The Social Media Summit in Huntington Beach Feb. 22–23 2018 Facebook/Twitter/Insta/Google/Snap

REGISTER

Will you be joining us at the Social Media Summit?

Join us Feb. 22-23, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in influencer marketing, paid and organic social posts, developing cross-departmental teams, building and maintaining strong relationships with the media and specific advice on proving the business value of it all and how to make the most out of Facebook, Instagram, Google and Twitter for your initiatives.

Attendee Bonuses: 

  • PR News' Social Media Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • Essentials for a Successful Facebook Video Strategy
  • Best Practices for Promoting Facebook Live Viewership
  • What You Should Measure on Snapchat
  • How to Find and Attract the Right Influencers for Your Brand

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

Sponsored by: 

PublicRelay

REGISTER

Ashley Dos Santos

Director, Communications
Ticketmaster

Amisha Gandhi

Head of Global Influencer Marketing
SAP

Michelle Kempner

Vice President, Operations
BuzzFeed

Maire Griffin

Vice President, Global Communications
Wyndham Hotel Group

Ben White

Senior Vice President
Edelman

Joe Fullman

Vice President of Marketing
The Onion

Agenda

  1. 8:00 am - 8:25 am

    Breakfast and Conversation

  2. 8:30 am - 9:10 am

    Opening Forum: Your Communications Future as Digital, PR & Marketing Blur

    • Dave Samson

      Dave Samson

      General Manager, Public Affairs
      Chevron Corp.
    • Wendy Vlieks

      Wendy Vlieks

      Director, Corporate Communications & Issues Management
      Nestlé Purina PetCare
    • Morry Smulevitz

      Morry Smulevitz

      VP, Business and Operations Communications
      Walgreens
  3. 9:10 am - 10:00 am

    How to Connect Paid Social With Your Overall Communications Strategy

    • Ben White

      Ben White

      Senior Vice President
      Edelman
    • Chip Ross

      Chip Ross

      former Director, Social Media Marketing, LA Times Media Group
  4. 10:00 am - 10:10 am

    Networking Break

  5. 10:10 am - 11:30 am

    No More ROI Nightmares—How to Shift Your Measurement Strategy From Metrics to Insights


    • Aaron Strout

      Aaron Strout

      Chief Marketing Officer
      W2O Group
    • Andrew Bowins

      Andrew Bowins

      SVP, Communications
      Entertainment Software Association
    • Eric Koefoot

      Eric Koefoot

      President and CEO
      PublicRelay
  6. 11:45 am - 12:55 pm

    Lunch and Tabletop Discussions

  7. 1:05 pm - 1:40 pm

    Media Relations Strategies That Help You Build Relationships with Reporters

    • Nisha Morris

      Nisha Morris

      Executive Director, Marketing and Communications
      City of Hope
    • Maire Griffin

      Maire Griffin

      Vice President, Global Communications
      Wyndham Hotel Group
  8. 1:40 pm - 1:50 pm

    Networking Break

  9. 1:50 pm - 3:10 pm

    How to Manage an Escalating Crisis in Real Time

    • Temeka Easter

      Temeka Easter

      Senior Director, Social Media
      Sallie Mae
    • Kevin Elliott

      Kevin Elliott

      U.S. Director, Risk & Crisis Communication Practice
      Hill+Knowlton Strategies
  10. 3:10 pm - 3:20 pm

    Networking Break

  11. 3:20 pm - 4:00 pm

    How to Harness the Power of Influencer- and User-Generated Content—and Measure Its Impact on Your Brand

    • Amisha Gandhi

      Amisha Gandhi

      Head of Global Influencer Marketing
      SAP
    • Michelle Kempner

      Michelle Kempner

      Vice President, Operations
      BuzzFeed
  12. 5:00 pm - 6:00 pm

    On-Site Networking Activities

  13. 7:00 pm

    Dining with Friends at the Huntington Beach Resort (Dutch Dining)

  1. 7:00 am

    Sunrise Walk on the Beach

  2. 8:00 am - 8:25 am

    Breakfast and Conversation

  3. 8:30 am - 9:50 am

    Workshop: How to Craft an Elevator Pitch About Your Social Media Results for Your C-Suite

    • Amisha Gandhi

      Amisha Gandhi

      Head of Global Influencer Marketing
      SAP
    • Joe Fullman

      Joe Fullman

      Vice President of Marketing
      The Onion
  4. 9:50 am - 10:00 am

    Networking Break

  5. 10:00 am - 10:55 am

    Brand Storytelling: Learn What True Success Looks Like From Hallmark, Ticketmaster and Guinness World Records

