Corporate Social Responsibility
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation and Dove Says No to AI Ads
This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising. READ FULL STORY
By PRNEWS

2	Crisis Management Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs. READ FULL STORY By PRNEWS

Measurement
Demonstrating PR Impact Through Earned Media Metrics
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement. READ FULL STORY
By Kaylee

4	Digital & Technology AI Alchemy: Crafting Brand Legacies in the Digital Era For businesses and their communication teams, there's a need for proactive engagement, utilizing AI's ability to shape public opinion as a catalyst for communication. READ FULL STORY By PRNEWS

Branding/Marketing
Events PR: Harnessing the Opportunity of the Total Solar Eclipse
When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences. READ FULL STORY
By PRNEWS