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Healthcare communicators face a unique challenge. Like all practitioners, they must build relationships in a feverish digital environment, but the seriousness and humanity of their sector and accompanying regulations make it difficult for healthcare communicators to determine the best social media approach for their audiences.
PR News’ Healthcare Social Media Summit, which will be held Oct. 23, 2018, at the Baltimore Marriott Waterfront, focuses on the communications tactics that will help healthcare brands and nonprofit organizations reach the people who matter most to them in the arena in which they spend so much of their lives—social media.
Join your peers from a wide range of healthcare organizations for this information-packed day of learning and networking. It’s the one day of social media training you cannot miss! We strongly encourage you to bring your team. The day before the Healthcare Social Media Summit, we'll honor the winners of the Healthcare Communications Awards during a luncheon celebration.
Attend and you'll learn how to:
How Mayo Clinic Built a Thriving Online Patient Community
- Colleen Young, Mayo Clinic
6 Ways Aetna Approaches Social Media in the Healthcare Industry
- Kieran Fagan, Aetna
8 Challenges for Healthcare Communicators—and Some Remedies
- Susan Isenberg, Edelman
5 Ways Healthcare Communicators Can Build Stronger Patient Communities
- John Novack, Inspire
How AbbVie Leverages Social for Earned Media
- Suzanne Barston, AbbVie
Finding the best social media approach can be a challenge for any communications professional. Bring your team to the Healthcare Social Media Summit to join your peers and learn how to better engage the attention of your audience and use social media to manage your brand and keep your reputation going strong.
Executives from these companies attend our conferences:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Healthcare Social Media Summit:
Healthcare providers, pharmaceutical companies, insurers and nonprofit organizations have historically been hampered to go full-out on social media by the regulatory environment and internal cautiousness (HIPAA, FDA, behind-the-times social media guidelines). We’ll look at the key points that are now accelerating social media in healthcare communications.
As a healthcare communicator, you must now rely more on paid and owned content (online newsrooms, video, live streams, social posts) to make your messages heard, which puts more pressure on you to prove the value of your efforts and protect your budget. Learn how to fold C-suite expectations of your content into a measurement plan and choose the right free and paid tools that tell your data story succinctly.
Our panel of communications executives will share how to:
Healthcare questions and issues drive people to engage with each other on social media, where they seek community and consensus—and you need to make sure that your organization is part of that engagement. You’ll get a practical to-do list on how to inspire internal and external engagement with your organization.
What you’ll learn:
Social media can be a minefield for your brand, or it can be your best early-warning defense system—or both at the same time! Hear case studies from organizations that use social both to spot potential crises early and to manage to brushfires that may have already broken out.
You’ll learn how to:
Shannon Hartley, chief marketing and program officer for Shatterproof, a national nonprofit dedicated to ending the devastation of addiction on families, has built a career around strategically leveraging audience insights in the healthcare space. A veteran communicator and marketer at organizations such as Razorfish Health, Bristol-Meyers Squibb and Procter & Gamble, Shannon will share the work Shatterproof has done toward building understanding around the impact of substance use disorder in our communities. She'll speak to the powerful role social media and the media play in supporting—or stigmatizing—those suffering with this disease.
Patients want to connect with others who've been there. They know about their peers' health care journey; they want to give back and help others along the way. In this session, you'll learn how to build online patient communities that thrive from online community strategists John Novack of Inspire and Colleen Young of Mayo Clinic Connect, both of whom have helped build successful online patient communities at their organizations.
There’s a good chance your Facebook content—paid or organic—barely registers with your intended audience, considering that it takes only 13 milliseconds for us to process an image and decide to move on to the next or engage with it. You’ll learn which types of still images and videos on Facebook are most likely to grab the attention, with an emphasis on mobile delivery.
You’ll learn how to:
Healthcare executives are now true believers (https://catalyst.nejm.org/survey-social-networks-patient-health/) in using social media to advance patient health and public health, but real-world success stories showing how Twitter can be used to engage in conversations about chronic diseases and healthy behavior are sometimes in short supply. This session provides the remedy!
You’ll hear case studies in how Twitter has been used successfully to:
While journalists long ago shifted their working lives to social channels (Twitter and Facebook, in particular) healthcare communicators have been slower to make that transition, mostly because of regulatory issues and industry resistance. We’ll speed up the evolutionary process with this media relations-focused session.
We’ll provide you with a healthy dose of great takeaways that you can put into effect your first day back in the office.
700 Aliceanna Street
Baltimore, MD 21202
With thoughtful amenities and an impeccable downtown location, the Baltimore Marriott Waterfront is destined to become your new favorite hotel destination. You'll find us in the lively Harbor East district of the city, minutes away from Inner Harbor and Fells Point; the National Aquarium and M&T Bank Stadium are close by as well.
Hotel Room Block: PR News has a discounted room block rate for attendees for $229/night for the nights of October 18 through October 26. This rate expires September 29. Book your room today!
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the Healthcare Social Media Summit so they can collectively learn, strategize and build a better mousetrap.
PR News Subscribers Save More: PR News subscribers save 15% on the Healthcare Social Media Summit and all PR News events.
Invest in your future: Attending the Healthcare Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Questions? Contact Client Services.
At the Healthcare Social Media Summit presented by PR News, sponsors will reach hundreds of healthcare communicators looking to improve their social media strategies. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at firstname.lastname@example.org.
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