Recognizing the Most Innovative and Industry-altering
Digital Communicators and Campaigns
Recognizing the Most Innovative and Industry-altering
Digital Communicators and Campaigns
It’s never been more challenging or important to stand out in a crowded digital landscape and captivate and engage your audience. The 2024 Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns.
Digital and social media campaigns spanning all areas of PR, communication and marketing, including social media, branding, influencer marketing, media relations, crisis communications, and more are invited to enter.
The communicator who best uses, for PR or marketing purposes, the latest and greatest digital technology has to offer.
The agency that has demonstrated the most innovation for its clients in the digital communications space.
The strategist who has most effectively used search marketing in campaigns and is most current on the various platforms’ algorithms.
The agency that has demonstrated the most innovation for its clients in the world of social media.
The team that has demonstrated the most innovation for its organization and/or clients in the world of social media.
Spotlights the most effective efforts by an organization to increase accessibility across its digital channels and social media platforms for both internal and external stakeholders.
Honors the best use of a blog to address stakeholders directly and regularly.
Awarded to the communications strategy that most effectively mobilized an organization’s fans and customers.
Awarded to the most effective creation or reinvention of a brand’s voice across its digital and social media platforms
Recognizing a highly effective campaign in which a brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign.
Honors the most creative and effective arrangement between two or more brands to promote a campaign across digital channels.
Spotlights the most effective digital campaign whose primary focus is promoting a social cause or the advancement of a company’s reputation as a corporate citizen.
Awarded to the digital campaign that best leveraged a celebrity (who became known outside of social media) to successfully spread a message or create awareness.
Goes to a standout campaign or program that generated interest of community members.
Recognizes the campaign that best utilized content marketing across digital and social channels.
Honors the best use of digital to engage with stakeholders through a contest or giveaway.
Spotlights the best use of digital channels and social media to communicate to various stakeholders surrounding a crisis.
Awarded to the best integration across a variety of digital and social components to increase awareness of a particular product or service.
Recognizes the best marketing campaign, with a budget of less than $250k, that used digital channels to drive measurable results.
Recognizes the best marketing campaign, with a budget of more than $250k, that used digital channels to drive measurable results.
Honors the best example of an online newsroom that provides the most relevant and timely information.
Honors the best PR campaign that effectively uses digital strategies to drive brand awareness and measurable results.
Spotlighting a superior campaign that targeted the internal workforce of the organization with the purpose of improving communication among stakeholders and/or awareness of a company’s initiatives.
Awarded to the most creative and effective campaign or event that originates on social media and offers an immersive element. Metaverse experiences can be entered into this category.
Goes to the best use of digital and social media to plan and organize an event, either physical or virtual.
Recognizes a superb digital campaign whose purpose was to drive donations for a specific cause.
Recognizes a visionary campaign that employed digital platforms in a way that challenges the traditional conventions of media.
Honors a top-notch digital PR campaign that was international in scope and required special efforts to reach the broad geographic diversity of the target audience.
Awarded to a standout digital campaign that effectively launched a product, service, or organization.
Honors a campaign that most creatively uses live video.
Honors a digital campaign that focused on a specific locality or region and required special efforts to understand the nuances of the target audience.
Celebrates a campaign that used the power of sight, sound and motion, in long-form, most effectively.
This award honors a successful digital campaign whose primary objective was to sway the media. Campaigns may include individual components eligible in other categories, but are representative of a complete campaign using a variety of tactics to reach the press.
Spotlights a social media campaign that best leveraged micro-influencers (5,000-100,000 followers) to successfully spread a message or create awareness.
Honors a social media campaign that best leveraged micro-influencers (100,000-500,000 followers) to successfully spread a message or create awareness.
Awarded to a social media campaign that best leveraged micro-influencers (500,000-1M followers) to successfully spread a message or create awareness.
Recognizes a social media campaign that best leveraged micro-influencers (1M+ followers) to successfully spread a message or create awareness.
Celebrates a social media campaign that best leveraged student athletes as influencers
Awarded to the most creative and effective campaign executed on a negligible budget.
