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PR News’ Healthcare Social Media Summit, which will be held Oct. 23, 2018, at the Baltimore Marriott Waterfront, focuses on the communications tactics that will help healthcare brands and nonprofit organizations reach the people who matter most to them in the arena in which they spend so much of their lives—social media. It’s the one day of social media training you cannot miss! We strongly encourage you to bring your team. During lunch, we will honor the winners of the Healthcare Communications Awards.
Attend and you'll learn how to:
How Mayo Clinic Built a Thriving Online Patient Community
- Colleen Young, CY Connect
6 Ways Aetna Approaches Social Media in the Healthcare Industry
- Kieran Fagan, Aetna
8 Challenges for Healthcare Communicators—and Some Remedies
- Susan Isenberg, Edelman
5 Ways Healthcare Communicators Can Build Stronger Patient Communities
- John Novack, Inspire
How AbbVie Leverages Social for Earned Media
- Suzanne Barston, AbbVie
Bayer’s Approach to the Challenge of Stakeholder Engagement in Healthcare
- Dominick Kennerson, Bayer
Healthcare providers, pharmaceutical companies, insurers and nonprofit organizations have historically been hampered to go full-out on social media by the regulatory environment and internal cautiousness (HIPAA, FDA, behind-the-times social media guidelines). We’ll look at the key points that are now accelerating social media in healthcare communications.
As a healthcare communicator, you must now rely more on paid and owned content (online newsrooms, video, live streams, social posts) to make your messages heard, which puts more pressure on you to prove the value of your efforts and protect your budget. Learn how to fold C-suite expectations of your content into a measurement plan and choose the right free and paid tools that tell your data story succinctly.
Our panel of communications executives will share how to:
Healthcare questions and issues drive people to engage with each other on social media, where they seek community and consensus—and you need to make sure that your organization is part of that engagement. You’ll get a practical to-do list on how to inspire internal and external engagement with your organization.
What you’ll learn:
Social media can be a minefield for your brand, or it can be your best early-warning defense system—or both at the same time! Hear case studies from organizations that use social both to spot potential crises early and to manage to brushfires that may have already broken out.
Shannon Hartley, chief marketing and program officer for Shatterproof, a national nonprofit dedicated to ending the devastation of addiction on families, has built a career around strategically leveraging audience insights in the healthcare space. A veteran communicator and marketer at organizations such as Razorfish Health, Bristol-Meyers Squibb and Procter & Gamble, Shannon will share the work Shatterproof has done toward building understanding around the impact of substance use disorder in our communities. She'll speak to the powerful role social media and the media play in supporting—or stigmatizing—those suffering with this disease. We will also recognize this year's Healthcare Communications Awards winners and honorable mentions.
Patients want to connect with others who've been there. They know about their peers' health care journey; they want to give back and help others along the way. In this session, you'll learn how to build online patient communities that thrive from John Novack of Inspire and Colleen Young, who is the online community director for Mayo Clinic, both of whom have helped build successful online patient communities at their organizations.
There’s a good chance your Facebook content—paid or organic—barely registers with your intended audience, considering that it takes only 13 milliseconds for us to process an image and decide to move on to the next or engage with it. You’ll learn which types of videos on Facebook are most likely to grab attention, and how to measure the success of that content.
You’ll learn how to:
Healthcare executives are now true believers (https://catalyst.nejm.org/survey-social-networks-patient-health/) in using social media to advance patient health and public health, but real-world success stories showing how Twitter can be used to engage in conversations about chronic diseases and healthy behavior are sometimes in short supply. This session provides the remedy!
You’ll hear case studies in how Twitter has been used successfully to:
While journalists long ago shifted their working lives to social channels (Twitter and Facebook, in particular) healthcare communicators have been slower to make that transition, mostly because of regulatory issues and industry resistance. We’ll speed up the evolutionary process with this media relations-focused session.
We’ll provide you with a healthy dose of great takeaways that you can put into effect your first day back in the office.
Finding the best social media approach can be a challenge for any communications professional. Bring your team to the Healthcare Social Media Summit to join your peers and learn how to better engage the attention of your audience and use social media to manage your brand and keep your reputation going strong. You'll have multiple opportunities to network with other conference attendees including a networking happy hour at the hotel bar on October 22 from 6 to 7 p.m., built-in networking breaks through the conference as well as during lunch.
Executives from these companies attend our conferences:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Healthcare Social Media Summit:
700 Aliceanna Street
Baltimore, MD 21202
With thoughtful amenities and an impeccable downtown location, the Baltimore Marriott Waterfront is destined to become your new favorite hotel destination. You'll find us in the lively Harbor East district of the city, minutes away from Inner Harbor and Fells Point; the National Aquarium and M&T Bank Stadium are close by as well.
Hotel Room Block: PR News' discounted room block has expired, but you can still book your room at the Baltimore Marriott Waterfront.
Networking Happy Hour at Apropoe's: Have a drink with us and other event attendees from 6 to 7 p.m. on October 22 at the waterfront restaurant Apropoe, which is conveniently located in the Baltimore Marriott Waterfront!
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Healthcare Social Media Summit so they can collectively learn, strategize and build a better mousetrap.
PR News Subscribers Save More: PR News subscribers save 15% on the Healthcare Social Media Summit and all PR News events.
Invest in your future: Attending the Healthcare Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Questions? Contact Client Services.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
A variety of event sponsorship opportunities
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks and access to speaker presentations.
We only accept credit card (AMEX, Visa, MasterCard) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; firstname.lastname@example.org for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to email@example.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to firstname.lastname@example.org.
Email questions to email@example.com. You may also call 1-800-777-5006 for additional assistance.
At the Healthcare Social Media Summit presented by PR News, sponsors will reach hundreds of healthcare communicators looking to improve their social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at firstname.lastname@example.org.
The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Social Media Summit ticket sales will go to Feeding America.
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact: