2024 WINNERS ANNOUNCED!

Congratulations to the 2024 PRNEWS Digital Award Winners and Honorable Mentions!

This year's short list spotlights the most innovative and industry-altering digital communicators and campaigns. Our Winners exemplify the myriad ways in which digital communications can shape brand and organizational success, from platform-specific expertise to crisis response to influencer-driven content.

These honorees have shown what it takes to adapt, innovate and break through the clutter in an increasingly crowded digital space. Check out who took home the gold below.

Individual / Team Awards

Digital Agency of the Year Individual & Team Awards

Winner:
PAN Communications
PAN Communications
Honorable Mentions
  • IFP Communications
  • Sherlock Communications
  • The HOW Agency

Digital Communicator of the Year Individual & Team Awards

Winner:
Katie Raymond
Katie RaymondHarman Industries
Honorable Mention
  • Melissa RosenfieldIFP Communications

Social Media Team of the Year Individual & Team Awards

Winner:
Northeastern University
Northeastern University

Social Media Pro of the Year Communications & Campaigns

Winner:
How Syrena Welch Blends Mindfulness and Strategy
How Syrena Welch Blends Mindfulness and StrategyMiraval Resorts & Spas

Digital Team of the Year Communications & Campaigns

Winner:
Protecting Mental Health Human Rights: Coercive Psychiatry
Protecting Mental Health Human Rights: Coercive PsychiatryCitizens Commission on Human Rights of Florida

Platform Presence

Facebook Platform Presence

Winner:
Don't Regret the Bet
Don't Regret the BetKing Media

Instagram Platform Presence

Winner:
JK Moving Services
JK Moving Services
Honorable Mention
  • Getting Social at the Convention CenterJennings Social Media & MarTech

LinkedIn Platform Presence

Winner:
Strengthening the Open Source Developer Community in Brazil and Spanish-Latin America
Strengthening the Open Source Developer Community in Brazil and Spanish-Latin AmericaSherlock Communications
Honorable Mentions
  • 10Fold Communications
  • Making More with Less: How to Unlock B2B Product Awareness and DifferentiationBig Valley Marketing & Island

TikTok Platform Presence

Winner:
Spectrum
Spectrum "The One" African American Music CampaignINFUSION
Honorable Mentions
  • National Pest Management Association: Taking Over Bug TikTok by SwarmVault Communications
  • @UCLA TikTokUCLA

Communications / Campaigns

Accessibility Communications & Campaigns

Winner:
Enhancing Life
Enhancing LifeKenneth Rainin Foundation

Blog Communications & Campaigns

Winner:
Retirement Regulatory Thought Leadership
Retirement Regulatory Thought LeadershipADP Retirement Services

Brand Ambassador Campaign Communications & Campaigns

Winner:
Social Media
Social MediaNortheastern University
Honorable Mention
  • Qualtrics: The Making of a Category LeaderPAN Communications

Brand Partnership Communications & Campaigns

Winner:
The 1619 Project x Microsoft
The 1619 Project x MicrosoftOnyx Collective/Hulu
Honorable Mention
  • JBL Dares To DojaHarman Industries

Branding Campaign Communications & Campaigns

Winner:
OMG: Infobip Celebrates 30 Years of Texting!
OMG: Infobip Celebrates 30 Years of Texting!Bospar
Honorable Mentions
  • Early Introduction (EI) of Peanuts Influencer CampaignNational Peanut Board (NPB) and Golin
  • NextGen Capital Market Pioneers: The investED Brand OdysseyStrategic Public Relations Sdn Bhd
  • The Children’s Health DifferenceChildren’s Health
  • Venti Technologies: The Race Towards Self-Driving SuccessPAN Communications

Cause-Related Campaign Communications & Campaigns

Winner:
Protecting Mental Health Human Rights: Coercive Psychiatry
Protecting Mental Health Human Rights: Coercive PsychiatryCitizens Commission on Human Rights of Florida

Celebrity Partnership Communications & Campaigns

Winner:
e.l.f. Cosmetics x Jennifer Coolidge
e.l.f. Cosmetics x Jennifer CoolidgeSHADOW

Community Engagement Communications & Campaigns

Winner:
#VERDEstudents Campaign by PRLab at Boston University
#VERDEstudents Campaign by PRLab at Boston UniversityPRLab at Boston University
Honorable Mentions
  • Banking by BuildingHancock Whitney and KABOOM
  • First ThursdaysUCLA
  • Norton Healthcare ENGAGEDDC Public Affairs
  • Ware2Go: Shaping the Future of FulfillmentPAN Communications

Content Marketing Campaign Communications & Campaigns

Winner:
Taking Vericast from Awareness to Agenda-Setting
Taking Vericast from Awareness to Agenda-SettingPAN Communications
Honorable Mentions
  • Project 10 MillionT-Mobile
  • The 1619 ProjectOnyx Collective/Hulu

Contest/Giveaway Communications & Campaigns

Winner:
Thomas’ Breakfast - Dream What’s Possible Sweepstakes
Thomas’ Breakfast - Dream What’s Possible SweepstakesVault Communications

