Recognizing the Most Innovative and Industry-altering
Digital Communicators and Campaigns

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It’s never been more challenging or important to stand out in a crowded digital landscape and captivate and engage your audience. The 2023 Digital Awards recognize the most innovative and industry-altering digital communicators and campaigns. Digital and social media campaigns spanning all areas of PR, communication and marketing, including social media, branding, influencer marketing, media relations, crisis communications, and more are invited to enter.

Categories

Individual & Team Awards

Brand Ambassador Campaign

A marketing strategy your brand used to mobilize your biggest fans and customers.

    Digital Communicator of the Year

    Honors the top communicators who use the latest and greatest that digital technology and social media have to offer and have built out capabilities across the team.

      Digital Firm of the Year

      Saluting an outstanding agency that has demonstrated shown innovation in the digital marketplace

        Digital Team of the Year

        Recognizes the marketing and/or communications team that best utilizes digital technologies in its work and/or for its clients.

          Social Media Agency of the Year

            Social Media Pro of the Year

              Social Media Team of the Year

                Communications & Campaigns

                Blog

                Best strategy using a blog to address stakeholders directly and regularly.

                  Branding Campaign

                  Recognizing a highly effective campaign in which a corporate brand is enthusiastically received by its target audiences, where the essence of the product or purpose of the company is effectively conveyed via the brand campaign. This category also recognizes a company’s efforts to effectively re-invent a brand, applying the same principles of an outstanding in which the brand becomes highly recognized and well received.

                    Community Engagement

                    These campaigns should show awareness of and interest in community members through a variety of online forums.

                      Content Marketing Campaign

                      A campaign that best utilizes the approach of content marketing in digital and social channels

                        Contest/Giveaway

                        Best use of digital to engage with stakeholders through a contest or giveaway.

                          Digital Marketing Campaign ($250k+)

                          Recognizes the best marketing campaign, with a budget of more than $250k, that uses digital technologies

                            Crisis Management Campaign

                            Communications surrounding any crisis, from product recalls to executive malfeasance to terrorist attacks are eligible in this category.

                              Cross-Platform/Multichannel Campaign

                              Best integration across a variety of digital and social components to increase awareness of a particular product or service.

                                Digital Marketing Campaign ($250k and Under)

                                  Digital Newsroom

                                  Honors the best example of an online newsroom that provides the most relevant and timely information

                                    Digital PR Campaign

                                    Honors the best PR campaign that effectively uses digital strategies

                                      Facebook Campaign

                                        Employee Communications

                                        Honors a superior campaign that utilized various channels to communicate with employees and internal stakeholders.

                                          Influencer Campaign

                                          Celebrates the campaign that best leveraged Influencers to successfully spread a message or create awareness.

                                            In-House Digital Marketing Campaign

                                            An earned media campaign that was completed without an agency or outside resources

                                              Instagram Campaign

                                              Recognizes the campaign that best leveraged Instagram to produce successful and innovative communications.

                                                Game Changer Campaign

                                                A visionary campaign that employs digital platforms in a way that challenges the traditional conventions of media.

                                                  In-House Digital PR Campaign

                                                  A campaign that was completed without the use of an agency or outside resources

                                                    LinkedIn Campaign

                                                    Celebrates the campaign that best leverages LinkedIn to produce a successful and innovative campaign.

                                                      Long-Form Video/Video Series

                                                      A campaign that uses the power of sight, sound and motion, in long-form, most effectively.

                                                        Media Relations Campaign

                                                        This category recognizes an overall campaign whose primary objective was to sway the media. These campaigns may include individual components eligible in other categories (like Media Event), but are representative of a complete campaign using a variety of tactics to reach the press.

                                                          Metaverse Experience

                                                          Most creative and effective campaign or event that offers an immersive element. 

                                                            Microsite/Custom Site

                                                            Recognizes the best new custom site or microsite launch

                                                              Mobile App

                                                              This category Recognizes the best new app created for a mobile device

                                                                NIL Campaign

                                                                Best digital campaign that best leverages student athletes as influencers.

                                                                  Paid Media Campaign

                                                                  Best campaign that uses paid amplification across social channels

                                                                   

                                                                   

                                                                    Pinterest Campaign

                                                                    Honors the campaign that best leveraged Pinterest in successful and innovative ways.

                                                                      Podcast

                                                                      Recognizing excellence in a single episode or series of podcasts.

