marketing and PR
    • Where social sits in their organizations
    • Qualities and skills they're looking for in next-gen communicators
    • Dave Samson

      Dave Samson

      General Manager, Public Affairs
      Chevron Corp.
    • Wendy Vlieks

      Wendy Vlieks

      Director, Corporate Communications & Issues Management
      Nestlé Purina PetCare
    • Morry Smulevitz

      Morry Smulevitz

      Head, U.S. Public Affairs
      AbbVie
  3. 9:10 am - 10:00 am

    How to Connect Paid Social With Your Overall Communications Strategy

    Here’s where you’ll get your opportunity to ask how you can better tie together your paid social efforts with your overriding communications strategy and, equally important, how to tell that story cohesively to your senior leaders or clients. The external story aspect will also figure prominently in this session—we'll look at the advantages of focusing more on your brand's stories across platforms and less on the concept of earned media itself. You’ve got the social media tactics down—find out how to make them complement everything else you do as a communicator.

    What we'll cover:

    • Calculating your paid social and other communications efforts altogether
    • Showing clearly what your paid social efforts are doing for your brand
    • Keeping paid influencers aligned with your PR strategy
    • New ways of using paid social to increase the chances of getting positive earned media from journalists and influencers
    • Ben White

      Ben White

      Senior Vice President
      Edelman
    • Chip Ross

      Chip Ross

      former Director, Social Media Marketing, LA Times Media Group
  4. 10:00 am - 10:10 am

    Networking Break

  5. 10:10 am - 11:30 am

    No More ROI Nightmares—How to Shift Your Measurement Strategy From Metrics to Insights


    In this how-to session comprising presentations and a panel discussion, you'll get the latest best practices in developing a measurable communications strategy, choosing key performance indicators and delivering business insights to senior leaders. And talk about a panel of measurement experts! You'll hear from Andrew Bowins of KPMG, Eric Koefoot of PublicRelay, Aaron Strout of W2O Group and Peggy Ann Torney of the Lymphoma Research Foundation. 

    You'll learn:

    • The role of human expertise in converting metrics into insights that help a business grow
    • How to put business goals first before worrying about measurement
    • How to negotiate and confirm expectations of communications with the C-suite
    • How to counter feedback from senior leaders or board members whose conception of what communications can do for an organization are very different from your own
    • Aaron Strout

      Aaron Strout

      Chief Marketing Officer
      W2O Group
    • Andrew Bowins

      Andrew Bowins

      Executive Director, Corporate Reputation & Digital Engagement
      KPMG
    • Eric Koefoot

      Eric Koefoot

      President and CEO
      PublicRelay
  6. 11:45 am - 12:55 pm

    Lunch and Tabletop Discussions

    Choose among several topics—podcasting, fostering a healthy work culture, fake news, hiring and retaining top talent, the next-gen communicator and more—share ideas and insight, and enjoy lunch with your peers.

  7. 1:05 pm - 1:40 pm

    Media Relations Strategies That Help You Build Relationships with Reporters

    You’ll get real-world case-study examples and executive-level how-to’s that will show you what true media relations success looks like when working with data-driven journalists. You think you’re under pressure to use data to prove your value as a PR pro? Consider the plight of journalists, who work in a shrinking industry that demands that every headline has a sensational aspect to it.

    Maire Griffin of Wyndham Hotel Group and Nisha Morris of Providence St. Joseph Health will show you how they:

    • Tell brand stories that can translate into “elevated” news stories for journalists
    • Find ways to make seemingly mundane stories come across as groundbreaking
    • Transformed themselves into business analysts and serve as real resources for reporters
    • Make the most out of their Twitter lists of journalists
    • Build relationships with reporters
    • Respond when reporters text them out of the blue
    • Nisha Morris

      Nisha Morris

      Executive Director, Marketing and Communications
      City of Hope
    • Maire Griffin

      Maire Griffin

      Vice President, Global Communications
      Wyndham Hotel Group
  8. 1:40 pm - 1:50 pm

    Networking Break

  9. 1:50 pm - 3:10 pm

    How to Manage an Escalating Crisis in Real Time

    Work in small groups with your fellow Summit attendees as you immerse yourself in a mock crisis that threatens the reputation of an organization. Our crisis management trainers will define the crisis and begin their stopwatch—then it will be your team’s job to create a strategy that will measure the impact of the developing crisis in real time and point the way toward an appropriate response. Team leaders will share their strategies with all attendees, and our workshop leaders Temeka Easter of Sallie Mae and Kevin Elliott of Hill+Knowlton Strategies will analyze the results to create a set of best practices.

