ENTRY DEADLINE: DEC 10 | FINAL DEADLINE: DEC 17

In our efforts to take our diversity and inclusion initiatives beyond simply reporting or posting a black square in solidarity, we have turned our attention to the PR industry as a whole and the role we might play in impacting industry-wide change. 

We see so much talent in this industry that often goes unnoticed and underrepresented. That is why we are launching a new awards program for 2020, the PRNEWS Diversity Awards. We hope that this program will serve as a platform to recognize more communicators from diverse multicultural backgrounds, PR pros from all genders and sexual orientations and those with disabilities. The Diversity Awards strive to amplify the voices and talents of professionals from marginalized communities and serve as a celebration of the social efforts PR pros make every day to ensure an inclusive future for the industry. 

Recognizing these talents can serve as the start of a conversation around how we can diversify PR and communications. Please join us in recognizing the talents that have revolutionized our field and that have broken down barriers for persons of color, disabled persons and the LGBTQIA communities.

Categories

Individual / Team Awards

Honors communicators who have used their platforms to shed light on issues affecting their communities, made contributions to fostering diversity within their fields, shown commitment to the value of diversity, and worked toward promoting inclusive initiatives. Must identify as a community member of the category to which you are applying.

Subcategories:

  • Black Pioneer Award
  • Latinx Pioneer Award
  • LBTQIA2+ Pioneer Award
  • Asian/Asian Pacific Islander Pioneer Award
  • Indigenous Persons Pioneer Award
  • Persons with Disabilities Pioneer Award

    Honors communicators who have used their platform to aid in improving the lives of marginalized persons and shown consistent commitment to diversity and inclusion causes.

      Honors communicators and communications educators who have shown long standing commitment to the development and career trajectory of their mentees.

        This award honors an undergraduate or graduate student from an HBCU who has demonstrated outstanding academic performance and demonstrated interest in the fields of communication and PR.

          This award honors an undergraduate student who has demonstrated outstanding academic performance and demonstrated interest in the fields of communication and PR.

            This award honors a graduate student who has demonstrated outstanding academic performance and demonstrated interest in the fields of communication and PR.

              Honors teaching professionals that teach subjects in the area of communications, media, and PR. Winners of this award inspire and have positive impacts on the lives of their students.

                Honors HBCU teaching professionals that teach subjects in the area of communications, media, and PR. Winners of this award inspire and have positive impacts on the lives of their students.

                  Honors diverse teams of professionals that have tackled some of the biggest challenges using innovative and effective PR strategies.

                    Company Awards

                    Honors programs that have helped future communicators advance in their careers. This award recognizes a successful diversity promotion program that has been in place for at least 2 years and has made a sustained and measurable impact on a company’s ratio of diverse employees.

                      Honors the efforts, initiatives or programs that promote diversity and inclusion within an organization.

                        Campaign Awards

                        Honors successful communications and PR campaigns executed by a Black-owned business.

                          Honors successful communications and PR campaigns executed by a Latinx owned business.

                            Honors successful communications and PR campaigns centered around the LGBTQIA2+ community.

                              Honors campaigns that promote the fight against inequality and racial injustice.

                                Honors the best diversity and inclusion campaigns executed by PR agencies.

                                  Honors the best diversity and inclusion campaigns executed in-house.

                                    DEADLINES & FEES

                                    Entry Deadline
                                    December 10, 2020

                                    Late Deadline*
                                    December 17, 2020

                                    • Initial Entry

                                      $249
                                    • Additional Entries

                                      $199
                                    • *Late Fee

                                      $50

                                    *All entries must be submitted by December 17, 2020. Finalists will be announced in 2021.

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                                    Entry Fees

                                    The price of each primary entry is $249. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $199 per additional category. A late fee of $50 will be applied to entries submitted between December 11 and 17. Payment in full must accompany the entry. Entry fees are not refundable.

                                    Entry Information

                                    Individual/Team Awards

                                    All individual and team award category entrants will be asked to provide the following:

                                    • Justification
                                      • This is your chance to let us know why should you or your team win this award.
                                    • Testimonial
                                      • Provide us with statements supporting your expertise and leadership. Examples of testimonials include but are not limited to client reviews, references from educators, peer testimonials, or self-written testimonials.
                                    • Measurement of Impact
                                      • Tell us using whatever metrics you see fit how you feel that you’ve impacted your community. These metrics can be quantitative or qualitative.
                                    • How is Diversity Integrated into Your Team’s Mission? (Team Categories Only)
                                      • How do the ideals of diversity and inclusion play into the core values of your team?
                                    • Best Practices (Team Categories Only)
                                      • What are some guidelines or ideas that your team lives by and that represent your team’s standard way of operating?
                                    • Supporting Materials
                                      • Supporting materials should show evidence of the success of the work. It can be any of the following: sales figures, brand media coverage, clippings, photos, web sites, research documents, and testimonials.
                                      • All file types accepted.
                                      • Up to 5 pdf documents, 5 image/video files, and 2 URLs are allowed per entry.

                                    *Note: Each section has a 300-word limit*

                                    Campaign Awards

                                    All campaign award category entrants will be asked to provide the following:

                                    • Objective
                                      • What was the goal of the campaign?
                                    • Research
                                      • What metrics set the stage for the work your campaign sought out to do?
                                    • Strategy
                                      • What was the plan?
                                    • Execution
                                      • What actions did your campaign take or how was your campaign implemented?
                                    • Evaluation of Success
                                      • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
                                    • Supporting Materials
                                      • Supporting materials should show evidence of the success of the work. It can be any of the following: sales figures, brand media coverage, clippings, photos, web sites, research documents, and testimonials.
                                      • All file types accepted.
                                      • Up to 5 pdf documents, 5 image/video files, and 2 URLs are allowed per entry.

                                    *Note: Each section has a 300-word limit*

                                    Organizational Awards

                                    • Synopsis
                                      • Summarize your program’s structure, successes, impact, and how it supports your company’s DEI efforts.
                                    • Supporting Materials
                                      • Supporting materials should show evidence of the success of the work. It can be any of the following: sales figures, brand media coverage, clippings, photos, web sites, research documents, and testimonials.
                                      • All file types accepted.
                                      • Up to 5 pdf documents, 5 image/video files, and 2 URLs are allowed per entry.

                                    *Note: This section has a 500 word limit*

                                    FAQs

                                    Who can enter?
                                    The Diversity Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including: corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.

                                    What are the eligibility requirements?
                                    To be eligible, the campaign or initiative must have taken place (either in part or in full) between December 10, 2019, and December 10, 2020. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

                                    How are the entries judged?
                                    We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted.

                                    How do I increase my chances of winning an award?
                                    Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Summarize the nominee’s work and impact to aid DEI efforts. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.

                                    Questions

                                    Submission Questions

                                    For questions about the Diversity Awards, please contact:

                                    Devan Fishburne
                                    Media Associate
                                    PRNEWS
                                    Dfishburne@accessintel.com

                                    SPONSORSHIP & ADVERTISING

                                    If you are interested in sponsorship opportunities, contact:

                                    Dara Brooks
                                    Sponsorship Sales
                                    PRNEWS
                                    dbrooks@accessintel.com