Crisis Response Campaign Communications & Campaigns

Winner:
Aqua – Delaware River Chemical Spill Crisis Response Plan
Aqua – Delaware River Chemical Spill Crisis Response PlanVault Communications

Cross-Platform/Multichannel Campaign Communications & Campaigns

Winner:
Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease
Children’s Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell DiseaseChildren’s Health
Honorable Mentions
  • Allegheny County DHSThe Hatcher Group
  • Overhaul - Cross-platform strategies for cross-border approaches to cargo monitoring in Latin AmericaSherlock Communications
  • Spectrum "The One" African American Music CampaignINFUSION
  • Unlocking Overlooked Markets: Enthought's Integrated & Agile Approach to Webinar EngagementPAN Communications

Digital Marketing Campaign ($250k and Under) Communications & Campaigns

Winner:
Let's Tok About Sex
Let's Tok About SexAmerican Sexual Health Association and Edelman
Honorable Mentions
  • Aqua - Investing in America's Infrastructure Video CampaignVault Communications
  • Common ComfortNational Peanut Board (NPB) and Golin
  • ISA ICMC Consumer Sustainability CampaignRhea + Kaiser
  • Protect Our PointsAirlines for America
  • We Grow Self CareNational Peanut Board (NPB) and Golin

Digital Marketing Campaign ($250k+) Communications & Campaigns

Winner:
Spectrum
Spectrum "The One" African American Music CampaignINFUSION
Honorable Mention
  • Dine with ComfortNational Peanut Board (NPB) and Golin

Digital PR Campaign Communications & Campaigns

Winner:
Qualtrics: The Making of a Category Leader
Qualtrics: The Making of a Category LeaderPAN Communications
Honorable Mentions
  • Museum Brings 240-Year-Old Painting to LifeNational Gallery of Art
  • Protect Our PointsAirlines for America
  • Taking Jobber from Series D to Media DominationPAN Communications

Employee Engagement Communications & Campaigns

Winner:
The World's Largest Focus Group: mapping nontraditional social data for enterprise-wide applications
The World's Largest Focus Group: mapping nontraditional social data for enterprise-wide applicationsUSPS
Honorable Mentions
  • Stratacomm Intranet: The StratasphereStratacomm
  • The Mastercard Way Carpool SessionsMastercard

Event Marketing Campaign Communications & Campaigns

Winner:
How Fundamental Research and R&D Upgrade Reality | NTT’s Upgrade 2023 Event
How Fundamental Research and R&D Upgrade Reality | NTT’s Upgrade 2023 EventWireside Communications
Honorable Mentions
  • Drive with Swizz Beatz PremiereOnyx Collective/Hulu
  • Searching for Soul Food: Tastemaker DinnerOnyx Collective/Hulu
  • The 1619 Project PremiereOnyx Collective/Hulu

Experiential Campaign Communications & Campaigns

Winner:
The 1619 Project x Grammy Museum
The 1619 Project x Grammy MuseumOnyx Collective/Hulu
Honorable Mention
  • A Week at the GUNC Greensboro

Fundraising Campaign Communications & Campaigns

Winner:
11 Days of Impact
11 Days of ImpactOperation Homefront

Game Changer Campaign Communications & Campaigns

Winner:
Let's Tok About Sex
Let's Tok About SexAmerican Sexual Health Association and Edelman

Global Campaign Communications & Campaigns

Winner:
The Next Generation of Talent | Early Careers at Perituza
The Next Generation of Talent | Early Careers at PerituzaPerituza Software Solutions

Launch Campaign Communications & Campaigns

Winner:
OMG: Infobip Celebrates 30 Years of Texting!
OMG: Infobip Celebrates 30 Years of Texting!Bospar
Honorable Mentions
  • Destination Southern Maryland LaunchThe Hatcher Group
  • NextGen Capital Market Pioneers: The investED Brand OdysseyStrategic Public Relations Sdn Bhd

Live Video Communications & Campaigns

Winner:
Sunlighten Sauna Virtual Media Event
Sunlighten Sauna Virtual Media EventDunn Pellier Media

Local Campaign Communications & Campaigns

Winner:
Cooking Up McDonald’s Employer Brand Love
Cooking Up McDonald’s Employer Brand LoveSHIFT Communications

Long Form Video Communications & Campaigns

Winner:
JSU Day of Giving 2023:
JSU Day of Giving 2023: "B.E.T. on JSU"Jackson State University
Honorable Mentions
  • Be ThereKing Media
  • Teasing The Launch Of The American Land Title Association’s New Brand IdentityMarathon Strategies

Macro Influencer Campaign Communications & Campaigns

Winner:
Let's Tok About Sex
Let's Tok About SexAmerican Sexual Health Association and Edelman
Honorable Mention
  • Engaging Online Creators to Make Sure Families Have Health CoverageAHIP