    You’ll learn:

    • How to best use social media in a crisis
    • How to prevent or deter issues from escalating into a crisis
    • How to identify a crisis, how to evaluate emerging situations and what to do in the first 24 hours
    • How to engage company employees as well as friends, fans and followers in the crisis communication effort
    • Temeka Easter

      Temeka Easter

      Senior Director, Social Media
      Sallie Mae
    • Kevin Elliott

      Kevin Elliott

      U.S. Director, Risk & Crisis Communication Practice
      Hill+Knowlton Strategies
  10. 3:10 pm - 3:20 pm

    Networking Break

  11. 3:20 pm - 4:00 pm

    How to Harness the Power of Influencer- and User-Generated Content—and Measure Its Impact on Your Brand

    Amisha Gandhi of SAP and Michelle Kempner of BuzzFeed will share case study examples of how their respective organizations tap into people's desire to share content online, and how those efforts pay off in building a brand. They'll also show you how they're measuring the results of their influencer marketing and UGC efforts.

    You'll learn how to:

    • Integrate UGC and influencer marketing into your overall communications strategy
    • Tap into people who have a strong affinity for your brand or industry
    • Choose the right metrics for your UGC and influencer marketing efforts and track success, even if you're a team of one
    • Find the people who are already talking about your brand and use that for marketing

     

    • Amisha Gandhi

      Amisha Gandhi

      Head of Global Influencer Marketing
      SAP
    • Michelle Kempner

      Michelle Kempner

      Vice President, Operations
      BuzzFeed
  12. 5:00 pm - 6:00 pm

    On-Site Networking Activities

    Wrap up Day 1 of the DigiComm Summit with a relaxing yoga session or delicious wine tasting!

  13. 7:00 pm

    Dining with Friends at the Huntington Beach Resort (Dutch Dining)

    Get dinner with summit attendees after the first day of the summit! Each individual will cover their own bill.

  1. 7:00 am

    Sunrise Walk on the Beach

  2. 8:00 am - 8:25 am

    Breakfast and Conversation

  3. 8:30 am - 9:50 am

    Workshop: How to Craft an Elevator Pitch About Your Social Media Results for Your C-Suite

    In this two-part session, we’ll start by discussing how to find the right insights and how to contextualize your campaign data to bring to your C-suite/clients/board of directors, even if everything didn’t go perfectly. Then you'll work in teams as you consider metrics from a fictitious social media campaign, and present the insights from the campaign to our trainers—who'll be standing in as your C-suite. The goal of the workshop: to turn complicated metrics into an elevator pitch that gets your stakeholders' attention.

    You’ll learn how to:

    • Tell the story of your social media campaigns internally
    • Choose the platform and social media metrics that matter most to your senior leaders
    • Manage senior leaders' inherent skepticism about social media's value
    • Steer the C-suite away from the vanity metrics they cherish 
    • Amisha Gandhi

      Amisha Gandhi

      Head of Global Influencer Marketing
      SAP
    • Joe Fullman

      Joe Fullman

      Vice President of Marketing
      The Onion
  4. 9:50 am - 10:00 am

    Networking Break

  5. 10:00 am - 10:55 am

    Brand Storytelling: Learn What True Success Looks Like From Hallmark, Ticketmaster and Guinness World Records

    Carrie Bratcher of Hallmark, Ashley Dos Santos of Ticketmaster and Kim Partrick of Guinness World Records will share recent examples of their own integrated brand storytelling campaigns, with a particular focus on the "Aha!" moments that now serve as guideposts for future campaigns.