    • Ashley Dos Santos

      Ashley Dos Santos

      Director, Communications
      Ticketmaster
    • Kim Partrick

      Kim Partrick

      Head of Brand Development, West Coast
      Guinness World Records
    • Carrie Bratcher

      Carrie Bratcher

      Public Relations & Social Media Strategy Leader
      Hallmark
  6. 10:55 am - 11:05 am

    Networking Break

  7. 11:05 am - 11:55 am

    AI's Impact on Business, Culture and Brand Communications

    • Mike Delgado

      Mike Delgado

      Director of Social Media
      Experian
  8. 11:55 am - 1:00 pm

    Lunch & 'Innovation Through Improv' Workshop

    • Matthew Moore

      Matthew Moore

      Artistic Director
      Improv for the People
  9. 1:00 pm - 1:30 pm

    Dynamic Dashboards: How to Build a Real-Time Communications Measurement Center

    • Scott Davis

      Scott Davis

      SVP, Client Experience
      Weber Shandwick
    • Danielle Calhoun

      Danielle Calhoun

      Director, Platform Strategy, San Francisco Office
      Weber Shandwick
  10. 1:30 pm - 1:40 pm

    Networking Break

  11. 1:40 pm - 2:30 pm

    How to Grab (and Keep) Attention with Short- and Long-Form Video

    • Lauren de la Fuente

      Lauren de la Fuente

      Vice President, Marketing + Communications
      Boingo Wireless
    • Ken Peterson

      Ken Peterson

      Communications Director
      Monterey Bay Aquarium
    • Larissa von Lockner

      Larissa von Lockner

      Creative Team, Social Media
      PwC
  12. 2:30 pm - 2:40 pm

    Networking Break

  13. 2:40 pm - 3:25 pm

    What Facebook's News Feed Overhaul Means for Your Brand

    • Ryan George

      Ryan George

      Assistant Vice President of Marketing & Communications
      1st Global
    • Jacque Marianno

      Jacque Marianno

      Digital Strategy Director – Western States Affiliate
      American Heart Association
    • Larissa von Lockner

      Larissa von Lockner

      Creative Team, Social Media
      PwC
  14. 3:25 pm - 4:00 pm

    What’s Next: 8 Trends That Will Define Brand Communications in 2018

    • Adrianna Hosford

      Adrianna Hosford

      Senior Vice President
      Ketchum
    • Joss Hastings

      Joss Hastings

      Vice President, Franchise and Retail Communications
      Disney Consumer Products & Interactive Media
  15. 4:00 pm

    Raffle Giveaways and Closing Remarks

Speakers

  • Ben White

    Senior Vice President
    Edelman
  • Adrianna Hosford

    Senior Vice President
    Ketchum
  • Ashley Dos Santos

    Director, Communications
    Ticketmaster
  • Amisha Gandhi

    Head of Global Influencer Marketing
    SAP
  • Ryan George

    Assistant Vice President of Marketing & Communications
    1st Global
  • Kim Partrick

    Head of Brand Development, West Coast
    Guinness World Records
  • Aaron Strout

    Chief Marketing Officer
    W2O Group
  • Lauren de la Fuente

    Vice President, Marketing + Communications
    Boingo Wireless
  • Nisha Morris

    Executive Director, Marketing and Communications
    City of Hope
  • Ken Peterson

    Communications Director
    Monterey Bay Aquarium
  • Morry Smulevitz

    VP, Business and Operations Communications
    Walgreens
  • Michelle Kempner

    Vice President, Operations
    BuzzFeed
  • Dave Samson

    General Manager, Public Affairs
    Chevron Corp.
  • Maire Griffin

    Vice President, Global Communications
    Wyndham Hotel Group
  • Mike Delgado

    Director of Social Media
    Experian
  • Joss Hastings

    Vice President, Franchise and Retail Communications
    Disney Consumer Products & Interactive Media
  • Scott Davis

    SVP, Client Experience
    Weber Shandwick
  • Joe Fullman

    Vice President of Marketing
    The Onion
  • Andrew Bowins

    SVP, Communications
    Entertainment Software Association
  • Jacque Marianno

    Digital Strategy Director – Western States Affiliate
    American Heart Association
  • Chip Ross

    former Director, Social Media Marketing, LA Times Media Group
  • Eric Koefoot

    President and CEO
    PublicRelay
  • Matthew Moore

    Artistic Director
    Improv for the People
  • Temeka Easter

    Senior Director, Social Media
    Sallie Mae
  • Wendy Vlieks

    Director, Corporate Communications & Issues Management
    Nestlé Purina PetCare
  • Larissa von Lockner

    Creative Team, Social Media
    PwC
  • Carrie Bratcher

    Public Relations & Social Media Strategy Leader
    Hallmark
  • Kevin Elliott

    U.S. Director, Risk & Crisis Communication Practice
    Hill+Knowlton Strategies
  • Danielle Calhoun

    Director, Platform Strategy, San Francisco Office
    Weber Shandwick

Networking

Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!

