October 23, 2018 | Baltimore, MD

THE FUTURE OF HEALTHCARE COMMUNICATIONS IS SOCIAL

Save $700 through September 21! 

Healthcare communicators face a unique challenge. Like all practitioners, they must build relationships in a feverish digital environment, but the seriousness and humanity of their sector and accompanying regulations make it difficult for healthcare communicators to determine the best social media approach for their audiences. 

PR News’ Healthcare Social Media Summit, which will be held Oct. 23, 2018, at the Baltimore Marriott Waterfront, focuses on the communications tactics that will help healthcare brands and nonprofit organizations reach the people who matter most to them in the arena in which they spend so much of their lives—social media.

Join your peers from a wide range of healthcare organizations for this information-packed day of learning and networking. It’s the one day of social media training you cannot miss! We strongly encourage you to bring your team. The day before the Healthcare Social Media Summit, we'll honor the winners of the Healthcare Communications Awards during a luncheon celebration.

Attend and you'll learn how to:

  • Measure the ROI of your healthcare content for senior leaders
  • Increase internal and external engagement with your organization’s stakeholders
  • Quickly capture the attention of patients, consumers and audiences on social media
  • Use social to manage your healthcare brand or nonprofit’s reputation
  • Build and oversee patient communities on social
  • Leverage Twitter to drive advocacy and conversation around healthcare issues
  • Use social media to capture the attention of journalists covering the healthcare news beat

Event Sponsors:

Health Communicators from these Brands are Attending

Aetna
Mayo Clinic
Edelman
Bayer Corporation
JPA Health Communications
Baptist Health
Sayre Health Center
Ruder Finn
University of Maryland Baltimore

Speakers

  • Jon Amihud

    Social Media Strategist
    Memorial Sloan Kettering Cancer Center
  • Taya Jarman, APR

    Communications Director
    Virginia Department of Health
  • Suzanne Barston

    Manager, Corporate Journalism
    AbbVie
  • David Brooks

    SVP, Digital and Social Health
    Ruder Finn
  • Kieran Fagan

    Vice President, Communications
    Aetna
  • Shannon Hartley

    Chief Marketing & Program Officer
    Shatterproof
  • Susan Isenberg

    Global Sector Chair, Health
    Edelman
  • Dominick Kennerson

    Head, Pharma Health Policy Region Americas
    Bayer
  • Danielle Leach

    Senior Director of Government Relations and Advocacy
    St. Baldrick's Foundation
  • Emma Monks

    Head of Trust & Safety
    Crisp Thinking
  • Nisha Morris

    Executive Director, Marketing and Communications
    City of Hope
  • John Novack

    Communications Director
    Inspire
  • Moderator: Robert Oquendo

    Executive Vice President, Digital and Creative
    Spectrum
  • Tyler Pennock

    SVP, Healthcare Digital
    Zeno Group
  • Linda Wharton Boyd, Ph.D.

    Director, Communications, External Affairs and Stakeholder Engagement
    DC Health Benefit Exchange Authority
  • Emily Shirden

    Partner
    Finn Partners
  • Eric D. Wheeler

    Content Engagement Manager
    NEJM Group (New England Journal of Medicine)
  • Colleen Young

    Online Community Director
    Mayo Clinic

Who's Attending

Finding the best social media approach can be a challenge for any communications professional. Bring your team to the Healthcare Social Media Summit to join your peers and learn how to better engage the attention of your audience and use social media to manage your brand and keep your reputation going strong.