    • Ashley Dos Santos

      Ashley Dos Santos

      Director, Communications
      Ticketmaster
    • Kim Partrick

      Kim Partrick

      Head of Brand Development, West Coast
      Guinness World Records
    • Carrie Bratcher

      Carrie Bratcher

      Public Relations & Social Media Strategy Leader
      Hallmark
  6. 10:55 am - 11:05 am

    Networking Break

  7. 11:05 am - 11:55 am

    AI's Impact on Business, Culture and Brand Communications

    Mike Delgado is not just director of social media for Experian—he's also a fearless scanner of the technological horizon who can see the wide-ranging implications of tech's evolution. In this session, Mike's going to discuss the effects artificial intelligence and machine learning are already having at the corporate and cultural levels and, in particular, the way AI will change the way communicators work. He'll also offer a glimpse into where AI is heading in the not-too-distant future.

    Mike will discuss:

    • How companies around the world are using AI
    • Which AI-powered solutions are already making a business impact
    • Voice applications with a B2B focus
    • How virtual assistants will change how you find influencers and journalists
    • How communicators will have to adapt in the near future to AI
    • Mike Delgado

      Mike Delgado

      Director of Social Media
      Experian
  8. 11:55 am - 1:00 pm

    Lunch & 'Innovation Through Improv' Workshop

    Enjoy a delicious lunch at the Hyatt Regency Huntington Beach Resort, and then participate in an improv workshop led by Improv for the People's Matthew Moore. This session focuses on the fundamentals of improv and how improv can improve your communication skills and creativity.  (And it's fun!)

    • Matthew Moore

      Matthew Moore

      Artistic Director
      Improv for the People
  9. 1:00 pm - 1:30 pm

    Dynamic Dashboards: How to Build a Real-Time Communications Measurement Center

    Communications pros need a command center to get their arms around the ever-changing sea of sentiment online. In this session we'll show you how to zero in on the most impactful KPIs, as well as how to find the best tools for building your dashboard from scratch. You’ll learn how to get a handle on what’s happening with your communications programs in real time and, ultimately, how to demonstrate the impact your efforts have on the bottom line.

    You’ll learn how to:

    • Translate real-time data and analytics into actionable initiatives
    • Get a handle on your brand’s reputation on all of the major social channels
    • Use social listening tactics as an early crisis warning system
    • Scott Davis

      Scott Davis

      SVP, Client Experience
      Weber Shandwick
    • Danielle Calhoun

      Danielle Calhoun

      Director, Platform Strategy, San Francisco Office
      Weber Shandwick
  10. 1:30 pm - 1:40 pm

    Networking Break

  11. 1:40 pm - 2:30 pm

    How to Grab (and Keep) Attention with Short- and Long-Form Video

    As attention spans shrink, the fight for relevance online has never been fiercer. The 60-second video is becoming less effective as brands instead embrace the quick-hit tactics of a 10-second (or less) clip. Engagement rates are much higher the shorter the video, but sometimes a long live stream can also grab attention in unexpected ways. This case study-based session with Lauren de la Fuente of Boingo Wireless, Ken Peterson of the Monterey Bay Aquarium and Larissa von Lockner of PwC will illustrate the best uses for both short-form and long-form video content on YouTube, Facebook Live, Instagram Stories and Snapchat.

    In this panel, you’ll learn:

    • Which social media platforms are best suited for your target demographic
    • When to use videos of different lengths and why
    • The visual storytelling elements that immediately connect with audiences
    • How to entertain and inform without sacrificing brand awareness
    • Common sense tips on how to make sure your video will perform well
    • How to choose either Snapchat or Instagram Stories for your video strategy
    • How to measure the success of your videos on Snapchat and Instagram Stories, including a look at Snapchat's new analytics for creators
    • Lauren de la Fuente

      Lauren de la Fuente

      Vice President, Marketing + Communications
      Boingo Wireless
    • Ken Peterson

      Ken Peterson

      Communications Director
      Monterey Bay Aquarium
    • Larissa von Lockner

      Larissa von Lockner

      Creative Team, Social Media
      PwC
  12. 2:30 pm - 2:40 pm

    Networking Break

  13. 2:40 pm - 3:25 pm

    What Facebook's News Feed Overhaul Means for Your Brand

    In mid-January 2018, Facebook announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds. Those changes may have an impact on your brand's paid Facebook posts and most definitely will hamper your organic reach—which already has severe limitations. Jacque Marianno of the American Heart Association, Ryan George of wealth management firm 1st Global and Larissa von Lockner of multinational professional services company PwC will discuss the possible implications of Zuckerberg's statement that "public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other," and share their own secrets of organic success.