Media Relations Campaign Communications & Campaigns

Winner:
Children’s Health Supports Superhero Patients with Cape Day Campaign
Children’s Health Supports Superhero Patients with Cape Day CampaignChildren’s Health
Honorable Mentions
  • Launch Media Campaign to Help Close Gap in Law School InequitiesAccessLex and Next PR
  • Nanit PR CampaignIFP Communications
  • The Hoyt Organization

Micro Influencer Campaign Communications & Campaigns

Winner:
ISA ICMC Consumer Sustainability Campaign
ISA ICMC Consumer Sustainability CampaignRhea + Kaiser
Honorable Mention
  • Congressional Black Caucus Foundation Annual Legislative ConferenceThe Hatcher Group

Mid-Tier Influencer Campaign Communications & Campaigns

Winner:
Cooking Up McDonald’s Employer Brand Love
Cooking Up McDonald’s Employer Brand LoveSHIFT Communications
Honorable Mentions
  • J&J Snack Foods + Wawa Bakery Holiday Influencer CampaignVault Communications
  • JSU Day of Giving "I Ain't Stressin' Today" VideoJackson State University
  • Jive PR + Digital x Daiya Foods

On a Shoestring Campaign Communications & Campaigns

Winner:
Golden State Water Importance of Water Infrastructure Campaign
Golden State Water Importance of Water Infrastructure CampaignRandle Communications

Podcast Communications & Campaigns

Winner:
In Orbit - A KBR Podcast
In Orbit - A KBR PodcastKBR
Honorable Mentions
  • Talking Hope: Breakthrough Conversations About CancerCity of Hope
  • Tell Me Where It HurtsMediComp Systems

Product Collaboration Communications & Campaigns

Winner:
Ware2Go: Shaping the Future of Fulfillment
Ware2Go: Shaping the Future of FulfillmentPAN Communications

Rebrand Campaign Communications & Campaigns

Winner:
Foundation for the National Institutes of Health (FNIH), Building Bridges to Breakthroughs
Foundation for the National Institutes of Health (FNIH), Building Bridges to BreakthroughsRuder Finn
Honorable Mentions
  • Launching the American Land Title Association's New Brand IdentityMarathon Strategies
  • Qualtrics: The Making of a Category LeaderPAN Communications

Search Marketing Campaign Communications & Campaigns

Winner:
HOW x Built
HOW x Built5WPR

Short Form Video Communications & Campaigns

Winner:
NO' is a Beautiful Thing
NO' is a Beautiful ThingHancock Whitney
Honorable Mentions
  • Dancing with the Stars "Go-To Dance Move"Disney Entertainment Television
  • General Hospital - Port CharlesDisney Entertainment Television
  • Overheard in the LabHorizon Therapeutics
  • Will Trent "Betty the Dog"Disney Entertainment Television

Site Redesign Communications & Campaigns

Winner:
Kenneth Rainin Foundation
Kenneth Rainin Foundation
Honorable Mentions
  • A New Website During a Pivotal Year for the Modern Medicaid AllianceAHIP
  • E.O. Wilson Biodiversity Foundation Web RedesignStratacomm
  • KBR.com Site RedesignKBR
  • National Peanut Board Website RedesignThe Brooklyn Brothers
  • Trillium Trading RebrandForefront Communications Group

Social Listening Campaign Communications & Campaigns

Winner:
The World's Largest Focus Group: mapping nontraditional social data for enterprise-wide applications
The World's Largest Focus Group: mapping nontraditional social data for enterprise-wide applicationsUSPS

Sponsored/Paid Content Communications & Campaigns

Winner:
Samsonite Icons Campaign
Samsonite Icons CampaignM&C Saatchi FABRIC
Honorable Mentions
  • Common ComfortNational Peanut Board (NPB) and Golin
  • HOW x G-SHOCK5WPR
  • Unlocking Overlooked Markets: Enthought's Integrated & Agile Approach to Webinar EngagementPAN Communications

Video Ad Communications & Campaigns

Winner:
Protect Our Points
Protect Our PointsAirlines for America

Video Series Communications & Campaigns

Winner:
General Hospital 60th Anniversary Video Series
General Hospital 60th Anniversary Video SeriesDisney Entertainment Television
Honorable Mentions
  • Be ThereKing Media
  • Conversations in Care: A Video Podcast SeriesAHIP
  • Overheard in the LabHorizon Therapeutics
  • The Next Generation of Talent | Early Careers at PerituzaPerituza Software Solutions

Visual Storytelling Campaign Communications & Campaigns

Winner:
Celebrating Places & Stories in National Parks
Celebrating Places & Stories in National ParksNational Parks Conservation Association

AWARDS PACKAGES

AWARDS PACKAGES

Extra Awards

  • Winner Awards

    $299

  • Honorable Mention Awards

    $199

Order awards for your team, clients or office display.
Winner and honorable mention awards are available for purchase and can be customized.

Questions

Submission Questions

For questions about the Digital Awards,
contact:

Mary-Lou French
PRNEWS
[email protected]

Sponsorship and Advertising Questions

If you are interested in sponsorship opportunities, please contact:

Dara Brooks
PRNEWS
[email protected]