Learn how e.l.f. Cosmetics revolutionizes content creation for brand engagement, disrupting norms through engaging moments.
Social Media & SEO
![In a still from e.l.f. Cosmetics' Super Bowl commercial, Jennifer Coolidge sits elegantly at a vanity, using e.l.f. cosmetics. She applies makeup with a fun expression, enhancing her natural beauty effortlessly.](/wp-content/uploads/2023/08/elf-jennifer-coolidge-photo-credit-jeff-lipsky-jpg-2-150x150.jpg)
![how to create social video when you are not an expert](/wp-content/uploads/2023/08/shutterstock-1033401796-150x150.jpg)
How to Create Social Video Like an Expert (Even When You Are Not)
August 14th, 2023 by Nicole SchumanPRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.
![Blogger playing violin during online broadcast creating user generated content through a cell phone](/wp-content/uploads/2023/08/shutterstock-2182643077-150x150.jpg)
Top Tips: Utilizing User Generated Content (UGC)
August 9th, 2023 by Nicole SchumanUser generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.
![Business To Business Marketing Company Industry Concept](/wp-content/uploads/2023/07/shutterstock-300918194-150x150.jpg)
Why Influencer Marketing Isn’t Just for Consumer Brands
August 3rd, 2023 by Sarah EvansInfluencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences.
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Explainer: Differences in Social Conversation Platforms (Threads, Bluesky, Spill and more)
July 25th, 2023 by Nicole SchumanIt’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.
![A male photographer taking a photo of the blurred silhouette of a model.](/wp-content/uploads/2023/07/sten-rademaker-tmjzxs3ewne-unsplash-150x150.jpg)
Effective B-Roll Footage Strategies for Brands
July 20th, 2023 by Tai NicholsB-roll reinforces a brand’s identity and helps tell compelling stories. Our experts share insights on using B-roll in PR campaigns.
![social media platforms, like Threads, are forgetting to make themselves accessible. Here's how communicators should evaluate platforms for accessibility](/wp-content/uploads/2023/07/shutterstock-2327525131-150x150.jpg)
Top Tips: Evaluating Social Media Platforms (Like Threads) for Accessibility
July 20th, 2023 by Nicole SchumanOne of the biggest issues with the Threads platform is its failure to prioritize accessibility and provide all users with a seamless experience.
![Hands designing user website on laptop screen, moving UI elements around](/wp-content/uploads/2023/07/shutterstock-1962859678-150x150.jpg)
Rebranding? Ensure You Migrate Your Website Properly
July 12th, 2023 by Matt RavenExecuting a rebrand isn’t as easy as slapping your new name and shiny logo on the site. Completing a domain migration in a way that preserves existing SEO value is a somewhat complicated and tedious process—but it’s well worth the effort to preserve the traffic you’ve worked tirelessly to earn.
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Winners of 2023 Social Media Marketing Awards Announced
July 10th, 2023 by PRNEWSThe Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.
![Xbox made a custom Barbie-pink console and dream house holder in honor of the upcoming Barbie movie.](/wp-content/uploads/2023/07/xbox-x-barbie-custom-console-hardware-accessories-0521fe20ed512d2f7604-150x150.jpg)
PR Roundup: Threads Launches, GQ Pulls Piece, Barbie-mania
July 6th, 2023 by Nicole SchumanPRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them.