    We'll cover:

    • What changes to Facebook's news feed we might expect
    • What those changes might mean for your brand's paid and organic Facebook content
    • Crafting highly shareable content with appeal beyond your target audience
    • Developing a cross-platform strategy and distribution process
    • Producing targeted crowdsourced content that engages a community
    • Ryan George

      Ryan George

      Assistant Vice President of Marketing & Communications
      1st Global
    • Jacque Marianno

      Jacque Marianno

      Digital Strategy Director – Western States Affiliate
      American Heart Association
    • Larissa von Lockner

      Larissa von Lockner

      Creative Team, Social Media
      PwC
  14. 3:25 pm - 4:00 pm

    What’s Next: 8 Trends That Will Define Brand Communications in 2018

    Change is the only constant in public relations and as the rate of innovation continues to accelerate, it’s getting more difficult to anticipate what’s around the corner. From the storytelling possibilities of virtual and augmented reality and 360 video to the growing application of artificial intelligence, the not-too-distant future promises a dizzying array of new roads for communicators. In this session, Joss Hastings of Disney Consumer Products & Interactive Media and Adrianna Hosford of Ketchum will demystify the trends that will shape 2018 and beyond.

    • Adrianna Hosford

      Adrianna Hosford

      Senior Vice President
      Ketchum
    • Joss Hastings

      Joss Hastings

      Vice President, Franchise and Retail Communications
      Disney Consumer Products & Interactive Media
  15. 4:00 pm

    Raffle Giveaways and Closing Remarks

Speakers

  • Ben White

    Senior Vice President
    Edelman
  • Adrianna Hosford

    Senior Vice President
    Ketchum
  • Ashley Dos Santos

    Director, Communications
    Ticketmaster
  • Amisha Gandhi

    Head of Global Influencer Marketing
    SAP
  • Ryan George

    Assistant Vice President of Marketing & Communications
    1st Global
  • Kim Partrick

    Head of Brand Development, West Coast
    Guinness World Records
  • Aaron Strout

    Chief Marketing Officer
    W2O Group
  • Lauren de la Fuente

    Vice President, Marketing + Communications
    Boingo Wireless
  • Nisha Morris

    Executive Director, Marketing and Communications
    City of Hope
  • Ken Peterson

    Communications Director
    Monterey Bay Aquarium
  • Morry Smulevitz

    Head, U.S. Public Affairs
    AbbVie
  • Michelle Kempner

    Vice President, Operations
    BuzzFeed
  • Dave Samson

    General Manager, Public Affairs
    Chevron Corp.
  • Maire Griffin

    Vice President, Global Communications
    Wyndham Hotel Group
  • Mike Delgado

    Director of Social Media
    Experian
  • Joss Hastings

    Vice President, Franchise and Retail Communications
    Disney Consumer Products & Interactive Media
  • Scott Davis

    SVP, Client Experience
    Weber Shandwick
  • Joe Fullman

    Vice President of Marketing
    The Onion
  • Andrew Bowins

    Executive Director, Corporate Reputation & Digital Engagement
    KPMG
  • Jacque Marianno

    Digital Strategy Director – Western States Affiliate
    American Heart Association
  • Chip Ross

    former Director, Social Media Marketing, LA Times Media Group
  • Eric Koefoot

    President and CEO
    PublicRelay
  • Matthew Moore

    Artistic Director
    Improv for the People
  • Temeka Easter

    Senior Director, Social Media
    Sallie Mae
  • Wendy Vlieks

    Director, Corporate Communications & Issues Management
    Nestlé Purina PetCare
  • Larissa von Lockner

    Creative Team, Social Media
    PwC
  • Carrie Bratcher

    Public Relations & Social Media Strategy Leader
    Hallmark
  • Kevin Elliott

    U.S. Director, Risk & Crisis Communication Practice
    Hill+Knowlton Strategies
  • Danielle Calhoun

    Director, Platform Strategy, San Francisco Office
    Weber Shandwick

Networking

Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!