                                                                        Product Launch

                                                                        Entries in this category should focus on the PR efforts surrounding the launch of a new product or service. 

                                                                          PSA

                                                                          Spotlights a campaign that makes the best use of a public service announcement on a digital platform.

                                                                            Site Launch

                                                                            This category Recognizes the best new website

                                                                              Short-Form Video/Video Series

                                                                              A campaign that uses the power of sight, sound and motion, in bite-sized pieces, most effectively.

                                                                                Site Redesign

                                                                                This category recognizes a company’s efforts to effectively overhaul of an existing website

                                                                                  Snapchat Campaign

                                                                                  Awarded to the campaign that best leveraged Snapchat in successful and innovative ways.

                                                                                    Social Listening Campaign

                                                                                    Honors the campaign that best utilizes social listening as a tactic to frame the message

                                                                                      Social Media Takeover

                                                                                      Best use of an influencer or other stakeholder posting content on behalf of an organization

                                                                                        TikTok Campaign

                                                                                          Video or Video Series

                                                                                          Best use of a video or multi video campaign to get your message across. We'll consider the customization and depth of an effort and ROI.

                                                                                            Twitter Campaign

                                                                                            Recognizes the best organic social campaign that had a strong Twitter component.

                                                                                              Use of Generated Content

                                                                                              Best use or reuse of content that is originally generated by consumers rather than the brand

                                                                                                Viral Campaign

                                                                                                Honors the best use of existing social networks to promote a campaign on various social media platforms. 

                                                                                                  Entry Guidelines

                                                                                                  EARLY DEADLINE
                                                                                                  December 9, 2022

                                                                                                  FINAL DEADLINE
                                                                                                  December 16, 2022

                                                                                                  All entries must be submitted by December 16, 2022. Finalists will be notified in Spring 2023.

                                                                                                  Who's Eligible?

                                                                                                  The Digital Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.

                                                                                                  Entry Fees

                                                                                                  The price of each primary entry is $425. If you are submitting a secondary entry of the same campaign into any additional categories, the prices will be $275 per additional category. A late fee of $199 will be applied to entries submitted between December 9 and December 16. Payment in full must accompany the entry. Entry fees are not refundable.

                                                                                                  Submission Requirements

                                                                                                  Campaigns

                                                                                                  All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*

                                                                                                  • What was the goal of the campaign?

                                                                                                  • What metrics set the stage for the work your campaign sought out to do?

                                                                                                  • What was the thinking and the strategic approach behind your work?

                                                                                                  • What actions did your campaign take or how was your campaign implemented?

                                                                                                  • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?

                                                                                                  • Supporting Materials can include anything that best represents the success of your work. Examples include:

                                                                                                    • Websites
                                                                                                    • ROI Stats
                                                                                                    • Media Coverage
                                                                                                    • Press Materials
                                                                                                    • Testimonials
                                                                                                    • Research Documents
                                                                                                    • Videos
                                                                                                    • Photos

                                                                                                  *NOTE: Each section of the application has a 300 word limit

                                                                                                  Individuals / Teams

                                                                                                  Nominees for individual and team/agency awards will be required to submit the following:*

                                                                                                  • Outline the reason why the nominee or team should be named a finalist.

                                                                                                  • Please provide some details of the nominee's role in the organization. Please include who the nominee reports to. How do they implement CSR or DEI in their work?

                                                                                                  • How has this person or team impacted their community? What metrics show their impact? How has this person shown dedication toward CSR or DEI?

                                                                                                  • Supporting Materials can include anything that best represents the success of your work. Examples include:

                                                                                                    • Websites
                                                                                                    • ROI Stats
                                                                                                    • Media Coverage
                                                                                                    • Press Materials
                                                                                                    • Testimonials
                                                                                                    • Research
                                                                                                    • Documents
                                                                                                    • Videos
                                                                                                    • Photos

                                                                                                  *NOTE: Each section of the application has a 300 word limit

                                                                                                  Questions

                                                                                                  Submission Questions

                                                                                                  For questions about the Nonprofit Awards, contact:

                                                                                                  Mary-Lou French
                                                                                                  PRNEWS

                                                                                                  mfrench@accessintel.com

                                                                                                  Sponsorship and Advertising Questions

                                                                                                  If you are interested in sponsorship opportunities, please contact:

                                                                                                  Anna Lawler
                                                                                                  PRNEWS
                                                                                                  alawler@accessintel.com