Recognizing excellence in a single episode or series of podcasts.
Honors a digital campaign that focused on an organization’s efforts to reinvent itself, a product or a service.
Honors a successful communications plan that created hype leading up to a release date.
Celebrates a campaign that makes the best use of a public service announcement on a digital platform.
Spotlights a creative brand collaboration that most effectively launched a new product or service.
Spotlights the best re-use or editing of content from another medium to effectively engage audiences on social media.
Awarded to a campaign that used the power of sight, sound and motion, in bite-sized pieces, most effectively.
Celebrates the best use of an influencer or other stakeholder posting content on behalf of an organization.
Awarded to a campaign that most effectively used SEO and SEM tactics for audience growth and engagement.
Awarded to the best new website.
Honors the most effective use of marketing and advertising dollars to amplify a campaign’s message.
Recognizes a company’s efforts to effectively overhaul of an existing website.
Awarded to the most creative and effective use of AI in a digital communications campaign.
Honors the campaign that best utilizes social listening as a tactic to frame the message
Spotlights the best use of content that is originally generated by consumers rather than the brand.
Spotlights the most creative use of a multi video campaign to get your message across.
Recognizes the best use of images or videos in a digital campaign to get the message across.
Honors the most creative and effective video developed for paid placement on a social platform.
Recognizes brand presence on a particular social platform, including efforts to grow community engagement and follower count.
Recognizes brand presence on Facebook, including efforts to grow community engagement and follower count.
Recognizes brand presence on Instagram, including efforts to grow community engagement and follower count.
Recognizes brand presence on LinkedIn, including efforts to grow community engagement and follower count.
Recognizes brand presence on Pinterest, including efforts to grow community engagement and follower count.
Recognizes brand presence on Reddit, including efforts to grow community engagement and follower count.
Recognizes brand presence on TikTok, including efforts to grow community engagement and follower count.
Recognizes brand presence on Twitter, including efforts to grow community engagement and follower count.
Recognizes brand presence on YouTube, including efforts to grow community engagement and follower count.
EARLY DEADLINE
November 10, 2023
EXTENDED DEADLINE
November 30, 2023
All entries must be submitted by November 30, 2023. Finalists will be notified in Spring 2024.
Who's Eligible?
The Digital Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.
Entry Fees
The price of each primary entry is $450. Additional entries after the initial entry qualify for a $125 discount. A late fee of $199 will be applied to entries submitted between November 10 and November 30. Payment in full must accompany the entry. Entry fees are not refundable.
All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*
What was the goal of the campaign?
What metrics set the stage for the work your campaign sought out to do?
What was the thinking and the strategic approach behind your work?
What actions did your campaign take or how was your campaign implemented?
How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
Nominees for individual and team awards will be required to submit the following:*
Outline the reasons why this person or team should be named a finalist.
Please provide full details of the person or team’s role in the organization and how they implement digital initiatives into their daily work.
How has this person or team impacted their organization’s digital and social media efforts? What metrics show their impact? How have they stood out on social media and better engaged audiences?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
This group of categories recognizes a brand’s use of, activation, and presence on a specific social platform. All submissions will require the following:*
Outline the objectives or goals set forth for this platform.
Your strategy should explain the thinking and the strategic approach behind your work.
How was your strategy implemented to create your unique platform presence? How was it unique or successful?
Show how you measured your platform presence as a success. Include any metrics or research-based evidence to support the success.
Supporting materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
The PR Digital Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.
We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted. Judges will be looking for strategic initiatives that further social good and will evaluate campaigns on the innovativeness of execution and idea as well as the impressiveness of the results.
To be eligible, the campaign or initiative must have taken place (either in part or in full) between November 2022 and November 2023. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign. For people and team categories use metrics to specifically outline achievements and explain the impact of the person or team's overall work. Highlight the individual or teams unique qualities and how they use those to create landmark campaigns.
For questions about the Digital Awards,
contact:
Mary-Lou French
PRNEWS
[email protected]
If you are interested in sponsorship opportunities, please contact:
Dara Brooks
PRNEWS
[email protected]