Executives from these companies attend our conferences: 

AARP
Airbnb
American Heart Association
Capital One
Children's Hospital Colorado
Cigna
Coca-Cola
Edelman
Finn Partners
FleishmanHillard
Goodwill Industries International
Havas PR
Heineken
IBM
LinkedIn
Mastercard
New York University
Politico
PwC
Raytheon
Southwest Airlines
Taco Bell
Target
Toyota
Twitter
United Nations Foundation
Walmart

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Healthcare Social Media Summit:

  • Healthcare
  • Healthcare Communications
  • Media Relations
  • Marketing Communications
  • Communications
  • Marketing
  • Media Pitching
  • Content Marketing
  • Crisis Management
  • External Communications
  • Internal Communications
  • Lead Generation
  • Digital PR
  • Public Affairs/Issues Management
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Agenda

Exclusive Bonuses for All Attendees:

  • Guide to Social Media & the Law
  • Checklist: Questions You Must Ask a Social Media Monitoring Service Provider
  • Crisis Simulation Worksheet: Managing a Crisis From Facebook to Twitter
  • Access to Summit Attendee Group on LinkedIn to continue the sharing
  1. 8:00 am - 8:25 am

    Networking Breakfast

  2. 8:25 am - 8:30 am

    Welcome from PR News

  3. 8:30 am - 9:00 am

    The State of Healthcare Communications

    Healthcare providers, pharmaceutical companies, insurers and nonprofit organizations have historically been hampered to go full-out on social media by the regulatory environment and internal cautiousness (HIPAA, FDA, behind-the-times social media guidelines). We’ll look at the key points that are now accelerating social media in healthcare communications.

    We’ll cover:

    • How high tech is disrupting healthcare and its effect on communications
    • Meeting patients’ and customers’ evolving communications expectations
    • Partnering with high tech companies to provide new experiences for patients and customers
    • Rethinking healthcare social media communications on the local level
    • Kieran Fagan

      Kieran Fagan

      Vice President, Communications
      Aetna
    • Susan Isenberg

      Susan Isenberg

      Global Sector Chair, Health
      Edelman
  4. 9:00 am - 10:00 am

    How to Measure the Success of Your Healthcare Content for the C-Suite

    As a healthcare communicator, you must now rely more on paid and owned content (online newsrooms, video, live streams, social posts) to make your messages heard, which puts more pressure on you to prove the value of your efforts and protect your budget. Learn how to fold C-suite expectations of your content into a measurement plan and choose the right free and paid tools that tell your data story succinctly.

    Our panel of communications executives will share how to:

    • Focus on the metrics that matter to senior leaders
    • Select the right paid reporting and analysis tools for your communications team
    • Communicate your paid, earned, shared and owned content results to the C-suite
    • Share compelling insights that make you a strategic partner with the C-suite
    • Pull insights so you can make better decisions for your customers or members
    • Boil down large amounts of data into easy-to-parse strategic insights for senior leaders
    • Emily Shirden

      Emily Shirden

      Partner
      Finn Partners
    • Nisha Morris

      Nisha Morris

      Executive Director, Marketing and Communications
      City of Hope
    • Linda Wharton Boyd, Ph.D.

      Linda Wharton Boyd, Ph.D.

      Director, Communications, External Affairs and Stakeholder Engagement
      DC Health Benefit Exchange Authority
    • Moderator: Robert Oquendo

      Moderator: Robert Oquendo

      Executive Vice President, Digital and Creative
      Spectrum
  5. 10:00 am - 10:15 am

    Networking Break

  6. 10:15 am - 11:00 am

    How to Increase Stakeholder Engagement

    Healthcare questions and issues drive people to engage with each other on social media, where they seek community and consensus—and you need to make sure that your organization is part of that engagement. You’ll get a practical to-do list on how to inspire internal and external engagement with your organization.

    What you’ll learn:

    • How to build an employee ambassador program
    • Which tools to use to encourage stakeholders to share content around messaging objectives
    • How to use social channels to communicate the expertise of individuals within your organization
    • Which kinds of social posts are most likely to inspire engagement
    • Dominick Kennerson

      Dominick Kennerson

      Head, Pharma Health Policy Region Americas
      Bayer
    • Tyler Pennock

      Tyler Pennock

      SVP, Healthcare Digital
      Zeno Group
  7. 11:00 am - 11:10 am

    Networking Break

  8. 11:10 am - 12:00 pm

    How to Use Social to Prevent (or Mitigate) a Crisis for Your Healthcare Brand or Nonprofit

    Social media can be a minefield for your brand, or it can be your best early-warning defense system—or both at the same time! Hear case studies from organizations that use social both to spot potential crises early and to manage to brushfires that may have already broken out.

