As a communicator, your goal is to make every piece of writing concise, impactful, polished and clear. After all, the best way to influence anyone is a story well told. But now, “writing” encompasses social media posts, SEO and voice technology as well as media pitches, press releases and internal memos.
Join PR News on November 7 in New York to build the skills you need to smoothly switch between writing for different mediums while keeping copy concise and clean. At this workshop, experts in written communications will offer attendees exclusive insights into what it takes to grow and succeed as we approach 2020.
This Boot Camp puts you in front of the top writers and communicators to get the feedback you need to boot engagement and success with all your communication efforts. Bring your team or come solo – either way, you'll learn from the best and get a chance to network with peers who are in the same or the same boat as you.
While the topic of the day is writing—the bedrock skill for all communicators—we’ll dive into what new skills you’ll need to be a next-generation communications leader.
How you represent yourself with the written word in any business communication could mean the difference between landing that next big story, getting a bigger slice of the budget or getting your next promotion. Are you undermining your success every time you put finger to keyboard? Here, you’ll learn how to avoid common grammar mistakes and tighten up your writing for a more effective and professional voice.
You’ll learn how to:
Is the press release dying, or has it merely evolved? Whether your brand is still employing a traditional press release strategy or has instead opted for an omni-channel, visual approach, your brand’s stories need to be framed as viral-worthy content that ensures more traffic to any media site that runs with it. In this session, you’ll learn how to stand out from the masses by writing subject lines and headings, release copy, social media posts and more that will attract journalists’ attention.
You’ll discover better ways to:
Meet your fellow boot campers and make long-lasting connections.
While storytelling skills are essential when dealing with the media, clear communications with internal stakeholders are every bit as key. Knowing how to craft a memo or presentation—how to manage expectations or articulate results in a cogent, convincing form to the C-suite—is an art and a science all its own. In this session, we’ll show you how to frame the narrative when reporting results to key decision-makers and demonstrating the impact of your efforts on the company’s bottom line.
You’ll learn how to:
In an online environment increasingly cluttered with content, great stories need to be told more concisely than ever to get the point across to audiences short on time (or attention). In this highly interactive session, we’ll offer constructive feedback and work in groups to craft succinct social posts.
You’ll discover how to:
Voice interface is already part of our lives—Amazon, Google and podcasting are making sure of that. Forward-looking brands are investing research into how to interact with their audiences, and forward-looking professional communicators are investing time into how to adapt their skills and talents to this emerging technology. This session will give you a head-start for voice-interface age.
You’ll learn these essentials:
Get the latest insight into writing search-engine-friendly content. With nearly all of us turning to search engines to find information and few going
beyond the first page of results, it’s imperative for PR professionals to keep pace with ever-changing rules of search engine optimization (SEO) and the preferences of Google’s search algorithm.
This interactive session will give you the chance to test your expertise in crafting great email pitches. Our pitch-writing trainers will lead you in an exercise where you’ll work in groups and develop a winning subject line and pitch and present it to our panel of journalists, who will give you their real-time and frank on-site feedback.
A few of the topics we’ll discuss:
This is a can’t-miss session that will line up for you the most important takeaways from the Boot Camp.
Grab your Boot Camp certificate and toast to a day well spent!
As a digital communications or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Writing Boot Camp will allow you to do just that. If you need to convince your boss, here's a justification letter you can customize.
Below is a sample of who will be at the boot camp:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference :
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
50 Vanderbilt Ave
New York, NY 10017
PR News’ Writing Boot Camp Luncheon will take place on November 7 at The Yale Club in Midtown New York City. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains. If you are traveling for the luncheon and need lodging, take a look at PR News’ list of hotels in the area.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at firstname.lastname@example.org.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations.
We only accept credit card (AMEX, Visa, MasterCard) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
At the Writing Boot Camp presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at email@example.com.
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact: