Wednesday, May 23, 12-2 pm
The Yale Club of New York City

At the May 23 Social Media Awards Luncheon at the Yale Club in New York City, PR News celebrated the most innovative social media campaigns and the individuals behind them. Attendees heard an insightful keynote address from Jennifer Dulski, Head of Groups & Community at Facebook who talked about how organizations of all sizes can organically build and grow communities on the platform. PR News salutes this year's winners and honorable mentions.

Social Media Awards Winners

Facebook

Winner

We Are Cisco

Culture Contributors
Honorable Mentions:
  • TaskUs - DIBS!
  • Raytheon - Faces of Raytheon Recruiting Campaign
  • rbb Communications - Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
  • Association of International Certified Professional Accountants - Human Intelligence Series
  • IBM
  • Mack Trucks - #NewMack
  • PayPal - Dan Schulman’s Facebook Live Series
  • Louisiana Organ Procurement Agency - The Heartbeat Heard 'Round the World
Winner

DISH OneTen Creative

Die Hard
Honorable Mentions:
  • FleishmanHillard - AbbVie
  • Rogers & Cowan - DreamWorks Animation Television Social Campaign
  • DISH OneTen Creative - Hands Free TV
  • Volvo Trucks North America - The World's Largest Unboxing
Winner

NCR Corporation

New Global Headquarters Campus Campaign
Honorable Mentions:
  • Teacher Created Materials - 40th Anniversary Social Media Campaign
  • Agency 451 - Change the Cycle
  • Florida Public Utilities, a Chesapeake Utilities Corporation subsidiary - Hurricane Irma Restoration Communications
  • Nuclear Matters in collaboration with APCO Worldwide
  • Energy Northwest - Summer of Nuclear
  • TaskUs
  • Volvo Trucks North America - The World's Largest Unboxing
Winner

Weber Shandwick

Jibo uses Social UGC to Drive Sales
Honorable Mentions:
  • TaskUs - National Heroes Day
  • Fanscape Inc. - Pets of Mars: Another Day at the Office with Sherman and Paddington
  • The Ritz Carlton - Yacht Collection Sets Sail On Social
Winner

BlueCross BlueShield of Western New York

The Official Health Plan of Canalside Buffalo
Honorable Mentions:
  • Florida Public Utilities, a Chesapeake Utilities Corporation subsidiary - Hurricane Irma Restoration Communications
  • Radius Health, Inc. - Fractured Truth Facebook Community
  • EvolveMKD - Integrated Genetics
  • SCORE - The American Small Business Championship
  • USS Midway Museum - Top Gun Movie Night & Party: We Have the Need, the Need for Speed
  • Cambia Health Solutions - Voices for Affordable Health
Winner

United Technologies Corp.

Engineers Week Quiz
Honorable Mentions:
  • United Heritage Credit Union - 2017 Summer Showtime
  • Dixon Schwabl - Frontier Communications
  • AbelsonTaylor - #MyEpilepsyHero Campaign
  • The Fender Pro Sweepstakes
Winner

CompTIA

Hurricane Harvey Donation Appeal
Honorable Mentions:
  • Aflac and the Power to Do Good
  • BECU - Shred & E-Cycling Event
Winner

NOBODY

AARP: The Future of Healthcare
Honorable Mentions:
  • Symmetri Marketing Group - "Can't Wait To Try SphereTEC!" Teaser Campaign
  • Colorado Springs Convention and Visitors Bureau - Colorado's Garden of the Gods
  • Nasdaq - Cultural Capital
  • Pullman Regional Hospital - Health Education Video Series
  • IBM
  • Prudential - Masterpiece of Love
  • Porter Novelli - National Honey Board Hive-to-Table Virtual Reality Video Campaign
  • DISH OneTen Creative - New Music Friday
  • Vancouver Airport Authority - Rumble at YVR
  • Ogilvy - Stand In-B-Tween
  • BAE Systems, Inc. and Weber Shandwick - The Edge Inside
  • Dixon Schwabl - The Great New York State Fair: Find Your Great
  • Volvo Trucks North America - The World's Largest Unboxing

Twitter

Winner

SmartyPig by Sallie Mae

Spooktacular Sweepstakes
Honorable Mentions:
  • Parallel Wireless - Connecting The Unconnected Canadians
  • ESPN - Golic and Wingo Launch
  • ESPN - Mike & Mike Finale: #MMSayThanks
  • University of Pittsburgh Medical Center (UPMC) - The Future of Health Care
  • The Ritz-Carlton extends its service values to Twitter
Winner

SHIFT Communications

Machine Learning Enables Alteryx to Dominate on Social Media
Honorable Mentions:
  • Roush Fenway racing - #DriveYourHealth
  • Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS, VPE Public Relations, Weber Shandwick - #freestyle50 challenge
  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • Nuclear Matters in collaboration with APCO Worldwide
  • RFI Studios - #SubYAY Social Media Campaign
Winner

JP Morgan Chase and Co.

Insecure Vs. Chase Bank
Honorable Mentions:
  • MARTA - #MARTAstrides
  • ESPN - Mike & Mike Finale: #MMSayThanks
  • University of Pittsburgh Medical Center (UPMC) - Playoff Push
  • Dixon Schwabl - RBC Heritage
  • SME - Students talk #manufacturing
Winner

Sun Life Financial U.S.

