PR News Writing Boot Camp

PRN_BC_1210x350

SPEAKER PRESENTATIONS

How to Spot the Jargon, Cliches and Catchphrases in Your Own PR Content
Matt Flegal, Senior Manager, Communications, Trulia, @mattf20@Trulia
Doreen Jarman, PR Manager, Tableau Software, @tableau

How to Write News- & Share-Worthy Press Releases
Taylor L. Cole, Director of Public Relations and Social Media, Hotels.com, @TravelwithTLC
Myra Oppel, Regional Communications Vice President, Pepco Holdings, Inc., @PepcoConnect


Writing Clinic I: The Press Release and the Craft of Revision

Taylor L. Cole, Director of Public Relations and Social Media, Hotels.com @TravelwithTLC
Myra Oppel, Regional Communications Vice President, Pepco Holdings, Inc., @PepcoConnect


Luncheon & Keynote Presentation: Broadcasting Your Message & Your Talent 

Kraig Kann, Chief Communications Officer, LPGA, @LPGA, @KraigKann


Be an Influential Writer on Social Networks Now

Megan Maisel, Director, Integrated Media Communications, The University of Texas MD Anderson Cancer Center, @MDAndersonNews


How to Craft Emails for Media Relations Success
Michael Smart, Principal, MichaelSMARTPR, @michaelsmartpr


Writing Clinic II: Craft an Email Subject Line and Pitch
Caleb Garling, Business Reporter, San Francicso Chronicle, @calebgarling
Peter Delevett, Venture Capital/Startups Reporter, San Jose Mercury News, @mercwiretap
Michael Smart, Principal, MichaelSMARTPR, @michaelsmartpr
Katherine Ann Rowlands, East Bay Metro Editor, Bay Area News Group, @News_Kat


Be an Influential Writer on Social Networks Now
Christopher L. Hammond, Senior Vice President, Corporate Communications, Wells Fargo, @ChrisHammondWF