Social Media & SEO
PR Roundup: Burgers Win, Macy's' Clear Warning and Lush Stands Up
From a viral fast food run at In-N-Out to a candid Macy's CEO and Lush's purpose-driven product launch, this week had no shortage of brand moments worth studying. Big Winner at the Oscars? In-N-Out Burger What happened: Hollywood's biggest night also had a brand winner… READ FULL STORY
By Nicole Schuman

2	Measurement Beyond Vanity Metrics: How to Prove Internal Comms Actually Works Measurement matters, but it needs a rethink if internal communications is to be seen as a strategic business function. READ FULL STORY By PRNEWS

Digital & Technology
How AI Deep Research Is Transforming PR: From Media Landscape Analysis to Campaign Planning
Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content. READ FULL STORY
By Nicole Schuman

4	Measurement AI May Speed Up PR Teams, but Does it Make Them More Productive? More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey. READ FULL STORY By PRNEWS

5	Work Life Four Communication Rules That Keep PR Clients From Walking When PR clients understand your process, trust your judgment and feel empowered to contribute their own expertise, the work becomes more strategic, more efficient and more impactful. READ FULL STORY By Dustin Siggins

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