Join us at The Yale Club in New York on July 20, 2017, for PR News’ Facebook Boot Camp. At this event, marketers, social media strategist and communicators will share how they’ve used the world’s most established and powerful social network to take their audience outreach to new heights.
While it may not be the newest kid on the social media block, Facebook’s nearly 2 billion-strong user base shows it is still the best social network for brands trying to get their messages heard by new and existing audiences. If you work in social media, marketing or communications, you must learn to navigate Facebook’s ever-evolving features—including new Messenger capabilities, live streaming and native analytics—in order to ensure their messages are seen by Facebook’s algorithm and, in turn, by the audiences they are trying to reach. Over the course of this one-day boot camp, learn to boost your messaging above the noise with a deep dive into Facebook analytics, content strategy, community building, advertising budget management and more.
Over 1 billion people use Facebook Messenger. Is your brand poised to reach all of them? Messenger bots could be the missing puzzle piece connecting you to new audiences on the platform. The chatbots can be built to interact with individual customers and link audiences to brand services and products—and were out in full force at SXSW 2017. We’ll explore the ways Messenger bots can be used by brands, discuss available tools for building messenger bots and look at case studies incorporating Messenger ads into conversations on the platform.
After launching Instagram Stories in August 2016, Facebook released Facebook Stories, a feature similar to Snapchat and Instagram Stories, in March 2017. But which feature or platform should communicators be paying the most attention to in order to engage audiences without wasting organizational resources or cannibalizing existing audiences? In this session, we’ll look at Instagram Stories as compared to other similar platforms, and discuss repurposing content for Facebook from other of-the-moment platforms like Snapchat and Instagram Stories.
Live video is a powerful tool for connecting brands to audiences, and Facebook Live allows for a unique, real-time experience that encourages audience to interact with content as it is broadcast live. What’s more, Facebook’s algorithm gives Facebook Live streams a boost over other content—even after it has aired. We’ll look at live broadcasts that have worked to drive excitement around brand announcements and events, and explore tactics for promoting a broadcast, both in the days before it airs and long after you say “Action!”
You’ll learn how to:
Going into 2017, Facebook ad revenue had jumped 53% year-over-year, proving that brands are increasingly investing time and money into Facebook advertising. Even nonprofits and small organizations formerly without a social media advertising budget have jumped into the fray. Smart communicators have figured out strategies that get maximum value out of each dollar spent on Facebook, ensuring the most important segments of their audiences are being targeted in the right place, at the right time. In this session we’ll look at Facebook campaigns that used an ad budget effectively to get content in front of its intended audience—and made the investment worthwhile by directly tying the campaign to business objectives.
You’ll learn how to:
In order to design effective Facebook campaigns, communicators must know which Facebook Analytics and Audience Insights KPIs matter most toward their specific goals. Our trainers will run a live demo covering Facebook’s latest analytics features and tactics for leveraging them, as well as providing case studies of campaigns that succeeded through pinpointing the most important KPIs (and adjusting accordingly).
With the advent of live video and continued popularity of visual memes, gifs and video content, Facebook has undeniably become a visual platform. In this session, we’ll discuss the visual content that performs best on Facebook and brainstorm ways to take even the seemingly driest company content into the visual realm and drive traffic back to owned channels.
What’s Next From Facebook?
In this closing session, we’ll look at what’s next on the Facebook horizon, from VR products to more advanced messenger bots to new Snapchat clones. Our industry expert will offer predictions on the next Facebook features likely to take off—and which features your audience is likely to adopt as part of their regular social media use.
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
Professionals at nonprofit/government organizations can take an additional $100 off each pass.
PR News Pro Subscriber Rates
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As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Facebook Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
For questions about this event reach out to:
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