    You’ll learn how to:

    • Choose among the free and paid tools top healthcare communicators are using to monitor and listen to conversations on Facebook, Twitter and Instagram
    • Establish crisis drills for social media channels
    • Get in early with the right message if a crisis may be on the horizon
    • Stay within regulatory guidelines for communicating on social during a crisis
    • Respond when a crisis affects your industry or a competitor but not your own brand specifically
    • Taya Jarman, APR

      Taya Jarman, APR

      Communications Director
      Virginia Department of Health
    • Emma Monks

      Emma Monks

      Head of Trust & Safety
      Crisp Thinking
  9. 12:00 pm - 1:00 pm

    Luncheon Keynote: Shattering the Stigma of Addiction

    Shannon Hartley, chief marketing and program officer for Shatterproof, a national nonprofit dedicated to ending the devastation of addiction on families, has built a career around strategically leveraging audience insights in the healthcare space. A veteran communicator and marketer at organizations such as Razorfish Health, Bristol-Meyers Squibb and Procter & Gamble, Shannon will share the work Shatterproof has done toward building understanding around the impact of substance use disorder in our communities. She'll speak to the powerful role social media and the media play in supporting—or stigmatizing—those suffering with this disease.

    • Shannon Hartley

      Shannon Hartley

      Chief Marketing & Program Officer
      Shatterproof
  10. 1:00 pm - 1:45 pm

    Build Online Patient Communities That Thrive

    Patients want to connect with others who've been there. They know about their peers' health care journey; they want to give back and help others along the way. In this session, you'll learn how to build online patient communities that thrive from online community strategists John Novack of Inspire and Colleen Young of Mayo Clinic Connect, both of whom have helped build successful online patient communities at their organizations.  

    You'll discover:

    • Why some communities succeed where others fail
    • How strategic community management fosters conversation and connection
    • Common pitfalls to avoid
    • How successful communities can become indispensable to the members and the host organization
    • How to define success and measure it
    • John Novack

      John Novack

      Communications Director
      Inspire
    • Colleen Young

      Colleen Young

      Online Community Director
      Mayo Clinic
  11. 1:45 pm - 2:15 pm

    How to Capture Attention on Facebook in 13 Milliseconds

    There’s a good chance your Facebook content—paid or organic—barely registers with your intended audience, considering that it takes only 13 milliseconds for us to process an image and decide to move on to the next or engage with it. You’ll learn which types of still images and videos on Facebook are most likely to grab the attention, with an emphasis on mobile delivery.

    You’ll learn how to:

    • Leverage how people respond to the emotional language of images
    • Build the discoverability of certain kinds visual content into your Facebook strategy
    • Be people-first throughout your Facebook video strategy and execution
    • David Brooks

      David Brooks

      SVP, Digital and Social Health
      Ruder Finn
  12. 2:15 pm - 2:35 pm

    Networking Break

  13. 2:35 pm - 3:30 pm

    Personal Touch: Using Twitter to Advance Personal and Public Health

    Healthcare executives are now true believers (https://catalyst.nejm.org/survey-social-networks-patient-health/) in using social media to advance patient health and public health, but real-world success stories showing how Twitter can be used to engage in conversations about chronic diseases and healthy behavior are sometimes in short supply. This session provides the remedy!