The Social Media Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

Networking Opportunities Include:

  • Yoga 
  • Wine Tasting
  • Dine With New Friends
  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 3 Team Exercises with Peers
Sunrise Walk
Yoga
Wine Tasting

Who's Attending

As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR News Summit will allow you to do just that. Take a look at a few of the organizations that have signed up to attend this year: 

1st Global
AbbVie
Alliance Data
American Heart Association
BAE Systems
BuzzFeed
CHOC Children's
Certified Angus Beef
Chevron Corp.
Disney Consumer Products & Interactive Media
Edelman Digital
Experian
Gallaudet University
Guinness World Records
KPMG
Ketchum
LA Times Media Group
Monterey Bay Aquarium
National Association of Home Builders
PublicRelay
PwC
RetailMeNot
SAP
Stanley Black & Decker
The Onion
W2O Group
Weber Shandwick
Wyndham Hotel Group

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:

  • Digital PR
  • Marketing Communications
  • Communications
  • Marketing
  • Public Relations
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • External Communications
  • Internal Communications
  • Lead Generation
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News event we go the extra step to provide you with meaningful takeaways from our sessions, and these attendee bonuses: 

  • PR News' Social Media Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • Essentials for a Successful Facebook Video Strategy
  • Best Practices for Promoting Facebook Live Viewership
  • What You Should Measure on Snapchat
  • How to Find and Attract the Right Influencers for Your Brand

You'll take away practical knowledge on how to:

  • Paid social strategies
  • How to shift your measurement strategy from metrics to insights
  • Media relations tactics to enhance relationships with journalists
  • How to manage a crisis in real-time
  • How to work with influencers and what to do with user generated contet
  • The future of PR, marketing and social media
  • Trends that will define communications in 2018

Hotel Block

Hyatt Regency – Huntington Beach Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648
714-698-1234

Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.

Book Your Room at the Venue: We have a discounted room block rate of $275/night from the dates of February 21 through February 24. This rate ENDS February 9, 2018. 

Pricing

Individual Pass

  • Early Bird Rate

    $1,990
    Register
    Valid until
    February 02, 2018
  • Regular Rate

    $2,190
    Register
    Valid until
    February 22, 2018

Group Passes (two or more from the same company)

  • Early Bird Rate

    $1790
    Register
    Valid until
    February 03, 2018
  • Regular Rate

    $1990
    Register
    Valid until
    February 22, 2018

Nonprofit/Government Pass

  • Early Bird Rate

    $1690
    Register
    Valid until
    February 02, 2018
  • Regular Rate

    $1890
    Register
    Valid until
    February 22, 2018

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $300 off current rates. 

PR News Subscribers Save More: PR News subscribers save 15% on the Social Media Summit and all PR News events.

Questions? Contact Jessica Placencia

Invest in your future: Attending Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Team Rates: join the many other companies who bring their teams to the Social Media Summit so they can collectively learn, strategize and build a better mousetrap.

This pass includes access to:

– The two-day Social Media Summit 
– All meals plus networking break snacks
– Executive Summary by PR News Staff 
– Bonus Tip Sheets and Checklists

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Social MediaSummit?

The Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Huntington Beach Resort and Spa for $275/night from the dates of February 21 through February 24. Book your room by February 5 to take advantage of this discounted rate. 

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Sales Director Katie Sullivan at ksullivan@accessintel.com to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Social Media Summit that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Testimonials

Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners

Sponsor

At the Social Media Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

Why Sponsor the Social Media Summit?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

PR News Gives Back with Feeding America

Feeding America

The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Social Media Summit ticket sales will go to Feeding America.

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News
jplacencia@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Katie Sullivan
Sales Director
PR News
ksullivan@accessintel.com

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com