The Social Media Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

Networking Opportunities Include:

  • Yoga 
  • Wine Tasting
  • Dine With New Friends
  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 3 Team Exercises with Peers
Sunrise Walk
Yoga
Wine Tasting

Who's Attending

As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR News Summit will allow you to do just that. Take a look at a few of the organizations that have signed up to attend this year: 

1st Global
AbbVie
Alliance Data
American Heart Association
BAE Systems
BuzzFeed
CHOC Children's
Certified Angus Beef
Chevron Corp.
Disney Consumer Products & Interactive Media
Edelman Digital
Experian
Gallaudet University
Guinness World Records
KPMG
Ketchum
LA Times Media Group
Monterey Bay Aquarium
National Association of Home Builders
PublicRelay
PwC
RetailMeNot
SAP
Stanley Black & Decker
The Onion
W2O Group
Weber Shandwick
Wyndham Hotel Group

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:

  • Digital PR
  • Marketing Communications
  • Communications
  • Marketing
  • Public Relations
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • External Communications
  • Internal Communications
  • Lead Generation
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News event we go the extra step to provide you with meaningful takeaways from our sessions, and these attendee bonuses: 

  • PR News' Social Media Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • Essentials for a Successful Facebook Video Strategy
  • Best Practices for Promoting Facebook Live Viewership
  • What You Should Measure on Snapchat
  • How to Find and Attract the Right Influencers for Your Brand

You'll take away practical knowledge on how to:

  • Paid social strategies
  • How to shift your measurement strategy from metrics to insights
  • Media relations tactics to enhance relationships with journalists
  • How to manage a crisis in real-time
  • How to work with influencers and what to do with user generated contet
  • The future of PR, marketing and social media
  • Trends that will define communications in 2018

Hotel Block

Hyatt Regency – Huntington Beach Resort and Spa

21500 Pacific Coast Highway
Huntington Beach, CA 92648
714-698-1234

Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.

Book Your Room at the Venue: We have a discounted room block rate of $275/night from the dates of February 21 through February 24. This rate ENDS February 9, 2018. 

Pricing

Individual Pass

  • Early Bird Rate

    $1,990
    Register
    Valid until
    February 02, 2018
  • Regular Rate

    $2,190
    Register
    Valid until
    February 22, 2018

Group Passes (two or more from the same company)

  • Early Bird Rate

    $1790
    Register
    Valid until
    February 03, 2018
  • Regular Rate

    $1990
    Register
    Valid until
    February 22, 2018

Nonprofit/Government Pass

  • Early Bird Rate

    $1690
    Register
    Valid until
    February 02, 2018
  • Regular Rate

    $1890
    Register
    Valid until
    February 22, 2018

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $300 off current rates. 

PR News Subscribers Save More: PR News subscribers save 15% on the Social Media Summit and all PR News events.

Questions? Contact Jessica Placencia

Invest in your future: Attending Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Team Rates: join the many other companies who bring their teams to the Social Media Summit so they can collectively learn, strategize and build a better mousetrap.

This pass includes access to:

– The two-day Social Media Summit 
– All meals plus networking break snacks
– Executive Summary by PR News Staff 
– Bonus Tip Sheets and Checklists

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Social MediaSummit?

The Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Huntington Beach Resort and Spa for $275/night from the dates of February 21 through February 24. Book your room by February 5 to take advantage of this discounted rate. 

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Sales Director Katie Sullivan at ksullivan@accessintel.com to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Social Media Summit that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Testimonials

Don't take our word for it. See why hundreds of your peers have attended PR News conferences!

This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA

Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media. External Relations, US Operations and Marketing North America, Procter & Gamble

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners

Sponsor

At the Social Media Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

Why Sponsor the Social Media Summit?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

PR News Gives Back with Feeding America

Feeding America

The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Social Media Summit ticket sales will go to Feeding America.

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News
jplacencia@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Katie Sullivan
Sales Director
PR News
ksullivan@accessintel.com

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com