    You’ll hear case studies in how Twitter has been used successfully to:

    • Make brands trusted voices about healthcare issues
    • Create an online community with a brand or nonprofit as its hub
    • Measurably boost brand reputation
    • Insert a brand or nonprofit into a national, trending story
    • Make a difference in the awareness of a public or personal health issue
    • Danielle Leach

      Danielle Leach

      Senior Director of Government Relations and Advocacy
      St. Baldrick's Foundation
    • Jon Amihud

      Jon Amihud

      Social Media Strategist
      Memorial Sloan Kettering Cancer Center
    • Eric D. Wheeler

      Eric D. Wheeler

      Content Engagement Manager
      NEJM Group (New England Journal of Medicine)
  14. 3:30 pm - 4:00 pm

    Healthcare News Beat: How to Use Social to Get Earned Media Wins That Senior Leaders Love

    While journalists long ago shifted their working lives to social channels (Twitter and Facebook, in particular) healthcare communicators have been slower to make that transition, mostly because of regulatory issues and industry resistance. We’ll speed up the evolutionary process with this media relations-focused session.

    We’ll cover:

    • How to make your content discoverable for journalists on social media
    • Building online newsrooms and hiring journalists to tell your brand stories
    • Distributing content on social channels and driving reporters to your online newsroom
    • Capture the attention of journalists chasing that day’s trending political or cultural stories
    • Suzanne Barston

      Suzanne Barston

      Manager, Corporate Journalism
      AbbVie
  15. 4:00 pm - 4:15 pm

    Baker’s Dozen: 13 Top Takeaways From the Healthcare Social Media Summit

    We’ll provide you with a healthy dose of great takeaways that you can put into effect your first day back in the office. 

Venue

Baltimore Marriott Waterfront

700 Aliceanna Street
Baltimore, MD 21202
+1 410-385-3000

With thoughtful amenities and an impeccable downtown location, the Baltimore Marriott Waterfront is destined to become your new favorite hotel destination. You'll find us in the lively Harbor East district of the city, minutes away from Inner Harbor and Fells Point; the National Aquarium and M&T Bank Stadium are close by as well.

Hotel Room Block: PR News has a discounted room block rate for attendees for $229/night for the nights of October 18 through October 26. This rate expires September 29. Book your room today

Pricing

Individual Passes to The Healthcare Social Media Summit

  • Pre-Sale Rate

    $695
    Valid until
    August 03, 2018
  • Super Early Bird Rate

    $795
    Valid until
    August 24, 2018
  • VIP Rate

    $895
    Valid until
    September 21, 2018
  • Last-Chance Rate

    $995
    Valid until
    October 05, 2018
  • Regular Rate

    $1095
    Valid until
    October 22, 2018
  • On-Site Rate

    $1595
    Valid until
    October 23, 2018

Group Rates for The Healthcare Social Media Summit

  • Pre-Sale Rate

    $595
    Valid until
    August 03, 2018
  • Super Early Bird Rate

    $695
    Valid until
    August 24, 2018
  • VIP Rate

    $795
    Valid until
    September 21, 2018
  • Last-Chance Rate

    $895
    Valid until
    October 05, 2018
  • Regular Rate

    $995
    Valid until
    October 22, 2018
  • On-Site Rate

    $1545
    Valid until
    October 23, 2018

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.

Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Healthcare Social Media Summit so they can collectively learn, strategize and build a better mousetrap.

PR News Subscribers Save More: PR News subscribers save 15% on the Healthcare Social Media Summit and all PR News events.

Invest in your future: Attending the Healthcare Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Questions? Contact Client Services.

Testimonials

Sponsor

At the Healthcare Social Media Summit presented by PR News, sponsors will reach hundreds of healthcare communicators looking to improve their social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

Contact

Questions

For questions related to event registrations, please contact:

Client Services
clientservices@accessintel.com 
800-777-5006

Sponsorship

If you would like to sponsor this event, please contact:

Katie Sullivan
Sales Director
PR News
ksullivan@accessintel.com

Program

For information on programming and speakers, please contact:

Sophie Maerowitz
Senior Content Manager
PR News
smaerowitz@accessintel.com