#SunLifeDunk4Diabetes
Honorable Mentions:
  • Mathematica Policy Research - #All4Evidence
  • JP Morgan Chase and Co. - Chase Auto Name Your Car Day
  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • NewYork-Presbyterian - #NYPResponds
Winner

Sonshine Communications

FDOT: FL511’s Rapid Response during Hurricane Irma
Honorable Mention:
  • PepsiCo - Palm Oil
Winner

PepsiCo

Performance with Purpose
Honorable Mentions:
  • Bayer Presents Luke Bryan Farm Tour - #HeresToTheFarmer
  • Sun Life Financial U.S. - #SunLifeDunk4Diabetes
  • Takeda Oncology - tALK+ (Talk Positive) #tALKpositiveNSCLC W2O Group

Instagram

Winner

Newell Brands

Fans Win with Slime: Elmer's Glue and Kinetic Sand Partnership Catches the Slime Craze
Honorable Mentions:
  • Kreps DeMaria Public Relations + Social Media + Events - Arbor Independence Day
  • Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS, VPE Public Relations, Weber Shandwick - #freestyle50 challenge
  • National Beer Wholesalers Association - NBWA 80th Annual Convention & Trade Show
Winner

The Ritz-Carlton partners with Trey Ratcliff for 80 Stays Around The World
Honorable Mention:
  • Ferrovial - #UrbanPeek
Winner

Rogers & Cowan

Sports Illustrated Swimsuit 2017 Launch
Honorable Mention:
  • Four Seasons Hotels and Resorts, NetJets, HL Group - Four Seasons x NetJets
Winner

UN Foundation

#EyeOnClimate
Honorable Mentions:
  • Pancreatic Cancer Action Network
  • Sony Electronics - Sony Alpha Collective
  • WeAreCisco
Winner

Four Seasons Hotels and Resorts, NetJets, HL Group

Four Seasons x NetJets: European Escape
Honorable Mentions:
  • @WeAreCisco: GSX Event
  • IBM - IBM Instagram Stories
  • Indiana University Communications - Newscast
  • Northwell Health - One in 61,000
  • Nasdaq - Stitch Fix IPO
Winner

@WeAreCisco Is Family
Honorable Mention:
  • Conrad New York - Signature Prosecco and Ice Pop Cocktail
Winner

Newell Brands

Get Slimed: Elmer's Glue Gains Fans Through Slime
Honorable Mentions:
  • Tattoo Projects - Hostess Snacks
  • Society for Neuroscience - Launching and growing SfN's Instagram account
  • Sony Electronics - Sony Alpha Collective

Snapchat

Winner

Brownstein Group

IKEA National Chain Snapchat Geofilters
Honorable Mention:
  • MELT - Coca-Cola: ESPN GameDay
Winner

Northeastern University

Global Snapchat Takeover Map
Honorable Mentions:
  • Career Artist Management - Maroon 5: Album Marketing Campaign
  • Marriott International - Six Days, Seven Nights

Youtube

Winner

Volvo Trucks North America

The World's Largest Unboxing
Honorable Mentions:
  • PwC - #AuditorProud Campaign
  • Actors' Equity Association - #EquityStrong
  • Arrow Electronics - Five Years Out
  • Four Seasons Hotels & Resorts - We Are Four Seasons
Winner

Bayer Presents Luke Bryan Farm Tour

#HeresToTheFarmer
Honorable Mentions:
  • Cohn & Wolfe - Colgate x MagnusCards
  • Four Seasons Hotels & Resorts - Private Jet Video
  • Sheltering Arms Physical Rehabilitation Centers - Mother's Day Hugs
  • FGL Sports Ltd. - Sport Chek - Pillar vs. Cake - Canada 150
  • Volvo Trucks North America - The World's Largest Unboxing

Other

Winner

DEVENEY Changes the Blogging Game
Honorable Mentions:
  • Ferrovial - Brand Journalism
  • Dixon Schwabl - Finger Lakes Visitors Connection
  • UPMC Pinnacle - Healthier You Blog
  • GROW with Shield HealthCare
  • InterContinental Hotels Group - IHG Sleep Blog: One Sheep, Two Sheep.
  • CompTIA - IT Career News
  • Life at Cisco
  • Preferred Employers Insurance - Preferred Programs
  • TaskUs - Ridiculous Rundown
Winner

ForRent.com

Netflix Infographic
Honorable Mention:
  • MARTA - Georgia Dome Implosion Infographic

Digital Leader of the Year

Winner

BED Head

Alfred Dela Cruz
Honorable Mentions:
  • Dixon Schwabl - Jon Alhart
  • Rogers & Cowan - Craig Greiwe
  • Great Lakes Higher Education Corporation - Liz Gross

Best Social Media Team

Winner

PETA
Honorable Mentions:
  • TaskUs - Brand, Environment for Communications & Design
  • Pancreatic Cancer Action Network
  • @WeAreCisco Talent Brand Team
  • Western Union

Awards Packages

  • Additional Awards

    $299

    • Order additional awards for your team, clients or office display.
    • Winners, honorees and honorable mentions are availble for purchase and can be customized.
    • Winner awards will be satuettes and honorable mentions will be plaques
  • Celebration Package

    $2999

    • Two extra awards for your team (winner or honorable mention)
    • The awards program logo to share on the company website, LinkedIn and email signatures
    • Customized poster highlighting the honoree, winner or honorable mention
    • Congratulatory balloons sent to your office
  • Awards Logo

    $99

    • Purchase the rights to use the PR People winner or honorable mention or Rising PR Stars honoree awards logo.

Contact

Registration & Luncheon Questions

For registration questions regarding the awards luncheon, contact:

Mary Lou French
MFrench@accessintel.com
301-354-1851

Sponsorship and Program Advertising

For information on becoming a sponsor or placing a congratulatory ad in the program for the awards luncheon, contact:

Katie Sullivan
ksullivan@accessintel.com
202-207-8893