How you represent yourself in professional correspondence can make the difference when trying to land that next client or earn a promotion. Are you undermining your own success every time you type a message without re-reading it? In this session, you’ll learn how to avoid common grammar mistakes and tighten up your writing with a more effective and professional voice.
You’ll learn how to:

• Identify and correct common grammar mistakes
• Write economically—cut repetitive language, unnecessary words and excess characters
• Implement active voice to deliver the strongest message possible
• Improve the flow and readability of your text through different proofreading techniques
• Prioritize storytelling strategies above tired internal marketing jargon

Rumors of the press release’s death have been greatly exaggerated.  Whether your brand is still employing a traditional press release strategy or has instead opted for a social-first approach, your brand’s content must be framed as news-worthy stories that any media outlet can’t afford not to share. In this session, you’ll learn how to break through the digital noise by writing subject lines and headings, release copy, social media posts and more that will attract journalists’ attention.
You’ll learn how to:

• Figure out the best social channels, and presentation format, to herald your announcement
• Customize different versions of a release to your brand’s different demographics
• Use a press release to effectively tell your brand’s story
• Optimize your story for more visual platforms, like Instagram and Facebook
• Pitch stories with email subject lines that will grab a journalist’s attention
• Create different versions of a release to suit different demographics
• Develop long-term relationships with journalists covering your business
• Writing Up: Communicating With the C-Suite in Their Language

While strong storytelling skills are essential to earning media coverage, clear communications with internal stakeholders are every bit as crucial. Knowing how to craft a memo or presentation, write emails that get quick replies and articulate results in a compact, convincing form to the C-suite remains an art and science of its own. In this session, we’ll show you how to frame the narrative when reporting to key decision-makers and positively convey the impact of your efforts on the company’s bottom line.
You’ll learn how to:

• Communicate using language that resonates most with senior leadership
• Define high-level concepts simply and quickly to get to the point
• Write up with transparency and authenticity
• Celebrate successes and convey challenges that tie back to the business objectives
• Fold your key performance indicators into a compelling narrative

Every platform has its own audience—and each audience has its own expectations as to what it expects and wants to see. Being mindful of these differences and tailoring your messaging and social strategy to leverage them can make a huge difference in the performance of your social posts and overall ROI. In this session, we’ll teach you what works best on LinkedIn versus Twitter, Facebook or Instagram, and how to craft different messaging that resonates on each of these channels.
You’ll learn how to:

• Determine which social media platform is the best channel for your message and which platform your audience uses the most
• Write compelling content for each channel that is likely to be shared
• Leverage Instagram and Facebook Stories for your brand’s storytelling
• Use short-form video and multimedia to increase engagement on posts

Different mediums require different messaging strategies, even if they all seek to tell the same story. Between social media posts, email blasts and press releases, we’re all looking to stand out in an online environment increasingly cluttered with content. That’s why great stories need to be pitched to journalists and audiences short on time (or attention) more concisely than ever. In this session, we’ll all work together to craft succinct social posts, press releases and email pitches that sing.
You’ll learn how to:

• Deploy the correct style and voice on different social media platforms to resonate with your audience
• Write email pitches and subject lines with a brevity that’s to get a journalist’s attention
• Craft and test social media copy to ensure it aligns with your brand voice
• Apply storytelling strategies that elevate your press releases